Afiliapub
Afiliapub is a Costa Rica–domiciled affiliate network founded in 2011 that connects affiliate marketers with online sports betting, casino, poker, and eSports operators across Spain, LATAM, and Africa, monetizing through commission share on affiliate-driven player value.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Afiliapub does
Afiliapub is a privately held affiliate marketing network founded in 2011 that connects individual affiliate marketers with online gambling, gaming, and trading operators across sports betting, casino, poker, and eSports verticals. The company operates a cloud-based, self-serve affiliate platform where publishers register, select campaigns, and promote operator brands such as Bet365, Codere, Betsson, Paf, Casino Barcelona, and Casino Gran Madrid using exclusive tracking links, pre-built banners, and ready-to-use marketing content. The platform is accessible via web and through an Android mobile application on Google Play, and supports Spanish, Portuguese, English, French, and Latam language variants for affiliates in Spain, LATAM (notably Brazil), and Africa.
The underlying technology is a conventional affiliate-tracking stack: a real-time statistics dashboard reporting clicks, registrations, and commissions; tracking integration with Scaleo for analytics; and a multi-currency payout system using Skrill and bank transfers. Affiliates earn commissions through CPA (Cost per Acquisition), CPL (Cost per Lead), Revenue Share, and Hybrid models, with monthly payouts processed between the 15th and 30th of each month for balances above a $100 threshold. New affiliates receive a $20 welcome bonus upon completing their profile and earning $100 in commissions.
Afiliapub monetizes by taking a share of the commissions paid by operators on player value driven through affiliate links — no fees are charged to affiliates for joining or using the platform. The company is founder-led by CEO and co-founder Aminata Diallo, supported by a small team (1-10 employees) including a Director of Affiliation and Digital Marketing, regional affiliate managers for LATAM and Spain, a Brand Manager, a Web Developer/IT Specialist, and an Executive Assistant. The primary legal entity, AFILIAPUB SRL, is registered in San José, Costa Rica (registration number 3-102-634611), with a Spanish branch, AFILIAPUB SRL SUCURSAL EN ESPAÑA, registered in Madrid (CIF W4361389B). The company is privately held with no disclosed external funding rounds, acquisitions, or institutional investors.
Afiliapub firmographics
Firmographics- Name
- Afiliapub
- Legal name
- AFILIAPUB SRL
- Website
- https://afiliapub.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Afiliapub is a Costa Rica–domiciled affiliate network founded in 2011 that connects affiliate marketers with online sports betting, casino, poker, and eSports operators across Spain, LATAM, and Africa, monetizing through commission share on affiliate-driven player value.
- Ownership category
- akta.pro rank
Afiliapub industry classification
Industry- Product category
- Affiliate Marketing Network (iGaming)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro industry
- Sportsbook Affiliate & Comparison SitesMedia, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for BettingCasino/iCasino Affiliate & Review SitesMedia, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for BettingB2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC)Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for BettingMobile/App Install & CPA Networks for BettingMedia, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for BettingAffiliate Marketing & Partner NetworksBusiness & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
Keywords
Where Afiliapub is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Afiliapub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission Revenue: Afiliapub earns commissions from online betting operators when affiliates drive player registrations, deposits, or betting activity. Commissions are shared with affiliates through CPA, CPL, Revenue Share, and Hybrid models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Free affiliate membership with commission-based earnings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Afiliapub product offering
Product offeringCore offering
Afiliapub operates a B2B affiliate network platform that connects individual affiliates and traffic sources with online gambling operators across sports betting, casino, poker, and eSports verticals. The platform supplies affiliates with exclusive tracking links, banners, ready-to-use marketing content, and real-time performance reporting, while supporting commission models (CPA, CPL, Revenue Share, Hybrid) and processing payouts to affiliates monthly via Skrill and bank transfers.
Product overview
Afiliapub operates as a unified affiliate marketing platform-as-a-service for the online gambling industry. The core product is the Afiliapub Affiliate Platform, a cloud-based portal through which affiliates access promotional campaigns spanning sports betting, casino/poker, and eSports verticals. The platform provides affiliates with exclusive tracking links, pre-built banners, and ready-to-use marketing content to promote operator brands such as Bet365, Codere, Betsson, and Casino Gran Madrid. A companion Android mobile app extends platform functionality to mobile devices for on-the-go reporting and campaign management. The platform supports commission models including CPA (Cost per Acquisition), CPL (Cost per Lead), Revenue Share, and hybrid structures, with payouts processed monthly for balances exceeding $100.
