What Brick Lane Brewing does

Brick Lane Brewing is a B-Corp certified independent craft brewery headquartered in Dandenong South, Victoria, Australia (Brick Lane Brewing Co Pty Ltd, ACN 614 908 002). The company operates a state-of-the-art brewery featuring Australia-first low thermal load wort boiling technology, crossflow filtration (via Pall/GEA), automated brewing, centrifugation, energy recovery, and Krones packaging lines, with equipment partners including BrauKon, CoMac, Krones, Pall, GEA and TPM Pipe Welders. The company is privately held with no disclosed venture capital or private equity investment and is registered as a proprietary limited company in Victoria.

The product portfolio spans mainstream SKUs (Melbourne Storm Lager zero carb lager), the limited release Trilogy of Fear Imperial Stout series (Hush Little Baby Voodoo, Asylum Sugar Maple, Offering Bourbon), and the venue-exclusive Bar Series of growler fills. The company distributes through three owned venues (Brick Lane Market at 466 Queen Street in the Queen Victoria Market Precinct, Dandy Brewhouse at the Dandenong brewery, and Brick Lane Shed at QVM's String Bean Alley), a Shopify DTC e-commerce storefront shipping Australia-wide via Australia Post, and B2B keg sales confined to licensed venues. The Partner Brewing Program provides contract brewing, co-packing, and quality testing services to other independent brewers.

The revenue model combines one-time product sales (DTC packaged beer, gift cards $10 to $350 AUD, merchandise), venue on-premises sales (food and draught beer at the three venues), professional services revenue from the Partner Brewing Program, and B2B keg sales to licensed Victorian venues. Customer segments include craft beer consumers (primary), licensed hospitality venues, and partner brewers. Marketing is community-led, leveraging venue events (trivia nights, weekly food specials, functions), sports sponsorships (Melbourne Storm, Melbourne Aces, Sunshine Coast Lightning), and lifestyle partnerships (Melbourne Fashion Festival, Melbourne Food & Wine, Music Victoria, QMusic).

Name

Brick Lane Brewing

Legal name

Brick Lane Brewing Co Pty Ltd

Website

https://bricklanebrewing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

B-Corp certified independent craft brewery in Melbourne, Australia, operating three venues (Brick Lane Market, Dandy Brewhouse, Brick Lane Shed) and selling beer, merchandise, and contract brewing services through a DTC e-commerce store and B2B keg distribution.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer production
• Independent brewery
• Contract brewing services
• Craft beer retail
• Brewery hospitality venues

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Beer Sales (Online Store): Direct-to-consumer online sales of packaged beer (cans, cases) shipped Australia-wide via Australia Post. Products include core range and limited releases.
2. Venue On-Premises Sales: Brick Lane Market (Melbourne CBD), Dandy Brewhouse (Dandenong South), and Brick Lane Shed (Queen Victoria Market) serve draught and packaged beer for on-premises consumption. Food is also sold at Brick Lane Market and Dandy Brewhouse.
3. Partner Brewing Services: Flexible brewing and packaging services offered to the wider brewing community. Partners get full access to the world-class facility for brewing and packaging their own products. Led by brew team Jon Seltin. Services include brewing, packaging (kegs, cans, bottles), and quality testing.
4. Keg Sales to Licensed Venues: Kegs sold exclusively to licensed venues (per FAQ). Provides B2B revenue stream from trade customers.
5. Gift Cards: Digital gift cards sold online in denominations from $10 to $350 AUD, redeemable for online purchases.
6. Merchandise: Branded merchandise including apparel and accessories sold through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Brick Lane Brewing is an independent craft brewery that produces and sells packaged craft beer (core range, limited releases, and an exclusive Bar Series) to consumers through an Australia-wide e-commerce store and three owned venues in Melbourne. It also generates B2B revenue through keg sales exclusively to licensed venues and a Partner Brewing Program offering contract brewing, co-packing, and quality testing services to other breweries.

