What Equa does

Equa OÜ is a Tartu, Estonia-based, family-owned manufacturer of medical, physiotherapy, and veterinary furniture and equipment founded in 1995 by brothers Tanel and Janno Joost. The company designs and produces proprietary product lines including examination tables, massage tables (portable, stationary, electric), hospital beds, bedside cabinets, mobility aids, and veterinary operating/examination tables such as the V-Top/TARA (4 motors, wireless foot pedal control, antibacterial stainless steel surface) and Altra ranges. Core capabilities are anchored in a 2,000 m2 Tartu production facility that combines in-house metalworking and upholstery (7 specialists producing over 200 models since 1997), and the company also owns the SOFT TEMP disposable thermometer cover brand distributed across Europe.

Equa serves three primary B2B verticals: medical institutions (hospitals, clinics), physiotherapy practices, and veterinary clinics, with additional revenue from subcontracting services and exclusive Estonian distribution of iM3 veterinary dental products and Verana massage oils. The business model is hardware-led (unit pricing on equipment ranging from sub-€1,000 portable massage tables to higher-end electric tables), complemented by recurring upholstery services and consumables, supported by an equipment leasing partnership with Nord Varaliising OÜ. Go-to-market combines direct sales to enterprises, an Estonian reseller network, international export to 10+ countries (Germany, Ireland, UK, Norway, Finland, Sweden, Australia, USA), and a direct e-commerce storefront.

Growth is supported by two European Regional Development Fund grants (2017-2020 product development program and 137,091.60 EUR follow-on in 2021-2022) targeting production and export capacity expansion. The company has no parent, no external institutional investors, and is led by the founding Joost family; the broader management team remains small. The 30-year anniversary milestone in 2025 and a Verana partnership signed in 2024 indicate continued product and channel expansion rather than scale inflection.

Name

Equa

Legal name

Equa OÜ

Website

https://equa.ee

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Equa is a family-owned Estonian manufacturer of proprietary medical, physiotherapy, and veterinary furniture and equipment, exporting over 70% of production to medical institutions, physiotherapy clinics, and veterinary practices across Europe, Australia, and the USA.

Ownership category

akta.pro rank

Product category

Medical Equipment Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379), Upholstered Household Furniture Manufacturing (337121)

SIC

Laboratory Apparatus & Furniture (3821), Dental Equipment & Supplies (3843), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

akta.pro secondary industries

Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Medical equipment manufacturing
• Physiotherapy furniture
• Veterinary equipment
• Upholstery services
• Metal processing services

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of medical products including examination tables, hospital beds, bedside cabinets, instrument tables, procedure cabinets, mobility aids, and geriatric chairs to medical institutions and healthcare facilities.
2. Veterinary Equipment Sales: Sale of veterinary products including operating tables (V-Top/TARA, EQUA-4026), examination tables (Altra, Hanna, Shona), chairs, and stainless steel trolleys. Includes iM3 veterinary dental products distribution.
3. Physiotherapy Equipment Sales: Sale of physiotherapy products including massage tables (portable, stationary, electric), physiotherapy tables, massage chairs, saddle chairs, and massage accessories to physiotherapy clinics and professionals.
4. Upholstery Services: Professional upholstery services for medical equipment, including replacement of worn upholstery, custom cushion production, and installation. Pricing starts from €150 + VAT. Services offered since 1997.
5. Subcontracting Services: Metal processing and upholstery subcontracting services utilizing company's wide range of production technology.
6. Imported Products Distribution: Distribution of third-party products including Verana massage oils and creams (Latvian manufacturer), iM3 veterinary dental products, and SoftTemp thermometer covers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Equa manufactures medical, physiotherapy, and veterinary furniture and equipment, including examination tables, hospital beds, massage tables, veterinary operating tables, mobility aids, and geriatric chairs. The company also operates an in-house upholstery workshop and offers metalworking subcontracting services, and is the exclusive Estonian distributor of iM3 veterinary dental products and Verana massage oils.

Differentiator

Problem solved

Functional benefit

Brands

• SOFT TEMP: Disposable thermometer covers marketed across Europe
• Grand Equa
• Verana
• iM3

Products and services

• V-Top/TARA Veterinary Operating Table (EQUA-4040) Veterinary operating table with 4 motors, wireless foot pedal control, height adjustable 59-115cm, working surface 120x60cm, load capacity 150kg, split work surface with central liquid collection basin, adjustable tilt -10 to 10 degrees, and innovative chemical treatment for stainless steel surface that is easy to clean and has antibacterial properties. Designed for veterinary surgical procedures.
• Altra Veterinary Examination Table (EQUA-4050) Animal and veterinary-friendly examination table featuring a modern design with ergonomic features for veterinarians. The composite material work surface is warm and calming for animals, and the table supports wireless operation with battery power.
• EQUA-4061 Examination Table SHONA Veterinary examination table designed for animal-friendly examination procedures.
• EQUA-1900 MOVE Portable Massage Table Portable massage table weighing 15kg with a durable aluminum frame, available in multiple color options including a Premium model. Targeted at mobile massage therapists and physiotherapy professionals.
• EQUA Premium Portable Massage Table Lightweight aluminum frame portable massage table with various color options. Targeted at massage therapists and physiotherapy professionals.
• EQUA-2703 On-site Massage Chair On-site massage chair with aluminum frame, available with or without carrying case and in multiple stock colors. Targeted at massage therapists offering on-site services.
• Medical Equipment Line (Examination Tables, Hospital Beds, Bedside Cabinets, Instrument Tables, Procedure Cabinets, Mobility Aids, Geriatric Chairs) Comprehensive medical furniture and equipment line for medical institutions including examination tables, hospital beds, bedside cabinets, instrument tables, procedure cabinets, mobility aids, and geriatric chairs with saddle chairs. Targeted at hospitals, clinics, and medical institutions.
• iM3 Veterinary Dental Products (Distribution) Exclusive distribution in Estonia of iM3 veterinary dental products including dental surgery products, X-ray equipment, hand instruments, and accessories. iM3 is the world's most well-known brand in veterinary dental products. Equa provides sales, service, and maintenance.
• Verana Massage Oils and Creams (Distribution) Exclusive import and distribution in Estonia of Verana brand massage oils and creams, including a wide range of aromatherapy and non-aroma oils and creams for massage and body care. Targeted at massage therapists and physiotherapy professionals.
• SOFT TEMP Disposable Thermometer Covers Disposable thermometer covers marketed under the proprietary SOFT TEMP brand across Europe. Designed for use in medical and veterinary settings for hygienic temperature measurement.
• Professional Upholstery Services Professional upholstery services for medical equipment, including replacement of worn upholstery, custom cushion production, and installation. Pricing starts from €150 + VAT. Volume discounts available for multiple tables. Services delivered by 7 highly experienced upholstery specialists producing 200+ different model variants.
• Metalworking Subcontracting Services Metal processing subcontracting services utilizing the company's wide range of production technology. Targeted at industrial customers needing metal fabrication.

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Verana (SIA Verana)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Latvian manufacturer of massage oils and creams. Equa is the exclusive importer of Verana products in Estonia, offering a wide range of aromatherapy and non-aroma oils and creams for massage and body care. Partnership started in 2024.
• iM3 LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 1990Exclusive distributor of iM3 veterinary dental products in Estonia. EQUA provides sales, service, and maintenance for complete iM3 product line including dental surgery products, X-ray equipment, hand instruments, and accessories. iM3 is the world's most well-known brand in veterinary dental products, founded in Australia in 1990 with headquarters in Sydney, Mirtone Ireland, and Vancouver USA.
• Feb Sanitaartehnika ASminorChannel Partner/ Reseller/ DistributorEstonian reseller partner for restroom equipment for disabled, distributing accessibility products alongside Equa's medical equipment offerings.
• Spordihooldus OÜminorChannel Partner/ Reseller/ DistributorEstonian reseller of Equa massage tables and physiotherapy equipment.
• M.I. Massaažikool OÜminorChannel Partner/ Reseller/ DistributorEstonian reseller of Equa massage tables and related products.
• Onshop OÜminorChannel Partner/ Reseller/ DistributorEstonian e-commerce reseller of Equa massage tables through on24.ee platform.
• Lojer OYminorChannel Partner/ Reseller/ DistributorFinnish reseller of Equa massage tables, extending product distribution to Scandinavian markets.
• Montonio Finance OÜcoreTechnology or IntegrationPayment processing partner for e-commerce operations, enabling secure online transactions and various payment methods including installment options.
• Holm Bank AScoreTechnology or IntegrationPayment services partner for processing customer payments through the e-commerce platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EQUAOU
• LinkedInlinkedin.com/company/equa-ltd
• Instagraminstagram.com/equamedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equa