3 Ravens
- Company typePrivate
- Founded2003
- HeadquartersThornbury, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
3 Ravens firmographics
Firmographics- Name
- 3 Ravens
- Legal name
- 3 Ravens
- Website
- https://3ravens.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
3 Ravens industry classification
Industry- Product category
- Craft Brewery / Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where 3 Ravens is headquartered
LocationHeadquarters
- HQ city
- Thornbury
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
3 Ravens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Taproom Beer Sales: Direct sales of brewery-fresh pours, wild ales, and limited small-batch experiments at the 3 Ravens Bar taproom. 12 taps serving the core range and seasonal releases. Revenue from Thursday-Sunday operations with happy hour promotions.
- Wholesale Keg Sales: Bulk keg sales (30L and 50L) to venues including bars, restaurants, and hospitality businesses across Victoria. Direct delivery to wholesale customers.
- Function/Event Hire: Private event bookings for up to 75 guests with no hire fee. Revenue generated from bar sales during events. Features 1am license for extended functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Pints - Thursday |
| Unit Pricing | Pay-as-you-go | Happy Hour Pints - Friday |
| Unit Pricing | Pay-as-you-go | Wholesale Keg Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
3 Ravens product offering
Product offeringCore offering
3 Ravens brews and sells craft beer under two tiers — a Core Range of sessionable styles (Thornbury Lager, Ruckers Hill Pale Ale, Black Oatmeal Stout) and a Seasonal Range featuring hop-forward IPAs, sours, and the Wild Ravens spontaneous-fermentation program aged in foeders and barrels. Beer is sold direct-to-consumer through the 3 Ravens Brewery Bar taproom in Thornbury and distributed wholesale in kegs to hospitality venues across Victoria, with a direct delivery service to ensure freshness.
Product overview
3 Ravens is an independent craft brewery offering a portfolio of beers organized into Core Range (year-round staples) and Seasonal Range (limited small-batch releases inspired by Victorian seasons). The Core Range includes Thornbury Lager, Ruckers Hill Pale Ale, and Black Oatmeal Stout. The Seasonal Range features experimental and limited beers such as Blueberry Sour Acid, Juicy IPA, New World Pacific IPA, New World Oaked Red IPA, Proper Northern, 55 Pale Ale, Bronze, and Edi Gardens Ale. Additionally, the company operates a taproom/bar service (3 Ravens Brewery Bar) in Thornbury with 12 taps, and offers private function bookings for up to 75 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- 3 Ravens Core Range craft beers Year-round flagship beers (Thornbury Lager, Ruckers Hill Pale Ale, Black Oatmeal Stout, Coaltrain) sold through the brewery taproom and wholesale to Victorian hospitality venues, targeted at consumers seeking consistent, sessionable craft styles.
- Seasonal Range craft beers Rotating seasonal beers including hop-forward IPAs, sours, and limited releases targeted at craft beer enthusiasts seeking variety and limited drops.
- Wild Ravens spontaneous fermentation range Limited-release, barrel- and foeder-aged beers produced via spontaneous fermentation, sold primarily through the brewery taproom to enthusiasts and specialty venues.
- 3 Ravens Brewery Bar (taproom) On-site Thornbury taproom pouring the full Core, Seasonal and Wild Ravens ranges across 12 taps, with dog-friendly outdoor seating, BYO and in-house food, and direct takeaway sales to individual craft beer drinkers in Melbourne.
- Private functions at 3 Ravens Booking of brewery space for private events (birthdays, corporate functions, celebrations) with no hire fees, requiring food and beverage minimums, targeted at Melbourne groups and organisations seeking an experiential brewery venue.
Quantifiable outcome
- 100% electric brewing operations since 2023
- +2 more outcomes
Companies that use 3 Ravens
Customer profileSegments3 records
Ideal customer profiles3 records
3 Ravens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3 Ravens partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoGetminorPartnership with GoGet for beer deliveries. 3 Ravens 'ditched the traditional delivery fleet for a partnership with GoGet, which helps us cut down on our footprint and the overhead of owning our own trucks.' Focus on reducing carbon emissions from distribution while maintaining logistics capability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
3 Ravens competitors and assessment
Company assessmentDirect peers
- Stomping Ground Brewing Co: Independent Melbourne craft brewery operating a flagship taproom and brewing facility. Highly comparable as a Melbourne-based independent craft producer with D2C taproom and wholesale distribution in the same Victorian market.
- Hawkers Beer: Independent Melbourne craft brewery with a strong taproom and packaged product line. Comparable as an award-winning Melbourne craft competitor targeting similar venue and consumer customers.
- Pirate Life Brewing: Australian craft brewery with taproom operations in Melbourne and broader national footprint. Comparable as an independent craft competitor with strong taproom/wholesale dual channels and award-winning portfolio.
- Mountain Goat Beer: One of Melbourne's pioneering independent craft breweries (founded 1997) with a heritage taproom and broad Victorian wholesale presence. Comparable as a long-established Melbourne craft brewery with similar brand positioning and dual distribution model.
- Boatrocker Brewers & Distillers: Melbourne craft brewery and distillery with a taproom and barrel-aged specialty focus. Comparable as a Melbourne craft producer with on-site hospitality and direct-to-consumer sales.
- Hop Nation Brewing Co: Melbourne-based independent craft brewery producing core and seasonal beers with a taproom. Comparable as a similarly sized Melbourne craft operator targeting the same on-premise and wholesale accounts.
- Brick Lane Brewing: Melbourne craft brewery with taproom and growing packaged/wholesale presence. Comparable as a Melbourne craft operator competing for similar wholesale accounts in Victoria.
Emerging players
- Colonial Brewing Co: Australian craft brewery (WA-origin, now national) with taproom venues. Comparable as an Australian craft competitor expanding into the Victorian market with similar taproom and wholesale operations.
Regional players
- Modus Operandi Brewing: NSW-based independent craft brewery with taproom and packaged distribution. Comparable as an independent Australian craft producer with similar award-winning seasonal/core range strategy, though operating in a different primary geography.
- Green Beacon Brewing Co: Queensland-based independent craft brewery with taproom and wholesale distribution. Comparable as an Australian independent craft competitor with award-winning portfolio and on-premise hospitality, though operating primarily in a different state.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
3 Ravens social profiles
Digital presence3 Ravens financial estimates
Financial estimateRevenue estimate
Valuation estimate
3 Ravens leadership team
Management profileNumber of profiles
Profiles1 record
3 Ravens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3 Ravens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3 Ravens
What does 3 Ravens do?
3 Ravens brews and sells craft beer under two tiers — a Core Range of sessionable styles (Thornbury Lager, Ruckers Hill Pale Ale, Black Oatmeal Stout) and a Seasonal Range featuring hop-forward IPAs, sours, and the Wild Ravens spontaneous-fermentation program aged in foeders and barrels. Beer is sold direct-to-consumer through the 3 Ravens Brewery Bar taproom in Thornbury and distributed wholesale in kegs to hospitality venues across Victoria, with a direct delivery service to ensure freshness.
Is 3 Ravens a public or private company?
3 Ravens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3 Ravens founded?
3 Ravens was founded in 2003. It employs 1 to 10 people.
Where is 3 Ravens based?
3 Ravens is headquartered in Thornbury, Australia, in the Oceania region.
How does 3 Ravens make money?
Three revenue lines are on record. Taproom Beer Sales are the primary driver. The others are wholesale Keg Sales and function/Event Hire.
Who are 3 Ravens's main competitors?
Direct peers on record are Stomping Ground Brewing Co, Hawkers Beer, Pirate Life Brewing, Mountain Goat Beer, Boatrocker Brewers & Distillers, Hop Nation Brewing Co and Brick Lane Brewing. Colonial Brewing Co is listed as an emerging player. Regional players are Modus Operandi Brewing and Green Beacon Brewing Co.
Does 3 Ravens have an API?
No public API is recorded for 3 Ravens.
What industry is 3 Ravens in?
3 Ravens's product category is Craft Brewery / Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAD, Regional & National Breweries. Its NAICS code is 31212 and its SIC code is 2082.