ANT Sales

What ANT Sales does

ANT Sales Company is a manufacturer's representative firm founded in 2008 and headquartered at 4691 Concord Ave, Suite 5, Johnstown, Colorado. The company represents a portfolio of premium decorative and commercial plumbing manufacturers to engineers, showrooms, designers, contractors, builders, and wholesale distributors across the Mountain West region, with stated coverage spanning Colorado, Wyoming, Montana, Utah, New Mexico, and El Paso, Texas. Anthony, identified as 'El Presidente,' leads a team of approximately six, and the firm describes itself as locally owned, relationship-driven, and built on integrity and teamwork. In October 2023 the firm marked its 15-year operating anniversary with a customer and partner event.

The represented product portfolio spans bathroom (American Bath Group brands MAAX, Maidstone, Comfort Designs, Aker, Aquarius; Jaclo; Strasser Woodenworks; KURBX curbless showers; SIDLER mirrors; Premier Copper Products), kitchen (BLANCO sinks and faucets), commercial plumbing fixtures (Hydrotek sensor faucets, Symmons, Schier grease interceptors, Striem separators, Wastemaid Pro disposers), and adjacent categories including Pro-Flex CSST gas pipe, Service Wire Co wire, Ultra-Fin radiant heating, Everflow supplies, and Boshart Industries. Product-level pricing is not publicly disclosed and is negotiated per project with trade buyers.

ANT Sales operates an outside-sales-driven go-to-market model in which field sales representatives present product lines, maintain territory coverage, and develop new business with specifying engineers, contractors, and wholesale buyers. The firm generates revenue through manufacturer commissions on referred sales rather than direct product resale, and it is currently recruiting an additional Outside Sales Representative, consistent with incremental territory and account expansion. Marketing is conducted through a company blog, LinkedIn presence, customer events, and the corporate website.

Name

ANT Sales

Legal name

ANT Sales Company

Website

https://antsalesco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ANT Sales Company is a Colorado-based manufacturer's representative firm, founded in 2008, that represents premium decorative and commercial plumbing brands to wholesalers, contractors, engineers, and designers across the Mountain West region on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer's Representative Commission: ANT Sales earns commissions as a manufacturer's representative for premium commercial and decorative plumbing products. They represent manufacturers to engineers, showrooms, designers, contractors, builders, and wholesale distributors across the Rocky Mountain region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ANT Sales is a manufacturer's representative firm that sells premium decorative and commercial plumbing products on behalf of brand-name manufacturers (including MAAX, BLANCO, Hydrotek, Jaclo, Strasser Woodenworks, Symmons, Premier Copper Products, and others) to trade professionals such as wholesalers, contractors, engineers, designers, and builders across the Mountain West region (Colorado, Wyoming, Montana, Utah, New Mexico, and El Paso, Texas). The firm earns commissions by providing outside sales coverage, product training, and relationship-based account management for its represented manufacturers.

