Raw Color
Raw Color is a private Eindhoven-based design studio founded in 2007 that specializes in materializing colour across graphic design, photography, and product design, serving enterprise clients in furniture, textiles, lighting, and luxury retail with commissioned projects, self-initiated exhibitions, and direct-to-consumer product sales.
- Company typePrivate
- Founded2007
- HeadquartersEindhoven, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Raw Color does
Raw Color is an Eindhoven-based design studio founded in 2007 by Daniera ter Haar and Christoph Brach that specializes in materializing colour across three disciplines: Graphic Design, Photography, and Product Design. The studio operates from a 70 square meter workspace in the Klokgebouw building in Eindhoven, employing 1–10 people, and runs a dual-track model combining self-initiated research projects with commissioned client work. Proprietary techniques include natural pigment extraction from vegetables, photosensitive textile exposure using a custom gradient machine (Exposures), handmade paper from medieval wood fibre (Paper Wood), and pattern encoding via cryptography into fabric.
The studio serves enterprise clients in furniture, textiles, lighting, tiles, colour standards, and luxury/sportswear. Named customers include Arco, Sancal, Ikea (Tesammans, 2024), Hermes Switzerland (30 window displays, 2024), Kvadrat/Febrik (Planum textile), Nanimarquina (Blend rug), Hollands Licht, Harmony (DASH and TONAL tile collections), Adidas (colour and materials workshops), and RAL (100th anniversary colour fans, 2025). Revenue streams are: (1) commissioned design services (one-off project fees), (2) self-designed product sales via shop.rawcolor.nl including the Index Collection tea towels (€19.95 single / €54.50 set-of-three) and Graphic Time clocks, and (3) teaching and workshop income at international design institutions. Distribution combines direct enterprise sales, exhibition-led visibility at Dutch Design Week, Milan Design Week, and London Design Festival, and direct-to-consumer e-commerce.
Raw Color has been recognized with the Limburg Design Award 2023, the Dezeen Award 2022 public vote for Temperature Textiles, the Karl-Miescher Prize 2012 from the German Colour Association, and Best Verzorgde Boeken 2010. The Index Collection is held in the permanent collection of the Cooper-Hewitt Museum in New York. The company is privately held with no disclosed funding rounds, parent company, or institutional investors; ownership rests with the two co-founders.
Raw Color firmographics
Firmographics- Name
- Raw Color
- Legal name
- Raw Color
- Website
- https://rawcolor.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raw Color is a private Eindhoven-based design studio founded in 2007 that specializes in materializing colour across graphic design, photography, and product design, serving enterprise clients in furniture, textiles, lighting, and luxury retail with commissioned projects, self-initiated exhibitions, and direct-to-consumer product sales.
- Ownership category
- akta.pro rank
Raw Color industry classification
Industry- Product category
- Design Services
- NAICS
- Synthetic Dye and Pigment Manufacturing (325130), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Color Matching, Tinting & Colorant Systems (IMAEAHAL)
Keywords
Where Raw Color is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Raw Color business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Design Services and Commissions: Commissioned design work for commercial clients including graphic design, art direction, exhibition design, photography, and product design for furniture, textile, and lighting brands.
- Product Sales: Sale of self-designed products including the Index Collection (tea towels and blankets), Graphic Time clocks, and temperature textiles through the studio shop.
- Workshop and Education Services: Teaching and workshop programs conducted at design institutions globally including Design Academy Eindhoven, Otis College of Art, and international workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Index Collection Tea Towels - Single |
| Unit Pricing | Pay-as-you-go | Index Collection Tea Towels - Set of Three |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Raw Color product offering
Product offeringCore offering
Raw Color is an Eindhoven-based creative design studio that materialises colour across Graphic Design, Photography, and Product Design disciplines. The studio delivers commissioned design services (identity, art direction, exhibition design, product design, photography) for commercial clients, develops self-initiated research projects and exhibitions, and sells a curated line of self-designed products (textiles, glassware, clocks) through its online shop.
Product overview
Raw Color is a design studio based in Eindhoven, Netherlands, founded by Daniera ter Haar and Christoph Brach. The studio works across design disciplines including Graphic Design, Photography, and Product Design, specialising in colour research and materialisation. The portfolio includes physical products (LINE pillows, LINK/LOOP seating for Sancal, Globo glassware, Index Collection textiles, Temperature Textiles), textile collections (Planum knit for Kvadrat/Febrik, Blend rug for Nanimarquina, Dash/TONAL tiles for Harmony), exhibitions (Multiply, solo shows), and design services (identity, art direction, spatial design, creative direction). The studio operates both self-initiated projects and commissioned assignments for clients including Arco, Ikeat, Hermes, Pode, Hollands Licht, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Planum: Knitted upholstery textile with refined expression and smooth, soft surface, crafted in collaboration with Kvadrat Febrik. Applied in Chroma Columns, Quarantine Quilts and Field Frames projects.
- Temperature Textiles
- Index Collection
Products and services
- LINE Pillows A series of rounded pillows self-produced by the studio, applying the Planum knitted upholstery textile in varying proportions and diverse combinations.
- Globo Glassware Self-produced glass product leveraging the beauty of opaque glass, generating colours that appear solid from outside and translucent when illuminated from within.
- Temperature Textiles Range of knitted blankets, scarves, and socks designed to carry climate data and provide warmth to the user, communicating climate change through textiles. Public Vote Winner of Dezeen Award 2022 for Homeware Design.
- Index Collection (Tea Towels and Blankets)
Quantifiable outcome
- Winner of Limburg Design Award 2023
- +3 more outcomes
Companies that use Raw Color
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Raw Color technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raw Color partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- IkeacoreTesammans collection collaboration celebrating the interaction of colours on products. Preview event held in March 2024 in Eindhoven studio and store. Represents significant collaboration with major international furniture retailer.
- Hermes SwitzerlandcoreWindow display design for 30 windows across different cities in Switzerland. Significant luxury fashion brand engagement.
- SancalcoreLINK and LOOP soft seating range design collaboration. Sculptural pieces presented during Dutch Design Week 2022 at Raw Color studio. 3D animations created for exhibition LINK & LOOP Settings.
- Kvadrat/FebrikcorePlanum knitted upholstery textile collection developed for Febrik (part of Kvadrat). Raw Color developed colours for this refined expression textile with smooth, soft surface. Collection applied in various studio projects.
- RALcore100th anniversary special edition collaboration. Raw Color's design applied to RAL Classic colour fans including K7 and K5.
- Dutch InvertualscoreDesign collective led by Wendy Plomp. Raw Color participates in annual exhibitions at Dutch Design Week and Milan Design Week. Studio creates photo series for collective and participates in themed exhibitions exploring design boundaries.
- MU (Eindhoven)coreRegular collaboration on exhibitions and projects including After the Bit Rush, Make a Forest/Temporary Trees project, and various Dutch Design Week presentations.
- TextielMuseum and TextielLabcoreLong-term collaboration on textile development at TextielLab in Tilburg. Index Collection developed there. Studio designed TextielMuseum and TextielLab identity, yearbooks, and participated in numerous exhibitions.
- ArcocoreOngoing design work including Arco Identity (2016), Arco Colours & Materials (2017), Arco Balance Table photography (2017), Arco Local Wood photography (2013), Arco We Tell Stories publication (2018).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Raw Color competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Raw Color financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raw Color leadership team
Management profileNumber of profiles
Profiles2 records
Raw Color funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raw Color M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raw Color
What does Raw Color do?
Raw Color is an Eindhoven-based creative design studio that materialises colour across Graphic Design, Photography, and Product Design disciplines. The studio delivers commissioned design services (identity, art direction, exhibition design, product design, photography) for commercial clients, develops self-initiated research projects and exhibitions, and sells a curated line of self-designed products (textiles, glassware, clocks) through its online shop.
Is Raw Color a public or private company?
Raw Color is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raw Color founded?
Raw Color was founded in 2007. It employs 1 to 10 people.
Where is Raw Color based?
Raw Color is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Raw Color make money?
Three revenue lines are on record. Design Services and Commissions are the primary driver. The others are product Sales and workshop and Education Services.
Does Raw Color have an API?
No public API is recorded for Raw Color.
What industry is Raw Color in?
Raw Color's product category is Design Services. Its primary akta.pro industry code is IMAEAHAL, Color Matching, Tinting & Colorant Systems. Its NAICS code is 325130 and its SIC code is 2300.