Differentiator
Problem solved
Functional benefit
Products and services
- Afiliapub Affiliate Platform Cloud-based affiliate marketing platform that connects affiliates with online sports betting, casino, poker, and eSports operators, providing exclusive tracking links, promotional banners, ready-to-use marketing content, real-time reporting, and commission management.
- Afiliapub Mobile App Android mobile application that provides affiliates with full platform functionality on the go, including real-time reporting, campaign access, and performance tracking from any location.
Companies that use Afiliapub
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Afiliapub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Afiliapub partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BinanceminorReferral partnership for Binance cryptocurrency platform promotions within the affiliate network.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Afiliapub competitors and assessment
Company assessmentBroad incumbents
- Income Access (Paysafe): Long-standing gambling affiliate marketing and analytics platform owned by Paysafe, serving operators across sportsbook, casino, and poker with comparable tracking and commission management features.
- Awin: Global affiliate network with European and Latin American reach that carries gambling and finance advertisers; broader portfolio than Afiliapub but overlapping affiliate supply.
- Catena Media: Listed affiliate media company focused on sports betting and casino lead generation for online operators; directly comparable business model to Afiliapub but with global reach and tier-one operator relationships.
- Better Collective: Publicly listed Danish sports betting and casino affiliate media group operating in many of the same European and US markets as Afiliapub, with a much larger content, technology, and M&A footprint.
- Commission Junction (CJ Affiliate): Large generalist affiliate network with a meaningful gambling advertiser roster; competes for affiliate attention but lacks Afiliapub's vertical specialization in betting.
- Rakuten Advertising: Global affiliate marketing network with established advertiser and publisher relationships; competes in the broader affiliate ecosystem where Afiliapub sources and recruits affiliates.
Direct peers
- NetRefer: B2B affiliate tracking and reporting software purpose-built for the iGaming vertical; competes for the same operator customers as Afiliapub's underlying tracking stack (Scaleo).
- MyAffiliates: Affiliate platform software designed specifically for online gambling operators and affiliate networks; overlaps with Afiliapub's product offering to both affiliates and operators.
- Blexr: iGaming affiliate media group operating in regulated European markets with sportsbook and casino comparison sites; comparable niche focus to Afiliapub's sportsbook and casino verticals.
- ReferOn: iGaming-focused affiliate management platform offering real-time reporting, commission structures, and network capabilities that closely parallel Afiliapub's core product.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Afiliapub social profiles
Digital presenceAfiliapub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afiliapub leadership team
Management profileNumber of profiles
Profiles6 records
Afiliapub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afiliapub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afiliapub
What does Afiliapub do?
Afiliapub operates a B2B affiliate network platform that connects individual affiliates and traffic sources with online gambling operators across sports betting, casino, poker, and eSports verticals. The platform supplies affiliates with exclusive tracking links, banners, ready-to-use marketing content, and real-time performance reporting, while supporting commission models (CPA, CPL, Revenue Share, Hybrid) and processing payouts to affiliates monthly via Skrill and bank transfers.
Is Afiliapub a public or private company?
Afiliapub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afiliapub founded?
Afiliapub was founded in 2011. It employs 1 to 10 people.
Where is Afiliapub based?
Afiliapub is headquartered in Madrid, Spain, in the Europe region.
How does Afiliapub make money?
One revenue line is on record: affiliate Commission Revenue.
Who are Afiliapub's main competitors?
Broad incumbents on record are Income Access (Paysafe), Awin, Catena Media, Better Collective, Commission Junction (CJ Affiliate) and Rakuten Advertising. Direct peers are NetRefer, MyAffiliates, Blexr and ReferOn.
Does Afiliapub have an API?
No public API is recorded for Afiliapub.
What industry is Afiliapub in?
Afiliapub's product category is Affiliate Marketing Network (iGaming). Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 51621.