Babyplanet

Name

Babyplanet

Legal name

Baby Planet, S.L.

Website

https://bebeplanet.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Baby Products Retail (specialty infant & childcare goods)

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

akta.pro secondary industries

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Baby products retail
• Stroller showroom
• Infant car seats
• Baby gear ecommerce
• Puericultura specialty store

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Babyplanet generates revenue through one-time sales of baby products including strollers (cochecitos), car seats (sillas de coche), cribs (cunas), mini cribs (mini cunas), high chairs (tronas), baby bottles (biberones), and other parenting essentials. Both in-store and online purchasing options are available. Products are sold at full retail price with no subscription model.
2. Professional/B2B Sales: Separate access request system for professional customers (Soy profesional) with dedicated account application process, suggesting B2B/professional customer segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Babyplanet is a specialty baby-products retailer selling strollers, car seats, cribs, mini cribs, high chairs, baby bottles, clothing, toys, breastfeeding and hygiene items in-store at its 1,000+ square meter showroom in Palma de Mallorca and through a nationwide Spanish e-commerce store. The core offer combines deep in-store product testing (150+ strollers and 50+ car seats available to try, with on-site car-seat installation) with personalized guidance from "Coach de Puericultura" experts.

Product overview

Babyplanet is a physical and online baby products retailer based in Palma de Mallorca, Spain. The company operates a 1,000 M2 showroom with over 150 strollers available for testing, 50 car seats, and private suites for customer consultations. Online, they offer product categories across 12 segments: Puericultura (strollers, car seats, cribs), Clothing & Footwear, Toys, Eating/Feeding, Health, Sleep, Hygiene, Safety, Play, Breastfeeding, Strolling, and Car Seats. They carry over 30 premium brands including Bugaboo, Cybex, Joie, Uppababy, Jane, Joolz, Recaro, Inglesina, Britax Romer, BeSafe, Babybjorn, Ergobaby, and NUNA. The company offers virtual appointment booking, suite reservations, and a triple guarantee policy including price matching, free shipping, and flexible returns up to 365 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Showroom Store Experience (Palm de Mallorca flagship) A 1,000+ square meter retail showroom in Palma de Mallorca with high ceilings up to 6 meters, displaying 150+ strollers and 50+ car seats available for in-store testing. Includes three private shopping suites, a 70 M2 rest area with views of the Tramontana mountains, and on-site car-seat fitting in customers' own vehicles before purchase. Open Monday–Saturday 10:00–20:30, closed on holidays.
• Online Store (E-commerce) Nationwide Spain online store (bebeplanet.com) offering the full catalog of baby products across categories — Puericultura, Clothing & Footwear, Toys & Miscellaneous, Eating, Health, Sleep, Hygiene, Safety, Play, Breastfeeding, Strolling and Car Seats — with free nationwide shipping (no minimum order) to the Peninsula and Balearic Islands. Powered by Soft Line on a Smarty-based e-commerce platform with La Caixa secure payment gateway.
• Premium Stroller and Car Seat Brand Portfolio Retail offering of premium strollers and car seats from brands including Bugaboo, Cybex, Joie, Uppababy, Jane, Joolz, Recaro, Inglesina, Britax Romer, BeSafe, Babybjorn, Ergobaby, NUNA, Easywalker, Be Cool and Cotifant, available for in-store testing at the Palma de Mallorca showroom and for nationwide online delivery.
• Private Suite Reservation Service Reservation-based access to three private shopping suites at the Palma de Mallorca showroom, bookable in advance via WhatsApp so customers can browse baby products at their own pace without waiting.
• Virtual Video-Call Appointment Service Personalized video-call consultation that mirrors the in-store experience: customers who cannot travel to Palma de Mallorca can remotely view and ask questions about the 150+ stroller lineup via a video appointment booked through WhatsApp.
• Soy Profesional (Professional / B2B Access Program) Dedicated account-access pathway for professional and business buyers (retailers, resellers, or service businesses in the baby-product space) requiring a separate application process to purchase from the catalog beyond standard consumer sign-up.

Quantifiable outcome

• Over 100,000 customers served in 15 years
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• La Caixa (CaixaBank)coreTechnology or IntegrationLa Caixa provides the secure payment gateway for online card transactions on the Babyplanet website. Payment processing is handled directly by La Caixa, meaning Babyplanet does not store or handle customer payment card information directly, ensuring secure transactions for e-commerce orders.
• Soft LinecoreImplementation/ SI/ Consulting PartnerSoft Line appears as the website development/hosting partner, credited as the power behind the Babyplanet e-commerce platform ('Powered by Soft Line'). They are identified as an e-commerce solutions provider supporting the website infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• El Corte Inglés: Spain's largest department store chain, with extensive baby and maternity departments (strollers, car seats, cribs, clothing). Represents the broad incumbent that competes with Bebeplanet across most product categories but without specialist service depth.
• Amazon Spain: Dominant Spanish e-commerce marketplace carrying the same premium baby brands Bebeplanet sells, with aggressive pricing and convenience. The primary competitive threat on the online channel.

Others

• Jané: Spanish baby products brand (strollers, car seats, nursery) historically manufacturing and distributing across Spain. A domestic peer and potential supplier-partner relationship rather than a direct retail competitor.
• BabyBjörn: Swedish premium baby carrier and products brand distributed through specialty retailers including Bebeplanet. Adjacent supplier/partner rather than a direct competitor, with shared focus on premium parenting category.

Regional players

• Carter's: US-leading baby and children's apparel retailer with significant e-commerce and store footprint. Comparable in target demographic and category focus, though apparel-heavy and US-centric rather than Spanish.
• Babymarkt: Germany-based large online baby products retailer carrying premium stroller and car seat brands. Comparable multi-brand premium assortment and omnichannel approach, but operates primarily in DACH rather than Spain.

Direct peers

• Imaginarium: Spanish children's specialty retailer historically focused on toys, baby products and educational play items. Most comparable Spanish domestic peer given shared national market and specialty-retail heritage.
• Mothercare: UK-origin baby and maternity specialty retailer historically operating own-brand and multi-brand baby products in physical stores and online. Operates a near-identical multi-brand specialty model to Bebeplanet at global scale.
• Chicco (Artsana): Italy-based baby products brand and retailer with mono-brand stores and broad assortment (strollers, car seats, feeding, clothing). Comparable in product depth and target demographic, but operates branded stores rather than multi-brand specialist.
• Prénatal: Italian-founded baby specialty retail chain operating physical stores and e-commerce across Europe, carrying premium stroller and car seat brands. Closest large-scale analog to Bebeplanet's specialty-baby-retailer model, though operating at multi-country scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babyplanet