Profit and Laws

What Profit and Laws does

Profit and Laws is a privately held Chicago-based professional services practice operating as the educational and publishing arm of Seasongood Law, Inc. It targets small business owners who lack strategic direction, structured educational frameworks, or marketing content, and addresses those needs via an integrated offering branded as the "3 C's": Consulting (advisory work to clarify next steps for companies that feel stuck), Classes (structured educational programs that function as roadmaps for business development), and Content (creation of marketing materials across media formats for SMB outreach and blogging).

The firm's underlying capability is practitioner-led advisory and content production delivered through the Seasongood Law website platform, with no proprietary technology, software product, or disclosed AI/automation layer. Its three service lines are presented as complementary, allowing clients to move from strategic uncertainty through guided education to deployable marketing collateral. There are no disclosed patents, integrations, APIs, or platform architecture beyond the firm's web presence (profitandlaws.com within seasongoodlaw.com).

Profit and Laws makes money by selling consulting engagements, classes, and content production services to small business clients on terms that are not publicly disclosed; no pricing model, contract values, or revenue figures are available. The firm is founder-operated by Coco Soodek (founder, president, and CEO), with reported headcount of 1–10 employees and no outside investors, venture or private equity backing, partnerships, awards, or M&A activity disclosed. Its business model is essentially a solo/small-firm professional services practice that cross-sells educational and creative services to its existing legal client base.

Name

Profit and Laws

Legal name

Seasongood Law, Inc.

Website

https://profitandlaws.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Profit and Laws is the educational and publishing arm of Seasongood Law, Inc., offering consulting, classes, and content creation services to small business owners in the United States seeking strategic guidance and marketing support.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Offices of Lawyers (541110), Educational Support Services (6117), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Legal Services (8111), Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industries

Accounting, Bookkeeping & Tax Basics (EDAMAHAF), Law & Legal Studies (EDAGABAH)

Keywords

• Business consulting services
• Small business advisory
• Entrepreneur education programs
• Marketing content creation
• Legal business coaching

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Profit and Laws delivers three service lines — Consulting, Classes, and Content — that together form an integrated offering of business advisory, structured educational programs, and marketing content creation for small business owners. Services are positioned as the educational and publishing arm of Seasongood Law, Inc., giving clients access to strategic guidance, learning roadmaps, and multi-format marketing content from a single provider.

Product overview

Profit and Laws is the educational and publishing arm of Seasongood Law, offering a portfolio of three integrated service offerings: Consulting (advisory services for businesses needing strategic direction), Classes (structured educational programs providing business guidance and planning frameworks), and Content (content creation services producing multi-format marketing materials for small businesses). These three C's—Consulting, Classes, and Content—are designed to help clients grow their businesses through a combination of advisory, educational, and content support services.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Inc. (Mansueto Ventures): Inc. is a major media brand producing editorial content, newsletters, and educational resources for small-business owners and entrepreneurs. It is a broad incumbent comparable to Profit and Laws' Content offering, serving the same audience with content-driven business education at much greater scale.
• LegalZoom: LegalZoom is a large online legal services platform serving small businesses and consumers with legal documents, advice, and filings. It is comparable to Seasongood Law/Profit and Laws as both target the small-business segment with accessible legal-adjacent services, though LegalZoom operates at much greater scale and technology intensity.
• SCORE: SCORE is a U.S. nonprofit network providing free mentoring, workshops, and educational resources for small business owners. It competes directly with Profit and Laws' Classes and Consulting offerings for the same small-business audience, with the key difference being SCORE's free, volunteer-driven model.

Emerging players

• Fundera: Fundera (now part of Intuit) is a small-business resource platform offering educational content, templates, and matchmaking for financing and services. It overlaps with Profit and Laws' target audience and educational content approach, though Fundera is oriented more toward financial services navigation.

Direct peers

• Bplans: Bplans is a Palo Alto Software-owned resource providing business plan templates, guides, and educational content for entrepreneurs and small businesses. It competes with Profit and Laws' Classes/Content services as a destination for structured small-business education and planning materials.
• Nolo: Nolo is a long-standing legal self-help publisher offering books, online articles, and software for legal and small-business topics. It is the closest peer to Profit and Laws' educational/publishing positioning within the legal space, combining legal expertise with consumer-facing educational content.
• Clarity.fm: Clarity.fm is an online marketplace connecting entrepreneurs with expert consultants for paid short-form advice calls. It is comparable to Profit and Laws' Consulting offering in that both monetize expert business guidance on a per-engagement basis, though Clarity operates as a platform rather than a single practice.

Regional players

• Founder Institute: Founder Institute is a global pre-seed accelerator and entrepreneur training program offering structured educational programs for founders. It is comparable to Profit and Laws' Classes offering as a structured business education program, but operates at much larger scale and with a global footprint versus the firm's local Chicago focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/profitandlaws

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit and Laws