Leisure Concepts

What Leisure Concepts does

Leisure Concepts, Inc. is a privately held, founder-owned manufacturer of aftermarket spa accessories founded in 1994 by Mike Genova and headquartered in Spokane, Washington, with a wholly-owned UK subsidiary (Leisure Concepts International Ltd) serving European dealers. The company operates a single in-house manufacturing facility in Spokane, WA where all products are produced, supporting a "100% Made in the USA" positioning, strict quality control, and same-day order fulfillment. Its product portfolio spans four lines: cover lifts (11 models under the CoverMate sub-brand, including CoverMate I/II/III, Vanish XL, Zero, and Eco variants), spa steps (7 models including SmartStep, ModStep, Evo, DuraStep II, and ModDeck for swim spas), spa accessories (10 products such as Safe-T-Rail, SpaCaddy, SpaUmbrella, SmartDeck, and SmartPad), and premium spa covers under the Smartop sub-brand (Smartop Swim Spa, Smartop Upright 3.0, and Smartop Vanish XL). Core technology centers on mechanical and material engineering — powder-coated aluminum tubing, polymer treads, composite mounting brackets, hydraulic shock systems, and patented components including a reversible tread design and the EAS Lift and Assist system.

The business model is exclusively B2B channel: products are sold through a worldwide network of authorized spa dealers at a $100 minimum order, with the sole exception of Smartop, which can be purchased directly from Leisure Concepts when no authorized dealer is nearby. Pricing is not publicly disclosed; the company accepts credit cards, C.O.D., and prepayment, and ships via UPS and common carriers with same-day shipping. Go-to-market is supported by dealer-facing collateral (2025 dealer brochure, Smartop Flip Book, POP signage, SmartTools merchandising displays) and modest digital presence (CoverMate Facebook page, LinkedIn company page, corporate website). The company differentiates on a lifetime dealer warranty, broad catalog breadth, same-day shipping, in-stock inventory, and 100% USA manufacturing. There is no evidence of external investment, no funding rounds, no M&A activity, and no AI/ML capabilities; ownership and operational leadership remain with founder Mike Genova as President.

Name

Leisure Concepts

Legal name

Leisure Concepts, Inc.

Website

https://leisureconcepts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Leisure Concepts is a Spokane, WA-based manufacturer of aftermarket spa accessories — cover lifts, steps, safety rails, and Smartop spa covers — sold exclusively through a worldwide network of authorized spa dealers and manufactured entirely in its US facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spa Accessory Sales to Dealers: Leisure Concepts manufactures and sells spa accessories (cover lifts, steps, and accessories) exclusively through a dealer network. Products are sold as one-time purchases with minimum order of $100. Smartop covers can also be sold direct to consumers when no authorized dealer is nearby.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Leisure Concepts manufactures and sells aftermarket spa accessories—including cover lifts, spa steps, integrated spa cover systems, and complementary accessories—exclusively through authorized dealer networks worldwide. The company produces 100% of its products in its Spokane, WA manufacturing facility under the CoverMate, SmartStep, and Smartop sub-brands, targeting spa dealers seeking a one-stop accessory source for their showroom offerings.

Product overview

Leisure Concepts is a manufacturer of aftermarket spa accessories organized into four product lines: Cover Lifts (11 models including CoverCatch, CoverMate I, CoverMate I Eco, CoverMate II, CoverMate III, CoverMate III Eco, CoverMate Easy, CoverMate Freestyle, CoverMate Vanish XL, CoverMate Zero, and CoverShelf), Steps (7 models including Evo, DuraStep II, ModDeck for Swim Spas, ModStep, SmartDrawer, SmartStep, and SmartStep Jr), Spa Accessories (10 products including SmartPad, Safe-T-Rail, Safe-T-Rail II, SmartBar, SmartDeck, SmartRail, SpaCaddy, SpaUmbrella, and TowelBar), and Smartop spa covers (3 models including Smartop Swim Spa, Smartop Upright 3.0, and Smartop Vanish XL). All products are manufactured in Spokane, WA USA. The product portfolio functions as a unified accessory ecosystem for spa dealers, with the SmartDrawer serving as a cross-cutting storage accessory compatible with multiple step product lines, and the Safe-T-Rail appearing as both a standalone safety accessory and an integrated component with ModStep 2XL. Smartop represents the company's premium spa cover sub-brand featuring proprietary hydraulic lift technology, EAS Lift and Assist systems, and UL safety certification.

Differentiator

Problem solved

Functional benefit

Brands

• Smartop: Smartop spa covers featuring unique design with UL safety certification, materials and features unmatched in the industry. Includes Smartop Swim Spa, Smartop Upright 3.0, and Smartop Vanish XL product lines.
• CoverMate

Products and services

• CoverCatch A cover lift for smaller spas that stores the cover off the ground, requiring just 10 inches of clearance behind the spa. Features powder-coated aluminum tubing and non-corrosive mounting brackets with foam-rubber pads.
• CoverMate I The industry-standard manual cover lift, described as the highest quality and most sold cover lift on the market. Requires 10–15 inches of clearance behind the spa. Features powder-coated aluminum tubing, composite mounting brackets, and includes a TowelMate accessory.
• CoverMate I Eco An economical version of the CoverMate I offering similar features at a lower price point. Works on spas up to 8 feet in length or width with a full-length middle crossbar.
• CoverMate II Manual cover lift allowing the open cover to rest in a lower position. Features two mounting options: screw-mounted or Understyle bracket system that slides under the spa. Requires 18 inches of clearance behind the spa.
• CoverMate III Hydraulic-assisted cover lift designed for spas with minimal clearance behind them, requiring just 6 inches of clearance. Features aluminum full-frame construction, ergonomic design, and Euro-styled composite brackets with beauty covers.
• CoverMate III Eco Lower-cost hydraulic-assisted cover lift built with aluminum brackets instead of the composite brackets of the premier CoverMate III. Delivers hydraulic lifting performance at a reduced price.
• CoverMate Easy Traditional cover lift with no moving parts, featuring durable corrosion-free nylon catch straps for a more stylish look compared to chains.
• CoverMate Freestyle Cover lift designed specifically for round and uniquely shaped spas, featuring an adjustable mounting base that slides beneath the spa. Requires approximately 20 inches of clearance and works on spas between 26 to 42 inches tall and 74 to 95 inches wide.
• CoverMate Vanish XL Low-profile cover lift that positions the cover behind the spa for a 360-degree view, using hydraulic shocks for effortless opening and closing. Requires 25 inches of clearance behind the spa and is ideal for spas up to 10 feet.
• CoverMate Zero Part of the Next Generation series, this compact cover lift features hydraulic shocks and a unique design that prevents racking, allowing the cover to glide effortlessly open and closed with a simple finger flip. Requires just 6 inches of clearance behind the spa.
• CoverShelf Cover removal and storage system where the cover is folded in half and slid onto sturdy aluminum bars. Features shelf arms that fold flat against the spa when not in use, with a 5-minute installation.
• Evo Contemporary designed spa step with slip-resistant rubber treads that snaps together without tools. Features optional SmartDrawer for convenient storage. Measures 16¼" H x 34" W x 27" D and is available in five colors.
• DuraStep II Entry-level spa step with slip-resistant tread, patented reversible tread design for round or square spas, and tested up to 700 lbs. Measures 15"H x 27"W x 26"D and is available in black only.
• ModDeck for Swim Spas A step and deck combination for swim spas that enables easy cover operation and access. Made of heavy-gauge powder-coated aluminum with slip-resistant rubber pads. Base package includes ModStep 4, one ModDeck, and rail components. Platform measures 100" x 36" x 30.5".
• ModStep Expandable modular step series with 12" x 35" slip-resistant treads and powder-coated aluminum frames with polymer treads, tested up to 800 lbs. Six models available, assembling in 20 minutes or less. Optional solar lighting and ModStep Drawer sold separately.
• SmartDrawer Storage drawer for spa chemicals and supplies that fits into SmartStep, SmartStep Jr., Evo, and ModStep models. Comes standard with SmartStep Jr. Available in black only.
• SmartStep Premium spa step with slip-resistant rubber tread, wide tread, and a weight capacity over 700 pounds. Compatible with SmartDrawers for storage. Measures 16 1/4" H x 36" W x 28" D and available in five colors.
• SmartStep Jr Single-step version of SmartStep designed for low-profile or partially recessed spas. No assembly required. Includes a single SmartDrawer. Measures 8"H x 36"W x 13"D. Available in black only.
• SmartPad Equipment placement pad for establishing a flat and level surface for pool equipment on grass, dirt, or gravel. Made of molded plastic, 2x4 finished size, preassembled, and supports up to 300 lbs per square foot.
• Safe-T-Rail Safety handrail for spas made of rust-free black powder-coated aluminum. Features a 48" H pole with 2-inch diameter and foam grip. Five-minute installation with two composite mounting brackets.
• Safe-T-Rail II Hand rail with a built-in slide-under-the-spa stand for easy installation without cabinet mounting. Features ultra-sturdy design, 49" H with 2-inch diameter pole, and base measuring 21" L x 12" W.
• SmartBar Spa edge storage bar that comes standard with a SmartDrawer for secure storage of drinks, phones, and glasses. Features slip-resistant surface, measures 39" L x 14" W, and installs with two mounting brackets.
• SmartDeck Modular patio panel system for creating flat and level spa surfaces. Interlocking panels with textured surface and structural composite ribbing. Sixteen 24-inch square by 1.5" H panels per box. Optional bullnose edging and expansion packs available.
• SmartRail Hand rail with a rotating mounting bracket that accommodates both recessed and freestanding spas. Made of rust-free powder-coated aluminum, 26" H with 2-inch diameter pole. Ten-minute installation with single rotating bracket.
• SpaCaddy Swiveling tray caddy for spa items such as food, drinks, and reading materials. Features a reinforced polymer tray on an aluminum post, measures 27" L x 19" W with 2-inch diameter pole.
• SpaUmbrella European-designed spa umbrella with 9-foot coverage, powder-coated 2.25-inch aluminum tube, and Sunbrella canopy material. Features central LED light with rechargeable battery packs, easy tilting and 360-degree rotation. Available in spa base or freestanding base configurations.
• TowelBar Foldable towel holder that mounts to the spa side, keeping towels away from water and steam while folding flat when not in use. Measures 16" length x 7.5" depth.
• Smartop Swim Spa Smartop cover designed for swim spas up to 20 feet in length, featuring an integrated hydraulic cover lifter with EAS Lift and Assist system, zero water absorption, and exclusive DecoShield layer. UL certified to ASTM F1346-91. Optional SmartShield enhancement increases energy efficiency by over 20%.
• Smartop Upright 3.0 Third-generation upright spa cover with low-profile compact components providing smooth and easy opening and closing with zero racking. Requires just 8 inches of clearance behind the spa. Available with Black Anodized Aluminum Trim.
• Smartop Vanish XL Low-profile spa cover lift system that positions the cover behind the spa using gas shocks and patented EAS Lift and Assist for fingertip-light opening and closing. Requires 28 inches of clearance behind the spa. Zero water absorption and odor-free. Available in black only.

Quantifiable outcome

• DuraStep II tested up to 700 lbs weight capacity
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Alison Turner (UK Agent)minorChannel Partner/ Reseller/ DistributorUK-based agent representing Leisure Concepts International Ltd for personal appointments at the UK facility in Ross-on-Wye. Contact: +44 7843 931978

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caldera Spas: Established spa manufacturer whose product ecosystem includes hot tubs, covers, steps, and related accessories. Caldera is comparable through its dealer channel and accessory ecosystem, while operating at a broader OEM scale.
• Jacuzzi: Global spa and hot-tub brand with a broad portfolio spanning tubs, covers, steps, and related equipment. Jacuzzi is a broad incumbent reference for the spa ownership ecosystem in which Leisure Concepts sells aftermarket accessories.
• Master Spas: Manufacturer of premium spas and swim spas with related covers, steps, and accessory products. It shares Leisure Concepts' spa-dealer target market and accessories adjacency, but has a much broader OEM scope.
• Sundance Spas: Spa OEM with a broad portfolio of hot tubs and complementary accessories marketed through dealers. Sundance provides a useful incumbent comparison for Leisure Concepts' integrated accessory and cover offering.
• Hot Spring Spas: Long-established hot-tub manufacturer with branded covers, steps, cover lifts, and other spa accessories. It serves similar dealers and spa owners and competes for accessory spend, but Leisure Concepts remains more focused on aftermarket accessories.
• Bullfrog Spas: Hot-tub manufacturer selling through a dealer network and offering complementary spa accessories. Bullfrog is comparable at the customer and product-ecosystem level, although its core business is the spa rather than aftermarket hardware.

Emerging players

• The Cover Guy: Custom hot-tub cover and accessory specialist serving spa owners and dealers. It overlaps with Leisure Concepts in aftermarket spa cover systems and accessories, although its core offer is centered on covers rather than the full cover-lift, step, and accessory catalog.
• Spa Depot: Online retailer and supplier of hot-tub supplies, parts, and accessories. Its broad accessory assortment and spa-owner customer base make it a useful partial peer for Leisure Concepts' dealer-sold product ecosystem.
• SpaCap.com: Online provider of custom spa covers and related hot-tub accessories. It is comparable to Leisure Concepts because both target the aftermarket for spa-cover and accessory solutions, but SpaCap.com has a narrower cover-led offering.
• Hot Tub Things: Specialty e-commerce retailer offering hot-tub covers, cover lifts, steps, and maintenance accessories. It competes for the same aftermarket accessory budget as Leisure Concepts, but operates primarily as a retailer rather than an in-house manufacturer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoverMate
• LinkedInlinkedin.com/company/leisureconcepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leisure Concepts