Product overview

Brick Lane Brewing is a B-Corp certified independent craft brewery operating a portfolio of venues (Brick Lane Market, Brick Lane Taphouse, and Brick Lane Shed) alongside a diverse beer product line. The core product offerings include mainstream beers like Melbourne Storm Lager (zero carb lager), limited release Imperial Stouts from the Trilogy of Fear series, and the exclusive Bar Series available only at venues through growler fills. The company also offers merchandise (pins) and gift cards, and provides partner brewing services utilizing their world-class facility.

Differentiator

Problem solved

Functional benefit

Brands

• Bar Series: Super limited bar series of exclusive beers available only at Brick Lane venues, featuring styles such as Schwarzbier, Dark Lager, Pale Mild, Brown Ale, Porter, Wit, Berliner Weisse, Belgian styles, Saisons, and specialty brews.
• Trilogy Of Fear

Products and services

• Melbourne Storm Lager A zero-carb, vegan-friendly pale gold lager and Official Beer of Melbourne Storm NRL club, sold in 355ml cans via the online store and Brick Lane venues.
• Bar Series (Super Limited Bar Series) Exclusive-to-venue limited-release beers including Schwarzbier, Dark Lager, Pale Mild, Brown Ale, Porter, Wit, Berliner Weisse, Belgian styles, Saisons, Sahti, Bière de Garde, and Palo Santo barrel-aged wheat wines.
• Growlers & Squeelers Take-Home Beer Program Take-home draught beer program using growler/squeeler fills that keep beer fresh for up to a week, sold exclusively at Brick Lane venues.
• 2022 Release Hush Little Baby Voodoo Imperial Stout Limited-release 11.1% ABV Imperial Stout from the Trilogy of Fear 2022 release, aged on cypress and whole Papuan vanilla, featuring juniper and pine notes.
• 2022 Release Asylum Sugar Maple Imperial Stout Limited-release Imperial Stout from the Trilogy of Fear 2022 release, aged on sugar maple and amburana with ginger shortbread, maple, black pepper, and herbal notes.
• 2022 Release Offering Bourbon Imperial Stout Limited-release 11.6% ABV Imperial Stout from the Trilogy of Fear 2022 release, aged in first-fill Kentucky bourbon barrels with vanilla, coconut, toffee, and sherry notes.
• Brick Lane Market Venue Two-storey venue at 466 Queen Street, Melbourne, in the Queen Victoria Market Precinct, offering dining, taproom beer service, terrace, and private dining for functions and events.
• Brick Lane Taphouse (Dandy Brewhouse) Brewery taproom at 41 Imagine Way, Dandenong South, where customers can enjoy freshly poured beer while watching the brewing process, with outdoor area, rotating food trucks, and family/dog-friendly environment.
• Brick Lane Shed Venue Market shed venue at String Bean Alley in Queen Victoria Market offering tap beer, dog-friendly and BYO food service.
• Partner Brewing Program B2B contract brewing, co-packing (kegs, cans, bottles), and quality testing services for other brewers, with full end-to-end, co-pack, or liquid-only options.
• Keg Supply to Licensed Venues Keg beer sold exclusively to licensed hospitality venues (bars, pubs, restaurants) via a separate business account and supply contract.
• Gift Cards Digital gift cards in fixed denominations from $10 to $350 AUD, delivered by email and redeemable against online store purchases.
• Cheers To Beer Pin (Merchandise) Branded "Cheers To Beer" enamel pin sold through the Brick Lane online store merchandise collection.

