Addictive

What Addictive does

Addictive is a Morocco-based, privately-held full-service live marketing agency founded in 2010 and operating from Casablanca with 11-50 employees. The company provides integrated marketing and brand activation services to enterprise clients across both B2B and B2C segments, organized around four core service pillars: Street Marketing/Roadshows, Instore & Malls, Events, and Brand Strategy. These are supported by four specialized modules covering Media Planning and Space Buying, Experiential Marketing, Digital Services (social media management and mobile application development), and Creative Studio (print, motion graphics, web and radio spot production, and merchandising furniture design and fabrication). The company delivers turnkey (clé en main) solutions from communication strategy definition through execution, with capabilities spanning field teams for roadshows and in-store demonstrations, design and fabrication infrastructure, and event production for conferences, seminars, team-buildings, and festivals.

The business model is professional services and project-based: Addictive generates revenue through customized, quote-based engagements for individual campaigns and events rather than recurring subscriptions. The go-to-market is sales-led and direct, with the agency website (currently under construction) serving as the primary digital presence, supported by phone (+212 5 222 527 23) and email ([email protected]) lead capture via a 'Contactez-nous' call-to-action. No pricing is publicly disclosed. Named enterprise clients include Société Générale Maroc (Summer Tour So Hit), Danone (Nations Cup 2015), HP (Bus campaign), and Alamente (audio-visual production), spanning banking, consumer goods, technology, and media verticals. The company has no disclosed funding rounds, no parent company, no patents, no partnerships, no management team information, and no disclosed revenue, operating exclusively in the Moroccan/North African market with no international footprint.

Name

Addictive

Legal name

Addictive

Website

https://addictive.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Addictive is a Casablanca-based, privately-held full-service live marketing agency offering turnkey experiential, digital, creative, and event services to enterprise B2B and B2C clients across Morocco, with a portfolio spanning banking, consumer goods, and technology sectors.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Experiential marketing services
• Live marketing agency
• Brand activation campaigns
• Event management services
• Creative production services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services Revenue: Revenue generated through the provision of integrated marketing and communication services including brand strategy, experiential marketing campaigns, events, digital services, and creative studio production. Services are offered as project-based engagements with turnkey (clé en main) solutions for both BtoB and BtoC clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Addictive is a full-service live marketing agency that designs, produces, and executes experiential marketing campaigns, retail/in-store activations, roadshows, and customized events for brands operating in Morocco. The agency delivers turnkey solutions spanning brand strategy, media planning, creative studio production, digital services (social media management, mobile apps), and on-the-ground field marketing for both B2B and B2C clients across sectors such as banking, consumer goods, and technology.

Product overview

Addictive is a live marketing agency offering a comprehensive portfolio of marketing and communication services spanning the full project lifecycle from communication strategy definition to execution. The core offering consists of four main service pillars—Street Marketing/Roadshows, Instore & Malls, Events, and Brand Strategy—supported by specialized modules including Media Planning and Space Buying, Experiential Marketing, Digital Services, and Creative Studio. These services are designed for both B2B and B2C markets and are delivered as integrated solutions for sponsorships, partnerships, and brand activation campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Marketing / Roadshows Experiential marketing service that brings brands directly to consumers through public-space activations including demonstrations, product tests, and advice-driven brand experiences across roadshows and street marketing deployments.
• Instore & Malls Retail marketing and shopper engagement service providing optimal zones and original concepts positioned close to the point of purchase to maximize shopping engagement in stores and malls.
• Events Customized B2C and B2B event management service including design and turnkey execution for conferences, seminars, team-buildings, corporate evenings, shows, and festivals.
• Brand Strategy Marketing strategy and creative concepts combined with complete logistical support for optimizing sponsorship and partnership activities for brands.
• Digital Services Social media management and mobile application development services for brands seeking digital engagement with their audiences.
• Creative Studio In-house design and production services including print, motion graphics, web and radio spot production, and merchandising furniture design and fabrication.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ogilvy Morocco: Moroccan affiliate of the global Ogilvy network. Competes for the same enterprise brand-activation and event RFPs in Morocco with international account infrastructure.
• Publicis Maroc: Local affiliate of the Publicis network operating in Morocco. Competes directly for enterprise clients in the Casablanca market, with broader media and creative capabilities than Addictive's experiential focus.
• Leo Burnett MEA: Publicis-owned global creative network with MEA operations serving enterprise clients across the region. Competes in Morocco and across North Africa on integrated creative, activations, and event mandates.
• Dentsu (MENA operations): Global agency network with MENA presence offering creative, media, and experience design. Competes for enterprise activation and events RFPs across Morocco and the broader North African region.
• Havas Morocco: Moroccan affiliate of the global Havas network. Competes with Addictive for the same Morocco-based enterprise clients (Société Générale, Danone, HP) with broader portfolio capabilities (media, creative, digital) beyond experiential.

Direct peers

• MKG: Independent experience marketing agency with strengths in brand experiences, events, and creative production. Comparable in offering mix of brand strategy, events, and creative studio services.
• Jack Morton Worldwide: Global experiential marketing agency specializing in brand experiences, events, and activations. Direct comparable to Addictive's live marketing and brand activation offering, operating at a much larger global scale.
• Momentum Worldwide: Omnicom-owned global experiential marketing agency focused on brand experiences, retail activations, and live events. Closely comparable to Addictive's experiential marketing, in-store/mall, and events service pillars.
• Sparks: Pure-play experiential marketing agency delivering brand experiences, pop-ups, and live activations. Operates the same core live-marketing playbook as Addictive, including roadshow and consumer engagement formats.
• Geometry Global (VML): Global experiential commerce and brand activation agency (now part of VML). Directly comparable in retail/point-of-purchase activations, shopper engagement, and brand experience design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AddictiveLiveMarketing
• LinkedInlinkedin.com/company/addictive---live---marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addictive