Jagdish Sheth School of Management

What Jagdish Sheth School of Management does

JAGSoM is a private Indian business school founded in 1995 and headquartered in Bangalore, with a second operational campus in Mumbai. The institution offers residential Post Graduate Diploma in Management and MBA programs at both campuses, a Bachelor of Business Administration at the Mumbai campus, a Post Graduate Program in Brand Management through a sub-brand called The Specialist Brand School, Dual Degree Masters pathways delivered in partnership with globally ranked international universities in France and the United States, and Executive Learning Pathways hosted on the keeplearning.live platform for working professionals. The school is named after Jagdish Sheth, a Padma Bhushan awardee whose work shaped modern marketing and customer-first strategy, and uses this identity as a brand anchor across its programs and marketing. Operational scale includes 101-250 employees, 50+ expert faculty members with 25+ years of industry experience on average, and a stated 100% industry internship immersion rate for each batch.

The business model is tuition-driven across multiple degree streams. Primary revenue comes from residential PGDM and MBA tuition at Bangalore and Mumbai, supplemented by smaller-cohort specialist tuition (Brand Management limited to 30 students, brand-thinking program limited to 20), tuition share from international dual-degree programs, and recurring executive education revenue through the online platform. Target segments include recent graduates and career changers as the primary persona, with secondary segments in marketing professionals, SME owners, inbound international students, and working professionals. Distribution is direct-to-consumer: an online admissions portal (admissions.jagsom.edu.in) for application capture, on-campus residential delivery for degree programs, and a self-serve online platform for executive learning. Customer acquisition relies on AACSB accreditation and QS Business Masters Rankings as primary trust signals in marketing.

Underlying program architecture combines a bespoke curriculum with 12+ career tracks and learning interventions including the Industry Internship Program (IIP), Social Immersion Program (SIP), Research Incubation (RI), Innovation Incubation (II), CXO and Industry Mentorship, Corporate Mentoring, and a Capstone Project referred to as Request for Problem. The institution claims AI-integrated learning components within its delivery stack and operates Centres of Excellence in Service Excellence and Business Analytics. Industry partner network includes Meta, Goldman Sachs, Booking.com, and House of Abhinandan Lodha, with alumni outcomes cited across global leadership roles. JAGSoM reports a 98% success rate and QS rankings across all four programs in 2026, but discloses no revenue, pricing, or enrollment figures.

Name

Jagdish Sheth School of Management

Legal name

Jagdish Sheth School of Management

Website

https://jagsom.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

JAGSoM is an AACSB-accredited, QS-ranked Indian business school offering residential PGDM and MBA programs at Bangalore and Mumbai campuses, plus specialist brand management, dual-degree international masters with partner universities, and executive education pathways for prospective management students and working professionals.

Ownership category

akta.pro rank

Product category

Management Education / Business School

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Specialized Master’s in Management (MiM) & Business Analytics (EDAHAHAC)

Keywords

• Management education programs
• Business school programs
• Executive learning pathways
• Brand management education
• Dual degree masters

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Degree Programs (PGDM/MBA): Tuition fees from residential Post Graduate Diploma in Management and MBA programs offered at Bangalore and Mumbai campuses
2. Specialized Programs: Revenue from specialized programs including Brand Management (The Specialist Brand School) and Dual Degree Masters programs with international partner universities
3. Executive Education: Professional development and executive learning pathways through keeplearning.live platform
4. SME Programs: PGDM programs specifically designed for Small and Medium Enterprises owners and professionals

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

JAGSoM is a private, AACSB-accredited business school that sells residential and online management education programs. Core offerings include the PGDM and MBA at its Bangalore and Mumbai campuses, the Specialist Brand School for brand management, Dual Degree Masters pathways with partner universities in France and the US, the International BBA at Mumbai, and Executive Learning Pathways for working professionals delivered through keeplearning.live.

