pflegimuri

What pflegimuri does

pflegimuri is a non-profit nursing home and care facility (Verein pflegimuri) located in the historic Kloster Muri monastery complex in Muri, Canton Aargau, Switzerland. The organization has operated since 1909 and serves over 200 elderly and frail residents across eleven residential living groups, supported by approximately 420 employees. Service offerings span the full continuum of elderly care: long-term residential care, acute and transitional care, geriatric psychiatry, palliative and hospice care, specialized dementia care (including a dedicated Demenz-Coachin), therapeutic services, social and gerontological counseling, and pastoral care. The on-site Restaurant Benedikt provides communal dining and meal delivery services to the broader community.

The organization is differentiated by its MEINE 24 STUNDEN care philosophy, a holistic model in which all staff — from nursing and administration to kitchen and housekeeping — contribute to resident wellbeing, prioritizing self-determination and individualized daily living over rigid institutional schedules. This philosophy has been recognized as a best-practice example in the national 'Leitfaden für gute Betreuung in Altersinstitutionen' guideline developed by Paul Schiller Stiftung, ARTISET, and CURAVIVA. Technology deployment is limited to the Beekeeper employee communication platform for staff coordination and HR processes; the organization does not employ AI/ML or other advanced technology in care delivery. Quality assurance is anchored by SanaCERT Suisse certification (re-certified August 2025 with best rating D across all seven audited areas, valid four years), UND certification, and qualitépalliative designation.

The business model operates under the Swiss regulated nursing home framework: residents pay daily rates covering room, board, and professional nursing care, with the remainder funded by mandatory health insurance and cantonal subsidies. pflegimuri maintains academic practice partnerships with ZHAW, Universität Zürich Gerontology Centre, and Careum Hochschule Gesundheit, and is a member of the Gesundheits-Netz Aargau Ost regional healthcare network. As a registered association (Verein), the organization is community-governed with no private equity or corporate parent involvement; donations flow into a dedicated resident welfare fund. The 2027 Kloster Muri 1000-year anniversary is positioned as a flagship community milestone.

Name

pflegimuri

Legal name

Verein pflegimuri

Website

https://pflegimuri.ch

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

pflegimuri is a non-profit nursing home and care facility in Muri, Switzerland, serving 200+ elderly residents across 11 living groups with ~420 staff. It provides long-term, acute, dementia, palliative, and geriatric psychiatric care under the MEINE 24 STUNDEN philosophy.

Ownership category

akta.pro rank

Product category

Residential Nursing Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Residential nursing care
• Elderly care services
• Dementia care
• Palliative care
• Long-term care facility

Headquarters

HQ city

Muri

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Resident Care Fees: pflegimuri generates revenue through daily rates charged to residents for nursing care, room, and board. In Switzerland, nursing home care is partially subsidized by health insurance and cantonal authorities, with residents paying the remainder.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

pflegimuri operates a residential nursing home and care facility in Muri, Switzerland, providing 24-hour professional nursing and medical care to over 200 elderly residents across eleven living groups. Core offerings include long-term care, acute and transitional care, geriatric psychiatry, palliative care (including hospice beds), and dementia care, supported by therapeutic services, social counseling, and the on-site Restaurant Benedikt with meal delivery.

Product overview

pflegimuri is a traditional nursing home and care facility offering residential care services. The organization operates eleven living groups serving over 200 residents with support from approximately 420 employees. The portfolio consists of core care services including long-term care, acute/transitional care, geriatric psychiatry, palliative care, and dementia care, supported by therapeutic services and social counseling. The facility also houses Restaurant Benedikt, an on-site dining service. Central to the operation is the MEINE 24 STUNDEN care philosophy, a holistic approach involving all staff in resident well-being.

Differentiator

Problem solved

Functional benefit

Brands

• MEINE 24 STUNDEN: Holistic care philosophy emphasizing self-determination and individualized daily living for residents, where all staff from administration to kitchen contribute to resident care.
• Restaurant Benedikt

Products and services

• Long-term Care Residency (Langzeitpflege) Residential care services for individuals requiring permanent 24-hour professional nursing and support, organized across eleven living groups at the Muri facility for elderly and frail residents who can no longer live independently.
• Acute and Transitional Care (Akut- und Übergangspflege) Short-term intensive nursing care for patients following surgery, illness, or hospitalization, intended to bridge hospital discharge and return to independent living for the elderly.
• Palliative Care (with hospice beds) End-of-life care services including hospice beds focused on comfort, dignity, and quality of life for residents with life-limiting conditions, including pain management and emotional and spiritual support for resident and family.
• Dementia Care (Demenz) Specialized care and support for residents with dementia, including a dedicated Demenz-Coachin and structured programs to address memory loss, confusion, agitation, disorientation, and safety concerns.
• Geriatric Psychiatry (Gerontopsychiatrie) Specialized care for elderly residents experiencing mental health challenges such as depression, anxiety, or behavioral disorders alongside physical conditions, integrated with the broader care portfolio at the Muri facility.
• Therapies, Activation and Pastoral Care (Therapien und Dienste) On-site therapeutic and activation services for residents, including medical services, physiotherapy, occupational therapy, activation programs, daily activity design, and pastoral/spiritual care.
• Social and Gerontological Counseling (Sozialberatung) Pre-admission and ongoing social and gerontological counseling for residents and families, including financing guidance, entry planning, and caregiver support to facilitate transition into residential care.
• Restaurant Benedikt with Meal Delivery Service (Mahlzeitendienst) On-site restaurant serving meals to residents and visitors at the Muri facility, with an additional meal delivery service (Mahlzeitendienst) extending hospitality offerings to the surrounding community.

Quantifiable outcome

• SanaCERT Suisse re-certification achieved with best rating D across all seven audited areas
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Zürcher Hochschule für Angewandte Wissenschaften (ZHAW)coreStrategic or Co-development Partner · 1 January 2025Practice partnership with ZHAW for student research and clinical education. Ergotherapy students conducted research on the transition into nursing homes, developing supportive measures for the settling-in phase. This partnership supports continuous improvement of care practices through academic collaboration.
• Gesundheits-Netz Aargau Ost (GNAO)coreStrategic or Co-development Partner · 1 January 2025pflegimuri is a member of the Gesundheits-Netz Aargau Ost healthcare network, which coordinates care across the eastern Aargau region. The facility contributes to and benefits from network resources, including the Magnao magazine publication.
• Aargauische Kantonalbank (AKB) and Fachhochschule Nordwestschweiz (FHNW)coreStrategic or Co-development Partner · 1 January 2025pflegimuri was selected as one of ten KMUs for the AKB Sustainability Promotion Program, working with AKB and FHNW experts to develop a holistic sustainability strategy along the company's mission. The organization achieved its three goals: developing a comprehensive sustainability strategy, creating biodiversity measures, and building an evaluation tool for sustainability ideas.
• Paul Schiller StiftungflagshipStrategic or Co-development Partner · 1 January 2024pflegimuri was one of 20 institutions participating in developing the 'Leitfaden für gute Betreuung in Altersinstitutionen.' The organization's MEINE 24 STUNDEN philosophy was recognized as a best-practice example. This collaboration shapes national care quality standards.
• ARTISET (Föderation der Branchenverbände CURAVIVA, INSOS, YOUVITA)flagshipStrategic or Co-development PartnerAs a member institution, pflegimuri collaborates with ARTISET on industry-wide initiatives including the caregiving guidelines and contributes expertise to the ARTISET magazine. The organization was featured in a joint article with La Maison des Bosquets on self-determined living.
• CURAVIVAcoreStrategic or Co-development PartnerNational industry association for care services for elderly people. pflegimuri participates in CURAVIVA initiatives and was featured in their UPGRADE format on employer branding alongside ARTISET.
• Careum Hochschule GesundheitminorStrategic or Co-development PartnerA student from Careum Hochschule wrote a blog article exploring expectations of nursing homes and how the MEINE 24 STUNDEN philosophy impacts quality of life for residents and staff.
• Alzheimer AargauminorStrategic or Co-development PartnerAlzheimer Aargau specialists conduct dementia education events at pflegimuri. Marianne Candreia delivered a specialist lecture on 'Mindful Accompanying of People with Dementia' attended by approximately 120 participants.
• Universität Zürich – Zentrum für GerontologiecoreStrategic or Co-development Partnerpflegimuri is a practice partner in the 'Aufgeweckte Kunst-Geschichten' (Alert Art Stories) program, which stimulates creative storytelling in people with dementia through museum visits and guided sessions. The program activates remaining resources in participants.
• La Maison des BosquetsminorStrategic or Co-development Partnerpflegimuri collaborated with this Montreux-area care institution on a joint article in the ARTISET magazine, showcasing how both organizations enable residents to continue their habitual lives through innovative care approaches.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Korian Group: Korian is a large European long-term care operator with Swiss operations, offering nursing homes, assisted living, and home care. Comparable in service categories and care philosophy, though pan-European scale contrasts with pflegimuri's single-site Swiss focus.
• Tertianum Group: Tertianum is one of Switzerland's largest premium senior residence and care operators, offering independent living, assisted living, and nursing care across multiple sites. Directly comparable to pflegimuri in service mix and Swiss quality positioning, though broader in geographic reach and more commercial in structure.
• Clariane (formerly Orpea): Clariane is a major European operator of nursing homes, assisted living, and home care services with presence in Switzerland (Senevita was previously linked to Orpea). Comparable in service breadth and care philosophy, though vastly larger scale and corporate-owned versus pflegimuri's non-profit structure.

