Redbeet Interactive AB
Redbeet Interactive AB is a small Swedish game studio founded in 2017 that develops and publishes Raft, an oceanic survival game sold as a one-time purchase to PC gamers worldwide via Steam.
- Company typePrivate
- Founded2017
- HeadquartersSkövde, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Redbeet Interactive AB does
Redbeet Interactive AB is a small privately held Swedish game studio founded in 2017 and headquartered in Skövde, Sweden. The company operates as a single-product studio, developing and publishing Raft, a survival video game in which players are stranded on a wooden raft in the open ocean and must gather resources, craft tools, build out their raft, and fend off environmental hazards to survive. The game includes cooperative multiplayer gameplay.
Raft is built on a proprietary game engine purpose-built for the oceanic survival setting, with mechanics centered on resource gathering, crafting, and progressive raft construction. The company maintains an active community presence across Twitter, YouTube, Twitch, Discord, and Facebook to drive organic discovery and engagement around the title.
Commercially, Redbeet Interactive relies on a one-time-purchase model distributed exclusively through Valve's Steam platform to individual PC gamers worldwide. The studio has 1-10 employees, no disclosed external funding, no additional product lines, and no enterprise or B2B contracts, making it a focused, product-led indie studio with revenue tightly coupled to a single SKU on a single marketplace.
Redbeet Interactive AB firmographics
Firmographics- Name
- Redbeet Interactive AB
- Legal name
- Redbeet Interactive AB
- Website
- https://redbeetinteractive.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Redbeet Interactive AB is a small Swedish game studio founded in 2017 that develops and publishes Raft, an oceanic survival game sold as a one-time purchase to PC gamers worldwide via Steam.
- Ownership category
- akta.pro rank
Redbeet Interactive AB industry classification
Industry- Product category
- Survival Video Games
- NAICS
- Amusement Parks and Arcades (7131)
- akta.pro primary industry
- Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI)
Keywords
Where Redbeet Interactive AB is headquartered
LocationHeadquarters
- HQ city
- Skövde
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Redbeet Interactive AB business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Game Sales (Steam): One-time purchase of Raft game through Steam digital distribution platform. Players pay upfront to download and play the game.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Redbeet Interactive AB product offering
Product offeringCore offering
Redbeet Interactive AB is a small Swedish game studio that develops and publishes Raft, a survival video game available on Steam. In Raft, players are stranded on a small wooden raft in the open ocean and must survive by gathering resources, crafting tools, building up their raft, and fending off environmental hazards, with support for cooperative multiplayer gameplay.
Product overview
Redbeet Interactive AB is a small Swedish game studio founded in 2017, currently developing and publishing Raft, a survival video game. The company operates as a single-product studio with Raft as its sole product offering. Raft is distributed through Steam and places players on a raft in the open ocean where they must survive by gathering resources, crafting items, and managing their survival needs.
Differentiator
Problem solved
Functional benefit
Brands
- Raft: A survival video game where players survive an oceanic adventure, developed by Redbeet Interactive and available on Steam.
Products and services
- Raft
Companies that use Redbeet Interactive AB
Customer profileSegments1 record
Ideal customer profiles1 record
Redbeet Interactive AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Redbeet Interactive AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Valve Corporation (Steam)coreSteam platform serves as the primary distribution channel for Raft. The game is available for purchase and download through Steam's digital distribution platform, which handles payment processing and digital delivery to customers.
Scale indicators1 record
Recent moves6 records
Redbeet Interactive AB competitors and assessment
Company assessmentDirect peers
- Stunlock Studios: Swedish indie studio behind V Rising, a survival game on Steam; comparable small-team Swedish developer with a single survival IP and Steam-native model.
- Klei Entertainment: Developer of Don't Starve, a survival crafting game on Steam; comparable indie studio with a survival IP, crafting mechanics, and similar Steam-native distribution.
- Facepunch Studios: Developer of Rust, a leading multiplayer survival game on Steam; directly comparable product category, distribution model, and survival-game audience.
- Unknown Worlds Entertainment: Studio behind Subnautica, an oceanic/water survival game on Steam; thematically and mechanically comparable to Raft given shared ocean-survival framing.
- Endnight Games: Small independent studio behind The Forest and Sons of the Forest, two popular survival titles on Steam with similar indie-scale operations.
- Re-Logic: Developer of Terraria, a small-team indie studio that built and maintained a single survival-crafting IP on Steam for over a decade; comparable indie-scale, single-IP model.
- Iron Gate AB: Swedish indie studio behind Valheim, the closest comparable to Redbeet: small team, single survival IP, Steam distribution, Sweden-based.
- Coffee Stain Studios: Swedish studio that published Valheim and develops survival/sandbox titles; comparable geography (Sweden), survival genre focus, and Steam-first distribution.
Regional players
- 11 bit studios: Polish independent game studio publishing survival/strategy titles on Steam; comparable in indie scale and Steam distribution but operating from a different geography.
Emerging players
- DoubleFine Productions: Small-to-mid independent studio with single-IP creative titles on Steam; comparable small-studio indie model with single-product focus, though in different genres.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Redbeet Interactive AB social profiles
Digital presenceRedbeet Interactive AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbeet Interactive AB leadership team
Management profileNumber of profiles
Profiles3 records
Redbeet Interactive AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbeet Interactive AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbeet Interactive AB
What does Redbeet Interactive AB do?
Redbeet Interactive AB is a small Swedish game studio that develops and publishes Raft, a survival video game available on Steam. In Raft, players are stranded on a small wooden raft in the open ocean and must survive by gathering resources, crafting tools, building up their raft, and fending off environmental hazards, with support for cooperative multiplayer gameplay.
Is Redbeet Interactive AB a public or private company?
Redbeet Interactive AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redbeet Interactive AB founded?
Redbeet Interactive AB was founded in 2017. It employs 1 to 10 people.
Where is Redbeet Interactive AB based?
Redbeet Interactive AB is headquartered in Skövde, Sweden, in the Europe region.
How does Redbeet Interactive AB make money?
One revenue line is on record: game Sales (Steam).
Who are Redbeet Interactive AB's main competitors?
Direct peers on record are Stunlock Studios, Klei Entertainment, Facepunch Studios, Unknown Worlds Entertainment, Endnight Games, Re-Logic, Iron Gate AB and Coffee Stain Studios. 11 bit studios is listed as a regional player. DoubleFine Productions is listed as an emerging player.
Does Redbeet Interactive AB have an API?
No public API is recorded for Redbeet Interactive AB.
What industry is Redbeet Interactive AB in?
Redbeet Interactive AB's product category is Survival Video Games. Its primary akta.pro industry code is THAJAJAI, Rafting & River Float Trips (Whitewater, Leisure Floats). Its NAICS code is 7131.