Just Farming

What Just Farming does

Just Farming GmbH (Dortmund, Germany; founded 2020) is a SaaS provider of document management, e-invoicing, and preparatory accounting software purpose-built for German agricultural operations. Its core product, Farm Book, is a cloud-based platform that ingests e-invoices (ZUGFeRD/XRechnung formats), receipts, and bank transactions; automates document assignment and GoBD-compliant archiving; and exchanges structured documents with farmers' tax advisors via a dedicated Dokumentenpostfach. A modular suite surrounds Farm Book: Farm Book Faktura creates compliant electronic invoices including credit notes and intra-community EU deliveries; Belege Online digitizes receipts through iOS/Android apps; Kontoumsätze provides full-text search across bank statement fields; Zahlungen executes SEPA payments with Verification of Payee via the DDBAC banking interface; and Agrarinformationen supplies weather, market price, and news content powered by raiffeisen.com.

The platform is sold on a subscription basis to individual farmers and small farm operations, distributed primarily through self-serve registration and a partner network anchored by Maschinenring, Buchstellen (tax advisors), and IT providers such as Agrar IT and Get my Invoice. The company states 22,000+ active farmer accounts and nearly 40,000 connected operations, with all data hosted in the LAND-DATA high-security data center in Bremen. Just Farming operates as a subsidiary of the LAND-DATA Unternehmensgruppe and is led by Geschäftsführer Volker Meisterjahn; the company is privately held with no disclosed venture or institutional capital, and pricing tiers are not publicly listed.

The business model is recurring SaaS subscription revenue from a long tail of SMB farm customers in the German agricultural vertical, monetizing e-invoice compliance (mandatory from 2025), bookkeeping automation, and tax-advisor workflow integration. Marketing is product-led and community-led, combining free onboarding webinars, a German-language agricultural blog, and social channels; growth is driven by organic word-of-mouth within the farmer community and partner referrals. The platform's near-term trajectory is shaped heavily by the regulatory tailwind of Germany's mandatory B2B e-invoicing regime, with cross-border intra-community invoicing indicating initial steps toward geographic expansion within the EU.

Name

Just Farming

Legal name

Just Farming GmbH

Website

https://just-farming.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Farming GmbH provides a cloud-based SaaS platform for German farmers that handles e-invoicing (ZUGFeRD/XRechnung), receipt management, banking integration, and tax-advisor document exchange, serving 22,000+ agricultural operations as a subsidiary of the LAND-DATA group.

Ownership category

akta.pro rank

Product category

Agricultural Farm Management Software

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Farm management software
• Agricultural e-invoicing
• Digital bookkeeping
• Farm document management
• Agricultural SaaS

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Farm Book Subscription: SaaS subscription fees for access to the Farm Book platform including document management, e-invoicing, bank integration, and related features. The platform serves 22,000+ farmer accounts.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Just Farming provides a cloud-based agricultural business management portal centered on its Farm Book platform, offering preparatory accounting, e-invoicing (ZUGFeRD/XRechnung), document capture, bank transaction matching, SEPA payments, and structured document exchange with tax advisors for German farming operations. Companion mobile apps for iOS and Android extend document scanning and on-the-go access.

Product overview

Just Farming is an agricultural business portal offering a platform-plus-modules architecture centered on Farm Book, its core preparatory accounting solution. Farm Book serves as the central hub providing e-invoice processing, document management, bank transaction assignment, and payment execution. The product suite is expanded by specialized modules: Farm Book Faktura handles invoice creation (including EU cross-border VAT handling), Belege Online manages receipt capture and contact synchronization, Kontoumsätze provides bank transaction search and assignment, Dokumentenpostfach enables secure document exchange with accountants, and Zahlungen processes SEPA-compliant digital payments via a banking interface. Additional offerings include the Agrarinformationen module (weather, market prices, agricultural news powered by raiffeisen.com) and dedicated Android and iOS mobile applications for on-the-go document scanning and access. The platform targets German-speaking agricultural operations and is offered as a web-based portal with companion mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Book: The core platform for preparatory accounting, document management, and electronic invoice handling for agricultural operations. Includes modules for Belege Online (document upload), Kontoumsätze (bank transaction matching), Zahlungen (payments), and Dokumentenpostfach (document mailbox).
• Farm Book Faktura

Products and services

• Farm Book Central agricultural management platform providing preparatory accounting (vorbereitende Buchhaltung) for farming operations. Enables capture, assignment, and booking of e-invoices and receipts, with automated archiving, payment processing, and tax consultant connectivity.
• Farm Book Faktura E-invoice creation and sending module within Farm Book. Enables users to create legally compliant electronic invoices in ZUGFeRD format, credit notes under §14 UStG, and invoices for EU cross-border customers with automatic intra-community supply detection and 0% VAT handling.
• Belege Online Document upload and management module. Allows users to scan, upload, and process receipts and invoices digitally, with automatic contact import management, credit note payment initiation, and full-text searchable document archives.
• Kontoumsätze Bank transaction management and assignment module within Farm Book. Provides full-text search across transaction fields including purpose, IBAN, reference number, value date, comments, and amount, enabling users to quickly find and assign bank transactions.
• Dokumentenpostfach Secure document exchange module between farmers and their tax/accounting advisors. Supports drag-and-drop document upload, folder management, and integrated search. Documents are stored in the Land Data data center in Bremen and compatible with Adnova+ Firmenakte used by accounting firms.
• Zahlungen Digital payment processing module within Farm Book. Enables SEPA-compliant bank transfers with Verification of Payee (VoP) checks and batch transfer support, connected via the DDBAC banking interface.
• Agrarinformationen Agricultural information module powered by raiffeisen.com, providing real-time weather data (including rain radar and spray weather), commodity exchange rates for agricultural products, and agricultural news, accessible via the portal navigation.
• Just Farming Android App Mobile application for Android devices enabling document scanning (via GeniusScan SDK), invoice management, and access to Farm Book features on the go.
• Just Farming iOS App Mobile application for iOS devices providing access to Farm Book features on iPhone and iPad, updated for compatibility with iOS 26.

Quantifiable outcome

• Example calculation: Betrieb mit 4 eingehenden und 12 ausgehenden Rechnungen wöchentlich spart 2.292,16 Euro jährlich (1.730,56 Euro Personalkosten + 561,60 Euro Materialkosten)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• B+S (DDBAC Banking Interface)coreTechnology or IntegrationB+S provides the DDBAC banking service interface powering Just Farming's payment processing capabilities. The DDBAC service (version 5.10.81.0) connects the Just Farming payment app with farmers' online banking systems for SEPA-compliant transactions.
• MaschinenringcoreGTM or Marketing PartnerMaschinenring is part of the Just Farming partner network, promoting Farm Book to its agricultural membership base.
• proLendminorGTM or Marketing PartnerproLend is part of the Just Farming partner network.
• Agrar OptimalminorGTM or Marketing PartnerAgrar Optimal is part of the Just Farming partner network.
• winestrominorGTM or Marketing Partnerwinestro is part of the Just Farming partner network, serving viticulture/wine operations.
• Land-DATA UnternehmensgruppecoreOthersJust Farming is an company of the LAND-DATA Unternehmensgruppe. The LAND-DATA high-security data center in Bremen hosts Just Farming's infrastructure and data storage.
• heyData GmbHminorOthersheyData GmbH serves as Just Farming's data protection officer (Datenschutzbeauftragte) and provides GDPR compliance services including the heyData trusted seal displayed on the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FarmFacts (BayWa): FarmFacts is the digital agriculture arm of BayWa, offering farm management software and precision agriculture services across DACH. It overlaps with Just Farming in farm documentation and operational management, but as a broader incumbent with deep ties to inputs and grain trading infrastructure.
• Climate FieldView (Bayer): Climate FieldView is Bayer's digital agriculture platform offering field data collection, agronomic insights, and farm recordkeeping across major European markets. It overlaps with Just Farming's farm recordkeeping and operational documentation capabilities but operates at much larger scale with broader geographic coverage.
• John Deere Operations Center: John Deere Operations Center is a global farm management platform bundling field documentation, equipment data, and agronomic planning with machinery purchases. It is comparable to Just Farming as a farm-management software suite, but operates as a much broader incumbent offering driven by hardware sales rather than a standalone SMB subscription.

Direct peers

• 365FarmNet: 365FarmNet is a multi-vendor farm management platform founded by CLAAS and partners, offering farm documentation, field management, and financial planning for European farmers. It is the closest direct competitor to Just Farming in German-speaking markets, targeting the same SMB farmer segment with a similarly broad suite of operational and administrative tools.
• xFarm Technologies: xFarm is a European farm management SaaS combining field operations, document management, and agronomic analytics for farmers. It is comparable to Just Farming as a multi-module farm business platform with a focus on digitizing farm administration and connecting growers with agronomic data sources.
• Farmdok: Farmdok is an Austrian-origin farm management app providing field documentation, crop planning, and basic bookkeeping for SMB farmers in DACH. It overlaps with Just Farming's agricultural recordkeeping and operational planning use cases, particularly in the German-speaking farm segment.
• Agrimaster: Agrimaster is a German farm bookkeeping and planning software used by German agricultural operations for financial accounting and operational planning. It is comparable to Just Farming because both target the same German farm finance/recordkeeping workflow and compete for the same end-customer wallet.
• Agrostar (NEXT Farming): NEXT Farming (formerly Agrostar) is a German farm management software suite providing field planning, documentation, and basic farm accounting for German farmers. It competes directly with Just Farming in the German farm administration market with overlapping document management and accounting capabilities.

Emerging players

• AgriCircle: AgriCircle is a Swiss farm management platform focused on crop planning, sustainability tracking, and field documentation for European farms. It is comparable to Just Farming in targeting the SMB farm digitization workflow with cloud-based recordkeeping, though it emphasizes sustainability/carbon modules over financial administration.

Others

• AgrarOffice / LAND-DATA Buchhaltungsprogramme: LAND-DATA's own suite of agricultural bookkeeping and farm management solutions, sold through the same parent group as Just Farming. Comparable because they share the German agricultural accounting use case and customer base, though they historically target a more traditional desktop software buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@justfarminggmbh8163
• Facebookfacebook.com/deinefarmcloud
• LinkedInlinkedin.com/company/43317358
• Instagraminstagram.com/just_farming_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Farming