verbung

What verbung does

verbung GmbH is a privately held Swiss advertising and communications agency headquartered at Bundesplatz 8 in Zug, Canton of Zug, Switzerland, operating in the German-speaking market. The firm was founded in 2002 and operates with a small core team (1-10 employees), supplemented by an established network of freelance designers and partner agencies. Its service offering is organized into four practice areas: Werbung (advertising, including naming, radio spots, flyers, posters, websites, cinema slides, give-aways, and corporate identity), Public Relations (newsletter conception and naming, slogans, customer gifts, advertising series, brochures, event flyers), Text (copywriting for websites, image brochures, newsletters, and marketing materials), and Corporate Publishing (delivered through a core partnership with Levelplus GmbH). The agency's core technology is human creative services; no proprietary software, platform, or AI tooling is disclosed.

verbung's customer base is concentrated in the Canton of Zug and broader Central Switzerland, spanning small and medium-sized businesses in retail, food and beverage, travel, construction, healthcare, education, and non-profit verticals, with episodic enterprise engagements (Emmi, Agfa Schweiz, Intercity, Löwencenter). The business model is sales-led professional services, with project-based pricing (undisclosed publicly) and direct client engagement from the Zug headquarters. Growth has been driven by referrals (e.g., via Bürocenter Walter AG), repeat engagements, and a flexible delivery model that scales through partner design studios rather than internal headcount. The agency maintains an active website (verbung.ch) that functions primarily as a portfolio, alongside basic email and phone contact channels.

No technology platform, software product, or AI/ML capability is offered. The firm reports no funding history, no parent company, no subsidiaries, no M&A activity, and no disclosed revenue. The agency's competitive position rests on its local Zug market presence, long-standing client relationships, and its ability to bundle advertising, PR, copywriting, and corporate publishing through a partner ecosystem, rather than on technology differentiation or scale.

Name

verbung

Legal name

verbung GmbH

Website

https://verbung.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

verbung GmbH is a traditional Swiss advertising agency in Zug, Switzerland, offering advertising, public relations, copywriting, and corporate publishing services to small and medium-sized businesses across German-speaking Switzerland through a small core team and partner network.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Technology & B2B PR (MPAAADAC)

Keywords

• Advertising agency services
• Public relations services
• Copywriting services
• Corporate publishing
• Brand identity design

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Services: Project-based advertising services including campaign creation, print materials, logos, corporate identity, and promotional items for clients.
2. Public Relations Services: PR services including newsletter creation, naming, event flyers, and advertising series for clients.
3. Text/Copywriting Services: Copywriting services including website content, newsletters, brochures, and marketing materials.
4. Corporate Publishing: Corporate publishing services delivered through Levelplus GmbH partnership.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

verbung GmbH is a Swiss advertising and communications agency offering four core service areas: Werbung (Advertising), Public Relations, Text/Copywriting, and Corporate Publishing. The agency delivers project-based creative work including naming, radio spots, flyers, posters, websites, cinema slides, corporate identity materials, brochures, newsletters, and event flyers for clients primarily in German-speaking Switzerland. Corporate publishing services are delivered through a strategic partnership with Levelplus GmbH.

Product overview

verbung gmbh is an advertising agency offering four core service areas: Werbung (Advertising), Public Relations, Text, and Corporate Publishing. The agency operates as a traditional service-based firm rather than a software or technology product company. Their advertising services include naming, flyers, posters, websites, and radio spots. Public relations offerings cover newsletter conception, slogans, brochures, and event materials. Text services provide writing for websites and marketing communications. Corporate publishing is delivered in partnership with Levelplus GmbH. These services are provided to various Swiss clients including CoverAll Werbehussen, Casillo Getränke, Fastenopfer, Emmi, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbung (Advertising) Full advertising services including naming, radio spots, flyers, posters, website development, cinema slides, give-aways, and corporate branding materials. Delivered to local and regional Swiss businesses across multiple industries.
• Public Relations Public relations services including newsletter conception and naming, slogan development, customer gifts, advertising series, brochures, and event flyers. Delivered to clients across healthcare, publishing, retail, and construction sectors.
• Text (Copywriting) Text writing and copywriting services for websites, image brochures, newsletters, and various marketing communications materials. Delivered to clients in retail, travel, technology, and other industries.
• Corporate Publishing Corporate publishing services including print and digital publication materials, delivered through a strategic partnership with Levelplus GmbH. Allows clients to access specialized publishing expertise beyond verbung's core advertising, PR, and text offerings.

Named customers22 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Levelplus GmbHcoreStrategic or Co-development PartnerLevelplus GmbH is a strategic partner for corporate publishing services. verbung gmbh references this partnership on their website, directing clients to Levelplus for corporate publishing services beyond their core advertising, PR, and text offerings. The partnership allows verbung to offer expanded publishing capabilities while Levelplus provides specialized publishing expertise.
• Bürocenter Walter AG, ZugminorChannel Partner/ Reseller/ DistributorReferral source for Officezug AG client; Bürocenter Walter AG referred Officezug as a client to verbung.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ruf Lanz: Ruf Lanz is a Zurich-based independent creative agency known for integrated campaigns across advertising, PR, and branded content. It shares verbung's boutique Swiss positioning, full-service creative ethos, and focus on craft-driven campaigns for regional and national clients.
• Thjnk Zürich: Thjnk is an independent creative agency with a Zurich presence focused on strategic brand communication and campaigns. It directly competes with verbung for the same Swiss and DACH clients seeking independent, craft-led advertising and PR services.
• Wirz Group: Wirz is a long-established Zurich-based full-service advertising and communications agency. Like verbung, it serves Swiss and international clients with integrated advertising, PR, and content services, but at materially larger scale, making it the most relevant direct competitor in the German-speaking Swiss agency market.
• Spillmann/Felser/Leo Burnett: Spillmann/Felser/Leo Burnett is a Zurich-based creative agency part of the Leo Burnett network. It competes with verbung for Swiss advertising and integrated communications mandates, with stronger network resources but a similar Zurich-market positioning.

Broad incumbents

• Havas Switzerland: Havas operates a Zurich-based integrated communications network offering advertising, PR, and content production. It competes with verbung in the Swiss market for mid-market and enterprise clients but at much greater scale and with a global network backbone.
• Serviceplan Group: Serviceplan is Europe's largest independent agency group with operations in Zurich and across the DACH region. It competes with verbung for the same integrated advertising, PR, and content mandates but operates at substantially larger scale and with proprietary technology platforms.
• Jung von Matt: Jung von Matt is a major German-speaking creative agency network with a Zurich office alongside its Hamburg headquarters. It offers the same advertising, PR, and content services as verbung but at network scale, serving large enterprise clients across the DACH region.

Regional players

• Yoveo AG: Yoveo is a Zurich-based digital and communications agency offering advertising, web, and content services to Swiss SMBs. It competes with verbung specifically for small-to-mid-sized Swiss clients needing integrated marketing, with a stronger digital orientation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about verbung