Regional players

• Domicil Bern: Domicil operates multiple nursing and care homes in the Bern region, offering long-term, dementia, and palliative care. Comparable to pflegimuri in service mix and target population, but operating in a different Swiss geography (Bern vs. Aargau).

Others

• Alzheimer Aargau: Alzheimer Aargau is a cantonal disease-focused association that delivers dementia education at pflegimuri and supports families. Comparable Swiss dementia-care ecosystem, though positioned as a support/advocacy organization rather than residential care provider.
• Spitex (Swiss home care): Spitex is the umbrella for Swiss non-profit home-care providers, an adjacent channel that competes with nursing-home admissions by enabling aging-in-place. Comparable target demographic and Swiss reimbursement framework, though delivered at home rather than in residential facilities.

Emerging players

• Sonnweid: Sonnweid is a renowned Swiss dementia-care specialist with an internationally recognized 'Wohngemeinschaft' (household-style) care model. Comparable to pflegimuri in dementia specialization and quality-of-life focus, though smaller in scale and narrower in service scope.

Direct peers

• La Maison des Bosquets: Swiss care institution in the Montreux area explicitly co-featured with pflegimuri in ARTISET magazine for innovative, self-determined-living care approaches. Closely comparable in philosophy and Switzerland-specific quality positioning.
• Stiftung Alterszentrum Kreuzlingen: Swiss non-profit nursing home operators in the same mid-sized segment as pflegimuri, typically with 100–300 residents, full care portfolios, and reliance on cantonal subsidies. Strong structural and operational comparability.
• Senevita: Senevita operates nursing homes, assisted living facilities, and specialized care residences across German-speaking Switzerland. Closely comparable to pflegimuri in service portfolio (long-term, dementia, palliative, transitional care) and target population, with broader multi-site footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/pflegimuri
• YouTubeyoutube.com/@pflegimuri_ag
• Facebookfacebook.com/pflegimuriag
• LinkedInlinkedin.com/company/pflegimuri

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pflegimuri