Primarius
- Company typePrivate
- Founded2021
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Primarius firmographics
Firmographics- Name
- Primarius
- Legal name
- Primarius Resource Management Pvt Ltd
- Website
- https://primarius.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Primarius industry classification
Industry- Product category
- Supply Chain Management Software
- NAICS
- Process, Physical Distribution, and Logistics Consulting Services (541614), Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Supply Chain Planning (S&OP/IBP, Demand & Inventory) (BPAHAHAD)
- akta.pro secondary industries
- Cost Reduction & Working Capital Optimization (BPAHAHAL), Order Management & Inventory Orchestration (OMS) (CRAFAMAC), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Primarius is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Primarius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Professional consulting services for supply chain optimization including resource optimization, inventory optimization, warehouse optimization, and network optimization engagements.
- Software/SaaS Subscriptions: Cloud-based software solutions including SupplyPark Supply Chain Execution system and PScope mobile application. Revenue derived from software subscriptions and system access.
- Training and Simulation Services: Warehouse simulation services and training solutions including 3D simulation for warehouse layout and robotics testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Primarius product offering
Product offeringCore offering
Primarius provides supply chain optimization solutions that combine professional consulting services with proprietary software platforms. Its core offering is the SupplyPark Supply Chain Execution cloud system (covering purchase orders, sales orders, receipts, put-away, picking, dispatch, and transport management), supplemented by specialized modules for supply chain network optimization (using Mixed Integer Linear Programming), inventory optimization (AI-driven forecasting), resource optimization (algorithmic scheduling with the PScope mobile app), warehouse optimization, and warehouse 3D simulation.
Product overview
Primarius is a B2B supply chain optimization consultancy offering a platform-plus-modules architecture centered on SupplyPark Supply Chain Execution (a cloud-based end-to-end execution system) complemented by specialized optimization modules. The portfolio includes Supply Chain Optimisation using Mixed Integer Linear Programming (MILP), Inventory Optimisation with AI-powered forecasting, Resource Optimisation with algorithmic scheduling and a mobile app (PScope), Warehouse Optimisation, and Warehouse Simulation (3D). All solutions incorporate BI Dashboards and support API Integration for third-party connectivity. Primarius combines consulting services with these in-house systems to optimize purchasing, warehousing, and distribution operations.
Differentiator
Problem solved
Functional benefit
Brands
- SupplyPark: End-to-End Supply Chain Execution System covering Purchase Orders, Sales Orders, Receipts, Put-Away, Picking, Dispatch, and Transport Management.
- SupplyPark WMS
Products and services
- SupplyPark Supply Chain Execution Cloud-based, end-to-end supply chain execution system covering Purchase Orders, Sales Orders, Receipts, Put-Away, Picking, Dispatch, and Transport Management. Features API integration, multi-user collaboration with suppliers, customers, and sales force, and integrates with optimization modules (Warehouse, Inventory, Resource).
- Supply Chain Optimisation Full supply chain optimization service using Mixed Integer Linear Programming (MILP) to model entire supply chains strategically, tactically, and operationally. Handles millions of variables including utilization drivers, resources, capacity constraints, bill of materials, multi-step production, and market fulfillment without requiring specialized optimization staff.
- Inventory Optimisation AI-powered inventory management solution utilizing forecasting, sales and operations planning, demand planning, and supply planning. Reduces costs, increases sales, minimizes stock-outs, and ensures on-time, in-full order fulfillment through product forecasting at every item and every location.
- Resource Optimisation Fleet and resource scheduling optimization using advanced algorithms and Uber-style dynamic task assignment. Identifies tasks from clients, web platforms, planners, and warehouse management systems; optimizes task allocation; and tracks activities via GPS-enabled mobile application with proof-of-delivery capabilities.
- Warehouse Optimisation Warehouse storage and process optimization to maximize efficiency through streamlined operations, connected data and processes, and increased operational efficiency.
- Warehouse Simulation Advanced 3D simulation capability to test changes in warehouse layout and robotics before physical implementation. Includes Training Warehouse, Robotic Warehouse, and Pick to Conveyor simulation environments.
- PScope Mobile Application Mobile application for resource management providing job acceptance management, activity logs, GPS tracking, photo capture for proof of delivery, digital signatures, and background location detection services for field service operations.
Quantifiable outcome
- 10x reduction in Stock-Outs
- +5 more outcomes
Companies that use Primarius
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Primarius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Primarius partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Logiciel (Thailand)regional partnerCollaboration with Logiciel in Thailand to deliver solutions with local implementation and support capabilities. Logiciel provides local culture, language, and market understanding for Thai market delivery. Contact: +66 (0)85 661 9912, [email protected].
