GrabOne
GrabOne operated New Zealand's largest deals marketplace, connecting local SMBs with consumers through discounted voucher sales across 14 regions. The platform shut down in October 2025 when parent Global Marketplace New Zealand entered liquidation.
- Company typePrivate
- Founded2010
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What GrabOne does
GrabOne (legal entity Grab One Limited) was a New Zealand-based online deals marketplace founded in 2010, operated as a subsidiary of Global Marketplace New Zealand. The platform aggregated discounted vouchers from local SMBs across 14 regions spanning Auckland to Invercargill, covering categories such as holidays and hotels, beauty and spa, restaurants, activities, training, electronics, automotive, and home services. A consumer-facing website (new.grabone.co.nz) and a merchant-side Partner Centre portal (portal.grabonemerchant.co.nz) formed a two-sided marketplace, supplemented by a GrabOne Shop module that extended into physical product retail.
The company monetized via marketplace commissions on voucher transactions, charging merchants a percentage of each deal sold while offering consumers discounts reportedly ranging up to ~94% off. Distribution was entirely digital through the owned e-commerce site, with acquisition driven by regional SEO-optimized category pages and retention via wishlist and account-management features. The platform self-reported a customer base of '300,000+ Kiwis' and positioned itself as New Zealand's largest deals marketplace.
In October 2025, parent Global Marketplace New Zealand entered liquidation owing creditors over $16.5 million (including Inland Revenue and staff), and Calibre Partners' Daniel Stoneman and Neale Jackson were appointed liquidators. GrabOne ceased trading; unredeemed vouchers were not refunded, and the business now operates in a closed status with no disclosed plan for continuation or asset sale.
GrabOne firmographics
Firmographics- Name
- GrabOne
- Legal name
- Grab One Limited
- Website
- https://GrabOne.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- GrabOne operated New Zealand's largest deals marketplace, connecting local SMBs with consumers through discounted voucher sales across 14 regions. The platform shut down in October 2025 when parent Global Marketplace New Zealand entered liquidation.
- Ownership category
- akta.pro rank
GrabOne industry classification
Industry- Product category
- Online Deals Marketplace
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where GrabOne is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
GrabOne business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Marketplace Commission / Transaction Fees: GrabOne generated revenue by charging merchants a commission on deals sold through their platform. Consumers purchase vouchers/deals at discounted rates, and the company takes a transaction fee or percentage of each sale. The marketplace model involves aggregating local business deals and selling them to consumers at reduced prices.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GrabOne product offering
Product offeringCore offering
GrabOne operated an online marketplace that sold discounted voucher deals from local New Zealand businesses to consumers across categories such as holidays, hotels and travel, beauty and spa, restaurants, activities, health, fitness, electronics, and home services. Consumers purchased deals through the GrabOne website and redeemed vouchers directly at merchants, while businesses listed and managed deals through the Partner Centre portal. Revenue was generated via marketplace commission on each voucher sold.
Product overview
GrabOne operates as a unified deals marketplace platform comprising the main GrabOne Deals Marketplace (core product) and the Merchant Partner Centre. The platform aggregates deals from local New Zealand businesses across 14 regions, offering vouchers for experiences, travel, dining, beauty, health, automotive, fitness, and retail products. The GrabOne Shop module extends beyond vouchers to include physical product sales. The company connects over 300,000 Kiwi shoppers with hand-picked local deals.
Differentiator
Problem solved
Functional benefit
Products and services
- GrabOne Deals Marketplace New Zealand's deals marketplace connecting consumers with local businesses offering discounted experiences, activities, travel, dining, beauty, automotive, health, and home services through voucher-based purchases. Aggregates hand-picked deals across 14 NZ regions.
- GrabOne Merchant Partner Centre Self-serve portal for merchants to manage and run deals on the GrabOne platform, enabling local New Zealand businesses to list, configure, and manage discounted vouchers and promotional campaigns.
- GrabOne Shop Product retail section of the marketplace offering physical goods including electronics, clothing, and software alongside the experience and service vouchers that make up the broader marketplace.
Companies that use GrabOne
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GrabOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GrabOne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrabOne Merchant PartnerscoreLocal New Zealand businesses that ran deals on the GrabOne platform. Partners accessed the platform through the 'Partner Centre' portal (portal.grabonemerchant.co.nz) to list and manage deals. Examples include Rydges hotels, Hanmer Springs Thermal Pools, various restaurants, spas, and activity providers.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
GrabOne competitors and assessment
Company assessmentDirect peers
- LivingSocial: LivingSocial was a US-based daily deals marketplace historically built on a near-identical voucher/deal model to GrabOne. Highly comparable business model, both at peak and through a multi-year operational decline similar to GrabOne's eventual fate.
- Groupon: Groupon is the global leader in local deals marketplaces, operating a directly comparable voucher/deals model connecting local merchants with consumers. It is the canonical peer to GrabOne's model, though Groupon operates at much larger scale and across multiple geographies.
- Scoopon: Scoopon is an Australian daily deals marketplace offering discounted vouchers for local experiences, dining, travel and beauty. Trans-Tasman peer with directly comparable business model and merchant-side dynamics to GrabOne.
- Wowcher: Wowcher is a UK-based daily deals marketplace using an essentially identical voucher-purchase and merchant-commission model to GrabOne, serving local experiences, dining, and travel deals.
- Catch Group (Catch.com.au): Catch.com.au is a major Australian online retailer offering daily deals and discounted products, built originally on the deals model. Comparable to GrabOne on daily deals mechanics and marketplace/transactional revenue approach.
Regional players
- Bookit: Bookit is a New Zealand-based online travel and experience deals platform with an overlapping customer base and SMB merchant network in NZ tourism and activities. Regional NZ peer with adjacent offerings to GrabOne's travel/activities segment.
- Deals.com.au: Australian deals aggregator/marketplace operated within a similar voucher-deals category. Closely comparable on category but operates in the adjacent Australian market rather than NZ.
- First Table: First Table is a New Zealand dining-deals marketplace offering discounted prix-fixe restaurant deals. Direct overlap with GrabOne's restaurants/bars/cafes category, serving the same NZ SMB merchant segment.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GrabOne social profiles
Digital presenceGrabOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrabOne leadership team
Management profileNumber of profiles
Profiles1 record
GrabOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrabOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrabOne
What does GrabOne do?
GrabOne operated an online marketplace that sold discounted voucher deals from local New Zealand businesses to consumers across categories such as holidays, hotels and travel, beauty and spa, restaurants, activities, health, fitness, electronics, and home services. Consumers purchased deals through the GrabOne website and redeemed vouchers directly at merchants, while businesses listed and managed deals through the Partner Centre portal. Revenue was generated via marketplace commission on each voucher sold.
Is GrabOne a public or private company?
GrabOne is a private company. It is classified as corporate owned and is currently closed.
When was GrabOne founded?
GrabOne was founded in 2010. It employs 51 to 100 people.
Where is GrabOne based?
GrabOne is headquartered in Auckland, New Zealand, in the Oceania region.
How does GrabOne make money?
One revenue line is on record: marketplace Commission / Transaction Fees.
Who are GrabOne's main competitors?
Direct peers on record are LivingSocial, Groupon, Scoopon, Wowcher and Catch Group (Catch.com.au). Regional players are Bookit, Deals.com.au and First Table.
Does GrabOne have an API?
No public API is recorded for GrabOne.
What industry is GrabOne in?
GrabOne's product category is Online Deals Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.