What Adferiad does

Adferiad is a Wales-based registered charity and company limited by guarantee, operating as the country's leading mental health and addiction support provider, formed in 1974 through the union of several legacy charities and headquartered in Colwyn Bay with a regional office in Swansea. The organization delivers a comprehensive portfolio of human services across 11+ specialist areas including mental health and wellbeing, drugs and alcohol treatment, gambling harm support, counselling, housing and homelessness, employment support, family and carer services, veterans' services (Newid Cam), criminal justice liaison, children and young people, and money advice. Operational scale encompasses 203 staff, 80+ peer mentors through the Cyfle Cymru programme, two residential detoxification facilities (Parkland Place Llandudno with 40 beds and Hafan Wen Wrexham), and delivery of nearly 400,000 annual interactions supporting 35,000+ people across Wales.

The business model is grant-and-contract funded rather than fee-based: services are provided free to beneficiaries, with revenue derived from Welsh Government programmes, NHS Wales health board contracts, local authority contracts, the National Gambling Support Network partnership with GambleAware, charitable trusts, and fundraising/donations. Adferiad delivered 150 contracts and launched 28 new expanded services in the most recent reporting year, alongside recruitment of 281 new staff. Strategic positioning is member-led, with members appointing the board of trustees, and is increasingly national in scope following the April 2024 merger with Diverse Cymru (bringing equality, diversity and inclusion expertise) and the 2025 opening of Parkland Place Llandudno. The 2026 rebrand marks the 50th anniversary and signals investment in brand visibility and policy influence through campaigns such as 'Only Human' and 'Towards A Fairer Future'.

Name

Adferiad

Legal name

Adferiad Recovery Limited

Website

https://adferiad.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Colwyn Bay

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Grants and Contracts: Funded through grants, contracts, and partnerships including support from local authorities, health boards, Welsh Government, and charitable trusts
2. Fundraising Activity: Donations, membership fees, and fundraising activities from individuals and organizations supporting the charity's mission
3. Partnership Funding: Partnership arrangements with various organizations to co-deliver services and share resources

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Adferiad is a member-led Welsh charity that provides free mental health, substance use, gambling harm, housing, employment, family/carer, criminal justice, and veterans support services to individuals across Wales. Service delivery combines residential detoxification facilities, community-based counselling, peer mentoring, and specialist programmes such as Cyfle Cymru, supplemented by policy campaigning and lived-experience-led advocacy.

Product overview

Adferiad is Wales' leading mental health and addiction charity providing a comprehensive portfolio of support services. The organization offers a unified service delivery model across multiple specialist areas including substance use treatment (drugs, alcohol, gambling harm), mental health support, housing services, employment assistance, and veterans' support. Key services include residential detoxification facilities (Parkland Place Llandudno with 40 beds, Hafan Wen Wrexham), community-based counselling and support, the Cyfle Cymru peer mentoring employment program, and the National Gambling Support Network partnership. Following the 2024 merger with Diverse Cymru, the organization also provides equality, diversity and inclusion specialist services. The organization operates from two main offices (North Wales HQ in Colwyn Bay and South Wales office in Swansea) serving communities across Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Children & Young People Support Mental health and wellbeing support services specifically designed for children and young people across Wales, providing age-appropriate guidance, early intervention, and care.
• Counselling Services
• Criminal Justice Support
• Drugs & Alcohol Services
• Employment Support
• Family & Carers Support
• Gambling Harm Services
• Housing & Homelessness Services
• Mental Health & Wellbeing Services
• Money Advice Services
• Veterans Services (Newid Cam)
• Diverse Cymru Services Equality, Diversity and Inclusion specialist services merged into Adferiad, providing culturally sensitive mental health and addiction support for diverse communities across Wales.
• Cyfle Cymru
• Parkland Place Centre (Llandudno) 40-bed residential detoxification facility in Llandudno providing residential treatment for individuals affected by substance use disorders, including Tier 4 gambling harm treatment services.
• Hafan Wen Detox Facility (Wrexham)
• National Gambling Support Network Partnership

