What Funfields does

Funfields Themepark is a family-owned Australian theme park and waterpark located in Whittlesea, Victoria, approximately 40 km north of Melbourne. Founded in 1985 as Alpine Toboggan Park and rebranded to Funfields in 2005, the park operates seasonally from November through the end of the Easter school holidays and is now in its 40th season. The venue spans seven themed regions — Thrill Hill, Paradise Palms, Mystic Kingdom, Amazonia Falls, Velocity Valley, Origin Springs and Picnic Plains — featuring more than 15 attractions including world-record and world-first waterslides (Supanova, Gravity Wave, Kraken Racer) developed with Canadian slide designer Proslide, Victoria's first outdoor heated wave pool (Volcano Beach), a heated lazy river, and land-based rides such as Voodoo 360 and the original 1985 Alpine Toboggan Slide.

The company sells directly to consumers through its own website (powered by Roller App) and on-site box office. Revenue streams include Day Passes, Season Passes (valid through April 12, 2026), Bulk Passes for groups of 20+, Fast Pass queue-jump access, VIP Cabanas, Day Beds and Reserved Tables, gift cards and Fun Cash wristbands, on-site food and beverage, gift shop merchandise, school excursions, and bespoke group functions and corporate events. Pricing is height-based for ride access, and the company is a registered proprietary limited company (FUNFIELDS® THEMEPARK PTY LTD, ABN 88 661 840 642) under continuing founding-family ownership.

Funfields has not raised external capital, has no subsidiaries or parent company, and does not disclose revenue. Its principal commercial dependencies are Melbourne's discretionary leisure demand, weather during the seasonal operating window, and the long-tenured Proslide technology partnership that underpins its flagship world-record waterslide assets.

Name

Funfields

Legal name

FUNFIELDS® THEMEPARK PTY LTD

Website

https://funfields.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Funfields Themepark is a family-owned Australian theme park and waterpark in Whittlesea, Victoria, 40 km north of Melbourne, operating seasonally with seven themed regions, world-record waterslides, wave pools, and land-based rides sold direct-to-consumer to families, schools, and group event customers.

Ownership category

akta.pro rank

Product category

Theme Park and Waterpark Operations

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Water Parks (THAAAAAB)

Keywords

• Theme park operations
• Waterpark attractions
• Family entertainment
• Waterslide rides
• Group event hosting

Headquarters

HQ city

Whittlesea

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Day Passes: All-day access tickets to the theme park with unlimited rides on all attractions. Price varies by height as this determines ride access.
2. Season Passes: Unlimited visits throughout the operating season (November through Easter). Valid until 12th April 2026.
3. Bulk Passes: Group discount tickets for bookings of 20 or more guests
4. Fast Pass: Queue-jump access to eight popular attractions
5. VIP Upgrades: Premium seating options including VIP Cabanas (6-8 guests), VIP Day Beds & Lounges (2 adults & 2 children), and Reserved Tables. VIP Cabanas and Day Beds include food and drink discounts.
6. Food and Beverage: On-site food venues serving coffee, ice cream, burgers, sandwiches, wraps. Licensed area at Beach Club in Paradise Palms. Communal BBQ tokens available.
7. Gift Cards and Fun Cash: Physical and digital gift cards valid for 3 years. Fun Cash wristbands - waterproof, reloadable payment bands for food and drinks.
8. School Excursions: Group bookings for schools on weekdays during Victorian Government Terms, including Year 12 Celebration Days
9. Group Functions and Events: Private functions, birthday parties, corporate events, and bespoke full-site bookings. Catering add-ons available.
10. Merchandise: Gift shop selling swimwear brands (Zoggs, Rip Curl, Slipfree, Havianas), branded merchandise, sunscreen, hats, and essentials
11. Lockers and Other Rentals: Medium and large self-serve lockers for hire

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Funfields operates a seasonal theme park and waterpark in Whittlesea, Victoria, selling Day Passes, Season Passes, Bulk Passes, Fast Passes, VIP upgrades, and group event services that grant access to waterslides, wave pools, lazy rivers, and land-based rides across seven themed regions. The park runs from November through Easter each year and supplements admission revenue with on-site food and beverage, gift shop merchandise, gift cards, and lockers.

Product overview

Funfields Themepark is an Australian theme park offering a single unified day-pass experience centered around water slides, land-based rides, and family entertainment. The core product is the Day Pass/Season Pass, which provides all-day access to seven themed regions: Thrill Hill (gravity-defying waterslides), Paradise Palms (heated wave pool and lazy river), Velocity Valley (land-based rides), Origin Springs (classic waterslides), Mystic Kingdom (fantasy-themed rides for younger visitors), Amazonia Falls (toddler waterplay), and Picnic Plains (BBQ and picnic areas). The park's attraction portfolio includes world-record-holding waterslides like Gravity Wave and Supanova, traditional rides like the Alpine Toboggan Slide (the park's original 1985 attraction), and newer additions like the Lava Lagoon Lazy River and Cyber Drift Bumper Cars. Premium add-ons include VIP Cabanas, VIP Day Beds, Fast Pass queue-jumping, and Fun Cash wristband payments. Group services encompass school excursions, birthday parties, corporate events, and personalised functions. The park operates seasonally (November through Easter) as an outdoor attraction 40km north of Melbourne in Whittlesea, Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Pass All-day access pass granting unlimited rides on all slides and attractions across the park's seven themed regions. Pricing varies by individual height, which determines ride access. Sold directly through the website and on-site box office.
• Season Pass Subscription-style pass providing unlimited visits to the park throughout the operating season (November through Easter school holidays), valid until 12 April 2026. Pre-booking required for each visit.
• Bulk Passes Discounted group tickets for bookings of 20 or more guests, sold through a dedicated enquiry process.
• Fast Pass Queue-jumping add-on that propels holders to the front of the line on eight of the park's most popular attractions. Sold as a separate add-on to park admission.
• Gift Card Prepaid physical and digital gift cards redeemable for cash value of passes, VIP upgrades, food and drinks, and Fun Cash wristbands. Valid for three years.
• Fun Cash Wristband Reusable, reloadable, waterproof wristband that allows tap-to-pay for food and drinks throughout the park.
• VIP Cabanas Private cabana spaces accommodating 6-8 guests with storage, food and drink discounts, and guaranteed seating, located at Amazonia, Birdy Cove, Lava Lagoon and Volcano Beach. $100 refundable bond required. Does not include park entry.
• VIP Day Beds & Lounges Premium day seating for 2 adults and 2 children with food and drink discounts. $50 refundable bond required. Does not include park entry.
• Reserved Tables Table reservations seating up to 8 people for private dining experiences. Does not include park entry.
• Group Functions and Events Event hosting services for sporting groups, corporate events, Christmas celebrations, team building, and private functions, with catering add-ons available.
• Birthday Parties Private function areas set up as birthday party venues, with options to add Reserved Tables and VIP Day Beds.
• School Excursions Weekday educational group bookings during Victorian Government Terms, including dedicated Primary School Days and Year 12 Celebration Days, with 1 free teacher per 10 students and 1:10 supervision ratio. GST-inclusive rates.
• Personalised Functions Bespoke event planning services for exclusive full-site bookings for boutique private celebrations.
• Holiday Programs Special activities and programs available during school holiday periods.
• Things@Funfields Gift Shop On-site gift shop selling swimwear brands (Zoggs, Rip Curl, Slipfree, Havianas), branded merchandise, sunscreen, hats, and other essentials.

Quantifiable outcome

• Tripadvisor Travellers' Choice Best of the Best 2020 - ranked in top 1% of attractions worldwide
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Proslide (Canadian slide designer and manufacturer)coreTechnology or IntegrationFunfields began working with Proslide in 2013. Proslide installed Typhoon (longest Cannonbowl waterslide in the world), and subsequently Kraken Racer (only one in Australia, longest in the world), and Gravity Wave (tallest and longest of its kind in the world). Proslide is a renowned Canadian waterslide designer and manufacturer.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Gumbuya World: Victorian theme park with waterpark components, located in Tynong. Another Melbourne-region family destination with combined rides and water attractions, appealing to a similar demographic as Funfields.
• WhiteWater World: Gold Coast water park adjacent to Dreamworld, offering world-class waterslides and a day-visitor waterpark model comparable to Funfields. Similar combination of thrill slides, family amenities, and seasonal/Gold-Coast-climate operation.
• Wet'n'Wild Sydney: Sydney waterpark operating on a day-pass model with thrill slides, family amenities, and seasonal capacity. Closest Australian capital-city waterpark comparable to Funfields in product mix and guest experience.
• Adventure Park Geelong: Victorian theme park and waterpark located in Geelong, ~75km from Funfields. Strongly comparable: regional Victorian family destination, day-pass entry, combination of waterslides and land rides, and Melbourne regional catchment.
• Jamberoo Action Park: NSW waterpark with a long operating history and world-record attractions (e.g., 'The Perfect Storm'). Comparable mix of thrill-seeking family positioning and day-pass entry, though based in a different state.

Broad incumbents

• Dreamworld: Australia's largest theme park on the Gold Coast, with adjacent WhiteWater World. Large incumbent with multi-park portfolio and broader IP, competing for the same family/thrill-seeking Australian market.
• Sea World: Major Gold Coast marine and theme park operated by Village Roadshow, with adjacent waterpark features. Broader incumbent in the Australian theme park industry that competes for tourist and family visitation.
• Village Roadshow: Parent operator of Sea World, Wet'n'Wild, and Warner Bros. Movie World on the Gold Coast. As the dominant Australian theme park operator, it represents the principal competitive threat and benchmark for scale.

Regional players

• Wet'n'Wild Wild Mountain: Queensland waterpark (regional) with day-pass ticketing and seasonal operation. Comparable as a regional Australian waterpark, though located in a different state and primary market from Funfields.
• Splash Waterpark (New Zealand): Trans-Tasman waterpark serving the New Zealand market with a family-day-pass model. Comparable in product mix and regional positioning, though operating in a different country and catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/funfields
• Facebookfacebook.com/Funfields

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funfields