Adfam
Adfam is a UK charity founded in 1984 that provides direct support, professional training, and policy advocacy for families affected by someone else's drug, alcohol, or gambling use, operating remotely via Zoom and phone across England with commissioned regional services in East Sussex and Coventry.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Adfam firmographics
Firmographics- Name
- Adfam
- Legal name
- Adfam National
- Website
- https://adfam.org.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adfam is a UK charity founded in 1984 that provides direct support, professional training, and policy advocacy for families affected by someone else's drug, alcohol, or gambling use, operating remotely via Zoom and phone across England with commissioned regional services in East Sussex and Coventry.
- Ownership category
- akta.pro rank
Adfam industry classification
Industry- Product category
- Family Support Services for Substance Misuse
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)
- akta.pro secondary industry
- Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ)
Keywords
Where Adfam is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Adfam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Course Fees: CPD-accredited training courses for professionals sold via Eventbrite at £95-£175 per ticket, with discounts for Anti-Stigma Network members.
- Donations: Individual donations processed through CAF Donate, with supporters participating in fundraising events like London-Brighton bike rides.
- Local Authority Commissioning: Services commissioned by local authorities including Drug and Alcohol Treatment, Recovery and Improvement Grant (DATRIG) in East Sussex, and partnerships with Coventry.
- Event Revenue: Carol Concert tickets sold at £25 per person, raising funds while also promoting awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single-day training courses at £95-£175 per ticket |
| One time/ perpetual license | Pay-as-you-go | Carol Concert tickets at £25 per person |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Adfam product offering
Product offeringCore offering
Adfam is a UK-wide charity that supports families, friends, and carers affected by someone else's substance use (drugs, alcohol, or gambling). It delivers this through free remote one-to-one support (Adfam@Home, 14 structured video sessions), an online peer community (Adfam Forum), regionally delivered direct family support services (e.g., East Sussex, Coventry), CPD-accredited training for professionals, and a library of informational booklets and resources (such as the Journeys series).
Product overview
Adfam is a national UK charity offering a comprehensive suite of support services for families affected by substance use, gambling, and addiction. The organization provides direct support through multiple channels including Adfam@Home (remote one-to-one support), Video Support (14 counselor-led sessions), and an online Forum community. Adfam operates regional services in East Sussex and Coventry, delivers CPD-accredited Training Courses for professionals, and publishes free Resources including the Journeys booklet series. Additional programs include the Family Voices creative writing competition, Gary Seaman Award, and annual Christmas Carol Concert. The organization collaborates through coalitions such as the Collective Voice Affected Others Group and Global Family Recovery Alliance, and partners with organizations including Kinship for kinship carer workshops and Recovery Street Film Festival for anti-stigma initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Adfam@Home
Quantifiable outcome
- Three quarters of people in recovery said family members played a significant part in their recovery
- +1 more outcomes
Companies that use Adfam
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Adfam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adfam partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Change, Grow, Live (CGL)corePartnership to deliver family support services in Coventry. CGL is the local drug and alcohol treatment provider, with Adfam providing remote 1:1 support for families affected by a loved one's substance use.
- KinshipcoreCollaboration to provide free workshops for kinship carers across England on understanding effects of drug and alcohol misuse on kinship families. Workshops offered both in-person at various venues and online via Zoom.
- Nexus ValuesminorPartnership to refresh and relaunch the Journeys resources series for families affected by substance use, as part of pro bono collaboration through Passion Partnership.
- Addiction ProfessionalscorePartnership with Addiction Professionals and University of East London to lead the ISSUP UK National Chapter, advancing evidence-informed approaches to substance use prevention, treatment, recovery and family support.
- University of East London (UEL)corePartnership with Addiction Professionals and Adfam to lead the ISSUP UK National Chapter, contributing research, evaluation and education expertise.
- Sobriety Films UK CICminorLed by Sobriety Films UK CIC, Adfam is a member of the Recovery Street Film Festival steering group, working to promote recovery through film.
- Turning PointminorLocal drug and alcohol treatment provider hosting the Recovery Street Film Festival in Leicester 2026. Adfam participated at Riverside Festival to promote RSFF.
- Phoenix FuturesminorMember of Recovery Street Film Festival steering group, championing bold storytelling and recovery through film.
- Freed UpminorMember of Recovery Street Film Festival steering group.
- Project 6minorMember of Recovery Street Film Festival steering group.
- WaythroughminorMember of Recovery Street Film Festival steering group.
- Collective VoicecorePartnership to launch the Collective Voice Affected Others Group, bringing together organisations supporting families and individuals with lived experience to improve support for affected others. Adfam chairs the group.
- Women's Treatment Working GroupminorAdfam's CEO Viv Evans is a member of this working group, launched the Womanifesto outlining recommendations for distinct approach for women in treatment.
- St Bride's ChurchminorAnnual venue for Adfam's Christmas Carol Concert at Fleet Street, London.
- Anti-Stigma NetworkcoreAlliance created to improve understanding of stigma experienced by people and families harmed by drug and alcohol use. Adfam joined in 2023 to amplify anti-stigma work.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Adfam competitors and assessment
Company assessmentDirect peers
- Al-Anon Family Groups UK & Eire: UK fellowship specifically providing support to families and friends of alcoholics, the closest direct peer to Adfam in mission and target audience, but operating as a mutual-aid fellowship rather than a paid-service charity.
- Nacoa (National Association for Children of Alcoholics): UK charity dedicated to children affected by parental alcohol misuse, closely overlapping with Adfam's kinship-carer and family-support work for the affected-others population.
- Partnership to End Addiction: US-based national non-profit focused on supporting families impacted by substance use, the most direct international analogue to Adfam's family-first mission and service mix.
Broad incumbents
- Change Grow Live (CGL): UK's largest provider of drug and alcohol treatment services and an existing Adfam delivery partner in Coventry; serves the same affected population but focuses on the substance user rather than the family.
- Mind: UK's leading mental health charity; competes for overlapping family-support funding and government grants, though Mind's portfolio is much broader and not addiction-specific.
- Turning Point: Large UK social enterprise delivering substance use, mental health, and learning disability services; co-partner with Adfam on the Recovery Street Film Festival and serves overlapping client populations.
- We Are With You: Major UK charity providing free drug, alcohol, and mental health support; addresses overlapping populations with Adfam but specializes in the user rather than the family unit.
- Relate: UK relationship support charity; overlaps with Adfam in providing counselling for families under strain and competes for similar funder relationships and practitioner training audiences.
- Phoenix Futures: UK recovery charity providing residential and community substance use treatment; Recovery Street Film Festival steering group partner with overlapping family/affected-others interest.
Emerging players
- SMART Recovery UK: UK-based mutual-aid network offering addiction recovery support that increasingly includes Family & Friends programming, positioning it as an emerging adjacent player in the same family-support niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adfam social profiles
Digital presenceAdfam compliance and trust
Trust signalCompliance3 records
Adfam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adfam leadership team
Management profileNumber of profiles
Adfam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adfam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adfam
What does Adfam do?
Adfam is a UK-wide charity that supports families, friends, and carers affected by someone else's substance use (drugs, alcohol, or gambling). It delivers this through free remote one-to-one support (Adfam@Home, 14 structured video sessions), an online peer community (Adfam Forum), regionally delivered direct family support services (e.g., East Sussex, Coventry), CPD-accredited training for professionals, and a library of informational booklets and resources (such as the Journeys series).
Is Adfam a public or private company?
Adfam is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Adfam founded?
Adfam was founded in 1984. It employs 11 to 50 people.
Where is Adfam based?
Adfam is headquartered in London, United Kingdom, in the Europe region.
How does Adfam make money?
Four revenue lines are on record. Training Course Fees are the primary driver. The others are donations, local Authority Commissioning and event Revenue.
Who are Adfam's main competitors?
Direct peers on record are Al-Anon Family Groups UK & Eire, Nacoa (National Association for Children of Alcoholics) and Partnership to End Addiction. Broad incumbents are Change Grow Live (CGL), Mind, Turning Point, We Are With You, Relate and Phoenix Futures. SMART Recovery UK is listed as an emerging player.
Does Adfam have an API?
No public API is recorded for Adfam.
What industry is Adfam in?
Adfam's product category is Family Support Services for Substance Misuse. Its primary akta.pro industry code is EDAKAHAG, Parent/Caregiver Training & Family Consultation (ABA), with a secondary code of EDAKAJAJ, Parent & Caregiver Training for LD/Dyslexia Support. Its NAICS code is 6241 and its SIC code is 8300.