BüchnerBarella
BüchnerBarella is a German insurance brokerage firm founded in 1922, serving industrial and commercial clients with a 12-product portfolio across 12 verticals. It operates via 20+ German offices and an 80-country international broker network.
- Company typePrivate
- Founded1922
- HeadquartersGießen, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What BüchnerBarella does
BüchnerBarella is a German industrial and commercial insurance brokerage founded in 1922 and headquartered in Gießen, Germany. The company operates as one of the top three owner-managed technical industrial insurance brokers in Germany, employing more than 500 experts across more than 20 physical office locations and serving industrial and commercial clients across twelve vertical segments including automotive, construction, logistics, life science, MedCare, real estate, food, hospitality, trade, services/consulting, agriculture, and surface/contract processing. Under managing-partner Andreas Zelmer as Geschäftsführender Gesellschafter, the firm maintains an owner-managed (inhabergeführt) governance model that emphasizes direct advisory partnerships.
BüchnerBarella firmographics
Firmographics- Name
- BüchnerBarella
- Legal name
- BüchnerBarella
- Website
- https://buechner-barella.de
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BüchnerBarella is a German insurance brokerage firm founded in 1922, serving industrial and commercial clients with a 12-product portfolio across 12 verticals. It operates via 20+ German offices and an 80-country international broker network.
- Ownership category
- akta.pro rank
BüchnerBarella industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Trade Credit Insurance Brokerage (FSAEADAL)
Keywords
Where BüchnerBarella is headquartered
LocationHeadquarters
- HQ city
- Gießen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BüchnerBarella business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance brokerage commissions: Commission-based revenue from placing insurance policies with insurance carriers. As an insurance broker, BüchnerBarella earns commissions from insurers for arranging coverage for industrial and commercial clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized insurance solutions for industrial and commercial clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BüchnerBarella product offering
Product offeringCore offering
BüchnerBarella is an owner-managed insurance brokerage that arranges industrial and commercial insurance coverage with carriers, including property, liability, technical, motor, cyber, financial lines, M&A, transport, and employee benefits. The brokerage supplements placement with risk advisory services (insurance analysis, risk dialogue, risk audit, claims management) and provides international coverage through the WING network and equa international partnership spanning 80 countries. It serves industrial and commercial clients across 12 verticals from more than 20 German office locations with 500+ experts.
Product overview
BüchnerBarella operates as an insurance brokerage firm offering a comprehensive portfolio of insurance solutions and professional services for industrial and commercial clients. The core offering consists of 12 distinct insurance product categories (Sachversicherung, Haftpflichtversicherung, Technische Versicherung, Kraftfahrzeugversicherung, Cyberversicherung, Betriebliche Altersvorsorge, Betriebliche Krankenversicherung, Financial Lines, M&A Absicherung, Forderungsabsicherung & Finanzierung, Transportversicherung, and Vorsorgemanagement), complemented by 5 professional service offerings (Versicherungsanalyse, Risikodialog, Risk-Audit, Schadenmanagement, and the online customer portal EINblick). The company also provides international coverage services through partnerships with WING and equa international, covering 80 countries globally. The portfolio is organized around risk consulting and holistic risk management approaches for clients across multiple industries including automotive, construction, logistics, real estate, and life sciences.
Differentiator
Problem solved
Functional benefit
Brands
- WING: International insurance network co-founded by BüchnerBarella
Products and services
- Sachversicherung Property insurance covering physical assets and business interruption protection for companies.
- Haftpflichtversicherung (Betriebs- und Produkthaftpflicht) Liability insurance covering personal injury, property damage, and financial losses caused to third parties, including operational and product liability.
- Technische Versicherung Technical insurance covering machinery, equipment, and electronic devices against breakdown and damage.
- Kraftfahrzeugversicherung Motor vehicle insurance for commercial fleets and individual company vehicles.
- Cyberversicherung Cyber insurance providing protection against cyber risks, data breaches, and digital threats, with proprietary policy terms and expert support.
- Betriebliche Altersvorsorge Company pension scheme providing employee retirement benefits.
- Betriebliche Krankenversicherung Company health insurance offering additional health coverage for employees.
- Financial Lines Financial lines insurance covering directors and officers liability, professional indemnity, and financial institution risks.
- M&A Absicherung Mergers and acquisitions insurance providing coverage for transaction-related risks.
- Forderungsabsicherung & Finanzierung Receivables protection and financing solutions to safeguard against bad debt.
- Transportversicherung Transport insurance covering goods in transit against loss, damage, or theft.
- Vorsorgemanagement Provident management services for employee benefit planning.
- Versicherungsanalyse Insurance analysis service providing comprehensive review of existing coverage using long-term experience and market knowledge.
