PUBERT

What PUBERT does

PUBERT (Pubert SAS) is a French family-owned manufacturer of outdoor power equipment for gardens, vegetable plots, and green spaces, founded in 1840 in Vendée, France and headquartered in Chantonnay. The company designs, develops, and manufactures its entire product range within its French factories, claiming to be the world's leading producer of motobineuses (rototillers). Its core product line centres on motorised tillage equipment — motobineuses (thermal and battery-powered), transformable motoculteurs, and professional fraise arrièeres (ROTO series) — complemented by a broader portfolio covering lawn care (scarificateurs, émousseurs, ride-on Country Riders brush cutters, wheeled faucheuses débroussailleuses), wood cutting (scies à bûches, fendeuses, broyeurs de branches), snow removal (Valto fraises à neige), mechanical weeding, and specialised livestock solutions (poultry litter aerators). Notable proprietary innovations include the Bioculteur Fairtill (40V Lithium-ion electric soil aerator), the Easy Go electric start system, and the exclusive ARO clutch system.

The company's revenue model is hardware sales through an authorised dealer network across France, supplemented by a dedicated PUBERT PRO channel (pubert-pro.fr) for professional landscapers, farmers, and demanding commercial users. All sales are channel-mediated — the company does not sell direct to end consumers. Pricing spans from entry-level motobineuses around €349 to professional fraise arrièeres above €2,559, with battery-electric alternatives (TILLENCE, ECOTILL, GREENTIL) priced €659-€749. Engine supply is sourced from Honda (core), Subaru, Briggs & Stratton, and Kohler. After-sales economics are anchored by a 3-year warranty (5 years on Honda-engined machines) and a 10-year spare parts availability guarantee. The company participates in B2B trade events (Paysalia), maintains an educational blog (Acteur Naturel), and operates a customer portal (My Pubert). Capital social is €1,000,000; the entity is privately held with no disclosed institutional investors or external parent.

Name

PUBERT

Legal name

Pubert SAS

Website

https://pubert.com

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

101–250 employees

Short description

PUBERT is a French family-owned manufacturer founded in 1840, producing motobineuses, motoculteurs, and complementary outdoor power equipment for gardens and green spaces, sold exclusively through authorised dealers across France and internationally.

Ownership category

akta.pro rank

Product category

Garden Machinery

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB)

akta.pro secondary industry

Powertrain, PTO & Implement Systems (Engines, Transmissions, Hydraulics, PTO Drives) (AFAAAAAF)

Keywords

• Garden machinery manufacturing
• Outdoor power equipment
• Soil preparation equipment
• Rototillers and tillers
• Motorized garden tools

Headquarters

HQ city

Chantonnay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Garden Machinery Sales: PUBERT generates revenue through the manufacture and sale of motoculture equipment including motobineuses, motoculteurs, fraise arrières, and accessories. Products are sold through an authorized dealer network throughout France.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

PUBERT designs, develops, and manufactures motorized outdoor power equipment for soil preparation and garden maintenance, with motobineuses (rototillers) and motoculteurs as the core offering. The product range extends to rear-tine tillers, the Fairtill electric bioculteur, brush cutters, scarifiers, branch shredders, log saws/splitters, snow blowers, and poultry litter aerators. All machines are manufactured in France (Vendée) and sold through an authorized dealer network, supported by a dedicated PUBERT PRO channel for professional users.

Product overview

PUBERT is a French manufacturer of outdoor power equipment for gardens, vegetable plots, and green spaces, operating as a single-brand product portfolio. The core offering centres on motorised tillage equipment (motobineuses and motoculteurs) for which PUBERT claims to be the world's leading producer, complemented by a full lifecycle of complementary machines: rear-tine tillers (ROTO series), the Fairtill electric bioculteur innovation, wheeled brush cutters and ride-on Country Riders, scarifiers and dethatchers for lawn care, branch shredders, log saws and splitters, snow blowers, and poultry litter aerators. Accessories (attachment kits, spare parts) and the My Pubert customer portal extend the ecosystem. All machines are designed and manufactured in France (Vendée) with thermal, electric, and battery-powered options across most product families.

Differentiator

Problem solved

Functional benefit

Brands

• Fairtill: Bioculteur Fairtill - innovative soil aeration and decompacting tool as alternative to grelinette, equipped with contra-rotative helical claws powered by 40V Lithium-ion battery
• Country Riders

