Golf Cart Resource

What Golf Cart Resource does

Golf Cart Resource (legal entity: Ace The 19th Hole, LLC) is a private, U.S.-based web platform that operates the most comprehensive online resource dedicated exclusively to the golf cart market. Founded in 2017 and headquartered in Warrenton, Virginia, the company runs a two-sided marketplace connecting individual buyers and golf course operators with hundreds of authorized and independent golf cart dealers across all 50 U.S. states. The platform surfaces new, used, and refurbished golf cart inventory searchable by make, model, seating capacity, condition, price band (from under $2,000 to $14,001+), and geographic location, alongside a dealer locator, individual-seller listing tool, rental directory, Blue Book valuation tool, state-by-state legal guide, and consumer reviews platform.

The technology stack is a content-and-marketplace web platform with proprietary content assets (87+ educational articles, 344+ industry news articles, 30+ videos, a 50-state legal guide, and an annual consumer survey) that drive SEO and consumer trust. A separate dealer-facing portal at dealers.golfcartresource.com supports dealer onboarding and inventory management. The company monetizes through three streams: recurring dealer listing fees, advertising and sponsorship placements from manufacturers and brands (visible sponsors include Denago EV, Club Car, Yamaha, and others), and affiliate referral revenue (notably Progressive Insurance). The platform also runs the annual "Best Of Golf Carts" consumer survey (3,350+ respondents in 2025) and industry awards presented at events such as the PGA Show, building authority in the golf cart vertical. The company is small (1-10 employees), privately held, has no disclosed funding, and operates without a parent company or known institutional investors.

Name

Golf Cart Resource

Legal name

Ace The 19th Hole, LLC

Website

https://GolfCartResource.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Cart Resource (Ace The 19th Hole, LLC) is a U.S.-based web marketplace and information platform connecting individual buyers and golf course operators with hundreds of golf cart dealers across all 50 states, monetizing via dealer listings, manufacturer advertising, and affiliate referrals.

Ownership category

akta.pro rank

Product category

Golf Cart Marketplace

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

akta.pro primary industry

Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf cart marketplace
• Golf cart dealers
• Golf cart valuations
• Low-speed vehicles
• Golf cart reviews

Headquarters

HQ city

Warrenton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Dealer Listing Fees: Golf cart dealers pay to list their inventory on the Golf Cart Resource marketplace, gaining exposure to a large national audience of prospective buyers actively searching for golf carts.
2. Advertising & Sponsorship: The platform sells advertising placements and sponsorships to golf cart manufacturers, dealers, and related service providers (e.g., insurance, shipping). Featured brands and sponsored content appear throughout the site and newsletter.
3. Affiliate / Referral Revenue: The site generates referral fees through affiliate partnerships, including golf cart insurance referrals (e.g., Progressive insurance link) and other recommended service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Golf Cart Resource operates a web-based national marketplace and information platform for the golf cart and low-speed vehicle (LSV) industry, connecting buyers with dealers across all 50 U.S. states. Its primary offering is a searchable inventory marketplace covering new, used, and refurbished golf carts filterable by make, model, seating capacity, price, condition, and location. Complementary offerings include a nationwide dealer locator, Blue Book valuation tool, consumer reviews, state-by-state legal guides, and a dedicated dealer portal for B2B inventory listing.

Product overview

Golf Cart Resource is a golf cart marketplace and resource platform that connects buyers with dealers selling new, used, and refurbished golf carts across the United States. The platform's core offerings include the Golf Carts For Sale marketplace with search filters by make, seating capacity, price, and location; Golf Cart Reviews for consumer ratings; Golf Cart Values (Blue Book Valuations) for valuation; Find a Dealer Near You for dealer locator services; and Golf Cart Rentals for short-term rentals. Supporting resources include state laws and regulations guides, insurance information, and educational articles. The platform also operates a dealer program for businesses to list inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Carts For Sale

Quantifiable outcome

• 3,350+ consumer survey responses from nationwide audience
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Golf Car AdvisorminorGTM or Marketing PartnerListed as a partner on GolfCartResource.com, Golf Car Advisor is a related golf car industry resource that receives cross-promotion and referral traffic from the Golf Cart Resource platform, expanding reach for both parties in the golf cart buying community.
• WholesaleGolfCars.comminorGTM or Marketing PartnerListed as a partner on GolfCartResource.com, WholesaleGolfCars.com is a wholesale golf car marketplace partner featured on the site to provide additional inventory sourcing options for buyers and dealers.
• StolenCarts.comminorGTM or Marketing PartnerListed as a partner on GolfCartResource.com, StolenCarts.com is a service partner that helps recover stolen golf carts, adding a trust and safety element to the platform's dealer and buyer ecosystem.
• LSVDA (Low Speed Vehicle Dealers Association)minorStrategic or Co-development PartnerGolfCartResource.com covers and partners with the LSVDA, an industry association for low-speed vehicle dealers, to promote industry standards and dealer networking. Nivel was announced as joining LSVDA as a member; GolfCartResource.com has covered LSVDA news and events as part of its industry news reporting.
• Progressive InsuranceminorGTM or Marketing PartnerGolfCartResource.com features a linked referral to Progressive Insurance for golf cart insurance, generating affiliate revenue when visitors click through to obtain insurance quotes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WholesaleGolfCars.com: Wholesale golf car marketplace that competes directly with Golf Cart Resource for dealer inventory listings and buyer traffic; explicitly listed as a partner on GolfCartResource.com, indicating overlapping audience and overlapping marketplace proposition.

Broad incumbents

• Craigslist: Long-standing classifieds platform with active golf cart for-sale sections; competes for free-listing buyer traffic across all 50 U.S. states and serves many of the same individual sellers and small dealers.
• eBay Motors: Massive generalist automotive and powersport marketplace with significant golf cart listings; competes with Golf Cart Resource for free-listing buyer traffic and dealer reach, though without the niche golf-cart-specific content and resources.
• Facebook Marketplace: Massive free generalist marketplace used by individual sellers and dealers for new and used golf carts; represents the primary free-tier competitive alternative to Golf Cart Resource's paid listings.
• Club Car: Major golf cart manufacturer with its own nationwide dealer network and digital lead-generation; comparable because Club Car's dealer relationships underpin Golf Cart Resource's marketplace supply, while Club Car's own digital channels represent potential disintermediation risk.
• National Powersport Auctions (NPA): Powersport auction and remarketing platform operating a national dealer-to-dealer marketplace; comparable because it serves dealers and individual buyers in the powersport/LSV category with a digital marketplace and inventory distribution model.
• Cycle Trader: Established online marketplace for motorcycles, ATVs, and powersports vehicles; comparable to Golf Cart Resource as a vertical marketplace model connecting individual buyers with dealer inventory across the broader powersport/LSV category.
• AutoTrader: Large online automotive marketplace that also carries powersport and LSV listings; overlaps with Golf Cart Resource as a marketplace intermediary connecting buyers with dealers, though at much broader category scope.

Emerging players

• ICON EV: Golf cart and LSV manufacturer with direct dealer relationships and online sales; comparable as a competing supply-side player in the golf cart market that maintains its own listings and could disintermediate third-party marketplaces.
• Denago EV: Direct-to-consumer golf cart and LSV manufacturer with its own dealer network and digital storefront; comparable because it operates in the same golf cart/LSV buyer journey that Golf Cart Resource facilitates, and is featured as a sponsor on the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/golfcarresource
• LinkedInlinkedin.com/company/golfcartresource

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Cart Resource