Product overview

ANT Sales Company is a manufacturer's representative firm for decorative and commercial plumbing products, serving the Rocky Mountain region (Colorado, Wyoming, Montana, Utah, and New Mexico). The company represents a portfolio of premium brands including MAAX, Maidstone, Comfort Designs, Aker, and Aquarius (bathroom products); BLANCO (kitchen sinks and faucets); HYDROTEK (sensor faucets and flush valves); JACLO (faucets and shower systems); KURBX (curbless shower systems); PRO-FLEX (CSST gas pipe and fittings); SCHIER and STRIEM (grease interceptors and separators); SERVICE WIRE CO (pump cable and irrigation wire); STRASSER WOODENWORKS (bathroom vanities and cabinets); and SYMMONS (plumbing faucets and accessories). The company provides sales support, training, and product expertise to engineers, showrooms, designers, contractors, builders, and wholesale distributors across residential, commercial, multifamily, and mixed-use market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• MAAX Bathroom Products Representation of MAAX upscale bathroom products including barrier-free systems, shower doors, acrylic and gelcoat tubs, and medicine cabinets for trade buyers in CO, MT, WY.
• MAIDSTONE Bath Products Representation of Maidstone bathroom products for the luxury plumbing market.
• COMFORT DESIGNS Bathware Representation of Comfort Designs bathware products for residential and commercial applications.
• AKER Bathware Representation of Aker barrier-free systems, shower doors, and bathware products.
• AQUARIUS Bathware Representation of Aquarius bathroom products including shower enclosures and bathware.
• BLANCO Kitchen Sinks and Faucets Representation of BLANCO kitchen sinks, faucets, and functional kitchen accessories across CO, UT, WY.
• EVERFLOW Multi-Category Supplies Representation of Everflow, a multi-category product consolidator whose portfolio helps distributors reduce order minimums, improve inventory turns, and simplify purchasing across CO and UT.
• HYDROTEK Sensor Faucets and Flush Valves Representation of Hydrotek sensor faucets and flush valves for commercial applications across CO, MT, WY.
• JACLO Faucets and Shower Systems Representation of Jaclo faucets, shower systems, accessories, grab bars, channel drains, and decorative specialties across CO, MT, UT.
• KURBX Curbless Shower Systems Representation of KURBX curbless shower systems across CO, MT, UT, WY.
• PRO-FLEX CSST Gas Pipe and Fittings Representation of Pro-Flex flexible CSST gas pipe, underground poly gas pipe, risers, fittings, and HearthMaster fireplace accessories across CO, MT, WY.
• SCHIER Grease Interceptors Representation of Schier Products 100% USA-made, high-capacity, lifetime guaranteed grease interceptors for commercial kitchens across CO, MT, WY.
• STRIEM Oil and Solids Interceptors Representation of Striem 100% USA-made, lifetime guaranteed oil separators, solids interceptors, and chemical waste tanks across CO, MT, WY.
• SERVICE WIRE CO Wire and Cable Representation of Service Wire Co American-made wire and cable for pump and irrigation applications across CO and WY.
• STRASSER WOODENWORKS Bathroom Vanities and Cabinets Representation of Strasser Woodenworks American hardwood bathroom vanities, cabinets, and accessories across CO, MT, NM, UT, WY.
• SYMMONS Plumbing Faucets and Accessories Representation of Symmons plumbing faucets and accessories for commercial, hospitality, healthcare, and residential markets across CO, MT, WY.
• BOSHART INDUSTRIES Plumbing and Irrigation Supplies Representation of Boshart Industries plumbing, irrigation, water well, industrial supplies and accessories across CO and WY.
• PREMIER COPPER PRODUCTS Handcrafted Copper Fixtures Representation of Premier Copper Products, individually crafted copper kitchen, bar, and bath sinks, tubs, lighting, and accessories.
• SIDLER Swiss-Crafted Mirrors Representation of SIDLER authentic Swiss-crafted mirrors from Switzerland's finest mirror manufacturers.
• ULTRA-FIN Radiant Floor Heating Representation of Ultra-Fin radiant floor heating systems and hydronic manifold systems across CO, MT, NM, WY.
• WASTEMAID PRO Food Waste Disposers Representation of Wastemaid Pro contractor-grade residential food waste disposers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• American Bath Group (MAAX, Maidstone, Comfort Designs, Aker, Aquarius)coreChannel Partner/ Reseller/ Distributor · 1 January 2008ANT Sales represents American Bath Group's portfolio of upscale bathroom products including barrier-free systems, shower doors, acrylic and gelcoat tubs, and medicine cabinets. Coverage includes CO, MT, WY territories.
• BLANCOcoreChannel Partner/ Reseller/ DistributorANT Sales represents BLANCO, one of the world's leading providers of high quality kitchen sinks, faucets and accessories. Coverage includes CO, UT, WY territories.
• HydrotekcoreChannel Partner/ Reseller/ DistributorANT Sales represents Hydrotek, dedicated to producing the most reliable products and delivering the best customer service in the sensor faucet and flush valve industry. Coverage includes CO, MT, WY territories.
• EverflowminorChannel Partner/ Reseller/ DistributorANT Sales represents Everflow, a multi-category product consolidator whose portfolio helps distributors reduce order minimums, improve inventory turns, and simplify purchasing.
