Fundera
Fundera is a U.S. digital marketplace that connects small and mid-sized businesses with a network of 20+ vetted lenders and financial product providers. Free for borrowers, it earns lender-paid origination fees and now offers a premium NerdWallet Business Pro subscription, operating as a NerdWallet subsidiary.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fundera does
Fundera, Inc. is a U.S.-domiciled digital marketplace that connects small and mid-sized business owners with a network of 20+ vetted lenders and financial product providers. Users complete a single application and receive a soft credit-pull prequalification across multiple loan products, including SBA loans, term loans, business lines of credit, equipment financing, invoice financing, merchant cash advances, working capital loans, startup loans, commercial real estate loans, and debt consolidation loans. The platform additionally routes users to adjacent SMB financial products (business credit cards, business banking, payment processing, and accounting software) via partner integrations. Cumulative scale is reported at $5.9B+ in capital secured, 110,000+ small businesses served, and 114K+ loans issued.
The core technology is a rule-based marketplace with a soft credit inquiry matching engine and a multi-lender comparison layer, accessed primarily through fundera.com and integrated into the NerdWallet small-business editorial hub. Fundera layers a trained inside-sales advisor team on top of the self-serve funnel to assist borrowers through product selection and signing, particularly on complex transactions such as SBA and debt consolidation. Multi-state lending licenses (California, Nebraska, New Mexico) and NMLS registration (#1240038) authorize broker activity across the United States.
Fundera is a wholly-owned subsidiary of NerdWallet, acquired in 2020, and operates under the DBA 'NerdWallet Small Business' while maintaining the Fundera brand for its loan marketplace. The revenue model is almost entirely transactional: free to borrowers, with origination fees paid by lenders when loans are funded through the platform. A 2024-launched premium subscription, NerdWallet Business Pro ($150/quarter), adds a recurring-revenue layer via CFP consultations, online courses, and exclusive content. Headcount is reported at 51-100 employees, with operational offices in Scottsdale and New York and principal place of business in San Francisco (NerdWallet HQ).
Fundera firmographics
Firmographics- Name
- Fundera
- Legal name
- Fundera, Inc.
- Website
- https://fundera.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fundera is a U.S. digital marketplace that connects small and mid-sized businesses with a network of 20+ vetted lenders and financial product providers. Free for borrowers, it earns lender-paid origination fees and now offers a premium NerdWallet Business Pro subscription, operating as a NerdWallet subsidiary.
- Ownership category
- akta.pro rank
Fundera industry classification
Industry- Product category
- Small Business Lending Marketplace
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
- akta.pro secondary industry
- Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
Keywords
Where Fundera is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fundera business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lender Origination Fees: Fundera receives a variable origination fee from lenders when a borrower decides to accept a loan offer through the platform. The company does not charge users a fee to use the service.
- Marketplace Commission: As a marketplace model, Fundera earns commissions from lending partners when loans are facilitated through the platform, connecting borrowers with its network of vetted business lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free marketplace access for borrowers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fundera product offering
Product offeringCore offering
Fundera is a digital marketplace that connects small business owners with a network of vetted business lenders. Borrowers complete a single online application to prequalify for and compare multiple loan offers (including SBA loans, term loans, lines of credit, equipment financing, invoice financing, merchant cash advances, working capital, commercial real estate loans, and debt consolidation loans). The platform uses soft credit inquiries for matching and offers assisted guidance from trained sales associates.
Product overview
Fundera is a digital marketplace platform operated by NerdWallet that connects small business owners with a network of vetted lenders and financial service providers. The core offering is the Small Business Loans Marketplace, where users complete one application to compare and prequalify for multiple financing options. The platform offers SBA Loans (including 7(a) loans up to $5 million, Express loans, CDC/504 loans, and Microloans), Business Term Loans (up to $7 years, $5 million), Business Lines of Credit ($5K-$750K), Equipment Financing ($3,000-$5 million), Invoice Financing (up to 90% of invoice value), Merchant Cash Advances, Working Capital Loans, Startup Business Loans, Commercial Real Estate Loans, and Business Debt Consolidation options. Additional financial products include Business Credit Cards, Payment Solutions, Business Banking, and Accounting Software recommendations. The platform also offers a premium subscription called NerdWallet Business Pro ($150/quarter) featuring financial planning consultations and exclusive content.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Business Loans Marketplace
Quantifiable outcome
- $5.9B+ in funds secured through the platform
- +3 more outcomes
Companies that use Fundera
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Fundera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fundera partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NerdWallet (Parent Company)coreFundera is a subsidiary of NerdWallet, leveraging the parent company's brand, technology platform, content infrastructure, and customer audience for distribution and growth.
- 20+ Vetted Business LenderscoreFundera's marketplace connects borrowers with a network of 20+ vetted business lenders including banks, credit unions, and alternative lenders. Lenders pay origination fees to Fundera when loans are completed through the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fundera competitors and assessment
Company assessmentDirect peers
- Fundbox: Fundbox is an SMB working capital and invoice financing provider that also appears as a Fundera marketplace partner; it competes head-to-head for the same SMB short-term credit demand.
- Lendio: Lendio is a small business loan marketplace connecting SMB borrowers with a network of lenders across SBA, MCA, term loans, and lines of credit—essentially the same core business model and customer as Fundera.
- CAN Capital: CAN Capital is a long-standing SMB working capital and MCA provider, serving the same SMB customer as Fundera and listed in Fundera's bad-credit lending options.
- Accion Opportunity Fund: Accion Opportunity Fund is a CDFI focused on small business loans to underserved SMBs, overlapping with Fundera's SMB lending marketplace and underserved-borrower segments.
- Biz2Credit: Biz2Credit operates an SMB lending marketplace matching borrowers with banks and alternative lenders for working capital, SBA, and term loans—a directly comparable marketplace business.
- SmartBiz: SmartBiz is a fintech marketplace specializing in SBA loan origination for small businesses, overlapping directly with Fundera's SBA loan product and target SMB customer.
Emerging players
- BlueVine: BlueVine is a digital SMB banking and lending platform offering lines of credit and invoice factoring; it competes with several loan products in Fundera's marketplace while also serving as a potential partner.
Broad incumbents
- Funding Circle: Funding Circle is an established online SMB lending platform operating in the US and UK with term loans and lines of credit, competing for the same SMB borrower that Fundera serves.
- OnDeck: OnDeck is an established online small business lender offering term loans and lines of credit directly, competing for the same SMB financing demand that Fundera's marketplace routes.
- LendingTree: LendingTree is a broad consumer and SMB financial products comparison marketplace; its small-business lending vertical competes with Fundera across multiple loan types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fundera social profiles
Digital presenceFundera compliance and trust
Trust signalCompliance5 records
Fundera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundera leadership team
Management profileNumber of profiles
Profiles2 records
Fundera funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundera
What does Fundera do?
Fundera is a digital marketplace that connects small business owners with a network of vetted business lenders. Borrowers complete a single online application to prequalify for and compare multiple loan offers (including SBA loans, term loans, lines of credit, equipment financing, invoice financing, merchant cash advances, working capital, commercial real estate loans, and debt consolidation loans). The platform uses soft credit inquiries for matching and offers assisted guidance from trained sales associates.
Is Fundera a public or private company?
Fundera is a private company. It is classified as corporate owned and is currently operating.
When was Fundera founded?
Fundera was founded in 2014. It employs 51 to 100 people.
Where is Fundera based?
Fundera is headquartered in New York, United States, in the North America region.
How does Fundera make money?
Two revenue lines are on record. Lender Origination Fees are the primary driver. The others are marketplace Commission.
Who are Fundera's main competitors?
Direct peers on record are Fundbox, Lendio, CAN Capital, Accion Opportunity Fund, Biz2Credit and SmartBiz. BlueVine is listed as an emerging player. Broad incumbents are Funding Circle, OnDeck and LendingTree.
Does Fundera have an API?
No public API is recorded for Fundera.
What industry is Fundera in?
Fundera's product category is Small Business Lending Marketplace. Its primary akta.pro industry code is FSAKAGAI, SBA/Government-Backed & Development Finance Loans, with a secondary code of FSAKAGAD, Merchant Cash Advance (MCA) & Revenue-Based Financing. Its SIC code is 6163.