Product overview

Jagdish Sheth School of Management (JAGSoM) is an AACSB-accredited business school offering a portfolio of management education programs. The core offerings include the PGDM/MBA (residential programs at Bangalore and Mumbai campuses), the Specialist Brand School (brand management focus, limited enrollment), Dual Degree Masters (Year 1 in India, Year 2 at partner institutions in France/US), BBA and MBA programs at the Mumbai campus, and Executive Learning Pathways for professional development. The institution operates as a unified educational institution with specialized programs serving different career tracks and international academic pathways.

Differentiator

Problem solved

Functional benefit

Brands

• The Specialist Brand School: Post Graduate Program in Brand Management, limited to 30 students, a 1-year PGP focused on brand thinking.

Products and services

• PGDM/MBA Residential Program

Quantifiable outcome

• 98% Success Rate
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• International Universities (France and US)coreStrategic or Co-development PartnerDual Degree pathway partnerships with globally ranked international universities. Year 1 of the Dual Degree Masters program is conducted at JAGSoM's Mumbai campus, followed by Year 2 at partner universities in France and US. This provides international exposure and global business perspectives at a fraction of the cost of full international education.
• Industry Partners (Hiring Partners)coreChannel Partner/ Reseller/ DistributorIndustry partners provide internship opportunities (100% batch given immersion to top companies), participate in capstone projects (Request for Problem), corporate mentoring programs, and CXO mentorship. These partnerships enable student placement and real-world business problem solving. Partner logos visible include Meta, Goldman Sachs, Booking.com, and other major corporations.
• AICTE (All India Council for Technical Education)coreStrategic or Co-development PartnerJAGSoM participates in AICTE Scholarship/Fellowship Schemes for students. Links to www.aicte.gov.in for student development schemes, indicating formal regulatory partnership for student financial support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indian School of Business (ISB): Elite private business school in India offering PGP and executive education. Competes with JAGSoM for senior applicants and executive learners, particularly through its Hyderabad and Mohali campuses.
• MDI Gurgaon: Top-tier Indian B-school offering PGDM and executive programs. Comparable in AACSB accreditation status, AICTE affiliation, and competition for corporate recruiters across India.
• SP Jain School of Global Management: Private Indian business school with multi-city and international campuses offering MBA, PGDM, and BBA programs. Comparable in private for-profit structure, international orientation, and undergraduate-to-postgraduate portfolio.
• MICA (Mudra Institute of Communications, Ahmedabad): Specialized Indian business school focused on marketing, brand management, and communications — directly comparable to JAGSoM's Specialist Brand School niche and core marketing curriculum.
• IMT Ghaziabad: Private Indian B-school offering PGDM, executive, and specialized programs across multiple campuses. Comparable in private structure, marketing specialization strength, and corporate placement emphasis.
• NMIMS (Narsee Monjee Institute of Management Studies): Large private Indian university with a leading management school offering MBA, BBA, and executive programs across multiple campuses — directly comparable in scale, program breadth, and private structure.
• Indian Institute of Management Bangalore (IIMB): Premier government-backed business school in Bangalore offering PGDM and executive programs. JAGSoM's flagship Bangalore campus competes directly for applicants, faculty, and corporate recruiters in the same metro.
• XLRI Xavier School of Management: Premier private Indian B-school offering PGDM (equivalent to MBA) and executive programs with strong corporate recruiter relationships. Comparable in private structure and management education focus, though XLRI enjoys significantly older brand equity.
• Symbiosis Institute of Business Management (SIBM): Private Indian B-school in Pune offering MBA, BBA, and executive programs. Comparable in private structure, residential program model, and corporate placement focus.

Emerging players

• Hult International Business School: International business school with campuses across multiple countries and a strong global rotation model. Comparable in private for-profit structure, international exposure emphasis, and dual-degree/one-year MBA formats that appeal to career-changers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jagsom
• Facebookfacebook.com/jagsom/?fref=ts
• LinkedInlinkedin.com/school/jagsom
• Instagraminstagram.com/jagsomblr
• Xx.com/JAGSOMblr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jagdish Sheth School of Management