Elevage Service

What Elevage Service does

Elevage Service (legal name SARL Élevage service) is a privately held French independent pet and garden supplies retailer founded in 1976 and headquartered in Bennwihr Gare, Haut-Rhin, near Colmar. It operates a single brick-and-mortar store at 8 rue de la Fecht under SARL structure with registered capital of €7,622.45 and is managed by Simone NOEBEL as Director of Publication. The company carries no disclosed parent, external investors, or subsidiaries.

The business sells across 11 product universes — dogs, cats, birds, rodents, fish, horses, pigeons, poultry, livestock, gardens, and fishing — offering branded pet food (Natyka, Supreme Science Selective, Royal Canin, Pro Plan, Versele-Laga), equestrian equipment (Waldhausen, Blackfox), animal health products (Bayer), and niche live-animal offerings such as heritage chicken breeds. There is no e-commerce platform, no mobile app, and no proprietary technology; the website serves primarily as a catalog showcase, with catalogue-based ordering available for out-of-stock items. Recent activity centers on product-line refresh (Collier Lumineux LED collar, Blackfox 2025 sabot/bottine collection, Supreme Science Selective, expanded heritage poultry breeds) and recurring in-store community events (Easter markets, bird auctions, puppy sales, charity stands).

Revenue is generated almost exclusively through direct in-store retail sales to local consumers in the Alsace region, with a free loyalty card (€20 voucher per €400 spent) encouraging repeat visits. Pricing is not disclosed online due to market variability; the store explicitly works on reduced margins to offer a strong quality-to-price ratio. Distribution is single-store only, with no wholesale, online, or third-party channels, making the model a classic, locally anchored specialty retailer rather than a scalable platform business.

Name

Elevage Service

Legal name

SARL Élevage service

Website

https://elevage-service.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevage Service is an independent French pet and garden supplies retailer founded in 1976, operating a single brick-and-mortar store in Bennwihr Gare near Colmar that sells across 11 categories including pets, equestrian, poultry, and gardening.

Ownership category

akta.pro rank

Product category

Pet and Garden Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Toys & Enrichment Retail (CRALAHAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Bird Supplies Retail (CRALAHAK)

Keywords

• Pet supplies retail
• Garden center products
• Livestock equipment
• Equestrian supplies
• Poultry and pigeon feed

Headquarters

HQ city

Bennwihr

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store retail product sales: Revenue is generated through direct in-store sales of pet supplies (dogs, cats, birds, rodents, fish, horses, pigeons, poultry, livestock) and gardening products. Pricing is not displayed online; customers are directed to visit the store or contact staff for current rates. The store operates with reduced margins to offer competitive quality/price ratios. A free loyalty card programme rewards repeat purchases with €20 vouchers upon accumulation of €400 in spending.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elevage Service is a brick-and-mortar pet store (animalerie) and garden center (jardinerie) selling pet food, accessories, and care products across 11 categories — dogs, cats, birds, rodents, fish, horses, pigeons, poultry, livestock, gardening, and fishing — to individual consumers and small-scale animal keepers in the Alsace region of France. The store also offers expert in-person advice, a free loyalty card programme with €20 vouchers per €400 spent, in-store community events, and catalogue ordering for items not in stock.

Product overview

Élevage Service is a pet store (animalerie) and garden center (jardinerie) established in 1976 in Bennwihr Gare, France. The company operates as a physical retail store with a broad product portfolio organized into 11 main categories: Dogs (Chien), Cats (Chat), Birds (Oiseaux), Rodents (Rongeurs), Fish (Poissons), Horses (Équitation), Pigeons (Pigeon), Poultry (Basse-cour), Livestock (Bétail), Gardens (Jardins), and Fishing (Le pêcheur). The product offering includes branded pet foods such as Natyka and Supreme Science Selective, proprietary products like the Collier Lumineux luminous dog collar, livestock equipment, equestrian supplies, garden plants and tools, and beekeeping products. Additional services include a free loyalty card program with tiered rewards and a catalog order system for out-of-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Gardening products (Jardins) Plants (balcony, garden, vegetable), seeds, bulbs, perennial plants, lawn seeds, soil and fertilizer, tools, watering equipment, pots, planters, beekeeping supplies, and apiculture products, sold to local gardeners in the Alsace region.
• Dog products (Chien) Dog food (brands including Belcando, Libra, Spécial Club), leashes, collars, harnesses (Julius K9), clothing, toys (Kong, latex, rope), transportation items, grooming, training collars, and health products for dog owners.
• Cat products (Chat) Cat food brands (Advance, Pro Plan, Royal Canin, Leonardo, Natura Wild, Nature's Variety, Natyka), cat grass, care supplements, collars, luminous collars, grooming, parasite treatments, litter boxes, automatic feeders, cat trees, and toys for cat owners.
• Bird products (Oiseaux) Bird seeds (exotic, indigenous, canary, parakeet, parrot), supplements, feeding equipment, cages, aviaries, bird houses, feeders, and breeding supplies for bird keepers.
• Rodent products (Rongeurs) Food mixes for hamsters, gerbils, squirrels, rats, octodons, chinchillas, guinea pigs, and rabbits; hay, supplements, bedding materials, and habitat accessories for small animal owners.
• Aquatic products (Poissons) Aquarium and pond products including food for exotic fish, cichlids, and cold water fish; equipment (lighting, heating, filtration, pumps), water treatments, reptile food, and turtle supplies for aquarium hobbyists.
• Equestrian products (Équitation) Horse riding equipment including saddles, bridles, bits, grooming tools, care products, protective gear, stable equipment, horse blankets, rider clothing, and horse feed brands (Saint Hippolyt, Cavalor, Troffy, DP Nutrition, AJC Nature) for equestrians.
• Pigeon products (Pigeon) Seed mixes (breeding, young, flight, diet, maintenance, molting), vitamins, parasite treatments, minerals, hygiene products, and accessories (drinkers, baths, nets, transporters, perches) for pigeon fanciers.
• Poultry products (Basse-cour) Feeders, drinkers, incubators (manual, semi-automatic, automatic), heating equipment, coop accessories, fencing, runs, nest boxes, electronic door openers, breeding supplies, feed, and health products for poultry keepers.
• Livestock products (Bétail) Equipment for sheep, rabbits, and cattle including castration tools, containment, ties, clippers, waterers, feeders, racks, marking equipment, fencing, and farm materials for small livestock keepers.
• Fishing products (Le pêcheur) Bait (pellets, corn, tiger nuts, hemp, grains), Kowa Baits products (pop-ups, boosters, stick-mix, boilies, wafters), and PVA supplies for recreational anglers.
• Collier Lumineux (Luminous Dog Collar) Rechargeable luminous LED dog collar with USB charging, 4-hour blinking mode or 2.5-hour continuous mode, visible up to 500 meters, made of weather-resistant silicone with adjustable size, sold to dog owners.
• Natyka dog food line Semi-moist dog kibble made in France with high fresh meat content and double the moisture of classic kibble, positioned as a BARF alternative with optimized digestibility and palatability.
• Supreme Science Selective pet food High-fiber pet food with linseed for Omega 3 and 6 and natural prebiotics for digestive health, promoting healthy skin, coat, and dental health.
• Fidelity Card Programme (loyalty programme) Free loyalty programme offering one stamp per €20 of purchase; a full card provides a €20 discount on the next purchase, with no expiration date, encouraging repeat visits.
• Breed chickens (Les poules de races) — live poultry sales Live heritage breed chickens available for purchase, including Araucana, Brama, Marans, Faverolles, Wyandotte, Hollandaise, Silkies, rousse, noire, sussex, belle bleu de france, and leghorn, sold to small-scale poultry keepers.
• Blackfox 2025 sabot/bottine collection 2025 Blackfox sabot/bottine (hoof boots) collection including the DORDOGNE bottines and ADELIA sabots ranges, sold to equestrian customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• BayerminorOthersBayer is listed among the store's partner brands. Bayer Animal Health / Bayer CropScience products are sold through the store.
• Versele-Laga / OropharmaminorOthersVersele-Laga and Oropharma are listed among the store's partner brands. These are major manufacturers of bird and small animal feed and care products. Versele-Laga products (pigeon mixes, bird seeds, small animal food) are prominently featured in the product range.
• VadigranminorOthersVadigran is listed among the store's partner brands. Vadigran produces small animal, bird, and reptile care products.
• AllspanminorOthersAllspan is listed among the store's partner brands. Allspan produces bedding and litter products for small animals and horses.
• WaldhausenminorOthersWaldhausen is listed among the store's partner brands. Waldhausen is a major equestrian equipment manufacturer supplying saddles, bridles, and horse care products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Truffaut: French garden and pet retail chain with a deep assortment across plants, garden equipment, and pet supplies. Closely comparable as a French retailer combining jardinerie and animalerie offerings under one roof.
• Maxi Zoo: Largest specialty pet retail chain in France with hundreds of stores selling food, accessories, and live animals. Directly comparable as a French pet retailer competing for the same broad pet-owning household customer base.
• Tom & Co: Belgian-origin pet retail chain with growing French footprint offering pet food, accessories, and live animals across multiple categories. Comparable multi-category pet specialist expanding across French-speaking markets.
• Botanic: French garden center chain offering plants, garden products, and a notable pet and animal section. Comparable specialty garden-and-pet retailer serving French consumers in similar regional locations.
• La Ferme des Animaux: French online specialty pet retailer offering deep assortment across dogs, cats, equestrian, poultry, and farm animals. Closely comparable product breadth including niche livestock categories Elevage Service specializes in, but delivered via e-commerce.
• Gamm Vert: French cooperative network of rural and garden retailers offering gardening, pet, and farm animal supplies. Comparable rural French retailer combining garden, pet, and small livestock categories for a similar customer profile.
• Animalis: French pet retail chain offering food, accessories, and grooming services across multiple locations. Comparable multi-category pet specialist competing in the same French retail pet market.
• Jardiland: Major French garden center chain that also carries pet supplies and live animals. Comparable retailer combining gardening and pet categories with a similar French regional footprint.

Broad incumbents

• Leroy Merlin: Major French home improvement and garden retailer carrying pet supplies, garden tools, and outdoor equipment. Comparable as a broad-line French retailer where Elevage Service's gardening and outdoor categories intersect.
• Decathlon: French sporting goods megachain that also carries pet, equestrian, and fishing product categories. Comparable as a broad-line French retailer where Elevage Service's equestrian and fishing assortments overlap with Decathlon's general sports offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevage Service