Simson Maxwell

What Simson Maxwell does

Simson Maxwell Ltd. is a Western Canadian designer, manufacturer, distributor, and service provider of power generation systems and industrial engines, operating under the Simmax® brand. Founded in 1941 in Vancouver by Joe Simson and Bob Maxwell as a marine engine service company, it relocated its head office to Edmonton in 2004 and now operates from 9 branches across Alberta and British Columbia (with Atlantic Canada coverage and a 2022 expansion into Toronto and Ottawa), serving 6,000+ customers. Manufacturing and assembly are centered at the Port Coquitlam facility, and the company is a wholly owned subsidiary of T&T Power Group, with Viking Energy holding a strategic investment made at the 2021 80th anniversary.

The core product portfolio is Simmax-branded generators spanning Prime, Standby, Continuous, and Residential (QuietConnect) configurations from 5kW to 100MW, supported by proprietary in-house engineered Simmax control panels, CSA/NRTL-approved switchgear, transfer switches, loadbanks, and a four-element bi-fuel conversion system. The company is also an authorized distributor for Volvo Penta, Deutz, Perkins, Mitsubishi, Wabtec, Ford, and Daedong industrial engines, and holds exclusive Canadian rights (plus non-exclusive US rights for up to 25 sites) to ESG Clean Energy's carbon capture technology and a Canadian dealership for dynaCERT HydraGEN hydrogen technology. Adjacent offerings include CHP/cogeneration, hybrid power, batteries and inverters, full EPC-scale power plants (100kW-100MW via Adco Group partnership), and cryptocurrency mining power systems.

Revenue is generated through a hybrid mix of one-time equipment sales, recurring service contracts (planned maintenance, remote monitoring, 24/7 emergency support from 65+ CSA-282-19/ASTT-certified journeymen technicians), and generator rentals (a 100+ unit fleet of 15kW-2,000kW units supplied via parent T&T Power Group). Go-to-market is primarily enterprise field sales through branches, complemented by an authorized distributor network and a smaller direct-to-consumer e-commerce shop. Customer segments span industrial and commercial businesses, construction and infrastructure, mining and energy, forestry, agriculture, residential, and cryptocurrency mining, with named enterprise deployments including Nanaimo Regional Hospital. Brad Kruper serves as CFO.

Name

Simson Maxwell

Legal name

Simson Maxwell Ltd.

Website

https://simson-maxwell.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Simson Maxwell is a Western Canadian designer, manufacturer, and service provider of Simmax-branded power generation systems and industrial engines, operating from 9 branches across Canada and serving 6,000+ industrial, commercial, mining, construction, and residential customers.

Ownership category

akta.pro rank

Product category

Power Generation Equipment and Industrial Engines

NAICS

Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611), Electric Power Generation (22111)

SIC

Motors & Generators (3621), Engines & Turbines (3510), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)

akta.pro secondary industries

Gas-Fired Power Plant O&M and Life-Extension/Repowering Services (EUACABAJ), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ), Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE)

Keywords

• Power generation systems
• Industrial engines
• Generator manufacturing
• Power plant solutions
• Generator maintenance services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Power Generator Sales: Sale of custom and prefabricated Simmax generators including diesel, natural gas, and bi-fuel units ranging from 5kW to 100MW for standby, prime, and continuous power applications
2. Industrial Engine Sales: Sale of industrial engines from partner brands (Volvo Penta, Deutz, Perkins, Mitsubishi, Wabtec, Ford, Daedong) and Simmax branded products
3. Parts Sales: Comprehensive inventory of parts for all power generation and industrial engine needs, sold through shop and parts department
4. Service & Maintenance: Planned maintenance, 24/7 emergency breakdown repairs, field service, in-shop repairs, remote monitoring, and welder repair services for power systems and industrial engines
5. Generator Rentals: Rental of generators from 15kW to 2,000kW through partnership with T&T Power Group, including short-term and long-term rental terms for Alberta and British Columbia
6. dynaCERT HydraGEN Technology: Sale and distribution of dynaCERT HydraGEN hydrogen technology for reducing emissions and improving fuel efficiency
7. ESG Clean Energy Licensing: Exclusive license for ESG Clean Energy carbon capture technology for all of Canada, enabling installation and service of systems that capture CO2 and produce commodity chemicals