Quantifiable outcome

• GOLD, Indies Beer Awards 2022 - Hush Little Baby Voodoo Imperial Stout
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• BrauKoncoreTechnology or IntegrationEquipment partner providing state-of-the-art brewing technology for the Dandenong brewery. Part of a suite of world-leading brewing equipment that enables low thermal load wort boiling and other efficiency innovations.
• CoMaccoreTechnology or IntegrationEquipment partner for the Dandenong brewery providing process technology supporting the state-of-the-art brewing and packaging operations.
• KronescoreTechnology or IntegrationWorld-leading packaging technology partner providing equipment for the Dandenong brewery's packaging line, ensuring quality and consistency in can, bottle, and keg formats.
• PallcoreTechnology or IntegrationFiltration technology partner supporting the crossflow filtration system (Australia first) that reduces energy/water usage and eliminates non-renewable filtration aids.
• GEAcoreTechnology or IntegrationEquipment partner providing process technology for the Dandenong brewery, contributing to energy recovery and thermal storage capabilities.
• TPM Pipe WelderscoreTechnology or IntegrationEquipment partner providing pipe welding services for the brewery's state-of-the-art liquid handling infrastructure.
• Melbourne StormflagshipGTM or Marketing PartnerMelbourne Storm Lager is the Official Beer of Melbourne Storm NRL club. Exclusive branded partnership providing sports marketing visibility and access to the Melbourne Storm fan community.
• Melbourne Fashion FestivalminorGTM or Marketing PartnerCommunity partner for events and marketing activations.
• Melbourne Food & WineminorGTM or Marketing PartnerCommunity partner supporting food and beverage events and activations.
• Queen Victoria MarketcoreStrategic or Co-development PartnerHome to both Brick Lane Market (466 Queen Street) and Brick Lane Shed (String Bean Alley). Key location partner for two of the company's three venues, anchoring the brand in Melbourne's iconic market precinct.
• Music VictoriaminorGTM or Marketing PartnerCommunity partner supporting music events and activations.
• QMusicminorGTM or Marketing PartnerQueensland music industry partner for events and community support.
• Melbourne AcesminorGTM or Marketing PartnerCommunity and sporting partner for baseball events and activations.
• Sunshine Coast LightningminorGTM or Marketing PartnerSuncorp Super Netball team community partner.
• Jon Seltin (Brew Team Lead)coreOthersLead of the Brick Lane brew team, offering partner brewers access to brewing expertise and facility access through the Partner Brewing Program.

Scale indicators5 records

Recent moves8 records

Expansion highlights10 records

Direct peers

• 4 Pines Brewing: Australian independent craft brewery with multi-venue taproom model and national distribution. Closest direct peer given similar DTC-plus-venue-plus-brewery structure and craft positioning.
• Stone & Wood Brewing Co: Independent Australian craft brewer with venues and a premium portfolio of lagers, ales, and limited releases. Comparable in scale, venue strategy, and independent positioning to Brick Lane.
• Pirate Life Brewing: Craft brewer acquired by Carlton & United Breweries; operates a taproom and produces core plus limited-release beers. Comparable in craft positioning, taproom presence, and limited-release strategy.
• Mountain Goat Beer: Independent Melbourne craft brewery with brewery taproom, wide distribution, and award-winning core range. Highly comparable on geography, scale, and craft positioning.
• Boatrocker Brewing Co: Melbourne-based craft brewer with on-premise taproom, partner brewing services, and barrel-aged specialty releases. Comparable venue-plus-brewery-plus-partner-services structure.

Broad incumbents

• Carlton & United Breweries (CUB): Largest Australian brewer (owned by Asahi), producer of mainstream lagers and owner of Pirate Life. Competes with Brick Lane through portfolio breadth, scale, and trade relationships.
• Lion (Kirin): Major Australian and New Zealand beverage company producing mainstream beer brands and craft labels (e.g., White Rabbit, Little Creatures). Broad incumbent competitor with national distribution.
• Heineken Australia: Subsidiary of Heineken N.V. distributing international and local beer brands across Australia. Competes with Brick Lane across on-premise trade channels.

Emerging players

• BrewDog: Global craft brewer operating brewery-taproom-venue-Hotel model with direct-to-consumer e-commerce. Comparable multi-revenue-stream craft model, though operating at far larger international scale.
• White Rabbit Brewing Co: Independent-style craft brand owned by Lion, producing barrel-aged and specialty beers with a Geelong brewery and taproom. Comparable on craft positioning, taproom experience, and limited-release strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bricklanebrewing
• LinkedInlinkedin.com/company/brick-lane-brewing-co
• Instagraminstagram.com/bricklanebrewing
• Xx.com/bricklanebrewco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brick Lane Brewing