M V G Media

What M V G Media does

M V G Media is a privately held UK software company founded in 2004 and headquartered in Luton, Bedfordshire, operating in the hospitality vertical. The company's core offering is 24social, a content and digital platform designed for UK hospitality operators including pubs, bars, and nightclubs. The platform appears to support operators' digital presence and content workflows, though specific technical architecture, integrations, or feature depth were not disclosed in the available data. No mobile app, API, or third-party integrations were reported, and the company operates without disclosed partnerships, acquisitions, or funding activity.

The business model is B2B SaaS subscription, targeting hospitality venue operators with a sales-led, consultative go-to-market approach centered on discovery calls. The company is led by founder Nick Marsh, operates with a 1-10 employee base, and is registered under UK Companies House number 03597321. The company positions itself as "Hospitality's most trusted software supplier," reflecting a brand-led differentiation strategy in a niche vertical. Revenue mechanics, pricing tiers, contract structures, and active customer counts were not disclosed, limiting visibility into unit economics. With 20+ years of operating history, M V G Media represents a long-tenured micro-SaaS player with deep vertical focus but limited scale signals.

Name

M V G Media

Legal name

MVG Media

Website

https://mvgmedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

M V G Media is a UK-based B2B SaaS company founded in 2004 that operates 24social, a content and digital platform serving pubs, bars, and nightclubs in the UK hospitality sector via a subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: Revenue generated through the 24social platform, a SaaS-style digital content management solution for hospitality businesses. The company collaborates with leading pub, bar, and nightclub operators to provide booking and customer engagement tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

M V G Media develops and operates 24social, a content platform built specifically for the UK hospitality industry. The platform helps pub, bar, and nightclub operators boost bookings, manage customer engagement, and run promotional content through a unified digital interface. The company has operated in this niche for over two decades, with its headquarters in Luton, Bedfordshire.

Product overview

MVG Media offers a unified hospitality software platform centered around 24social, a content platform specifically designed for the hospitality industry. The company has over 20 years of experience supporting UK pub, bar, and nightclub operators. 24social serves as the core product enabling venues to boost bookings and customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• 24social: A leading content platform for the hospitality industry designed to boost bookings and customer engagement for pubs, bars, and nightclubs.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Zonal: UK hospitality technology provider offering EPoS, loyalty, and marketing tools to pub, bar, hotel, and restaurant operators. Comparable as a UK-focused vertical SaaS serving the same hospitality buyer.
• DesignMyNight: UK-based platform focused on pub, bar, and restaurant discovery and bookings. Directly comparable to MVG Media's 24social in serving UK nightlife operators with booking and customer engagement tools.
• SevenRooms: CRM, marketing, booking, and guest engagement platform purpose-built for hospitality operators including nightlife venues. Directly comparable to 24social's customer engagement and booking focus.

Broad incumbents

• Toast: Broad restaurant and hospitality technology platform spanning POS, online ordering, marketing, and guest engagement. Comparable to MVG Media as an end-to-end hospitality software suite, though far larger and primarily US-focused.
• Lightspeed Restaurant: Hospitality point-of-sale and management platform serving restaurants, bars, and nightlife venues. Comparable as a broader hospitality tech suite that competes for the same operator wallet as MVG Media.

Regional players

• TheFork: European restaurant booking and marketing platform with UK presence (thefork.co.uk). Comparable in offering online reservations and customer engagement tooling to hospitality operators.
• Resy: Restaurant booking and guest engagement platform primarily serving the US market. Comparable business model and venue-facing booking/marketing tooling, though geographic focus differs from MVG Media's UK base.

Others

• OpenTable: Restaurant reservation, marketing, and guest management platform with global reach. Overlaps with 24social on the booking and guest engagement functionality for hospitality venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mvg-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M V G Media