What JACLO does

JACLO (legal name: Jaclo Industries) is a privately-held, family-run US manufacturer of decorative bathroom, kitchen, and outdoor plumbing fixtures headquartered at 129 Dermody Street, Cranford, New Jersey. The firm was founded in 1961 and operates with 11-50 employees. Its product portfolio spans showerheads (including the patented Rain Machine® line), handshowers, body sprays, lavatory and tub faucets, freestanding and wall-mount tub fillers, channel drains, grab bars, supply valves, and decorative bathroom accessories, organized across nine coordinated design collections (Lila, Contempo Slim, Contempo, Roaring 20's, Astor, Westfield, Cranford, CUBIX, and Subway Line). Core technology centers on brass construction with in-house US electroplating, enabling 36+ finishes including the JACLO=COLOR program of 14 vibrant colors plus custom RAL matching at a minimum order of one unit, as well as patented problem-solver products such as the Angled/Sloped Adjustable Ceiling Escutcheon (US Patent # 11130145).

The company sells exclusively through channels rather than direct-to-consumer: an authorized dealer and showroom network accessed via the website's dealer locator, plus a dedicated Hospitality Project Division that engages hotel, resort, and multi-family developers directly with volume pricing, specification support, and custom color capabilities. Revenue is generated on a per-unit basis across tiered price points ranging from approximately $35 accessory cover plates to $4,900 specialty rain canopy units, with a Quick Ship Program providing 48-hour fulfillment on in-stock SKUs in four standard finishes (Polished Chrome, Satin Nickel, Matte Black, Satin Brass). Customer segments include homeowners, hospitality developers, architects and designers, dealers, and plumbing contractors, with marketing concentrated on digital trade channels (Instagram, Facebook, LinkedIn, Pinterest, YouTube), an extensive trade literature library, and dedicated email funnels for hospitality and professional accounts.

Name

JACLO

Legal name

Jaclo Industries

Website

https://www.jaclo.com/

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

JACLO is a privately-held, family-run US manufacturer of decorative bathroom, kitchen, and outdoor plumbing fixtures, selling through an authorized dealer network and a dedicated Hospitality Project Division to homeowners, hotel and multi-family developers, and architects/designers.

Ownership category

akta.pro rank

Product category

Decorative Plumbing Fixtures

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Decorative plumbing fixtures
• Bathroom faucets
• Shower systems
• Plumbing accessories
• Hospitality plumbing supplies

Headquarters

HQ city

Cranford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Fixtures and Hardware Sales: JACLO generates revenue through the sale of bathroom, kitchen, and outdoor plumbing fixtures including showerheads, faucets, drains, grab bars, and accessories. Products are sold through dealer network with retail pricing and hospitality/large project pricing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

JACLO manufactures and distributes decorative plumbing fixtures and bathroom/kitchen accessories, including showerheads, faucets, grab bars, channel drains, supply valves, and decorative specialties. The company operates US-based electroplating facilities and offers extensive customization with 36+ finishes, serving homeowners through authorized dealers and large hospitality/multi-family projects through a dedicated Hospitality Division.

Product overview

JACLO is a manufacturer of bathroom fixtures, kitchen products, and outdoor plumbing solutions headquartered in Cranford, New Jersey. The product portfolio centers on shower systems (including the patented Rain Machine showerheads, handshowers, body sprays, channel drains, and grab bars), bathroom faucets (lavatory faucets, vessel fillers), tub fillers (freestanding and wall-mount), and comprehensive accessories including supply valves, drains, and decorative bathroom accessories. JACLO also offers the JACLOFLEX flexible supply line brand and the JACLO=Color vibrant finish program with 14 color finishes plus custom RAL options. Products are organized into distinct collections (Lila, Contempo Slim, Contempo, Roaring 20's, Astor, Westfield, Cranford, CUBIX, Subway Line) that share common styling elements across product categories. The company operates a Quick Ship Program for in-stock items, a Hospitality Division for large-scale projects, and extensive custom manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• JACLOFLEX: Flexible stainless steel braided supply lines
• Rain Machine
• JACLO=Color
• JACLO Exacto
• CUBIX
• QUADRATO

