What Artemis Associates does

Artemis Associates is a Hong Kong-headquartered, independent Asian reputation management advisory firm founded in 2011 by Diana Footitt. The firm operates five integrated service practices — Financial Communications, Issues & Crisis Management, Building Visibility, Training, and Content Development — delivered as consulting engagements on a project or retainer basis. Its client base spans corporates and ultra-high net worth individuals across more than ten verticals, including financial services, luxury and consumer brands, biotech and healthcare, automotive and EV, real estate, education, travel and tourism, and Chinese state-owned enterprises. Named clients include Xiaomi, Ping An, Estee Lauder, Prada, Ferrari, Swire, Hutchison Whampoa, MTR, Air China, China Life, HKBN, and Techcombank.

The firm is built around a small senior team (11-50 employees) combining former M&A bankers, chartered accountants, and senior journalists, with offices in Hong Kong, Shanghai, and Singapore. It is an associate member of H/Advisors (formerly the /amo network, backed by Havas Group), a global strategic communications network spanning 35 cities in 20+ countries, which extends its cross-border mandate capacity. The firm has no proprietary technology platform; its primary technological enhancement is a partnership with gweek, an AI-powered speech training application used to support media, crisis, and presentation training. Revenue is generated exclusively through professional advisory fees; no pricing, ARR, or revenue figures are publicly disclosed.

Name

Artemis Associates

Legal name

Artemis Associates Limited

Website

https://artemisassociates.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Artemis Associates is an independent Hong Kong-based reputation management advisory firm founded in 2011, offering financial communications, crisis management, visibility building, training, and content development to corporates and ultra-high net worth individuals across Asia, with offices in Hong Kong, Shanghai, and Singapore.

Ownership category

akta.pro rank

Product category

Reputation Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Reputation management consulting
• Crisis management advisory
• Financial communications
• Investor relations advisory
• Corporate public relations

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Professional Advisory Services: Consulting fees for reputation management services including financial communications, crisis management, building visibility, training, and content development. Delivered on project or retainer basis to corporates and UHNWIs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Artemis Associates is a professional services firm that delivers integrated reputation management advisory across five core practices: Financial Communications, Issues & Crisis Management, Building Visibility, Training, and Content Development. Services are delivered on a project or retainer basis to corporate clients and ultra-high net worth individuals across Asia, with deep specialization in Greater China markets. The firm is a founder-led, independent Asian specialist leveraging former investment bankers, chartered accountants, and senior journalists.

Product overview

Artemis Associates is a professional services firm offering an integrated reputation management consultancy organized around five core service practices: Financial Communications, Issues & Crisis Management, Building Visibility, Training, and Content Development. These practices are delivered as consulting services rather than standalone software products, with the Training practice leveraging a partnership with gweek speech (an AI-powered speech delivery tool) to enhance client communication effectiveness. The firm serves corporates and ultra-high net worth individuals across industries including financial services, biotech, luxury brands, and automotive.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Communications Communications advisory service for IPOs, cross-border M&A, de-listings, and reverse takeovers, including investor relations support for pre-IPO and listed companies throughout the transaction lifecycle.
• Issues & Crisis Management Advisory and preparedness service covering shareholder activists, regulatory issues, product contamination, restructuring, fraud, corruption investigations, litigation, and data privacy incidents, including crisis manuals with tailored scenarios.
• Building Visibility Visibility building service for families, companies, individuals, and brands, developing compelling core narratives for consistent stakeholder understanding across different audiences.
• Training Communication skills training for management teams covering speech training, crisis training, and media training, leveraging a partnership with gweek speech (an AI-powered tool) to enhance speaker delivery effectiveness.
• Content Development Strategic content creation across media platforms including films, vlogs, podcasts, opinion articles, brochures, and social media content, with media intelligence reports for thought leadership opportunities.