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Simson Maxwell manufactures, sells, and services custom Simmax-branded power generation systems (diesel, natural gas, and bi-fuel generators from 5kW to 100MW) and distributes industrial engines from leading OEMs (Volvo Penta, Deutz, Perkins, Mitsubishi, Wabtec, Ford, Daedong). The company also delivers turnkey power plant solutions, control and distribution equipment, alternative energy offerings (including licensed ESG Clean Energy carbon capture technology), generator rentals, and 24/7 planned maintenance, field service, in-shop repairs, and remote monitoring across Western Canada.

Product overview

Simson Maxwell is a Western Canadian power generation company with over 80 years of experience offering a comprehensive portfolio of products and services. The core offering consists of Simmax-branded generator systems across three power ratings: Prime Power (variable load for extended periods), Standby (emergency backup up to 100% load), and Continuous Power (unlimited hours at consistent load), plus Residential standby generators under the QuietConnect series. The product line extends through distribution and control modules including control panels, switchgear, transfer switches, loadbanks, and the Simmax Bi-fuel conversion system. Power plant solutions encompass building packages, split buildings, full plant construction (100kW-100MW), combined heat and power (CHP), and distributed energy/microgrid systems. Alternative energy offerings include dynaCERT HydraGEN hydrogen technology, ESG Clean Energy carbon capture, hybrid power, co-generation, and battery/inverter solutions. Cryptocurrency mining power systems (100kW-100MW) address specialized energy needs. The company provides complete services including generator rentals (15kW-2MW), planned maintenance, field service, in-shop repairs, remote monitoring, and welder repair. Industrial engine products span Volvo Penta, Deutz, Perkins, Wabtec, Mitsubishi, Ford, and Daedong brands. A parts department supports the full product lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Simmax®: The company's proprietary brand for power generation and electrical control equipment, including generators, control panels, distribution equipment, and power plant solutions.

Products and services

• Simmax Prime Power

Quantifiable outcome

• CHP technology can save companies 15-40% compared to purchasing electricity from utility companies or gas boilers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• T&T Power GroupcoreChannel Partner/ Reseller/ DistributorParent company supplying generator rental fleet. Simson-Maxwell offers industrial and commercial generator rentals supplied by T&T Power Group through their Edmonton and Prince George branches. Partnership enables 15kW to 2,000kW rental fleet across Alberta and British Columbia.
• ESG Clean Energy, LLCcoreTechnology or IntegrationIntellectual Property License Agreement for carbon capture technology. Simson-Maxwell has exclusive license for all of Canada (unlimited systems) and non-exclusive rights for up to 25 US locations. Technology captures ~100% of CO2 emissions from engines and produces commodities including distilled water, UREA, ammonia, ethanol, and methanol.
• Adco GroupmajorStrategic or Co-development PartnerPartner firm for power plant design and implementation. Simson-Maxwell works closely with Adco Group to design and construct diesel and natural gas power plants ranging from 100kW to 100MW.
• dynaCERT Inc.majorChannel Partner/ Reseller/ DistributorSimson-Maxwell is a dealer for dynaCERT HydraGEN Technology in Canada, providing hydrogen generation systems for reducing emissions and improving fuel efficiency in diesel engines.
• Volvo PentamajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Volvo Penta industrial engines. Volvo Penta's engine range offers high performance, reliability, fuel efficiency, and low emission levels for off-road applications in various industries.
• DeutzmajorChannel Partner/ Reseller/ DistributorAuthorized distributor for DEUTZ engines producing 19 to 620 kW up to EU emission Stage IV / U.S. EPA Tier 4. Engines used in construction, agricultural machinery, material handling, stationary plants, and commercial vehicles.
• PerkinsmajorChannel Partner/ Reseller/ DistributorDealer for Perkins power solutions. Over 20 million Perkins engines produced with over half still operating worldwide, known for performance and productivity improvements.
• Mitsubishi Heavy Industries EnginemajorChannel Partner/ Reseller/ DistributorAuthorized distributor for Mitsubishi industrial engines with worldwide reputation for reliability, fuel economy, and long life. Long stroke and low compression design reduces engine stress.
• Wabtec CorporationmajorChannel Partner/ Reseller/ DistributorProvider of medium speed (up to 1000rpm) diesel power solutions. Combines technologically advanced, environmentally compatible diesel power with rugged design for stable, dependable service.
• Ford Motor CompanyminorChannel Partner/ Reseller/ DistributorDistributor for Ford-built industrial and power generation engines. Ford is an industry leader in supplying powertrain systems to the industrial and power generation markets.
• Daedong CorporationminorChannel Partner/ Reseller/ DistributorProvider of high-performance, fuel-efficient diesel engines ranging from 22-140 horsepower. Built in line with EPA, EC, CARB, ISO 9001 and ISO 14001 certifications.
• Miller ElectricminorChannel Partner/ Reseller/ DistributorCertified Miller service depot providing factory trained technicians for welder repair services.
• Lincoln ElectricminorChannel Partner/ Reseller/ DistributorCertified Lincoln service depot providing factory trained technicians for welder repair services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AKSA Power Generation: Manufacturer of diesel, natural gas, and bi-fuel generator sets with global distribution and a focus on custom power solutions. Directly comparable to Simson Maxwell's Simmax Prime/Standby/Continuous product portfolio.
• Kirloskar Group: Indian conglomerate manufacturing diesel engines, generator sets, and industrial power solutions for global markets. Comparable as an engine-OEM-affiliated power generation manufacturer with custom turnkey capabilities.
• Generac Power Systems: Leading manufacturer of backup power generators, including residential standby units (similar to Simmax Residential QuietConnect) and commercial/industrial systems. Direct peer in standby generator manufacturing with strong North American presence.
• Rolls-Royce Power Systems (MTU): Manufactures MTU-branded diesel and gas generator sets, power plants, and turnkey energy solutions for industrial, data center, and mission-critical applications. Direct peer in custom power plant solutions from kW to MW scale.

Broad incumbents

• Wärtsilä: Global provider of flexible, decentralized power generation solutions including engine-based power plants and energy storage. Competes with Simson Maxwell in industrial and remote power plant markets, particularly for grid balancing and off-grid applications.
• Caterpillar Inc. Largest global manufacturer of construction, mining, and power generation equipment, including the Cat branded generator sets and electric power solutions. Competes with Simson Maxwell across industrial power generation, mining, and oil & gas segments.
• Cummins Inc. Global manufacturer of diesel and natural gas engines, generator sets, and power generation systems with broad industrial, commercial, and data center exposure. Direct competitor to Simson Maxwell's core standby/prime power offerings and a benchmark for industrial engine distribution.

Others

• T&T Power Group: Parent company of Simson Maxwell, supplying its 100+ unit generator rental fleet and providing strategic corporate backing. Ecosystem participant that directly enables Simson Maxwell's rental and large-project revenue streams.

Regional players

• Finning International: World's largest Caterpillar dealer serving Western Canada (BC, Alberta, Saskatchewan, Yukon, Northwest Territories), distributing Cat equipment and providing industrial power solutions. Closely comparable business model and Western Canadian operating footprint to Simson Maxwell.
• Toromont Industries: Caterpillar dealer for Ontario, Quebec, Manitoba, and Newfoundland with significant power generation business. Comparable industrial power generation distribution and service model in Eastern Canada, overlapping with Simson Maxwell's 2022 expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simsonmaxwell
• Facebookfacebook.com/Simson-Maxwell-735267466535980
• LinkedInlinkedin.com/company/simson-maxwell
• Instagraminstagram.com/simsonmaxwell

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simson Maxwell