• JaclocoreChannel Partner/ Reseller/ DistributorANT Sales represents Jaclo, a single source manufacturer with a full range of faucets, shower systems, accessories, grab bars, channel drains, decorative specialties. Coverage includes CO, MT, UT territories.
• KURBXminorChannel Partner/ Reseller/ DistributorANT Sales represents KURBX, the most innovative curbless shower system on the market. Coverage includes CO, MT, UT, WY territories.
• Pro-FlexminorChannel Partner/ Reseller/ DistributorANT Sales represents Pro-Flex, manufacturer of flexible CSST gas pipe, underground poly gas pipe, risers, fittings, and HearthMaster fireplace accessories.
• Schier Products / StriemcoreChannel Partner/ Reseller/ DistributorANT Sales represents Schier Products and Striem, manufacturers of 100% USA-made, lifetime guaranteed grease interceptors, oil separators, solids interceptors and chemical waste tanks.
• Service Wire CominorChannel Partner/ Reseller/ DistributorANT Sales represents Service Wire Co, American made wire and cable for pump and irrigation applications known for quick and reliable service. Coverage includes CO and WY territories.
• Strasser WoodenworkscoreChannel Partner/ Reseller/ DistributorANT Sales represents Strasser Woodenworks, American hardwoods finely crafted into bathroom vanities, cabinets and accessories. Coverage includes CO, MT, NM, UT, WY territories.
• SymmonscoreChannel Partner/ Reseller/ DistributorANT Sales represents Symmons, plumbing faucets and accessories built for commercial, hospitality, healthcare and residential markets.
• SIDLERminorChannel Partner/ Reseller/ DistributorANT Sales represents SIDLER, featuring authentic Swiss craftsmanship from Switzerland's finest mirror manufacturers.
• Premier Copper ProductsminorChannel Partner/ Reseller/ DistributorANT Sales represents Premier Copper Products, individually crafted copper kitchen/bar/bath sinks, tubs, lighting and accessories.
• Ultra-FinminorChannel Partner/ Reseller/ DistributorANT Sales represents Ultra-Fin, radiant floor heating systems and hydronic manifold systems. Coverage includes CO, MT, NM, WY territories.
• Wastemaid ProminorChannel Partner/ Reseller/ DistributorANT Sales represents Wastemaid Pro, contractor grade, cutting-edge, residential food waste disposers.
• Boshart IndustriesminorChannel Partner/ Reseller/ DistributorANT Sales represents Boshart Industries, providing plumbing, irrigation, water well, industrial supplies and accessories. Coverage includes CO, WY territories.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SRS Distribution: SRS Distribution is a large national specialty distributor of roofing, building products, and plumbing supplies serving contractors. It overlaps with ANT Sales on plumbing product categories and the same contractor/builder customer base, but at materially greater scale.
• WinSupply: WinSupply is a large U.S. wholesale distributor of plumbing, HVAC, and industrial supplies with a decentralized co-op of local branches. It addresses the same plumbing contractor market as ANT Sales via owned branches rather than a rep model.
• Reliance Worldwide Corporation: Reliance Worldwide is a global manufacturer of plumbing fittings, water control, and pipe-joining products (and parent of Hughes Supply). It sits one tier upstream of ANT Sales but is comparable as a participant in the same plumbing value chain serving U.S. contractors and wholesalers.
• Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of plumbing, HVAC, and waterworks products, serving contractors and designers with a far broader portfolio and national footprint. It is comparable as the dominant channel for the same plumbing brands and customer base ANT Sales reaches in the Mountain West.
• Hajoca Corporation: Hajoca is one of the largest privately held U.S. plumbing distributors, operating hundreds of locations serving contractors, builders, and designers. It competes for the same trade-customer wallet share as ANT Sales, but through owned wholesale branches rather than an independent rep model.
• Watsco Inc. Watsco is the largest U.S. distributor of HVAC and refrigeration products. It is adjacent to ANT Sales in the mechanical/plumbing channel, sharing contractor and engineer customers and overlap on Symmons-style commercial lines.

Direct peers

• Consolidated Supply Company: Consolidated Supply is a plumbing and waterworks distributor serving the Pacific Northwest. It is directly comparable to ANT Sales as a regional plumbing distributor targeting contractors, engineers, and designers — although it operates a wholesale branch model rather than a rep model.

Regional players

• Eastern Penn Supply Co. Eastern Penn Supply is a regional plumbing and HVAC wholesaler serving contractors across the Mid-Atlantic. It is comparable in business model (B2B plumbing distribution to trade customers) but operates in a different geographic region from ANT Sales.
• F.W. Webb Company: F.W. Webb is a large regional plumbing, HVAC, and industrial supplies distributor concentrated in the Northeast and Mid-Atlantic. It addresses the same trade customer base as ANT Sales but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/antsalescompany
• Xx.com/antsalesco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANT Sales