Good Medicine

What Good Medicine does

Good Medicine is a privately held, founder-operated functional medicine practice serving patients from a single location at 1900 Auburn Ave. Suite C, Monroe, Louisiana (DBA "Good Medicine Monroe"), under the leadership of Dr. Nathan Morris, MD — a family practice-trained physician certified in Functional Medicine who earned his medical degree from LSU Medical Center in Shreveport and previously practiced in Colorado before relocating to his home state. The practice treats chronic and complex illnesses — including Lyme disease, mast cell activation, mold-related illness, autoimmune conditions, chronic fatigue, hormone imbalances, and digestive issues — through a root-cause methodology that examines patients' genetics, lifestyle, and environment rather than managing symptoms in isolation. Service delivery combines in-person office consultations with a third-party patient portal (CharmHealth/Charmtracker) for messaging, lab results, and refill requests, plus two affiliated vendor relationships: MyMycoLab for specialty diagnostic testing and GoodMedicineApothecary.com for protocol-recommended supplements at a 15% patient discount. The firm markets itself through its website (goodmedicine.care), Instagram, and Facebook, and is structured as a single-physician practice with 1–10 total employees.

The business model is direct-to-consumer professional services: revenue is generated through functional medicine consultation fees for personalized assessments and treatment plans, with pricing not publicly disclosed and prospective patients directed to contact the practice directly. There are no funding rounds, no parent company, no external investors, and no evidence of private equity or venture capital involvement; the practice appears to be bootstrapped and wholly founder-owned. Customer concentration is by definition high in a solo-practitioner model where revenue depends on Dr. Morris's clinical capacity and ongoing patient relationships, with no enterprise or institutional customer contracts disclosed. Geographic reach is regional, limited to Monroe, Louisiana, with no signals of multi-site expansion, telemedicine scaling, or payer-network participation in the input data.

Name

Good Medicine

Legal name

Good Medicine

Website

https://thisisgoodmedicine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Medicine is a privately held, founder-operated functional medicine practice in Monroe, Louisiana, where Dr. Nathan Morris, MD provides direct-to-consumer consultations treating complex chronic conditions — including Lyme disease, mast cell activation, autoimmune disorders, and fatigue — via a root-cause methodology supported by specialty lab testing and a supplement dispensary.

Ownership category

akta.pro rank

Product category

Functional Medicine Practice

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Disease Management Pathways (e.g., diabetes, CHF, COPD) (HLACAGAG)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Medication Reconciliation & Skilled Medication Administration (Clinical) (HSABACAH)

Keywords

• Functional medicine practice
• Root-cause healthcare
• Chronic illness treatment
• Personalized medical consultations
• Integrative medicine services

Headquarters

HQ city

Palmer Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Consultation Services: Revenue generated through functional medicine consultation fees for personalized patient care, including initial assessments and ongoing treatment planning.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Good Medicine is a functional medicine practice that provides personalized, science-based healthcare focused on identifying and treating the root causes of chronic illness rather than symptoms. Services include individualized physician consultations with Dr. Nathan Morris, MD, advanced diagnostic lab testing, a supplement dispensary, and a patient portal for ongoing care management. The practice serves patients with chronic conditions such as fatigue, digestive issues, hormone imbalances, autoimmune conditions, Lyme disease, mast cell activation issues, and mold-related health problems.

Product overview

Good Medicine is a functional medicine practice offering a single integrated healthcare platform centered on personalized, root-cause medicine. The core offering is individualized consultations with Dr. Nathan Morris, supplemented by advanced diagnostic testing services, a supplement dispensary (Good Medicine Apothecary), and a patient portal for ongoing care management. These components work together to provide comprehensive functional medicine care addressing chronic conditions, fatigue, digestive issues, hormone imbalances, and autoimmune conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine Consultations Personalized, science-based healthcare consultations focused on finding and treating root causes of illness through individualized assessment and treatment plans, addressing chronic conditions, fatigue, digestive issues, and hormone imbalances. Targeted at individual patients seeking root-cause resolution for complex health issues.
• Advanced Diagnostic Testing Comprehensive lab testing services through MyMycoLab partnership including specialty tests for Lyme disease, mast cell activation, autoimmune conditions, mold exposure, hormone imbalances, and fatigue. For patients of Good Medicine requiring diagnostic workups.
• Good Medicine Apothecary Supplements Online supplement dispensary through GoodMedicineApothecary.com offering supplements to Good Medicine patients with a 15% discount, integrated with the practice's treatment protocols. For patients requiring supplement support as part of their functional medicine care plan.

Quantifiable outcome

• Patient testimonials report life-changing outcomes including resolution of chronic conditions such as heart arrhythmias and Mast Cell Activation Syndrome

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• GoodMedicineApothecary.comminorOthersExternal supplement dispensary platform providing patients access to recommended supplements with a 15% discount. Referenced as a patient resource for purchasing supplement needs.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Forward Health: Tech-forward preventive primary care membership practice emphasizing advanced diagnostics and personalized health plans — adjacent model targeting similar consumer demand for root-cause, technology-enabled primary care.
• InsideTracker: Personalized blood testing and wellness insights platform — adjacent to Good Medicine's advanced diagnostic testing component, serving health-conscious consumers seeking biomarker-driven optimization.

Direct peers

• Parsley Health: A scaled functional medicine practice offering root-cause, personalized care with a membership model, in-person and virtual visits, and advanced lab testing — directly comparable to Good Medicine's care philosophy and direct-to-consumer GTM.
• The UltraWellness Center: Functional medicine clinic founded by Dr. Mark Hyman providing root-cause care for chronic illness including autoimmune, hormone, and digestive conditions — directly mirrors Good Medicine's clinical positioning and condition focus.

Broad incumbents

• One Medical: Membership-based primary care practice with strong digital experience and patient portal — comparable in DTC membership model and consumer-oriented primary care positioning, though with conventional rather than functional medicine philosophy.
• Cleveland Clinic Center for Functional Medicine: Established health system's functional medicine department offering root-cause consultations within a major academic medical center — provides a broader incumbent comparison showing the same clinical model at institutional scale.

Others

• Everlywell: Direct-to-consumer at-home lab testing platform for hormones, food sensitivities, and chronic conditions — directly comparable to Good Medicine's MyMycoLab partnership in delivering specialty diagnostic testing to functional medicine patients.
• Thorne: Premium supplement brand serving health-conscious consumers and functional medicine practitioners — comparable to Good Medicine's Apothecary dispensary in offering practitioner-grade supplements through a direct-to-consumer channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Thisisgoodmedicine
• Instagraminstagram.com/thisisgoodmedicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Medicine