Products and services

• Showerheads and Rain Machine® Showerheads Showerheads engineered for residential and commercial shower installations. The Rain Machine® line is patented for delivering an ultimate rain shower experience with easy-clean technology. Sold through authorized dealers and the Hospitality Division for hotels, resorts, and multi-family projects.
• Bathroom Lavatory Faucets Bathroom lavatory faucets available in widespread, centerset, and vessel configurations with various handle styles. Organized into multiple coordinated design collections and offered across 36+ finishes for residential renovation and hospitality projects.
• Grab Bars (ADA-Compliant Safety Bars) Safety grab bars for bathrooms, ADA-compliant when properly installed. Available in various styles to complement different design collections for residential safety upgrades and luxury-compliance commercial projects.
• Shower and Channel Drains Linear channel drains and shower drains for luxury compliance applications. Available in various lengths and grate styles for residential and commercial shower installations.
• Tub Spouts, Roman Tub Sets, and Tub Fillers Tub spouts, complete Roman tub filler sets, floor-mounted freestanding tub fillers, and wall-mounted tub fillers for residential and hospitality bathtub installations.
• Sensor Faucets and Soap Dispensers Touchless sensor-activated faucets and automatic soap dispensers designed for commercial and residential use.
• LED Dream Lights and Rain Canopy Water Features LED-illuminated shower features and rain canopy water features for luxury installations. Includes the QUADRATO Rain Canopy collection of square rain canopies.
• JACLO=COLOR Custom Finish Program Vibrant color finish program offering 14 color finishes including Red, Coral, Amber, Limon, Almond, Mint Green, Light Blue, Azure Blue, Stone Grey, Lilac, Pink, Plum, Matte Black, and White, plus custom RAL color options. Priced at Price Group C with minimum order of one unit.
• JACLOFLEX Flexible Supply Lines Flexible braided stainless steel supply lines in clear and decorative cover options for plumbing installations connecting fixtures to water supply.
• Bathroom Accessories Decorative bathroom accessories including towel bars, robe hooks, toilet paper holders, and soap dispensers coordinated to match fixture collections.
• Outdoor Showers and Pool Fillers Outdoor shower systems and pool fillers for exterior installations in residential and hospitality properties.
• Kitchen Accessories and Strainers Kitchen sink accessories including strainers, air gaps, disposers, soap dispensers, and paper towel holders.
• Quick Ship Program In-stock products program with 48-hour shipping for popular faucets (Uptown/Downtown Contempo), shower/bathtub combinations, and accessories in 4 standard finishes.
• Hospitality Division Dedicated division for large hospitality projects including hotels, resorts, and multi-family residential developments. Provides supply chain expertise, specification support, and custom color capabilities with direct engagement of hotel owners, developers, and hospitality designers.
• Custom Capabilities Service Custom product manufacturing service offering custom shower arms, engraving, custom finishes, sizing and bending, and mix-and-match finish options, plus full custom product design for larger projects.
• Angled/Sloped Adjustable Ceiling Escutcheon Patented adjustable escutcheon (Patent # 11130145) for sloped ceilings up to 45-degree angle, eliminating the need for custom escutcheons or building out 90-degree boxes. All brass construction compatible with standard 1/2 inch drop ceiling nipples.
• 4" Cover Plate for Single Hole Faucets All-brass cover plate that covers existing 4-inch centerset holes. Compatible with multiple JACLO faucet models.
• Lila Collection Mid-century-inspired bathroom collection featuring clean lines and an elegantly flared base for elevated design aesthetic. Coordinates matching faucets, accessories, and shower fixtures.
• Westfield Collection Collection featuring high-profile faucet designs with smooth lever handles and various handle options, including the Westfield High Profile Faucet with Smooth Lever Handles (e.g., 6872-T674-PCH at $845 list).
• Contempo Slim Collection (Uptown and Downtown)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• SOPAC (South Orange Performing Arts Center)minorOthersJACLO supports SOPAC, a regional performing arts center that has become a destination for world-class music, theatre, dance, comedy, and visual art. SOPAC features a stunning 3-story glass-enclosed atrium and expansive façade in South Orange, NJ.
• JVS (Jewish Vocational Service)minorOthersJACLO supports JVS, a nonprofit community-based health and human service organization delivering personalized services to nearly 20,000 individuals each year throughout New Jersey.
• JACLO Giving Back ProgramminorOthersJACLO supports additional organizations as part of their giving back initiative. The company donates money, time, people, and resources to aid communities both near and far from their New Jersey base. When helping hands are needed, the JACLO team provides support to various causes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Standard (LIXIL): Major US plumbing brand owned by Japan's LIXIL Group with broad residential and commercial product lines. Comparable to JACLO in faucets, toilets, and bath fixtures, but at significantly larger scale and broader market reach.
• Moen (Fortune Brands Innovations): Moen is a top US faucet and plumbing brand owned by Fortune Brands Innovations, with comparable faucets, showerheads, and accessories. Direct overlap with JACLO in lavatory faucets, showerheads, and grab bars, but Moen's scale, brand spend, and national distribution are multiples of JACLO's.
• Kohler: Kohler is the largest US plumbing fixture manufacturer with broad brand portfolios (Kohler, Sterling, Kallista). Comparable to JACLO in faucets, showerheads, and decorative plumbing, but operates at vastly greater scale across residential, hospitality, and commercial segments.
• Delta Faucet (Masco): Delta Faucet is the plumbing fixture arm of Masco Corporation and competes directly with JACLO in faucets, showerheads, and bathroom accessories. Delta's Brizo luxury sub-brand is the closest premium-tier competitor to JACLO's decorative positioning.

Direct peers

• Hansgrohe: German premium shower and faucet manufacturer with strong design-driven positioning and global hospitality presence. Direct competitor to JACLO in decorative showerheads, shower systems, and designer faucets at similar premium price points.
• Dornbracht: German luxury plumbing fixture maker specializing in design-forward faucets, shower systems, and accessories. Highly comparable to JACLO's decorative, architect-specified product positioning and Hospitality/multi-family segment focus.
• Waterworks: Luxury bath and kitchen fittings retailer/manufacturer with own brand products and showroom distribution. Comparable to JACLO in premium design positioning, Hospitality/multi-family sales channel, and trade/specifier relationships.
• Watermark Designs: NYC-based boutique manufacturer of designer plumbing fixtures with extensive custom finishes and high-end Hospitality focus. Closely comparable to JACLO in size, customization model, and design-driven customer base.
• Newport Brass (Masco): Premium decorative faucet and accessory brand owned by Masco. Competes head-to-head with JACLO in the decorative/luxury bath segment with similar finish variety and designer-driven collections.
• California Faucets: US-based boutique manufacturer of decorative bath faucets and accessories with extensive custom finish options. Closely comparable to JACLO in size, premium positioning, custom capabilities, and dealer-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jacloindustries
• YouTubeyoutube.com/channel/UCYRrFcV1Nlac5mRZ8qNztjg
• Facebookfacebook.com/JACLOindustries/?fref=ts
• LinkedInlinkedin.com/company/jaclo
• Instagraminstagram.com/jacloindustries
• Pinterestpinterest.com/jacloindustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JACLO