Scale indicators6 records
Recent moves1 record
Expansion highlights4 records
Primarius competitors and assessment
Company assessmentDirect peers
- RELEX Solutions: RELEX Solutions provides unified supply chain and retail planning solutions including demand forecasting, inventory optimization, and replenishment. It is a comparable planning-focused SaaS player to Primarius, particularly for distribution and retail-oriented customers in Australia/SE Asia.
- ToolsGroup: ToolsGroup provides AI-driven supply chain planning software, specializing in demand sensing, inventory optimization, and S&OP. It is closely comparable to Primarius's AI forecasting and inventory optimization product line, targeting similar mid-market and enterprise manufacturing/distribution customers.
- Kinaxis: Kinaxis offers the RapidResponse platform for concurrent supply chain planning, including demand planning, inventory optimization, and supply planning. It is a direct competitor to Primarius's supply chain planning and inventory optimization modules, particularly for mid-market and enterprise manufacturers.
- Slimstock: Slimstock provides inventory optimization and demand forecasting software for mid-market manufacturers and distributors, with a strong European base and growing APAC presence. It competes head-to-head with Primarius's inventory optimization and AI forecasting modules for the same customer profile.
- Netstock: Netstock is a cloud-based inventory optimization and demand planning solution tailored for mid-market businesses, integrating with ERP/WMS systems. It is a closer peer in size and target customer than the tier-1 incumbents, competing for the same mid-market SCM modernization wallet that Primarius targets.
- o9 Solutions: o9 Solutions is an AI-powered integrated business planning platform offering demand planning, supply planning, inventory optimization, and scenario modeling for global enterprises. It directly overlaps with Primarius's AI forecasting, inventory optimization, and MILP-driven supply chain planning capabilities.
Broad incumbents
- Blue Yonder: Blue Yonder (formerly JDA Software) is a leading global supply chain planning and execution platform provider covering demand planning, inventory optimization, warehouse management, and transportation. It competes with Primarius's SupplyPark + MILP optimization stack in the same end markets but at enterprise scale with a much broader product suite.
- Manhattan Associates: Manhattan Associates is a major provider of supply chain, inventory, and omnichannel commerce solutions, including its Manhattan Active Supply Chain and WMS platforms. It overlaps with Primarius's SupplyPark Supply Chain Execution and warehouse optimization offerings, serving large enterprise customers globally.
Emerging players
- Lokad: Lokad is a quantitative supply chain optimization platform using machine learning and probabilistic forecasting for inventory and demand optimization. It overlaps with Primarius's AI-driven forecasting and inventory optimization capabilities, though its technical approach (probabilistic forecasting) is distinct from Primarius's MILP-based optimization.
Regional players
- Optilon (now part of Accenture): Optilon was a supply chain planning and optimization consultancy offering services around IBP/S&OP and supply chain design, comparable to Primarius's consulting-plus-software hybrid model. It was acquired by Accenture, illustrating the consolidation pressure facing independent SCM consultancies like Primarius.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Primarius social profiles
Digital presencePrimarius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primarius leadership team
Management profileNumber of profiles
Profiles3 records
Primarius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primarius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primarius
What does Primarius do?
Primarius provides supply chain optimization solutions that combine professional consulting services with proprietary software platforms. Its core offering is the SupplyPark Supply Chain Execution cloud system (covering purchase orders, sales orders, receipts, put-away, picking, dispatch, and transport management), supplemented by specialized modules for supply chain network optimization (using Mixed Integer Linear Programming), inventory optimization (AI-driven forecasting), resource optimization (algorithmic scheduling with the PScope mobile app), warehouse optimization, and warehouse 3D simulation.
Is Primarius a public or private company?
Primarius is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primarius founded?
Primarius was founded in 2021. It employs 1 to 10 people.
Where is Primarius based?
Primarius is headquartered in Brisbane, Australia, in the Oceania region.
How does Primarius make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are software/SaaS Subscriptions and training and Simulation Services.
Who are Primarius's main competitors?
Direct peers on record are RELEX Solutions, ToolsGroup, Kinaxis, Slimstock, Netstock and o9 Solutions. Broad incumbents are Blue Yonder and Manhattan Associates. Lokad is listed as an emerging player. Optilon (now part of Accenture) is listed as a regional player.
Does Primarius have an API?
Yes. SupplyPark Supply Chain Execution system supports API integration, enabling communication and synchronization with suppliers, customers, sales force, and other parties. The API allows linking with optimization systems including Warehouse, Inventory, and Resource modules.
What industry is Primarius in?
Primarius's product category is Supply Chain Management Software. Its primary akta.pro industry code is BPAHAHAD, Supply Chain Planning (S&OP/IBP, Demand & Inventory), with a secondary code of BPAHAHAL, Cost Reduction & Working Capital Optimization. Its NAICS code is 541614.