- Risikodialog Risk dialogue service for risk identification and insurance technical implementation, including employee awareness training.
- Risk-Audit Professional risk audit service for comprehensive risk assessment.
- Schadenmanagement Claims management service acting as proactive project controller with 24/7 support for complex claims handling.
- International Services International insurance services with network coverage across 80 countries worldwide, facilitated through WING network and equa international partnerships.
Quantifiable outcome
- Over 100 years of continuous operation since 1922
- +2 more outcomes
Companies that use BüchnerBarella
Customer profileSegments12 records
Ideal customer profiles1 record
BüchnerBarella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BüchnerBarella partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WING Insurance NetworkcoreCo-founder of the WING broker network, an international insurance network providing global coverage capabilities. WING connects BüchnerBarella with insurance markets worldwide, enabling comprehensive international solutions for clients operating across borders.
- equa internationalcoreShareholder of equa international, an international association of insurance brokers. This partnership provides access to international insurance markets and reinforces the company's global reach through 80 countries.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BüchnerBarella competitors and assessment
Company assessmentDirect peers
- Jauch & Hübener: Bielefeld-based German insurance broker serving industrial and commercial clients. Mid-sized regional player with comparable owner-led positioning and industrial focus.
- Ecclesia Group: Detmold-based major German insurance broker with strong industrial, healthcare, and public-sector focus. Comparable in serving complex commercial risks across multiple verticals in Germany.
- Funk Gruppe: Hamburg-based, owner-managed German industrial and commercial insurance broker serving Mittelstand and large enterprise clients. Most directly comparable German independent industrial broker with similar vertical specialization and advisory-led model.
- MRH Trowe: Frankfurt-based independent German insurance broker focused on industrial and commercial clients with similar specialty lines including cyber, D&O, and financial lines. Comparable size and mid-market German industrial focus.
Regional players
- Gossler, Gobert & Wolters: Independent German insurance broker (part of the Gossler group) serving commercial and industrial clients. Comparable owner-managed mid-market German broker focused on technical and specialty lines.
Broad incumbents
- Aon: Global insurance and reinsurance broker with established German operations. Competes on enterprise accounts and global network capability but as a broad incumbent across all of finance and risk services.
- Howden Group: London-headquartered international insurance broker with growing European footprint. Comparable specialty and industrial lines focus but at significantly larger scale and with broader geographic reach.
- Marsh: Global insurance brokerage giant with significant German industrial practice. Competes on large/complex accounts but lacks the owner-managed positioning and Mittelstand niche specialization of BüchnerBarella.
- Arthur J. Gallagher: US-headquartered global insurance broker actively expanding in Germany through acquisitions. Competes in industrial and commercial brokerage but as part of a much broader global portfolio.
- Willis Towers Watson (WTW): Global advisory and brokerage firm with German industrial and commercial insurance practice. Overlaps on risk advisory and placement but operates at much larger scale across broader service lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BüchnerBarella social profiles
Digital presenceBüchnerBarella compliance and trust
Trust signalCompliance1 record
BüchnerBarella financial estimates
Financial estimateRevenue estimate
Valuation estimate
BüchnerBarella leadership team
Management profileNumber of profiles
Profiles1 record
BüchnerBarella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BüchnerBarella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BüchnerBarella
What does BüchnerBarella do?
BüchnerBarella is an owner-managed insurance brokerage that arranges industrial and commercial insurance coverage with carriers, including property, liability, technical, motor, cyber, financial lines, M&A, transport, and employee benefits. The brokerage supplements placement with risk advisory services (insurance analysis, risk dialogue, risk audit, claims management) and provides international coverage through the WING network and equa international partnership spanning 80 countries. It serves industrial and commercial clients across 12 verticals from more than 20 German office locations with 500+ experts.
Is BüchnerBarella a public or private company?
BüchnerBarella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BüchnerBarella founded?
BüchnerBarella was founded in 1922. It employs 251 to 500 people.
Where is BüchnerBarella based?
BüchnerBarella is headquartered in Gießen, Germany, in the Europe region.
How does BüchnerBarella make money?
One revenue line is on record: insurance brokerage commissions.
Who are BüchnerBarella's main competitors?
Direct peers on record are Jauch & Hübener, Ecclesia Group, Funk Gruppe and MRH Trowe. Gossler, Gobert & Wolters is listed as a regional player. Broad incumbents are Aon, Howden Group, Marsh, Arthur J. Gallagher and Willis Towers Watson (WTW).
Does BüchnerBarella have an API?
No public API is recorded for BüchnerBarella.
What industry is BüchnerBarella in?
BüchnerBarella's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 524210 and its SIC code is 6411.