Peninsula Solar
Peninsula Solar is a Marquette, Michigan-based solar PV and energy storage design-and-installation company founded in 2011, serving residential, commercial, agricultural, and off-grid customers across Northern Michigan and the Upper Peninsula with in-house custom engineering and installation.
- Company typePrivate
- Founded2011
- HeadquartersMarquette, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Peninsula Solar does
Peninsula Solar is a privately held, founder-owned solar photovoltaic (PV) and energy storage design-and-installation company headquartered in Marquette, Michigan, founded in 2011 by Ian Olmsted. The company designs, engineers, and installs custom solar-plus-storage systems for residential homeowners, commercial and industrial businesses, agricultural operations, and off-grid properties across Northern Michigan and the Upper Peninsula, with a second office in Cedar serving the Traverse City region. Every project phase — system design, electrical engineering, structural foundations, trenching, mounting, wiring, and commissioning — is executed in-house by a trained and licensed team, using equipment certified across seven OEMs including Tesla Powerwall, Generac, Sol-Ark, Enphase, FranklinWH, SolarEdge, and Victron, alongside a proprietary Tundra Solar Racking System engineered for heavy snow, high winds, and freezing temperatures.
The business model is project-based, quote-driven solar EPC revenue: customers pay one-time prices typically in the $15,000–$30,000 range for residential systems, benefiting from a 30% federal Residential Clean Energy Credit, Michigan property/sales tax exemptions, and — via the company's Michigan Saves Authorized Contractor partnership — home-improvement loan financing. Pre-configured packages such as the 'Essential Package' (6 Axitec panels, Sol-Ark 12k inverter, Discover Helios 16.2 kWh LFP battery) standardize the lower end of the residential offering, while commercial engagements are scoped via professional energy modeling to reduce demand charges. Customer acquisition is sales-led and direct-to-consumer, driven by free consultations, free quote CTAs, an educational blog/SEO presence, Facebook and Instagram, and 42 verified Google reviews with an Excellent rating. Revenue is generated entirely through hardware sales plus installation labor, with no disclosed recurring service, monitoring subscription, or O&M revenue layer.
Peninsula Solar firmographics
Firmographics- Name
- Peninsula Solar
- Legal name
- Peninsula Solar
- Website
- https://peninsula-solar.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peninsula Solar is a Marquette, Michigan-based solar PV and energy storage design-and-installation company founded in 2011, serving residential, commercial, agricultural, and off-grid customers across Northern Michigan and the Upper Peninsula with in-house custom engineering and installation.
- Ownership category
- akta.pro rank
Peninsula Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Renewable Energy Industrial Facilities Construction (Solar, Wind, Storage) (IMAFADAD)
Keywords
Where Peninsula Solar is headquartered
LocationHeadquarters
- HQ city
- Marquette
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Peninsula Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Solar PV System Sales and Installation: Design, engineering, and installation of custom solar photovoltaic systems for residential, commercial, agricultural, and off-grid customers. Revenue is generated through upfront system pricing including equipment, labor, permitting, and electrical work. All phases of project are executed in-house.
- Battery and Energy Storage Systems: Installation of battery storage systems (LFP batteries) as standalone upgrades or as part of integrated solar-plus-storage packages. Lithium iron phosphate batteries come with 10-year warranties and typically last 15-20 years.
- Solar Package Deals: Pre-configured residential solar packages including solar panels, battery storage, and professional installation. The 'Essential Package' includes 6 Axitec Solar Panels, Sol-Ark 12k Hybrid Inverter, Discover Helios LFP Battery (16.2 kWh), professional installation, all electrical work, and all permitting.
- Michigan Saves Financing Partnership: As an Authorized Contractor of the Michigan Saves Loan Program, Peninsula Solar facilitates financing for customers. This enables more homeowners to purchase solar systems through home improvement loans, expanding the customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essential Solar Package — entry-level residential solar + battery |
| One time/ perpetual license | Pay-as-you-go | Custom Residential Solar Systems |
| Unit Pricing | Pay-as-you-go | Entry-Level Solar Installer (construction/PV Solar Installer) |
| Unit Pricing | Pay-as-you-go | Journeyman Electrician |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Peninsula Solar product offering
Product offeringCore offering
Peninsula Solar designs, engineers, and installs custom solar photovoltaic and battery energy storage systems for residential, commercial, agricultural, and off-grid customers across Northern Michigan and the Upper Peninsula. All project phases from system design and electrical engineering to structural foundations, mounting, wiring, and commissioning are executed in-house by a trained and licensed team. The company is the only fully licensed solar installer serving Michigan's Upper Peninsula, and sells hardware from leading manufacturers including Tesla, Generac, Sol-Ark, Enphase, FranklinWH, SolarEdge, and Victron, paired with its proprietary Tundra Solar Racking Systems.
Product overview
Peninsula Solar is a Michigan-based residential and commercial solar installation company offering custom-designed solar and energy storage systems. The company operates as a single unified service offering, combining professional system design, equipment installation, electrical work, permitting, and ongoing support. Their core offerings include residential solar installation, commercial solar installation, off-grid solar systems, and agricultural solar solutions. They provide several pre-configured packages including the Essential Package (entry-level system with 6 Axitec panels, Sol-Ark 12k inverter, and Discover Helios LFP battery). As an authorized dealer for major equipment manufacturers, they also offer certified installations of Tesla Powerwalls, Sol-Ark inverters, Enphase microinverters, FranklinWH batteries, SolarEdge power optimizers, Victron energy systems, and Generac generators. Their systems are engineered specifically for Northern Michigan weather conditions, featuring Tundra Solar Racking Systems designed for heavy snow loads and high winds.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar and Energy Storage Installation
Quantifiable outcome
- 30-70% reduction in annual electricity bills for Northern Michigan homeowners
- +3 more outcomes
Companies that use Peninsula Solar
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Peninsula Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Peninsula Solar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- TeslacorePeninsula Solar is a Tesla Powerwall Certified Installer. They install and service Tesla Powerwall battery storage products as part of their solar-plus-storage offerings.
- GeneraccoreCertified partner for Generac solar and energy products. Listed as one of the 'Certified Energy Partners' on the Peninsula Solar website.
- Sol-ArkcoreCertified partner and installer of Sol-Ark hybrid inverters. Featured in the Essential Package with Sol-Ark 12k Hybrid Inverter. Sol-Ark inverters manage solar production and battery backup.
- EnphasecoreCertified partner for Enphase microinverter and energy management products. Listed as 'Certified Energy Partner' on Peninsula Solar website.
- FranklinWHcoreCertified partner for FranklinWH (Franklin Whole Home) energy storage systems. Listed as 'Certified Energy Partner' on Peninsula Solar website.
- SolarEdgecoreCertified partner for SolarEdge power optimizers and inverters. Listed as 'Certified Energy Partner' on Peninsula Solar website.
- Victron EnergycoreCertified partner for Victron Energy products including inverters and battery management systems. Listed as 'Certified Energy Partner' on Peninsula Solar website.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Peninsula Solar competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest dedicated residential solar, battery storage, and energy services company in the U.S., with national operations and proprietary financing products. Broad incumbent that overlaps with Peninsula Solar in residential solar+storage but operates at vastly greater scale, with a national brand and capital structure that allow it to expand into regional markets like the Upper Peninsula.
- Palmetto Solar: National residential solar and energy services company providing design, installation, financing, and a software-driven customer platform (Palmetto Protect). Broad incumbent with overlapping residential solar+storage offering and a tech-enabled GTM motion that contrasts with Peninsula Solar's traditional sales-led regional model.
- Momentum Solar: National residential solar installer with direct in-house sales and installation operations across multiple U.S. states. Broad incumbent comparable on customer segment (residential homeowners) and in-house installation model, but operating at much larger scale and with national marketing reach.
- Freedom Forever: National residential solar installer with vertically integrated in-house installation crews and a 25-year production guarantee. Broad incumbent with a comparable in-house execution model and residential focus, but at a national scale and with warranty-driven differentiation.
- Borrego Solar: National commercial, industrial, and utility-scale solar developer and EPC with in-house engineering, procurement, and construction capabilities. Broad incumbent comparable on the EPC / in-house design and installation model, but operating at utility-scale and large-commercial scale that Peninsula Solar's commercial work only partially approaches.
- Suntuity: National solar and energy storage provider serving residential, commercial, and utility customers with both direct installation and a dealer network. Broad incumbent that overlaps with Peninsula Solar across residential, commercial, and storage but operates through a hybrid direct-and-partner model.
- Blue Raven Solar: National residential solar installer headquartered in Utah, operating in 25+ states with a focus on in-house installation and a BluePower Plus financing program. Broad incumbent with a comparable in-house regional-branch model, but at national scale and with proprietary financing — a direct template for the kind of competitor that could enter the Upper Peninsula market.
- Tesla Energy: Sells and installs Tesla solar panels, Solar Roof, and Powerwall battery systems directly to homeowners and businesses nationally. Broad incumbent that competes with Peninsula Solar on integrated solar+storage offerings and is also one of Peninsula Solar's certified equipment partners, creating both a competitive and supply relationship.
Direct peers
- Trinity Solar: One of the largest privately held residential solar installers in the U.S., headquartered in New Jersey and operating across the Northeast. Direct comparable on business model (regional in-house installation, residential focus, multi-OEM relationships) at a meaningfully larger scale, providing a reference point for what a scaled-up Peninsula Solar could look like.
- ReVision Energy: Employee-owned solar and energy storage installer based in Maine serving residential, commercial, and institutional customers in a similarly harsh New England climate. Closely comparable niche focus, integrated solar+storage offering, and commitment to in-house design and installation, making it a strong analog for Peninsula Solar's cold-climate regional model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Peninsula Solar social profiles
Digital presencePeninsula Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsula Solar leadership team
Management profileNumber of profiles
Profiles1 record
Peninsula Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsula Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsula Solar
What does Peninsula Solar do?
Peninsula Solar designs, engineers, and installs custom solar photovoltaic and battery energy storage systems for residential, commercial, agricultural, and off-grid customers across Northern Michigan and the Upper Peninsula. All project phases from system design and electrical engineering to structural foundations, mounting, wiring, and commissioning are executed in-house by a trained and licensed team. The company is the only fully licensed solar installer serving Michigan's Upper Peninsula, and sells hardware from leading manufacturers including Tesla, Generac, Sol-Ark, Enphase, FranklinWH, SolarEdge, and Victron, paired with its proprietary Tundra Solar Racking Systems.
Is Peninsula Solar a public or private company?
Peninsula Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peninsula Solar founded?
Peninsula Solar was founded in 2011. It employs 1 to 10 people.
Where is Peninsula Solar based?
Peninsula Solar is headquartered in Marquette, United States, in the North America region.
How does Peninsula Solar make money?
Four revenue lines are on record. Solar PV System Sales and Installation is the primary driver. The others are battery and Energy Storage Systems, solar Package Deals and michigan Saves Financing Partnership.
Who are Peninsula Solar's main competitors?
Broad incumbents on record are Sunrun, Palmetto Solar, Momentum Solar, Freedom Forever, Borrego Solar, Suntuity, Blue Raven Solar and Tesla Energy. Direct peers are Trinity Solar and ReVision Energy.
Does Peninsula Solar have an API?
No public API is recorded for Peninsula Solar.
What industry is Peninsula Solar in?
Peninsula Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114.