Diverse Cymru
Diverse Cymru is a Cardiff-based Welsh equality charity founded in 2011 that delivers free counselling, mental health support, advocacy, and community connector services to BAME, asylum-seeker, refugee, and disabled communities in Wales, alongside commissioned EDI consultancy, training, and certification for NHS, public, and third-sector organisations.
- Company typePrivate
- Founded2011
- HeadquartersCardiff, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Diverse Cymru does
Diverse Cymru is a Cardiff-based equality charity registered in England and Wales (charity number 1142159, company number 07058600), founded in 2011 through the merger of Cardiff and Vale Coalition of Disabled People and Awetu. Its mission is to eliminate discrimination and inequality across all nine protected characteristics in Wales. The organisation serves three principal beneficiary groups: Black, Asian and Minority Ethnic communities in Wales (free counselling, mental health hub, community connectors), asylum seekers and refugees (mental health hub and advocacy support), and disabled adults (non-statutory advocacy, particularly for PIP/DLA/ESA benefits in Cardiff and the Vale of Glamorgan). On the supply side, it provides consultancy, tailored training, and the Black, Asian and Minority Ethnic Cultural Competence Certification Scheme to NHS bodies, public-sector organisations, and private/third-sector employers.
Diverse Cymru operates a portfolio of services including the Mental Health and Wellbeing Hub, Community Connectors embedded in NHS GP cluster areas (18 practices across three Cardiff clusters), free Counselling, Advocacy Services, the Welsh Government Culture Grant Scheme (£455,000 administered for BAME grassroots organisations), HYPE Cymru (youth outdoor/wellbeing), the Taith International Exchange Programme (as Taith Champion for adult education), and an Engagement, Research and Policy team conducting commissioned audits and rapid reviews (e.g., the Anti-racist Audit of All-Wales NHS Workforce Policies for Welsh Government and NHS Wales). Technology is non-proprietary: delivery runs on Microsoft Teams and Zoom for training, Microsoft Forms and SmartSurvey for referrals and data capture, and Eventbrite for event registration.
Revenue is generated primarily through Welsh Government, NHS Wales, and WCVA grants and commissions for research, audits, and programme delivery, supplemented by quote-based training and consultancy income and grant administration. Pricing is not publicly disclosed. The organisation announced a merger with Adferiad in May 2024, making Diverse Cymru a member of the Adferiad family of charities. Customer logos concentrate in NHS Wales (Betsi Cadwaladr University Health Board; Therapeutic Support Services, Mental Health and Learning Disability Division) and Welsh Government.
Diverse Cymru firmographics
Firmographics- Name
- Diverse Cymru
- Legal name
- Diverse Cymru
- Website
- https://diversecymru.org.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diverse Cymru is a Cardiff-based Welsh equality charity founded in 2011 that delivers free counselling, mental health support, advocacy, and community connector services to BAME, asylum-seeker, refugee, and disabled communities in Wales, alongside commissioned EDI consultancy, training, and certification for NHS, public, and third-sector organisations.
- Ownership category
- akta.pro rank
Diverse Cymru industry classification
Industry- Product category
- Equality and Diversity Services
- NAICS
- Civic and Social Organizations (81341), Other Services (except Public Administration) (81)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Inclusive Education (Disability, Gender Equity, Marginalized Learners) (BPADAKAI)
Keywords
Where Diverse Cymru is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Diverse Cymru business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Government Contracts and Grants: Diverse Cymru generates revenue through commissioned work from Welsh Government, NHS Wales, and WCVA (Wales Council for Voluntary Action) for research, audits, and programme delivery including the Anti-racist Wales Action Plan work and Community Cohesion Programme review.
- Training and Consultancy Services: The organization provides tailored equality, diversity and inclusion training and consultancy to organizations. Sessions are delivered online or face-to-face and can be booked by contacting the organization directly.
- Adferiad Merger: As of May 2024, Diverse Cymru merged with Adferiad to become a larger charitable organization committed to supporting people faced with inequality and discrimination. Diverse Cymru is now a proud member of the Adferiad family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free mental health services |
| Other | Other | Consultancy and training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Diverse Cymru product offering
Product offeringCore offering
Diverse Cymru is a Welsh equality charity that provides culturally competent mental health, counselling, and advocacy services to Black and Minority Ethnic (BME) communities across Wales. The charity also delivers consultancy, training, and the BME Cultural Competence Certification Scheme to public sector bodies, NHS organizations, and private companies seeking to improve their engagement with ethnic minority communities. Services are delivered bilingually in Welsh and English, both face-to-face and online.
