Rejuvenation Dentistry

What Rejuvenation Dentistry does

Rejuvenation Dentistry is a privately held dental practice headquartered at 860 Fifth Avenue in Manhattan with a second location in East Hampton, New York. Founded in 2006 by Dr. Gerry Curatola, the practice operates under a biologic and holistic dentistry model that frames oral health as integral to whole-body wellness, branded around Dr. Curatola's trademarked "Mouth-Body Connection" philosophy. The clinical offering spans preventive care, cosmetic procedures (veneers branded as "Rejuveneers," smile makeovers, professional whitening), restorative treatments (ceramic crowns and bridges, biologic and zirconia implants, full mouth reconstruction), and specialty therapies (TMJ therapy, ozone therapy, laser dentistry, mercury safe amalgam removal, sleep and airway management, pediatric biologic dentistry). Diagnostic capability includes Cone Beam CT 3D imaging, and adjunct offerings include sedation and sleep dentistry for anxious patients.

The practice operates a multi-channel direct-to-consumer model targeting affluent, health-conscious individuals in the New York metro and Hamptons markets. Revenue is generated primarily through fee-for-service clinical procedures, supplemented by an annual Dental Membership Program that provides tiered benefits and discounts for recurring engagement, online virtual consultations for remote intake and follow-up, and direct-to-consumer sales of Revitin, a proprietary prebiotic toothpaste backed by more than 20 years of oral microbiome research. Marketing relies on content (SEO-optimized educational blog), thought leadership media placements (Forbes, Dr. Oz, Vogue, The New York Times), and patient testimonials rather than paid acquisition. The 2025 launch of The Curatola Institute establishes a non-clinical foundation arm focused on biologic dentistry research, education, and global standards. The business remains entirely founder-owned with no disclosed institutional capital, operates with a small clinical and operational team, and faces structural key-person concentration given the centrality of Dr. Curatola's brand and expertise to the practice's differentiation.

Name

Rejuvenation Dentistry

Legal name

Rejuvenation Dentistry

Website

https://rejuvdentist.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Rejuvenation Dentistry is a founder-owned biologic dental practice operating two New York locations (Manhattan Fifth Avenue and East Hampton), serving affluent consumers with holistic, cosmetic, and restorative dentistry built around the proprietary Mouth-Body Connection philosophy and the Revitin prebiotic toothpaste brand.

Ownership category

akta.pro rank

Product category

Biologic and Holistic Dentistry Services

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Biologic dentistry
• Cosmetic dental services
• Restorative dental care
• Holistic oral health
• Dental implants

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services (Fee-for-Service): Traditional fee-for-service model for comprehensive dental services including biologic, cosmetic, and restorative procedures. Services include preventive care, veneers, dental implants, TMJ therapy, oral surgery, and more.
2. Dental Membership Program: Subscription-based membership program offering benefits and discounts on dental services for enrolled patients, providing recurring revenue and patient loyalty.
3. Revitin Oral Care Products: Sale of proprietary oral care products including the Revitin prebiotic toothpaste, generating ancillary revenue from product sales.
4. Virtual Consultations: Online virtual consultation services for remote patient evaluation and follow-up care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rejuvenation Dentistry operates a biologic dental practice delivering preventive, restorative, cosmetic, and surgical dental care grounded in the Mouth-Body Connection philosophy. Services include biologic dental implants, ceramic crowns and bridges, veneers (Rejuveneers), smile makeovers, TMJ therapy, ozone and laser periodontal therapy, mercury-safe amalgam removal, sleep apnea treatment, and oral surgery, alongside sale of the proprietary Revitin prebiotic toothpaste. Care is delivered at Manhattan and East Hampton offices with online virtual consultations and a recurring dental membership program.

Product overview

Rejuvenation Dentistry operates as a biologic dental practice offering a comprehensive portfolio of integrated dental services. The practice centers on biologic, restorative, and cosmetic dentistry with an emphasis on whole-body health. The core offerings include preventive and restorative care (ceramic crowns, bridges, dental implants, oral surgery), cosmetic procedures (veneers/rejuveneers, smile makeovers, teeth whitening), and specialized treatments (TMJ therapy, ozone therapy, laser dentistry, sleep apnea treatment). The practice also offers Revitin Oral Care, a proprietary prebiotic toothpaste product backed by 20+ years of microbiome research. The Curatola Institute serves as the research and education arm of the practice. Services are available at Manhattan (860 Fifth Avenue) and East Hampton (56 The Circle) locations, with virtual consultation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Veneers (Rejuveneers)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Cancer Schmancer (Fran Drescher)coreStrategic or Co-development PartnerPartnership with Fran Drescher's Cancer Schmancer organization for humanitarian health initiatives, part of Dr. Curatola's global health mission to elevate oral-systemic health awareness.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Heartland Dental is the largest dental support organization in the U.S., providing non-clinical support to a large network of offices. It is comparable as a scaled, multi-site operator in the same dental services category, though it does not specialize in biologic dentistry.
• Hello Products: Hello Products is a naturals-focused oral care brand offering toothpaste, mouthwash, and floss with a clean ingredient positioning. Comparable to Revitin as a consumer oral care brand emphasizing non-toxic, naturally-positioned formulations.
• Tom's of Maine: Tom's of Maine is a long-established natural personal care brand offering toothpaste and oral care products. Comparable to Revitin as an incumbent natural oral care brand with mainstream distribution, though operating at significantly larger scale.
• Aspen Dental: Aspen Dental is a large DSO operating hundreds of branded practices across the U.S., offering general, cosmetic, and restorative dentistry. Comparable as a multi-site dental services operator targeting consumers directly, though not focused on the biologic niche.
• Pacific Dental Services: Pacific Dental Services supports a large network of dental practices across the U.S. with business and clinical infrastructure. Comparable as a scaled dental services incumbent, though operating under a DSO model rather than founder-led biologic dentistry.

Direct peers

• Tend: Tend is a venture-backed modern dental studio chain offering cosmetic, restorative, and preventive dentistry in premium urban markets with a digitally-enabled patient experience — directly comparable to Rejuvenation Dentistry's premium, experience-led in-office dental model.
• Quip: Quip is a consumer oral care brand selling electric toothbrushes, toothpaste, and related products via direct-to-consumer channels. Comparable to Rejuvenation Dentistry's Revitin product line as a DTC oral care brand competing for the same health-conscious consumer wallet.

Emerging players

• Boka: Boka is a naturally-positioned oral care brand with nano-hydroxyapatite toothpaste. Comparable to Revitin as a smaller, emerging natural oral care brand competing on ingredient-led, non-toxic positioning with the same target consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RejuvenationDentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuvenation Dentistry