Quantifiable outcome

• Nearly 400,000 interactions supporting 35,000+ people annually
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Grand AmbitionminorStrategic or Co-development Partner · 29 July 2024Support partner for the Vibrant Mind European touring art exhibition, showcasing mental health through artistry across venues including Helsinki, Brussels, Athens, and Swansea.
• The Grand Theatre (Swansea)minorStrategic or Co-development Partner · 29 July 2024Host venue for the Vibrant Mind exhibition Welsh leg at Swansea Grand Theatre Rooftop Terrace, August 2-8, 2024.
• Swansea CouncilminorStrategic or Co-development Partner · 29 July 2024Support partner for Vibrant Mind exhibition showcasing mental health through art in Swansea.
• Diverse CymrucoreStrategic or Co-development Partner · 1 April 2024Merger effective April 1st, 2024. Diverse Cymru became part of Adferiad family, preserving longstanding collaboration history including joint service delivery and representation on national groups like Wales Alliance for Mental Health. Aims to become Wales' leading Equality, Diversity and Inclusion specialists.
• GambleAwarecoreStrategic or Co-development Partner · 1 April 2023Key partner of the National Gambling Support Network. Adferiad serves as a key NGSN provider delivering Tier 2-4 gambling harm support services across Wales. Network has supported over 110,000 people since April 2023.
• BarodcoreStrategic or Co-development Partner · 1 January 2022Partnership in Cyfle Cymru peer mentoring and employability support project, delivered across 5 Welsh health board areas. Barod delivers services as part of this Welsh Government Out of Work Service funded programme.
• KaleidoscopecoreStrategic or Co-development Partner · 1 January 2022Partnership in Cyfle Cymru peer mentoring and employability support project, delivered across 5 Welsh health board areas. Kaleidoscope delivers services as part of this Welsh Government Out of Work Service funded programme.
• Wales Alliance for Mental HealthcoreStrategic or Co-development PartnerNational group where both Adferiad and Diverse Cymru have representation, part of ongoing collaboration history.
• NHS WalescoreStrategic or Co-development PartnerWorking closely with NHS Wales to create Care and Treatment Planning processes involving mental health carers from the beginning. Part of Towards A Fairer Future campaign.
• Mind CymruminorStrategic or Co-development PartnerWorking with Mind Cymru and The Law Society to assess the impact of recent pilot project where Welsh Mental Health Review Tribunals were listed as video conference only.
• The Law SocietyminorStrategic or Co-development PartnerPartnership with Mind Cymru to assess pilot project impact on Mental Health Review Tribunal accessibility.
• Health Boards and UniversitiescoreStrategic or Co-development PartnerPartnerships across many sectors ranging from health boards and universities to charities of all types and sizes. Open to working with any organization that can help more people.
• Bronwen's WishminorStrategic or Co-development PartnerCharity established by family of Bronwen Morgan, working with Adferiad to improve mental health support and campaigning for shared decision-making in care and treatment plans.
• CAIS Social EnterpriseminorStrategic or Co-development PartnerPartnership to open Porter's Social Café in Llandudno - joint social enterprise between CAIS and Adferiad.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mind: UK's largest mental health charity providing information, advice, support, and campaigning. Directly comparable mission, service breadth, and member-influenced advocacy model.
• CAIS: Welsh addiction-focused charity offering drug and alcohol treatment, supported housing, and social enterprise. Similar Welsh regional focus and service mix, and partner with Adferiad on Porter's Social Café.
• We Are With You: UK charity providing free drug and alcohol support and treatment. Directly comparable addiction services, mission, and beneficiary focus.
• Rethink Mental Illness: UK mental health charity supporting people affected by mental illness through services, support groups, and advocacy. Closely aligned service portfolio and beneficiary focus.
• Samaritans: UK mental health charity providing emotional support and crisis intervention. Comparable mental health mission and volunteer-driven service model focused on vulnerable populations.
• Turning Point: UK health and social care provider offering mental health, substance use, and learning disability services. Directly comparable service model and contract-based public sector delivery.
• Change Grow Live (CGL): UK's largest provider of drug and alcohol treatment and recovery services. Very close overlap on addiction services and public sector contract model.
• SANE: UK mental health charity offering emotional support, information, and services for people affected by mental illness. Directly comparable mental health service mission and beneficiary segments.
• Kaleidoscope: Wales-based drug and alcohol services charity. Adferiad's partner on the Cyfle Cymru program with directly comparable substance use service offering in the Welsh market.
• Barod: Welsh substance use charity providing treatment and support services across Wales. Directly comparable in Welsh drug and alcohol services and partner with Adferiad on Cyfle Cymru.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adferiad

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adferiad