Products and services

• Bioculteur Fairtill Electric soil aerator and decompactor with counter-rotating helical tines powered by 40V Lithium-ion batteries, designed as a motorised alternative to the manual grelinette for aerating and decompacting soil while preserving biodiversity.
• Motobineuses (Thermal and Electric) Self-propelled motorised tillers (rototillers) for ground preparation, available in thermal (gasoline) and battery-powered versions. Spans compact entry-level units (UNO, NANO, MESO from €349) through mid-range (ECO, ECOMAX €615-€815) to premium professional models (ARO, QUATRO €765-€1,179).
• Motoculteurs Transformables Self-propelled transformable cultivators with agricultural wheels, accepting various rear-mounted tools for larger surfaces and professional use. Models include ARO PRO, VARIO, QUATRO JUNIOR, and QUATRO SENIOR.
• Fraises Arrières ROTO Series Rear-tine tillers in 400 and 500 series for professional use on difficult terrain. Models include ROTO 404 HD, ROTO 404 HD EASY GO with electric start, ROTO 408 HD, and ROTO 507 with helical cutters and differential lock. Priced €1,319-€2,559.
• Mécanical Weeding Solutions (Désherbage Mécanique) Mechanical weeding tools and accessories for chemical-free weed control and soil maintenance.
• Tondeuses Débroussailleuses Country Riders Ride-on brush cutter/mower range for large areas, with OUTLANDER (mulching mower for grass 15-30 cm) and DEFENDER (brush cutter for vegetation up to 1.20 m) versions.
• Faucheuses Débroussailleuses Wheeled brush cutters including TUNDRA (forestry), L SENIOR, XPLORER, and tow-behind models for clearing high grass, brambles, and woody vegetation.
• Scarificateurs (CESAR and OSCAR PRO) Thermal lawn scarifiers with vertical blades for aerating and regenerating turf. CESAR 40H (40 cm width, Honda engine) for medium lawns; OSCAR PRO 40H for intensive professional use with 28 retractable knives. Priced €769-€1,245.
• Émousseurs (Dethatchers) Spring-tine dethatchers for regular removal of moss and thatch from lawns, available as motorised units or as attachments compatible with select motobineuse models.
• Broyeurs de Branches (Branch Shredders) Branch shredders with double cutting system (rotor with 2 knives plus grinding blade) for reducing garden waste to chips. Available in electric (2500W) and thermal models cutting branches up to 5 cm diameter.
• Scies à Bûches et Fendeuses Log saws and log splitters for cutting and splitting firewood for residential heating use.
• Fraises à Neige (Snow Blowers) Two-stage snow blowers with electric start, heated handles, adjustable chute, and 28-inch models with power steering. Designed for clearing snow from driveways and paths.
• Aérateurs de Litière Aviaire (Poultry Litter Aerators) Poultry litter aerators designed for livestock operators to maintain bedding conditions in poultry housing.
• My Pubert Customer Portal Registered customer portal providing access to technical documentation, user manuals, machine registration for extended warranty, reserved news, and privileged assistance.

Quantifiable outcome

• Bioculteur Fairtill reduces physical effort compared to manual grelinette while preserving soil biodiversity
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HondacoreOthersHonda provides engines for PUBERT machines. Machines equipped with Honda engines receive extended warranty of 5 years. Honda is one of several engine suppliers including Subaru, Briggs & Stratton, and Kohler.
• SubaruminorOthersSubaru provides engines for select PUBERT professional models including ROTO fraise arrières.
• Briggs & StrattonminorOthersBriggs & Stratton provides engines for various PUBERT motobineuse and motoculteur models.
• Potagers de FranceminorStrategic or Co-development PartnerPUBERT is a member of the Association des Potagers de France, supporting the organization's mission to promote kitchen gardening in France.
• Ecologic (France-Recyclage-Pneumatique, Citéo)minorOthersPUBERT is registered with eco-organization systems for responsible end-of-life equipment and packaging recycling as required by French environmental regulations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• STIHL: Germany-based global leader in chainsaws and outdoor power equipment with a growing garden-equipment range; overlaps PUBERT in tillers, brush cutters, and battery platforms with stronger international distribution.
• Husqvarna Group: Largest European outdoor power equipment maker (gardening, forestry, construction) with comparable tillers, ride-ons, and battery platforms; broader portfolio but directly overlaps PUBERT's soil-preparation and lawn-care categories.
• MTD Products (now owned by Stanley Black & Decker): Owner of Cub Cadet and Troy-Bilt brands; global manufacturer of tillers, ride-on mowers, and outdoor power equipment comparable in scale and channel to PUBERT.
• Kubota: Japanese tractor and groundcare OEM with compact tillers, micro-tractors, and ride-ons that overlap PUBERT's motoculteur and rear-tine product lines, especially in professional markets.
• Bosch Garden Tools (Power Tools): Diversified power-tools multinational with a sizable cordless garden range (UniversalGardenTools 18V/36V platform) competing for the same DIY gardener segment as PUBERT's ECO and ECOTILL lines.

Direct peers

• Einhell: German garden/DIY power-tools vendor with strong DIY channel presence in Europe; competes head-on in entry-level motobineuses, scarifiers, and battery garden tools.
• Honda Power Equipment: Honda supplies engines to PUBERT and also competes with tillers, scarifiers, and snow blowers under its own brand; directly comparable product family and dealer network in Europe.
• Stiga: Swedish/Italian maker of ride-on mowers, tillers, robotic mowers, and garden equipment with comparable distribution and mid-market positioning in Europe.
• AL-KO (AL-KO Vehicle Technology Group): German/Bavarian maker of garden machinery including tillers, ride-on mowers, and lawn care; very similar product mix and dealer-led distribution model to PUBERT.

Emerging players

• Briggs & Stratton: Major small-engine OEM and owner of the Snapper, Simplicity, and Victa garden brands; comparable product range in walk-behind and ride-on lawn equipment and a strategic supplier to PUBERT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQebyQQyHKN_XYKW7fM4teA
• Facebookfacebook.com/pubert.acteur.naturel
• LinkedInfr.linkedin.com/company/pubert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUBERT