What Services Généraux does

Services Généraux is a Paris-based creative image-making studio founded in 2017 by the creative duo Antoine & Valentin, operating with a 17-person team. The studio provides B2B creative services to enterprise clients in fashion, luxury, music, beauty, and culture, with a named portfolio that includes Nike, Dior, Louis Vuitton, Balenciaga, Chanel, and Jordan. Service lines span Creative Direction, Consultancy, Image Making, Film Making, Photography, CGI, and AI, executed across live-action, CGI, and AI-augmented production. Geographically, work is delivered to clients across Europe, the US, and Asia, with a 2025 partnership with Berlin's SUCUK UND BRATWURST marking the first explicit non-Paris node.

The business model is professional services: each engagement is a project-based, custom-scoped mandate with quote-based pricing and no public rate card. The studio runs a recurring annual self-directed art project (2018-2026) that functions as both brand IP and a client-relationship asset. Delivery is multimodal, combining traditional live-action and photography with CGI and AI tools, and the studio is actively investing in these technical layers through 2025 hiring (AI Artist, Senior CGI Artist, CGI Artist Intern, New Business Developer).

Customer mix is concentrated in luxury and fashion houses, with extension into sportswear and live music (e.g., Wu-Tang Clan 2025 US Tour). The studio works both directly with brands and through agency partners such as AKQA and Alter Bureau, embedding it into broader holding-company production networks. No external funding, M&A, or public financial disclosures are referenced in the available data.

Name

Services Généraux

Legal name

Services Généraux

Website

https://generaux.services

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based creative image-making studio (17 people, founded 2017) by Antoine & Valentin, providing B2B creative direction, CGI, AI, and film services to fashion, luxury, music, and sportswear brands including Nike, Dior, Louis Vuitton, Balenciaga, and Chanel.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Specialized Design Services (5414)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative image-making
• Visual storytelling
• CGI production
• Fashion photography
• Art direction

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services Project Fees: B2B creative services including creative direction, photography, film production, CGI, and AI image creation for brand campaigns, editorial content, and artistic projects. Revenue generated through project-based engagements with brands, agencies, institutions and artists.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Services Généraux is a Paris-based creative image-making studio that produces visual narratives for brands, agencies, institutions, and artists across the fashion, arts, music, beauty, and culture industries. Founded in 2017, the studio operates as a creative duo (Antoine & Valentin) delivering full-service work spanning creative direction, photography, film production, CGI, and AI-assisted imagery from concept to delivery. Projects are sold as bespoke creative engagements to enterprise clients, with notable work for Nike, Dior, Louis Vuitton, Chanel, and other luxury and sportswear brands.

Product overview

Services Généraux is a Paris-based creative image-making studio founded by creative duo Antoine & Valentin. The studio offers a unified portfolio of creative services including Creative Direction, Creative Consultancy, Image Making, Film Making, Photography, CGI, and AI. From their Paris office, they produce concepts and visual storytelling for brands, agencies, institutions, and artists in fashion, arts, music, beauty, and culture industries. The studio's service offerings are complemented by annual self-initiated projects (numbered 001-006 from 2018-2026) including (Auto)portrait, Maison, Oasis, Boys, 5G, and Fashion Book, which serve as creative explorations and manifestos for the studio's evolving vision and practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction Strategic creative direction services for brands, agencies, institutions, and artists, providing vision and artistic guidance for visual campaigns and projects.
• Creative Consultancy Advisory services helping clients develop and refine their creative vision and visual communication strategies.
• Image Making Photography and visual content creation services producing sharp visual narratives across fashion, arts, music, beauty, and culture industries.
• Film Making Directing and producing films, fashion films, CGI films, experimental short films, and campaign videos for clients.
• Photography Professional photography services capturing fashion campaigns, editorial content, and artistic imagery.
• CGI (Computer-Generated Imagery) 3D image creation and CGI production services including modeling, shading, simulation, animation, rendering, compositing, and post-production for photorealistic still and moving images.
• AI (AI-Assisted Image Making) AI-powered image-making tools used in combination with CGI and live-action to express creative vision for contemporary audiences.

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered notable, core and regular.

• SUCUK UND BRATWURSTnotableStrategic or Co-development PartnerCreative collaboration with Berlin-based creative studio. Organized a boxing gala and art exhibition on September 12, 2025 in Berlin exploring masculinity themes. Included full integrated digital campaign, themed merchandise collection (hoodies, t-shirts, Muay Thai shorts, caps, accessories), and immersive art experience. Studios engaged in fictional online rivalry across social media.
• Mouthwash StudionotableStrategic or Co-development PartnerCollaboration with LA-based studio on Converse x Comme des Garçons revival project producing still and animated visuals. Also collaborated on Air Company sustainable aviation fuels CGI film project.
• AKQAcoreStrategic or Co-development PartnerCreative agency partnership for Evian Activate Movement campaign in collaboration with Virgil Abloh. Also collaborated on Nike Kato launch with augmented reality, photography, and CGI integration.
• Alter BureaucoreStrategic or Co-development PartnerCreative agency partnership for Tag Heuer Formula 1 chronograph launch and Carrera partnership film celebrating precision, performance, and timeless design between Tag Heuer and Porsche.
• Attitude StudionotableStrategic or Co-development PartnerArt direction and creation of images and videos for Adidas Prada cleats worldwide reveal. Involved performance capture, bespoke sound design, and CGI bringing together two creative universes.
• DDB ParisnotableStrategic or Co-development PartnerAgency partnership for Salomon ACS campaign with moody, immersive edit blending otherworldly landscapes with dynamic video collages.
• Dissidence ProductionnotableStrategic or Co-development PartnerProduction partnership for DJ Snake Coachella 2024 CGI content and Wu-Tang Clan 2025 US Tour immersive visuals.
• OcurensnotableStrategic or Co-development PartnerProduction partnership for Chimi eyewear campaigns (Store teaser film, Reels social media content) and La Fève NAVRE music video visual fresco.
• RimowanotableStrategic or Co-development PartnerCreated two narrative journeys 'Berry' and 'Glacier' to unveil Rimowa's new colorways for iconic design, inspired by Iceland. All about traces and memories.
• Studio WolframregularTechnology or IntegrationPost-production and creative retouching partner on multiple projects including Shooting Birds, Dolly Cohen, and other campaigns requiring specialized post-production work.
• CGI Production Pipeline PartnersregularTechnology or IntegrationTechnical partnerships for CGI production including modeling, shading, simulation, animation, rendering, compositing, and post-production. Tools include C4D + Octane, Adobe Creative Suite, ZBrush, and Marvellous.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bureau Cool: Paris creative studio producing fashion film, photography, and design for luxury and fashion houses. Direct boutique peer with similar multi-medium practice and Paris base.
• Nexus Studios: London creative studio combining CGI, film, and design for global brands. Similar boutique scale, similar blend of live-action and CGI, similar premium-brand client roster.
• Unit Image: Paris CGI and animation studio serving advertising, film, and luxury brands. Overlaps with SG on the CGI production pipeline and Paris-anchored luxury client base.
• Mathematic: Paris-based creative studio specializing in CGI, 3D, and motion design for premium brands. Direct geographic peer in Paris with comparable CGI-led image-making focus.
• Studio Smack: Amsterdam-based boutique creative studio blending CGI, animation, and design for fashion, music and luxury brands. Closest comparable in size, multi-medium stack, and luxury/fashion client orientation.

Broad incumbents

• Framestore: Global VFX and CGI studio with film, advertising, and immersive content practices. Overlaps with SG on CGI production and brand-side film work, but at significantly larger scale and broader scope.
• AKQA: Global creative agency with luxury, sportswear, and technology clients. Listed as an SG partner (Evian/Virgil Abloh, Oakley Kato) and represents the type of larger incumbent SG frequently executes production for.
• The Mill: Global VFX and post-production studio serving advertising, film, and immersive content. Comparable in CGI/film production capability for brand campaigns but with much larger operational scale.
• BETC Paris: Major Paris creative agency with deep luxury and fashion heritage. Operates at significantly larger scale than SG with broader campaign strategy and media capabilities.
• Mazarine: Paris-based creative communications agency focused on luxury, fashion, and beauty brands. Larger incumbent serving many of the same brand verticals (Dior, Chanel, LVMH) with a broader service portfolio.

Market position

Strengths5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/servicesgeneraux

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Services Généraux