Quantifiable outcome

• HKBN CEO testimonial: 'Artemis consistently exceeded our expectations and they were able to articulate our Company's complex story into something that was very presentable and concise.'
• +2 more outcomes

Named customers34 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• H/AdvisorscoreStrategic or Co-development PartnerH/Advisors (formerly /amo network) is a leading global strategic communications network founded over 20 years ago by Havas Group. Artemis Associates joined as associate member in 2020. The network spans 35 cities in more than 20 countries, offering cross-border M&A communications and strategic advisory services. H/Advisors advised on 368 M&A deals worth approximately €200 billion in the previous year.
• gweeksupportingTechnology or Integrationgweek is an AI-powered speech training application. Artemis partners with gweek to provide speech training, crisis training, and media training to clients. The partnership leverages AI to increase the effectiveness of a speaker's delivery during critical meetings with investors, employees, and media.
• Kids4KidssupportingOthersArtemis Associates is an active partner of Kids4Kids, Hong Kong's largest children's NGO. Diana Footitt serves on the Kids4Kids Board as a Director. The partnership involves mentoring programs where Artemis staff mentor students from Sir Ellis Kadoorie School on projects like 'Save the Earth' upcycling initiative.
• Schools Relief InitiativeminorOthersArtemis partnered with Schools Relief Initiative (SRI) to support families in Sri Lanka with mask donations during the COVID-19 pandemic. SRI was founded after the 2004 Tsunami and provides long-term educational resources for disadvantaged children.
• ACceleratesupportingStrategic or Co-development PartnerArtemis Associates partners with ACcelerate to advise aspiring female leaders in the financial industry on personal brand building and reputation management. The program consists of 12 sessions spanning six months with participants recommended by CEOs from 14 organizations in banking and related industries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest independent global PR firm with strong Asia practice (Hong Kong, Shanghai, Singapore offices). Overlaps with Artemis across corporate communications, financial communications, and crisis management, but Edelman is productized across consumer, healthcare, and tech verticals at much larger scale.
• Weber Shandwick: IPG-owned global communications network with substantial Asia operations. Direct overlap in corporate communications, financial communications, and crisis management, though Weber Shandwick is more consumer-brand-tilted than Artemis.
• Ketchum: Omnicom-owned global communications firm with established Asia presence and corporate/financial communications expertise. Comparable mid-to-large scale competitor with broader consumer and brand practice mix.
• FleishmanHillard: Omnicom-owned global PR firm with strong Greater China presence and cross-border M&A communications capability. Similar practice mix to Artemis (financial comms, crisis, public affairs) at much larger scale.
• Ogilvy Public Relations: WPP-owned global communications consultancy with deep Asia and China practices. Overlaps with Artemis across corporate reputation, financial communications, and crisis work, particularly for multinational and Asian clients.
• Brunswick Group: Global strategic communications advisory specializing in M&A, IPO, and crisis work for corporates and UHNWIs. Direct functional overlap with Artemis's Financial Communications and Issues & Crisis Management practices, but Brunswick operates at far larger scale with ~700 staff across 27 offices.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency formed from Burson-Marsteller and Cohn & Wolfe. Strong cross-border M&A and crisis communications practice with significant Asia exposure, overlapping directly with Artemis's core practices.
• Hill+Knowlton Strategies: Global communications firm under WPP with deep Asia footprint (Hong Kong, Beijing, Shanghai, Singapore). Overlaps directly with Artemis's crisis, financial communications, and corporate advisory practices, particularly with Chinese SOE and financial services clients.
• FTI Consulting: Global advisory firm with a Strategic Communications segment offering financial communications, crisis, and transaction support. Strong Asia presence and similar client base (corporates, financial services, UHNWIs), but far broader service portfolio including restructuring, economics, and forensic advisory.

Direct peers

• APCO Worldwide: Global communications and advisory consultancy with strong Asia presence and a similar mix of corporate advisory, crisis, and public affairs work. Comparable boutique-to-mid scale and similar client types (SOEs, MNCs, financial services).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/bowen-chui-9b5213101

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artemis Associates