Product overview
Diverse Cymru is a Welsh equality charity offering a portfolio of services centered around eliminating discrimination and promoting equality for all. The organization operates a multi-service model including the Black, Asian and Minority Ethnic Cultural Competence Certification Scheme (a certification program to improve organizational cultural competence), Consultancy and Training services (delivered online or in-person), the Mental Health and Wellbeing Hub (providing holistic mental health support), Community Connectors (NHS-based social prescribing practitioners), a free Counselling Service for minoritised ethnic people, the Welsh Government Culture Grant Scheme (£455,000 grant program for grassroots organizations), HYPE Cymru youth empowerment project with outdoor activities, Advocacy Services for disabled residents, and Research and Policy Services conducting commissioned audits and engagement work. The organization also serves as Taith Champion supporting international learning exchanges. Services are delivered across Wales with regional variations (North, West, and South Wales) and include both direct client services and organizational capacity-building programs.
Differentiator
Problem solved
Functional benefit
Brands
- HYPE Cymru: Helping Young People through Empowerment Cymru - a project for young people involving outdoor activities, walking programs, and wellbeing support.
Products and services
- BME Cultural Competence Certification Scheme A Welsh Government-backed certification scheme that recognizes and accredits organizations demonstrating cultural competence in working with Black and Minority Ethnic communities. Designed for public sector bodies, NHS organizations, and private companies seeking to validate their equality and diversity practices.
- Mental Health and Wellbeing Hub A mental health support service providing culturally competent mental health and wellbeing assistance to individuals from Black and Minority Ethnic communities in Wales. Available face-to-face and online with bilingual Welsh-English support.
- Counselling Service A dedicated counselling service providing therapeutic support to individuals from Black and Minority Ethnic communities in Wales, with culturally sensitive and bilingual delivery.
- Advocacy Services Advocacy services supporting Black and Minority Ethnic individuals and communities in Wales to access services, assert their rights, and have their voices heard. Includes dedicated advocacy work with the Latino community in Wales.
- Consultancy and Training Equality, diversity, and inclusion consultancy and training services delivered to organizations seeking to improve their cultural competence and engagement with BME communities. Topics include cultural competence, equality law, and inclusive practice.
- HYPE Cymru A youth engagement project aimed at empowering and engaging young people in Wales, with a focus on those from Black and Minority Ethnic backgrounds, supporting their participation in society and decision-making.
- Community Connectors A community connector programme that helps individuals from Black and Minority Ethnic communities access services and support, bridging gaps between communities and service providers.
- Research and Policy Services Research and policy services examining the experiences of Black and Minority Ethnic communities in Wales, delivered in partnership with Cardiff University, to inform policy and practice.
- Taith International Exchange Programme An international exchange programme supporting mobility and collaboration opportunities for Diverse Cymru's staff and community members with international partners.
Quantifiable outcome
- 100% of service users were satisfied with Diverse Cymru's advocacy service (2018/19)
- +4 more outcomes
Companies that use Diverse Cymru
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Diverse Cymru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Diverse Cymru partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- AdferiadflagshipDiverse Cymru merged with Adferiad in May 2024. Both organizations are committed to supporting people faced with inequality and discrimination. Diverse Cymru is now a proud member of the Adferiad family, creating a larger unified organization.
- Welsh Government and NHS WalescoreCommissioned by Welsh Government and NHS Wales to carry out an audit of All-Wales NHS Workforce Policies through an Anti-racist lens. This work was identified as a priority action in the Anti-racist Wales Action Plan.
- Taith (Welsh Government International Exchange Programme)coreDiverse Cymru serves as the Taith Champion organisation for the adult education sector in Wales. Taith is an international learning exchange programme established to create life-changing opportunities for people in Wales to learn, study and volunteer all over the world, funded by Welsh Government.
- Wales Council for Voluntary Action (WCVA)coreWCVA commissioned Diverse Cymru to conduct research into challenges faced by BAME individuals in sports in Wales. Also awarded WCVA Voluntary Services Emergency Fund to expand advocacy services into Cardiff.
- Mind CymrucorePartnering with Mind Cymru and EYST (Ethnic Youth Support Team) on Side by Side Cymru – Community Grants programme for mental health support.
- EYST (Ethnic Youth Support Team)corePartnering with Mind Cymru and EYST on Side by Side Cymru – Community Grants programme for mental health support in Wales.
- HYPE Cymru (Helping Young People through Empowerment)coreHYPE Cymru is a project under Diverse Cymru focusing on outdoor activities and wellbeing for young people. Contact: Zahrah, Instagram @HypeCymru. Provides walking, mindfulness, climbing, swimming activities.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Diverse Cymru competitors and assessment
Company assessmentBroad incumbents
- Leonard Cheshire: UK-wide disability charity providing services, advocacy, and employment support for disabled people. Comparable as a larger UK disability charity providing advocacy services relevant to Diverse Cymru's Cardiff and Vale disability advocacy heritage.
- WCVA (Wales Council for Voluntary Action): The national umbrella body for the Welsh third sector, providing funding, training, and policy support to voluntary organisations across Wales. Comparable as a commissioner and sector partner of Diverse Cymru and as a larger incumbent in the Welsh equality and capacity-building space.
- Adferiad: Larger Welsh charitable organisation delivering mental health, substance misuse, learning disability, and advocacy services across Wales. Comparable as the parent organisation in the May 2024 merger and the most direct incumbent peer in overlapping service categories.
Direct peers
- Stonewall Cymru: Welsh arm of Stonewall working on LGBTQ+ equality across Wales through campaigning, policy work, and workplace inclusion programmes. Comparable as a Welsh equality charity providing training, consultancy, and policy advocacy aligned with protected-characteristics work.
- Disability Wales: Welsh disabled people's rights organisation delivering campaigning, policy, and advocacy for disabled people in Wales. Comparable as a Welsh equality charity providing advocacy, training, and policy work for disabled communities, aligned with Diverse Cymru's disability advocacy heritage.
- Race Equality Foundation: UK-wide race equality charity focused on race equality and human rights, providing research, policy advocacy, and community programmes. Comparable in mission and the combination of research, advocacy, and capacity-building services offered to BAME communities.
- Mind Cymru: Welsh mental health charity providing mental health support, information, and campaigning across Wales. Directly comparable as a Welsh third-sector organisation delivering mental health services to diverse populations, and an existing partnership peer via the Side by Side Cymru programme.
- Race Council Cymru: Wales-based race equality umbrella organisation representing BAME communities and providing advocacy, training, and policy engagement. Comparable as a Welsh race-equality charity delivering training, policy work, and community engagement closely aligned with Diverse Cymru's BAME mission.
- EYST (Ethnic Youth Support Team): Wales-based charity supporting Black, Asian, and Minority Ethnic young people through advice, advocacy, and youth services. Comparable as a Welsh BAME-focused organisation offering advocacy and community programmes, and an existing Side by Side Cymru partner.
Emerging players
- Citizens UK: UK-wide community organising charity focused on civic participation and coalition-building among diverse communities. Comparable in mission around community empowerment and inclusion, with partial overlap on community connector and social-prescribing-adjacent models.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diverse Cymru social profiles
Digital presenceDiverse Cymru compliance and trust
Trust signalCompliance6 records
Diverse Cymru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diverse Cymru leadership team
Management profileNumber of profiles
Profiles8 records
Diverse Cymru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diverse Cymru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diverse Cymru
What does Diverse Cymru do?
Diverse Cymru is a Welsh equality charity that provides culturally competent mental health, counselling, and advocacy services to Black and Minority Ethnic (BME) communities across Wales. The charity also delivers consultancy, training, and the BME Cultural Competence Certification Scheme to public sector bodies, NHS organizations, and private companies seeking to improve their engagement with ethnic minority communities. Services are delivered bilingually in Welsh and English, both face-to-face and online.
Is Diverse Cymru a public or private company?
Diverse Cymru is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Diverse Cymru founded?
Diverse Cymru was founded in 2011. It employs 11 to 50 people.
Where is Diverse Cymru based?
Diverse Cymru is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Diverse Cymru make money?
Three revenue lines are on record. Government Contracts and Grants are the primary driver. The others are training and Consultancy Services and adferiad Merger.
Who are Diverse Cymru's main competitors?
Broad incumbents on record are Leonard Cheshire, WCVA (Wales Council for Voluntary Action) and Adferiad. Direct peers are Stonewall Cymru, Disability Wales, Race Equality Foundation, Mind Cymru, Race Council Cymru and EYST (Ethnic Youth Support Team). Citizens UK is listed as an emerging player.
Does Diverse Cymru have an API?
No public API is recorded for Diverse Cymru.
What industry is Diverse Cymru in?
Diverse Cymru's product category is Equality and Diversity Services. Its primary akta.pro industry code is BPADAKAI, Inclusive Education (Disability, Gender Equity, Marginalized Learners). Its NAICS code is 81341 and its SIC code is 8090.