Western Reserve Area Agency on Aging

What Western Reserve Area Agency on Aging does

Western Reserve Area Agency on Aging (WRAAA) is a private nonprofit corporation founded in 1975 and designated by the State of Ohio as the planning, coordinating, and administrative agency for federal and state aging programs across Cuyahoga, Geauga, Lake, Lorain, and Medina counties. The organization serves approximately 440,000 older adults aged 60 and individuals with disabilities through more than 20 distinct programs spanning Medicaid waiver administration (PASSPORT, Ohio Home Care, Assisted Living Waiver, MyCare Ohio), nutrition services (home-delivered and congregate meals, Senior Farmers' Market Nutrition Program), the Aging and Disability Resource Center as the Single Entry Point for Long-Term Services and Supports, family caregiver support, the Ombudsman advocacy program, transitional care, the Veteran Directed Care program, benefit enrollment, home repair services (NailsIt!), and wellness initiatives. NCQA Accreditation validates quality standards for case management.

WRAAA's business model is government-funded rather than commercial, with revenue flowing from Older Americans Act Title III funding, Medicaid waiver reimbursements, federal grants from the Administration for Community Living and CMS, managed care contracts (notably with Medical Mutual), the VA Healthcare System for Veteran Directed Care, and county funding such as Cuyahoga County ARPA dollars for NailsIt!. Most services are delivered at no cost to eligible consumers. Technology footprint is intentionally limited: WRAAA does not maintain proprietary platforms and participates in the CliniSync Health Information Exchange for care coordination purposes. A supporting nonprofit, the WRAAA Foundation (incorporated 2017), administers the Independent Living Fund for emergency consumer assistance.

Name

Western Reserve Area Agency on Aging

Legal name

Western Reserve Area Agency on Aging

Website

https://areaagingsolutions.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Western Reserve Area Agency on Aging is a state-designated nonprofit serving approximately 440,000 older adults and individuals with disabilities across five Northeast Ohio counties through 20+ Medicaid waiver, nutrition, caregiver, and veteran support programs funded by federal, state, and managed care sources.

Ownership category

akta.pro rank

Product category

Aging and Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Aging services coordination
• Disability support programs
• Medicaid waiver programs
• Family caregiver support
• Long-term care coordination

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Contracts and Grants: WRAAA administers federal, state, local, and private funds to provide home and community-based services (HCBS), care management, and support. Operating under the Older Americans Act authority, the agency receives Title III funding for supportive services, nutrition services, and family caregiver support.
2. Medicaid Waiver Programs: Revenue flows through Medicaid-funded waiver programs including PASSPORT (for adults 60+), Ohio Home Care (for individuals 59 and under), Assisted Living Waiver, and MyCare Ohio managed care. The Benefit Enrollment Center is funded by Administration for Community Living (ACL) at $13,504,196.00.
3. Managed Care Partnerships: WRAAA partners with Medical Mutual and other health plans to provide transitional care services, receiving compensation for care coordination interventions that reduce hospital readmissions.
4. Foundation Donations: The WRAAA Foundation accepts charitable donations to support the Independent Living Fund, which provides emergency assistance and basic necessities for consumers in need.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

WRAAA is a private nonprofit Area Agency on Aging designated by the State of Ohio to plan, coordinate, and administer federal and state aging programs across Cuyahoga, Geauga, Lake, Lorain, and Medina counties. It serves as the Single Entry Point for Ohio Long-Term Services and Supports, providing information, assistance, referrals, and direct care coordination through the Aging and Disability Resource Center (ADRC) for approximately 440,000 older adults aged 60+ and individuals with disabilities.

Product overview

Western Reserve Area Agency on Aging (WRAAA) operates as a private nonprofit organization designated by the State of Ohio to coordinate federal and state aging programs across Cuyahoga, Geauga, Lake, Lorain, and Medina counties. The organization does not offer a single unified product but rather functions as a service coordination agency providing a comprehensive portfolio of programs and services. The core offerings include the Aging and Disability Resource Center (ADRC) for information and referrals, PASSPORT and Ohio Home Care Medicaid waiver programs for in-home support, MyCare Ohio for dual-eligible managed care, Veteran-Directed Care for self-directed veteran services, Benefit Enrollment Center for Medicare/Medicaid assistance, Family Caregiver Support, Nutrition Programs (home-delivered and congregate meals), Assisted Living Waiver, HOME Choice for facility-to-community transitions, Ombudsman advocacy, Older Americans Act services, and Wellness programs. Additional services include cooling centers, the WRAAA NailsIt! home repair program, and the WRAAA Foundation's Independent Living Fund for emergency consumer assistance. WRAAA also provides community education through its Speakers Bureau and partners with Medical Mutual for transitional care services.

Differentiator

Problem solved

Functional benefit

Brands

• WRAAA Foundation: A supporting organization incorporated in 2017 that helps older adults and people with disabilities live independently through the Independent Living Fund (ILF) providing basic necessities, emergency needs, and life-changing improvements.
• Advocacy in Motion (AIM)

Products and services

• Aging and Disability Resource Center (ADRC) Provides information, assistance, and referrals to connect older adults and persons with disabilities to long-term services and support, including free in-person assessments with Community Resource Consultants; serves as the Single Entry Point for Ohio Long-Term Services and Supports.
• PASSPORT Medicaid Waiver Program Medicaid waiver program helping eligible older adults 60+ remain in their own homes with services including home delivered meals, personal care, emergency response, adult day health, housekeeping, and respite care coordinated by Care Managers.
• Ohio Home Care Waiver Medicaid waiver program serving individuals age 59 and under with long-term care needs, providing cost-effective home and community-based alternatives to hospital or nursing facility care.
• MyCare Ohio Managed care program for dual-eligible Medicaid and Medicare recipients age 18+ coordinating all Medicare and Medicaid benefits including long-term care and behavioral health services.
• Assisted Living Waiver Program Helps Medicaid Waiver-eligible individuals who may need assistance maintain independent living in an assisted living setting, offering alternatives to nursing home placement.
• HOME Choice Program Assists adults age 18+ transition from long-term care facilities into home and community-based settings, providing transition coordination and start-up living expense funds; operated since 2015.
• Veteran-Directed Care (VDC) Program Self-directed in-home services program empowering Veterans to manage their budget and hire workers (including family) to assist with daily activities through Person-Centered Counselors; collaborative with VA Medical Center; over 200 Veterans assisted since September 2023.
• Family Caregiver Support Program (FCSP) Focuses on unpaid informal caregivers, pairing them with Care Coordinators who help identify resources including respite, support groups, counseling, skill training, information, and financial support.
• Nutrition Support Programs Provides home-delivered meals (Meals on Wheels) for homebound seniors and congregate meals at senior centers, plus nutrition education and risk screening across the five-county service area.
• Senior Farmers' Market Nutrition Program (SFMNP) Provides $50 in benefits for eligible seniors to purchase fresh locally grown fruits, vegetables, herbs, and honey from participating farmers.
• Benefit Enrollment Center (BEC) Program Free resource providing personalized one-on-one support for Medicare-eligible individuals with limited income to navigate benefits enrollment, including Medicare Part D Extra Help, Medicare Savings Programs, Medicaid, and SNAP; supported by $13,504,196 ACL/HHS funding.
• Ombudsman Program Advocates for individuals receiving care in nursing homes, assisted living, adult care homes, and those using home-based long-term care services, investigating concerns and assisting with billing issues.
• Transitional Care Services Helps Medical Mutual members transition from hospital to home using managed care benefits, matching them with Transition Health Coaches for medication reviews, follow-up appointments, and readmission prevention; over 7,850 members transitioned since 2018.
• Older Americans Act Services Title III-funded supportive services including home delivered meals, congregate meals, transportation, legal assistance, and family caregiver support.
• Wellness and More Programs Supportive wellness programs including Matter of Balance (award-winning falls management), Chronic Disease Self-Management, Diabetes Self-Management, Powerful Tools for Caregivers, EyeSense vision screenings, and wellness expos.
• WRAAA NailsIt! Home Repair Program Home repair program for Cuyahoga County seniors and adults with disabilities providing essential repairs and modifications including grab bars, toilet rails, ADA-compliant toilets, accessible showers, and stair rails; funded by Cuyahoga County ARPA funds.
• WRAAA Foundation Independent Living Fund Provides basic necessities for WRAAA consumers in need through the Independent Living Fund, funding furniture, appliances, utility bills, and home repairs not covered by other programs; incorporated 2017.
• New Provider Certification and Applications Provides certification information and application processes for becoming a provider for waiver programs, including Long-Term Care Agency, Non-Agency, Participant-Directed, and Assisted Living Waiver providers.
• Preadmission and Level of Care Screenings Preadmission review process for individuals seeking Medicaid-funded long-term care, including Preadmission Screening (PAS) for mental illness/developmental disabilities and Level of Care (LOC) determinations.
• Community Outreach / Speakers Bureau Offers free presentations on 20+ aging topics including advocacy, caregiver support, Medicare fraud prevention, diabetes management, and technology training for seniors; participates in community engagement events like health fairs.
• Cooling Centers Network Network of cooling centers across the five-county service area providing air-conditioned relief during heat waves, including libraries, senior centers, and community centers.

Quantifiable outcome

• Over 7,850 members transitioned from hospital to home since 2018 with reduced readmission rates
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Medical MutualcoreStrategic or Co-development PartnerWRAAA partners with Medical Mutual to provide Transitional Care Services using the Care Transition Intervention model. WRAAA staff serve as Transition Health Coaches helping members transition from hospital to home, managing medication reviews, follow-up appointments, and preventing readmissions. The program has successfully transitioned over 7,850 members since 2018.
• Ohio Coalition of Adult Protective Services (OCAPS)coreStrategic or Co-development PartnerWRAAA and OCAPS collaborate on initiatives for First Responders to attend 'Successfully Leveling Up' conference, addressing adult protective services training and awareness.
• Ohio Association of Area Agencies on AgingcoreStrategic or Co-development PartnerStatewide association representing Ohio's Area Agencies on Aging. WRAAA leadership participates in advocacy efforts including testimony before Ohio Senate committees on housing issues affecting older adults.
• Ohio Department of AgingcoreStrategic or Co-development PartnerWRAAA operates as designated by the State of Ohio to administer federal and state aging programs. Partnership includes Single Entry Point (SEP) collaboration for Ohio Long-Term Services and Supports system.
• U.S. Department of Veterans Affairs (VA Healthcare System)coreStrategic or Co-development PartnerVDC is a collaborative program between the VA Medical Center and WRAAA. The VA reviews and approves spending plans for enrolled Veterans. WRAAA has operated this program since September 2023.
• Senior Centers (Multi-county network)coreChannel Partner/ Reseller/ DistributorNetwork of senior centers and community focal points across Cuyahoga, Geauga, Lake, Lorain, and Medina counties serving as delivery sites for congregate meals, wellness programs, and social services.
• Alzheimer's Association Cleveland and East Ohio ChaptersminorStrategic or Co-development PartnerPartnership for Alzheimer's Service Provider Directory providing resources for individuals and families needing services due to Alzheimer's across Cuyahoga, Lake, and Lorain counties.
• Legal Aid Society of ClevelandminorStrategic or Co-development PartnerCommunity partnership providing legal resources and assistance for older adults in Cleveland area.
• Cuyahoga County Public Library SystemminorChannel Partner/ Reseller/ DistributorLibrary partnership for AI education programs helping older adults learn about artificial intelligence tools for independence, social connection, and cognitive engagement. Library serves as cooling center during extreme heat.
• Medina County Senior & Adult ServicesminorChannel Partner/ Reseller/ DistributorCounty-level partnership for senior services including volunteer recognition programs during Older Americans Month.
• Geauga County Department on AgingminorChannel Partner/ Reseller/ DistributorCounty department partnership for aging services including senior center operations, Senior Olympics, caregiver support, fall-prevention efforts, and Geauga Senior Technology Expo.
• Lorain County Office on AgingminorChannel Partner/ Reseller/ DistributorCounty office partnership for aging services including congregate meals and volunteer recognition for Older Americans Month honorees.
• Prevent Blindness/Ohio AffiliateminorStrategic or Co-development PartnerPartnership for EyeSense vision screening program where WRAAA has certified screeners to conduct free vision screenings with referrals to eye care professionals and potential free exams/glasses for qualifying individuals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caregiver Action Network: National nonprofit providing education, peer support, and resources to family caregivers. Emerging player with overlapping caregiver support mission similar to WRAAA's Family Caregiver Support Program.
• Family Caregiver Alliance: National nonprofit providing support services and advocacy for family caregivers of adults with chronic conditions. Emerging player with partial overlap on caregiver support programs similar to WRAAA's Family Caregiver Support Program.
• Aging Care: Online platform providing resources, caregiver support, and connection to aging services for older adults and their families. Emerging player that competes for caregiver and consumer attention in similar content and referral space.

Broad incumbents

• Meals on Wheels America: National nonprofit supporting the Meals on Wheels network providing home-delivered meals to seniors. Broad incumbent with overlapping nutrition programs, since WRAAA operates its own home-delivered meals service through Title III funding.
• National Council on Aging: National nonprofit organization serving as a national voice and resource for older adults, with programs in benefits access, falls prevention, and chronic disease management. Broad incumbent with similar mission but national scope rather than regional service delivery.
• AARP Foundation: National nonprofit affiliated with AARP focused on older adults' economic security, hunger, housing, and isolation. Broad incumbent with overlapping caregiver support and aging services programs at much larger national scale.

Direct peers

• Direction Home Aging and Disabilities: Ohio-based Area Agency on Aging serving Summit, Portage, Medina, Wayne, Holmes, and Tuscarawas counties. Direct peer with the same designated authority under the Older Americans Act, similar program portfolio (PASSPORT, MyCare Ohio, caregiver support), and comparable operating model for aging services delivery.
• Benjamin Rose Institute on Aging: Cleveland-based nonprofit social services organization serving older adults and caregivers with research, consultation, and direct services. Direct peer given shared Cleveland geography and similar aging services mission for the same Northeast Ohio population.
• Council on Aging of Southwestern Ohio: Ohio Area Agency on Aging serving multiple counties in southwestern Ohio. Direct peer offering similar aging services, Medicaid waiver administration, and community-based support programs to older adults and individuals with disabilities.
• Visiting Nurse Association of Ohio: Ohio-based nonprofit providing home health, hospice, and personal care services. Direct peer given overlapping home and community-based services for older adults, Medicaid waiver program participation, and care coordination focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WRAAonAging
• YouTubeyoutube.com/user/WesternReserveAAA
• Facebookfacebook.com/WRAAonAging
• LinkedInlinkedin.com/company/western-reserve-area-agency-on-aging
• Instagraminstagram.com/WRAAonAging

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Reserve Area Agency on Aging