Manners Pro

What Manners Pro does

Manners Pro is a Houston-based, privately held etiquette and social skills training company founded in 2010 by Mary Lee Kennedy, an educator with 30+ years of experience and 20 years of formal etiquette instruction certified by The Etiquette Institute of St. Louis. The company delivers training programs spanning children (ages 4-11), teens (ages 13-19), university students and young adults, business professionals, executives, and individuals preparing for weddings or special events. Its core product portfolio includes Dining Tutorials, Business Etiquette Seminars, Children's Etiquette (Courteous & Cool Etiquette School), Teens' Manners, University/Young Adult Training, and Weddings/Special Events services, complemented by Private Virtual Classes, Private Instruction, and a content sub-brand called Polished Professionals blog. Manners Pro has no proprietary technology platform; delivery is instructor-led, conducted in-person at the Houston headquarters and virtually via self-serve PayPal-enabled sessions.

The business operates primarily through direct sales, with corporate and group bookings initiated by email or phone inquiries, while individual consumers can purchase virtual classes and private instruction via PayPal links on the company website. Revenue is generated from session fees for training services and from supplementary book sales ('Panache That Pays' at $20 and 'I Have Manners' at $15). Pricing for training sessions is quote-based and not publicly disclosed. The company engages with educational institutions such as South Texas College of Law, where it has delivered multi-year recurring programming, and corporate clients such as Canrig Drilling Technology. Manners Pro maintains a small team of 1-10 employees, is founder-owned with no disclosed institutional investment, and markets through its website, content blog, social media, email outreach, testimonials, and scheduled public events in Houston.

Name

Manners Pro

Legal name

Manners Pro

Website

https://mannerspro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Manners Pro is a Houston-based etiquette and social skills training company serving individuals from age 4 through senior professionals through in-person and virtual classes, private instruction, corporate programs, and content publishing.

Ownership category

akta.pro rank

Product category

Professional Etiquette Training Services

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Workplace Communication & Professional Etiquette (EDAAAKAE)

Keywords

• Etiquette training
• Social skills training
• Business etiquette
• Dining etiquette
• Professional development

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Etiquette Training Services: The primary revenue stream comes from conducting etiquette training seminars and tutorials for individuals and organizations. This includes private instruction, group classes, corporate training programs, and public events. Revenue is generated through session fees for training services.
2. Book Sales: Sale of recommended curriculum books to students attending training sessions. Books include 'Panache That Pays' ($20 plus tax) for teens and 'I Have Manners' ($15 plus tax) for children's programs. These are supplementary revenue items tied to training attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Manners Pro provides in-person and virtual etiquette and social skills training for individuals of all ages, from children (age 4) through senior executives. Core offerings include dining tutorials, business etiquette seminars, university/young adult preparation, children's etiquette programs, teens' manners, and wedding/event etiquette, complemented by private instruction and virtual classes. The company sells supplementary curriculum books and offers customized corporate training programs delivered across the United States.

Product overview

Manners Pro is an etiquette and social skills training company offering a portfolio of in-person and virtual programs across multiple segments: core training products include Dining Tutorials, Business Etiquette Seminars, University and Young Adult Training, Children's Etiquette (Courteous & Cool Etiquette School), Teens' Manners Program, and Weddings and Special Events. These are complemented by add-on services such as Private Virtual Classes and Private Instruction. A supplementary sub-brand, Polished Professionals Blog, provides written resources for professionals. The company serves individuals of all ages from children (age 4+) through adults, including specialized programs for job seekers, students, and corporate professionals, with both group seminars and customized private instruction available.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Tutorials Dining etiquette training covering table manners, proper use of dining utensils, and confidence in dining situations for ages 4 through adult, including international dining preparation.
• Business Etiquette Seminars Professional etiquette seminars covering communication skills, lasting impressions, meeting etiquette, travel tips, job interviews, e-manners (netiquette), and intercultural relations for new hires and seasoned executives.
• University and Young Adult Training Etiquette and career preparation training for university students covering communication skills, study abroad preparation, lasting impressions, meeting etiquette, college/job interviews, co-worker courtesy, appearance/body language, savvy socializing, and e-manners.
• Children's Etiquette (Courteous & Cool Etiquette School) Two age-specific programs: Pretty as a Princess for girls ages 4-6 featuring tea party tutorials, and Picture Perfect for boys and girls ages 7-11 featuring fashion show and reception, covering visual poise, communication, and manners in motion.
• Teens' Manners Program Two-hour etiquette tutorial for teens ages 13-19 covering visual poise,

Named customers3 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sandler Training: Large corporate sales and professional development training franchise serving businesses nationwide — adjacent incumbent addressing some of the same corporate L&D buyers Manners Pro targets with business etiquette seminars.
• Dale Carnegie Training: Global incumbent in professional development, leadership, and interpersonal skills training for corporate clients — broader portfolio but overlapping with Manners Pro's business etiquette and professional communication offerings.

Direct peers

• International School of Protocol: Offers etiquette certification, youth programs, and corporate training across the U.S. and internationally — directly comparable to Manners Pro's mix of children's, teen, and executive instruction.
• Protocol School of Washington: Long-established etiquette and protocol training school offering certification programs and corporate workshops — a direct peer in the business etiquette and social skills training category where Manners Pro operates.
• Debrett's: British authority on etiquette, manners, and protocol offering training, publications, and corporate services — a direct competitor in the etiquette training space, primarily UK-based with global training delivery.
• The Emily Post Institute: The most recognized etiquette training brand in the U.S., offering etiquette courses for children, teens, and adults plus corporate training — directly overlapping Manners Pro's age-tiered curriculum and corporate seminar model.
• The Etiquette Institute of St. Louis: Etiquette certification body that trained Manners Pro's founder, offering similar certification and consulting programs for children, teens, and corporate clients — directly comparable curriculum and customer base.
• The American School of Protocol: Provides children's, teen, and corporate etiquette training programs across multiple U.S. markets — directly comparable to Manners Pro's age-segmented offering and corporate seminar business.

Emerging players

• Lifeskills Institute: Smaller etiquette and social skills training provider focused on youth and young adult programs — emerging peer with overlapping children's and teen etiquette offerings versus Manners Pro's Courteous & Cool program.
• Charm Etiquette: Smaller etiquette and image consulting firm offering children's, teen, and corporate workshops — emerging peer in the same niche with overlapping age-tiered curriculum model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/mannerspro
• Facebookfacebook.com/MannersPro
• LinkedInlinkedin.com/company/manners-pro-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manners Pro