What Scoopon does

Scoopon (legal entity scoopon.com.au Pty Ltd) is an Australian direct-to-consumer e-commerce platform that aggregates and resells discounted travel inventory — hotels and resorts, flights, small-group tours, ocean and river cruises, car hire, experiences, gift cards, and homes and villas — to individual leisure travellers and couples, primarily in Australia with secondary exposure to Southeast Asia. The platform is built on shared technology and operations with its parent company, Luxury Escapes Travel Pty Ltd, which supplies booking infrastructure, customer service, payment processing, and corporate governance; the Scoopon storefront is explicitly co-branded 'Powered by Luxury Escapes'. Scoopon monetises by acting as a travel intermediary, earning transaction-based commissions on each booking placed through its website and iOS/Android apps, supplemented by gift card sales and personalised advertising. Distribution is exclusively direct-to-consumer via the proprietary website and mobile apps, with acquisition driven by SEO, email marketing, and a claimed 8 million+ member database; the company also operates a tiered tour sub-brand architecture (Scoopon Tours · Deluxe, Premium, Ultra Lux) and a Trusted Partner Tours programme featuring exclusive operators such as Halong Tours Booking for Vietnam and Cambodia itineraries.

Name

Scoopon

Legal name

scoopon.com.au Pty Ltd

Website

https://scoopon.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Scoopon is an Australian direct-to-consumer e-commerce platform that aggregates discounted hotels, flights, tours, cruises, car hire, experiences, and gift cards for individual leisure travellers, operating as a subsidiary of Luxury Escapes Travel Pty Ltd and powered by its booking infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Travel package bookings and commissions: Scoopon acts as a travel agent, arranging bookings and ticketing for travel, accommodation and leisure activities on behalf of third-party suppliers (airlines, hotels, tour operators, cruise lines). Revenue is generated through commissions on bookings placed through the platform. Scoopon sells bookings, ticketing, and ancillary services for travel, accommodation and leisure activities, acting as an intermediary between customers and third-party suppliers who provide travel products as principals.
2. Car hire and cruise booking intermediation: Scoopon offers car hire and cruise bookings through the platform, partnering with rental suppliers (Avis, Hertz, Europcar, Sixt, Thrifty, Budget, Alamo, Enterprise) and cruise lines, earning commissions on bookings placed through the platform.
3. Gift card sales: Scoopon sells gift cards with values ranging from AUD $20 up to $1,000. Gift cards are delivered by email and redeemed at checkout against travel bookings.
4. Personalised advertising and marketing: Scoopon uses Google Analytics, cookies, and customer data (age, gender, browsing activity) to serve targeted personalised advertising to website visitors. This marketing activity supports revenue generation by driving bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scoopon is a direct-to-consumer travel deals platform that aggregates and sells exclusive, curated holiday packages across hotels, flights, tours, cruises, car hire, experiences, homes and villas. The company acts as an intermediary between travellers and third-party travel suppliers (airlines, hotels, tour operators, cruise lines, car rental firms), earning commissions on bookings. It also sells digital gift cards that can be redeemed against any platform booking.

Product overview

Scoopon is a travel deals and holiday package booking platform powered by Luxury Escapes. The platform operates as a unified booking marketplace offering multiple interconnected travel services including Hotels & Resorts (accommodation with exclusive deals and handpicked inclusions), Flights (booking across major airlines), Tours (small-group guided adventures to global destinations), Cruises (ocean and river itineraries from major cruise lines), Experiences (voucher-based activities and services), Car Hire (partnering with Avis, Hertz, Europcar and others), Gift Cards (digital gift cards $20-$1,000), and Homes & Villas (private vacation rentals with amenities like private pools). The platform provides 24/7 customer service, flexible booking options including Buy Now Choose Dates Later, 7-day change of mind refunds, and best price guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Scoopon Tours · Deluxe: Deluxe small-group tour packages with 4 & 4.5 star hotels, maximum 24 travellers
• Scoopon Tours · Premium
• Scoopon Tours · Ultra Lux
• Scoopon Trusted Partner Tours

Quantifiable outcome

• Hotels and packages listed with savings of 44%–71% off rack rates (e.g., Château Élan at The Vintage: 69% off, Explorar Koh Samui: 71% off)
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Seven partnerships are on record, tiered core, major and standard.

• Luxury EscapescoreStrategic or Co-development PartnerScoopon is powered by Luxury Escapes and operates as part of the Luxury Escapes group of companies. The website is branded 'Powered by Luxury Escapes'. Scoopon and Luxury Escapes share technology infrastructure, customer service operations, booking systems, and corporate governance (Data Protection Officer at Luxury Escapes Travel Pty Ltd handles Scoopon's privacy compliance). The relationship is close and integrated, with Scoopon effectively operating as a sister brand under the same corporate umbrella.
• Halong Tours BookingmajorChannel Partner/ Reseller/ DistributorHalong Tours Booking is a trusted partner operator featured on Scoopon's tours platform. The company operates small-group tours in Vietnam and Cambodia that are sold exclusively through Scoopon. Tours include the 10-Day Vietnam Tour and the 14-Day Vietnam & Cambodia Tour with Ha Long Bay Cruise. Halong Tours Booking holds itself out as a 'Scoopon Trusted Partner Tours' operator.
• Car hire suppliers (Avis, Hertz, Europcar, Sixt, Thrifty, Budget, Alamo, Enterprise)standardChannel Partner/ Reseller/ DistributorScoopon's car hire section features a curated selection of rental suppliers including Avis, Hertz, Europcar, Sixt, Thrifty, Budget, Alamo, and Enterprise. Scoopon acts as an intermediary facilitating car hire bookings for customers, earning a commission on each booking. Suppliers provide the vehicles and fulfil the rental agreements.
• Cruise lines (Royal Caribbean, MSC, Norwegian Cruise Line, Celebrity, and others)standardChannel Partner/ Reseller/ DistributorScoopon's cruises section offers itineraries from multiple cruise lines including Royal Caribbean (including 'Hot Sailings' promotions), MSC Cruises, Norwegian Cruise Line, Celebrity, Hurtigruten, Seabourn, and others. Scoopon aggregates cruise bookings as an intermediary, earning commissions on sales. Featured destinations include Sydney, Brisbane, Melbourne, Mediterranean, Greece, South Pacific, and expedition voyages.
• Google (Google Pay, Google Analytics, Google Play)standardTechnology or IntegrationScoopon integrates Google services across multiple dimensions: Google Pay is accepted as a payment method (0.95% transaction fee); Google Analytics is used for web analytics and targeted advertising; Google Play is used to distribute the Android mobile app. Google social plugins are also embedded on the website.
• Apple (Apple Pay, App Store)standardTechnology or IntegrationScoopon accepts Apple Pay as a payment method (0.95% transaction fee) and distributes its iOS mobile app through the Apple App Store. Apple social plugins are embedded on the website as well.
• Facebook (Facebook social plugins)standardTechnology or IntegrationScoopon embeds Facebook social plugins on its website. Facebook's login and sharing functionality allows users to sign in and share travel bookings or deals. Facebook's pixel and advertising tools may be used for targeted marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Travelzoo: Travel deals publisher and booking platform offering curated travel, hotel, and cruise deals to subscribers. Closest direct analog to Scoopon's curated deals-and-packages business model targeting deal-seeking leisure travellers.
• Klook: Asia-Pacific experiences, tours, and activities booking platform with strong presence in Thailand, Vietnam, Bali, and Cambodia — Scoopon's core destinations. Highly comparable in the experiences and tours vertical with similar commission-based intermediary model.

Regional players

• Webjet: Leading Australian online travel agency for flights, hotels, and packages. Comparable target market (Australian consumers) and product mix, competing for the same booking intent and offering a similar breadth of inventory.
• Wotif: Australian-focused OTA (owned by Expedia Group) offering hotels, flights, packages, and activities. Directly comparable in the Australian consumer market with overlapping hotel and package inventory.

Broad incumbents

• Groupon: Originally a daily deals marketplace; while Groupon pivoted away from general deals, its earlier business model (local deals and experiences) overlaps with Scoopon's historical deals positioning and voucher-based experiences product.
• Expedia: Major global OTA offering flights, hotels, packages, cruises and car hire. Competes with Scoopon across nearly every product vertical, particularly for bundled holiday packages targeting the same Australian leisure segment.
• Trip.com: Global OTA with strong Asia-Pacific presence offering hotels, flights, tours, and packages. Comparable in scope of product verticals and geographic focus, particularly relevant given Scoopon's growing SE Asia destination mix.
• Luxury Escapes: Sister brand and parent operating company that powers Scoopon's technology, customer service, and supplier relationships. Most directly comparable as a curated travel deals platform targeting similar Australian consumers with similar curated package offerings.
• Booking.com: Global online travel agency dominating hotel and ancillary booking. Competes directly with Scoopon for Australian consumers searching for accommodation, offering broader inventory but less curated packaging.

Emerging players

• Hopper: App-based travel deals platform using predictive pricing for flights and hotels. Comparable in its deals-led consumer proposition and mobile-first distribution model that aligns with Scoopon's iOS/Android app strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Scoopon
• Instagraminstagram.com/scoopon
• Xx.com/scooponmelb
• LinkedInlinkedin.com/company/scoopon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoopon