Hospital da Baleia

Name

Hospital da Baleia

Legal name

Fundação Benjamin Guimarães

Website

https://hospitaldabaleia.org.br

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Public Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Public hospital services
• Oncology treatment center
• Nephrology and dialysis
• Pediatric specialty care
• Philanthropic healthcare

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. SUS (Sistema Único de Saúde) Public Health System: Primary revenue source through government-funded healthcare services. The hospital dedicates 100% of its capacity to SUS, receiving per-procedure payments from the government. However, SUS reimbursement rates have not been updated since 1999, creating a significant operational deficit that requires charitable donations to offset.
2. Charitable Donations and Campaigns: Voluntary donations from individuals and corporate partners through direct mail campaigns (mala direta), retail partner programs (Doe seu troco), and direct contribution campaigns. Donation boleto suggested value is R$70. Donations support pediatric care including medications, exams, consultations, hospitalizations, surgeries, chemotherapy, and dialysis sessions.
3. Corporate Partnership Programs (Doe seu troco): Retail partners redirect customer round-up donations to the hospital. Includes Drogaria Araujo (20-year partnership), EPA Supermercados/Mineirão (10-year partnership), Mart Minas, Tambasa, and Supermercados Castelão. All donated funds are transferred monthly to the hospital in full without any deductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hospital da Baleia is a philanthropic hospital that delivers 100% of its capacity to Brazil's public health system (SUS), offering high-complexity inpatient and outpatient medical care across multiple specialty centers: adult and pediatric oncology, nephrology with hemodialysis and kidney transplant, orthopedics and traumatology, pediatrics, women's health, and craniofacial/labiopalatal treatment (Centrare). The hospital also operates donation programs (voluntary contributions, retail partner round-ups) and supporting services such as medical residency and supplier/donor portals.

Product overview

Hospital da Baleia is a philanthropic healthcare institution offering a comprehensive range of medical services primarily through Brazil's public healthcare system (SUS). The hospital operates multiple specialty centers including oncology (adult and pediatric), orthopedics, nephrology with hemodialysis and kidney transplant, cleft lip/palate treatment (Centrare), pediatrics, and women's health. Additional services include voluntary donation programs, supplier management, donor relationship portals, and LGPD-compliant data management. The institution serves patients from 88% of municipalities in Minas Gerais and is managed by Fundação Benjamin Guimarães.

Differentiator

Problem solved

Functional benefit

Brands

• Centrare: Centro de Tratamento e Reabilitação de Fissuras Labiopalatinas e Deformidades Craniofaciais - Reference center for cleft lip and palate treatment and craniofacial deformities rehabilitation

Products and services

• Centro de Oncologia – Adulto e Pediátrica Specialty reference center providing comprehensive cancer treatment for adult and pediatric patients, including chemotherapy sessions, surgical oncology, and specialized oncology consultations for SUS patients across Minas Gerais.
• Centro de Ortopedia e Traumatologia Orthopedics and traumatology center offering orthopedic surgeries, trauma treatment, and sports medicine services. Ranked second best hospital in Minas Gerais for orthopedics.
• Centro de Nefrologia (Hemodiálise e Transplante Renal) Nephrology center offering hemodialysis sessions and kidney transplant evaluation, surgery, and follow-up services for patients with chronic kidney disease across Minas Gerais.
• Centrare – Centro de Tratamento e Reabilitação de Fissuras Labiopalatinas e Deformidades Craniofaciais Specialized reference center for surgical correction and rehabilitation of cleft lip/palate and craniofacial deformities, providing multi-disciplinary treatment for pediatric and adult patients.
• Centro de Pediatria Pediatric care center providing comprehensive healthcare services for children from newborns to adolescents, including hospitalizations, pediatric surgeries, specialized consultations, and pediatric oncology support.
• Saúde da Mulher Women's health services center offering obstetrics, gynecology, and mastology (breast health) care for female patients across Minas Gerais.
• Programa de Residência Médica Medical residency training program providing postgraduate clinical education to physicians at the hospital's specialty centers, administered by the Comissão de Residência and NEP (Núcleo de Educação Permanente).
• Doação Voluntária (Voluntary Donation Program) Voluntary donation program allowing individual supporters to contribute financially through boleto bancário or DDA (Débito Direto Autorizado), with suggested donation of R$70 supporting pediatric examinations, medications, consultations, hospitalizations, surgeries, chemotherapy, and dialysis.

Quantifiable outcome

• Over 810,000 medical procedures performed in 2024
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Drogaria AraujocoreGTM or Marketing Partner20-year partnership with major pharmacy chain. Partnership has contributed to over 250,000 hospitalizations, 409,000 chemotherapy sessions, 807,000 dialysis sessions, and 2.5 million consultations. Funds are transferred monthly to the hospital.
• EPA SupermercadoscoreGTM or Marketing Partner10-year partnership with EPA Supermercados and Mineirão Atacarejo. Partnership has contributed to over 410,816 pediatric attendances including 15,293 surgeries, 50,101 hospitalizations, 124,821 consultations, 205,745 exams, and 14,456 chemotherapy and radiotherapy sessions.
• Mart MinasmajorGTM or Marketing PartnerSupermarket chain participating in 'Doe seu troco' (round-up donation) program supporting pediatric care at the hospital.
• TambasamajorGTM or Marketing PartnerSupermarket chain participating in charitable donation programs supporting hospital operations.
• Supermercados CastelãomajorGTM or Marketing PartnerSupermarket chain participating in 'Doe seu troco' round-up donation program for pediatric care.
• Azul Linhas AéreasminorGTM or Marketing PartnerCorporate volunteer program where pilots and flight attendants visit the hospital to engage with children at Centrare (craniofacial treatment center), bringing joy and entertainment to young patients.
• CaptaMedminorOthersHealthcare-focused company listed as a hospital partner in the institutional partner section.
• Mineirão AtacarejocoreGTM or Marketing Partner10-year partnership with EPA Supermercados and Mineirão Atacarejo in 'Doe seu troco' program supporting pediatric care.
• McKinseyminorOthersManagement consulting firm listed as a hospital partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hospital Israelita Albert Einstein: Brazil's largest private hospital network with a broad specialty portfolio including oncology, orthopedics, nephrology and pediatrics. Not philanthropic, but competes for the same high-complexity Brazilian patient pool and benchmark clinical quality.
• Hospital Sírio-Libanês: Major private Brazilian hospital and reference center in oncology and high-complexity specialties. Competes for premium and SUS complex-case patients and serves as a clinical-quality benchmark for SUS-funded reference centers like Hospital da Baleia.

Regional players

• Hospital Mater Dei: Private hospital network with a flagship in Belo Horizonte, offering oncology, orthopedics and high-complexity care. Competes for SUS- and private-pay patients in the same Belo Horizonte market though operating on a fundamentally different (private) model.
• Hospital São Camilo: Brazilian hospital network with units across multiple states providing general and high-complexity services. Comparable multi-specialty hospital operator, though primarily private and concentrated in São Paulo rather than Minas Gerais.

Direct peers

• Hospital Pequeno Príncipe: Large philanthropic pediatric hospital in Curitiba operating with the same SUS + donation model. Closely comparable for the pediatric and pediatric-oncology service line and donor-funding approach.
• Hospital de Amor (Barretos): Brazil's flagship philanthropic cancer hospital, entirely donation- and SUS-funded. Highly comparable operating model and oncology franchise, with similar dependence on retail round-up programs (McDia Feliz) and corporate CSR.
• Hospital Felício Rocho: Major philanthropic hospital in Belo Horizonte providing high-complexity SUS and private care across oncology, orthopedics and other specialties. Directly competes for the same SUS reference-center patient flows within the same metropolitan area.
• Santa Casa de Misericórdia de Belo Horizonte: Historic philanthropic hospital in Belo Horizonte with the same SUS-funded, donation-supported operating model and a broad multi-specialty portfolio. Closest functional analog to Hospital da Baleia in terms of mission, structure, and patient base.
• Santa Casa de Misericórdia de São Paulo: Largest philanthropic hospital complex in São Paulo with a SUS-dependent, donation-supported operating model. Comparable governance (Santa Casa de Misericórdia foundation structure), scale, and multi-specialty reference-center positioning.
• Hospital das Clínicas da UFMG: Large academic/public hospital in Belo Horizonte that competes with Hospital da Baleia for SUS reference-center designations and high-complexity patient referrals across Minas Gerais. Most directly comparable given shared city, SUS dependency and multi-specialty profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hospitaldabaleia
• Facebookfacebook.com/hospitaldabaleia
• LinkedInlinkedin.com/company/hospitaldabaleia
• Instagraminstagram.com/hospbaleia
• Xx.com/hospbaleia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital da Baleia