Matatena

What Matatena does

Matatena, legally DAMGI EVENTOS, S.A. DE C.V., is a Mexico City-based event production and experiential services company founded in 2009 and operating from the Santa Fe district of Álvaro Obregón. The company delivers end-to-end event production across five core segments — Corporativo (corporate events including congresses, conventions, exhibitions, brand launches, and product presentations), Sociales (weddings, anniversaries, celebrations, graduations), Hospitality (creative experiences and brand activations for indoor and outdoor events), Live (UX events, concerts, festivals), and Marketing by MTTN (branding, content, SEO/SEM, crisis and community management). Its underlying technology stack is physical and operational rather than software-native: an in-house equipment inventory for audiovisual production, structural staging (ground support, trusses, motors, rolling raisers, elevators), specialized lighting and screens, plus a Foros & Streaming service line that supports multi-platform live streaming for venues from 2 to 10,000 attendees.

Name

Matatena

Legal name

DAMGI EVENTOS, S.A. DE C.V.

Website

https://matatena.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Matatena is a Mexico City-based event production company offering corporate, social, hospitality, and live event services, plus streaming and marketing, to enterprise and consumer clients across Mexico.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event production services
• Audiovisual production
• Live event streaming
• Experiential marketing
• Corporate event management

Headquarters

HQ city

Alvaro Obregón

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Event Production Services: Full-service event production including corporate events, social events, hospitality experiences, live events, and marketing services. Revenue generated through project-based fees for event planning, production, audiovisual, staging, and related creative services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Matatena is a full-service event production company that plans, designs, and executes corporate events, social events (weddings, anniversaries), hospitality programs, live entertainment productions, and integrated marketing events. Service delivery combines production design, ambient design, scenic and structural builds, audiovisual production, and live streaming to deliver end-to-end experiences for clients in Mexico.

Product overview

Matatena is an event production and experiential marketing company based in Mexico City with over 15 years of experience. The company operates as a unified service portfolio organized into five core event categories: Corporativo (corporate events including congresses, conventions, exhibitions, brand launches, and product presentations), Sociales (social events including weddings, anniversaries, celebrations, and graduations), Hospitality (creative experiences and brand activations for indoor and outdoor events), Live (live events including UX events, concerts, and festivals), and Marketing by MTTN (branding, content creation, market research, crisis management, community management, web services, and SEO/SEM). Supporting these core services, Matatena offers specialized production capabilities including Diseño de Producción (professional event design and planning), Foros & Streaming (multi-platform live streaming with venues from 2 to 10,000 capacity), Audiovisual (equipment inventory and production management), and Ambientación y Estructuras (visual concepts, staging, lighting, and structural setup).

Differentiator

Problem solved

Functional benefit

Brands

• Marketing by MTTN: Marketing division offering branding, creative services, market research, crisis management, community management, content creation, web services, and SEO/SEM strategies.

Products and services

• Corporate Events End-to-end production of corporate events for organizations, including conferences, launches, and brand activations in Mexico City. Delivery integrates production design, audiovisual, scenic/structural builds, and on-site coordination under one contract.
• Social Events Full-service production of private social celebrations such as weddings, anniversaries, and milestone events for individual consumers and families. Services span ambient and scenic design, audiovisual, and on-site event execution.
• Hospitality Events Production services tailored for hospitality-sector clients, including brand experiences, VIP programs, and venue-based activations. Combines ambient design, AV, and structural elements for hospitality environments.
• Live Events Production of live entertainment and live-audience events, incorporating audiovisual production, streaming for hybrid delivery, and scenic/structural stage design.
• Marketing Events Production of marketing-led activations, brand experiences, and promotional events for marketing teams and agencies seeking integrated design and execution.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Expon Santa FecoreStrategic or Co-development PartnerExpon Santa Fe is an international quality convention center located in the western part of Mexico City. The partnership provides Matatena with a premium venue partner for hosting corporate events, congresses, conventions, and exhibitions. The venue offers professional infrastructure suitable for large-scale productions and events.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Grupo CIE: Mexican entertainment conglomerate and parent of OCESA. Operates broadly in live entertainment, events, and venue management across Mexico and LATAM, overlapping with Matatena's corporate and live event offerings.
• MKG: Global experiential marketing and event production agency. Comparable as a full-service producer of brand experiences, corporate events, and live activations for enterprise clients.
• Freeman: Large global event and experience company providing event production, AV, and brand experience services. Comparable as a full-service event partner for corporate and association clients.
• Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and activations for major brands. Comparable in delivering end-to-end event production and brand activation services at scale.
• GPJ (George P. Johnson): Global experiential marketing agency specializing in corporate events, brand experiences, and large-scale productions. Comparable in serving enterprise clients with integrated event and production services.

Direct peers

• OCESA: Mexico's leading live entertainment and event production company (part of CIE). Comparable as a Mexico-based full-service event and concert production operator serving similar corporate, social, and live entertainment clients.
• Encore Global: Global event production and audiovisual services provider. Comparable in delivering AV production, staging, and event technology for corporate, social, and live event clients.
• Evenpro: LATAM event production and live entertainment company with significant Mexico presence. Comparable in producing concerts, festivals, corporate events, and large-scale productions across the region.
• Wizcraft: India-based event management and experiential marketing company. Comparable as a full-service event producer handling corporate, social, and live entertainment events with integrated production capabilities.

Emerging players

• Eventtia: LATAM-focused event management and registration platform with event production services. Comparable in serving the Mexican and Latin American corporate events market with digital event solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@matatenamx
• Facebookfacebook.com/matatenamx0
• LinkedInlinkedin.com/company/matatena
• Instagraminstagram.com/matatenamx_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matatena