Name

Bosch BKK

Legal name

Bosch BKK – Betriebskrankenkasse der Robert Bosch GmbH

Website

https://bosch-bkk.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Statutory Health Insurance Contributions: As a statutory health insurance provider (gesetzliche Krankenversicherung), Bosch BKK generates revenue through membership contributions collected from employees (members) and employers. Contributions are set by German law and shared between employers and employees.
2. Nursing Care Insurance Contributions: Statutory nursing care insurance (gesetzliche Pflegeversicherung) contributions collected alongside health insurance contributions
3. Supplementary Private Insurance: Offers private supplementary insurance products (private Zusatzversicherung) that members can purchase in addition to statutory coverage

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bosch BKK is a German statutory health and nursing care insurance fund (gesetzliche Kranken- und Pflegeversicherung) that provides comprehensive mandatory health insurance coverage, nursing care insurance, preventive care, digital health services (online doctor consultations, e-prescriptions, electronic patient records), and targeted programs for different life stages. Membership is open to all German residents, not limited to Bosch employees, though it operates as part of the Bosch corporate group.

Product overview

Bosch BKK is a German statutory health and nursing care insurance provider (gesetzliche Kranken- und Pflegeversicherung) offering both core insurance products and a comprehensive digital service ecosystem. The core products include statutory health insurance and nursing care insurance. The digital portfolio centers around the 'Meine Bosch BKK' online customer portal and the Bosch BKK mobile app, both providing 24/7 access to insurance services. Digital health services include the Digitale Sprechstunde (video doctor consultations), online health courses, and mental health tools. The company organizes its offerings into targeted programs: #NextGen for young people in education/training, #HappyFamily for families, #WorkWell for professionals, and #BestAger for seniors. Additional services include electronic health card (eGK), electronic patient record (ePA), ePrescription, bonus programs, and TopVersorgt treatment programs. The portfolio includes partner services like FEMNA Care for women's health.

Differentiator

Problem solved

Functional benefit

Products and services

• Meine Bosch BKK Online Customer Portal A password-protected online customer portal offering 24/7 access to personal health insurance information, document management, and service requests. Available to all members of Bosch BKK.
• Bosch BKK Mobile App A mobile application available on Google Play and Apple App Store that provides convenient access to online customer portal services and health insurance features on mobile devices for Bosch BKK members.
• Digitale Sprechstunde (Digital Medical Consultation) A digital medical consultation service providing video appointments with doctors within 30 minutes regardless of location, accessible during travel or illness for Bosch BKK members.
• Pflegeversicherung (Nursing Care Insurance) Statutory nursing care insurance providing coverage for care needs at home or in care facilities, including support for caregivers. Available as part of the Bosch BKK statutory insurance offering.
• #NextGen Program A health insurance program for young people in vocational training and studies, featuring the G-Win bonus model, free health courses, special tariffs, and the JUMP program for apprentices. Targeted at #NextGen members.
• #HappyFamily Program A family support program offering tailored health services and preventive care for all family members from toddlers to seniors. Targeted at families with children across all life stages.
• #WorkWell Program A health and work balance program providing flexible digital health solutions including health checks, stress management, and preventive offerings for working professionals across office, home-office, or mobile work settings.
• #BestAger Program A health insurance program for seniors offering free health courses, fall prevention programs (Sturzprävention), and special treatment programs. Targeted at older adults (BestAger).
• Bonusprogramme (Bonus Programs) Bonus programs rewarding members for healthy behaviors and preventive care activities, including the G-Win bonus model.
• TopVersorgt-Programme (Specialized Treatment Programs) Specialized treatment programs providing comprehensive care coordination for members with specific health conditions and diseases.
• Online-Gesundheitskurse (Online Health Courses) Digital health courses covering stress management, exercise, and nutrition topics, available for free to Bosch BKK members.
• Private Zusatzversicherung (Supplementary Private Insurance) Private supplementary insurance products that members can purchase in addition to statutory coverage. Quote-based pricing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Robert Bosch GmbHcoreOthersRobert Bosch GmbH is the parent company associated with Bosch BKK. The insurance provider operates as part of the Bosch corporate group, though membership is open to all citizens, not exclusively Bosch employees. Bosch BKK leverages the Bosch brand and corporate relationship for its market positioning.
• BITMARCK Holding GmbHcoreTechnology or IntegrationBITMARCK Holding GmbH is the IT service provider and data center operator for Bosch BKK. They provide the specialized, secured environment for data storage and IT infrastructure services required for operating the health insurance's digital platforms and customer data management.
• Facebook (Meta Platforms)minorGTM or Marketing PartnerBosch BKK maintains an official Facebook fan page for social media presence and customer engagement. Facebook provides the social platform infrastructure while Bosch BKK uses it for marketing and community communication.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• IKK Südwest: Statutory health and nursing care insurer with regional concentration in southwestern Germany overlapping with Bosch BKK's Stuttgart footprint, offering comparable statutory and supplementary products.
• Techniker Krankenkasse (TK): Largest German statutory health insurance fund with ~12 million members; offers statutory health and nursing care insurance, digital services, and bonus programs — directly comparable to Bosch BKK in core product, regulatory structure, and target market.
• Audi BKK: A Betriebskrankenkasse affiliated with Audi/Volkswagen with a virtually identical operating model to Bosch BKK: corporate-sponsored statutory health insurer open to the general public, with digital services and bonus programs targeting the same member segments.
• hkk Krankenkasse: Mid-sized statutory German health insurer offering statutory health, nursing care, and supplementary insurance, plus digital services — a direct peer in terms of product breadth and market positioning.
• Barmer: Major German statutory health insurer with ~8 million members operating under the same gesetzliche Krankenversicherung framework; offers digital health services, supplementary insurance, and life-stage programs comparable to Bosch BKK's portfolio.
• DAK-Gesundheit: Large German statutory health insurance fund serving millions of members; competes head-to-head with Bosch BKK for German residents, with similar statutory health, nursing care insurance, and digital service offerings.
• KKH Kaufmännische Krankenkasse: Statutory health insurance fund with a comparable member scale and product portfolio (statutory health + nursing care + supplementary + digital services), competing directly for the same German consumer market.
• Siemens BKK: Another major industrial Betriebskrankenkasse associated with Siemens, operating under the same statutory framework as Bosch BKK and competing for the same employer-sponsored member base and broader German public.
• AOK Baden-Württemberg: Regional AOK (Allgemeine Ortskrankenkasse) operating in Baden-Württemberg — Bosch BKK's home state — providing statutory health and nursing care insurance to the same geographic market with overlapping employer relationships.

Broad incumbents

• TK-Pflegekasse (Statutory Nursing Care Insurer): Statutory nursing care insurance attached to TK and other major statutory health funds; relevant because Bosch BKK's #BestAger and nursing care offerings compete head-to-head with these larger attached Pflegekassen for elderly members.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosch BKK