Flexkids

What Flexkids does

Flexkids is a Dutch childcare management software company headquartered in Haarlem, Netherlands, founded in 1994 and operating for over 30 years in the childcare vertical. The platform provides an integrated suite covering child planning, staff scheduling, group and parent portals, location and employee portals, a management dashboard with Power BI integration, financial administration with KOI file generation and automatic publication of invoices via a parent app, document management, and legally binding digital signing. The architecture centers on a Hub that connects these applications and links to live integrations with Dutch accounting platforms (AFAS Profit Financieel, Unit4 Multivers, Exact Online) and Mollie for payments. Add-on modules extend the platform into CRM, sales funnel, website building, video and photo sharing, child development tracking (Kindvolgsysteem), childminder agency workflows, and workflow automation.

Flexkids operates as a brand within the KidsKonnect portfolio (rebranded to Ovivio in 2024), a rollup entity established in 2019 to consolidate multiple Dutch childcare software providers — including KidsVision, Portabase, Konnect, DoenKids, Deona, Social Schools, CPMLive, Verbetermeter, and Kinderopvang Academie — under a unified corporate umbrella. The primary customer segments are childcare organizations (kinderopvang) covering day care and after-school care for children aged 0-12, childminder agencies and individual childminders (gastouderopvang), and primary schools (basisonderwijs) requiring administrative and communication tools integrated with childcare services.

The business model is subscription-based SaaS targeting enterprise and mid-market childcare operators in the Netherlands. Distribution is sales-led via direct website demos and inside sales (phone and email). Pricing is not publicly disclosed; prospects are directed to request a demo. The company employs 11-50 staff and generates revenue through recurring software subscriptions across the Flexkids module suite and its sibling brands within the Ovivio portfolio. Geographic reach is currently Netherlands-only, with no international expansion claims in the source data.

Name

Flexkids

Legal name

Flexkids

Website

https://flexkids.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Flexkids is a Dutch SaaS provider of integrated childcare management software, serving childcare organizations, childminders, and primary schools in the Netherlands with scheduling, staffing, parent communication, invoicing, and digital signing modules unified through a central Hub.

Ownership category

akta.pro rank

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Flexkids operates as a SaaS provider offering a complete software package for childcare management. The platform includes multiple integrated applications (child planning, staff planning, parent portal, group portal, management dashboard, financial administration, document management, digital signing) connected through a central Hub. Revenue is generated through subscription-based licensing of the software platform and applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Flexkids provides a comprehensive software platform for childcare organizations in the Netherlands, covering planning, registration, parent communication, invoicing, HR, and reporting workflows. It is offered as an integrated SaaS solution with modules such as child planning, staff planning, and a parent app, alongside integrations with payroll and finance systems like AFAS, Unit4 Multivers, Exact Online, and Mollie.

Product overview

Flexkids is a comprehensive childcare management software ecosystem that has been developing software for over 30 years. The platform operates as a unified system with a central Hub connecting multiple modules including Kindplanning (child scheduling), Personeelsplanning (staff planning), OuderApp/Ouderportaal (parent portal), Groepsportaal (group portal), Locatieportaal (location portal), Medewerkersportaal (employee portal), Managementinformatie (management dashboard), Financiële administratie (financial administration), CRM, Salesfunnel, Digitaal ondertekenen (digital signing), Websites, Video module, Fotoboekmodule (photo album), Kindvolgsysteem (child tracking), and Gastouderbureau software. The KidsKonnect ecosystem (now branded as Ovivio) also encompasses sub-brands including KidsVision, Portabase, Konnect, DoenKids, Deona, Social Schools, CPMLive, Verbetermeter, and Kinderopvang Academie, providing integrated software for childcare, childcare agencies, and primary education.

Differentiator

Problem solved

Functional benefit

Brands

• Flexkids: Software for childcare including child planning, staff planning, group portal, parent portal, management dashboard, financial administration, document management, and digital signing.

Products and services

• Flexkids Integrated SaaS platform for childcare organizations in the Netherlands, supporting child registration, planning, staffing, parent communication, invoicing, and HR workflows. Sold to professional childcare providers as a unified subscription product.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• AFAScoreTechnology or IntegrationAFAS is a Dutch ERP provider. Flexkids offers a live integration with AFAS Profit Financieel, allowing direct export of invoices without duplicate data entry. The integration is actively maintained by Flexkids.
• Unit4coreTechnology or IntegrationUnit4 is an enterprise software provider. Flexkids provides a live integration with Unit4 Multivers, enabling direct export of financial data from the childcare platform to the accounting system.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• HiMama: Canadian childcare and early learning app for daily reports, family communication, attendance and program planning. Directly comparable product breadth to Flexkids' parent and staff portals.
• Procare Solutions: Long-established US childcare management software vendor offering billing, family engagement and center administration tools. Comparable vertical SaaS focus on childcare centers with deep operational workflows.
• Eleyo: US early childhood and after-school program management SaaS with billing, registration and family engagement features. Comparable scope and verticals to Flexkids, including after-school care segments.
• Kangarootime: Cloud-based childcare management platform with enrollment, billing, family engagement and business intelligence tools for early childhood programs. Comparable all-in-one SaaS positioning to Flexkids.
• Famly: European nursery and daycare management platform founded in Denmark covering attendance, invoicing, parent communication and staff planning. Closest European geographic peer to Flexkids' vertical childcare SaaS offering.
• Brightwheel: US-based SaaS platform providing childcare centers with attendance, billing, parent communication and management tools. Closest functional analogue to Flexkids' integrated childcare management suite, with a different geographic focus.
• Tadpoles by brightwheel: Originally independent family-engagement app for childcare centers, now part of brightwheel. Overlaps with Flexkids' OuderApp/parent communication modules.

Emerging players

• ChildcareCRM: CRM and lead management software purpose-built for childcare centers. Comparable to Flexkids' CRM and salesfunnel add-on modules within a broader suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ovivio_nl
• Facebookfacebook.com/ovivionl
• LinkedInlinkedin.com/company/ovivio-nl
• Instagraminstagram.com/ovivionl
• Xx.com/flexkids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexkids