La Gaceta
La Gaceta (LA GACETA S.A.) is a regional Argentine newspaper headquartered in Tucumán, operating a multi-platform media business spanning print, digital news subscriptions, classifieds, loyalty programs, streaming, and adjacent services for Tucumán and broader Argentine audiences.
- Company typePrivate
- Founded1998
- HeadquartersTucumán, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingServices
What La Gaceta does
La Gaceta (LA GACETA S.A.) is a regional Argentine newspaper and multi-platform media company headquartered at Mendoza 654, San Miguel de Tucumán, in Tucumán province. The corporate entity was established in 1998, with continuous publication now at edition 10,566 as of 2026, and the publication invokes a 210-year heritage tied to Argentina's Declaration of Independence. Its primary audience is general news readers in Tucumán and across Argentina seeking local, regional, and national coverage across politics, economy, security, sports, society, and culture.
The company operates a portfolio of digital and print products anchored by its news website lagaceta.com.ar. Adjacent product lines include a digital e-edition replica of the print newspaper, a classifieds platform (Clasificados La Gaceta) covering vehicles, real estate, jobs, services, legal notices, and community listings, a funeral notices service (Fúnebres), a streaming service (LG Play), a literary section (LG Literaria), a lottery results feature (Números de Oro), and a puzzle games suite (Juguemos). Distribution spans the owned website, an e-edition accessible via PC, smartphone, and tablet, email newsletters, organic search, and a WhatsApp Channel with 60,000+ subscribers, with print distribution bundled into Club La Gaceta memberships.
Revenue is generated across five streams: recurring digital subscriptions (tiered Individual, Individual + Club La Gaceta, and Familiar plans), Club La Gaceta loyalty membership with discounts at Tucumán partner merchants, print edition subscriptions (7-day and less-than-7-day frequency), advertising on the website and via sponsored content, and classifieds listing fees. Pricing is denominated in Argentine pesos (for example, ARS $1,699/month introductory individual digital stepping to ARS $9,790/month standard; combined digital + Club La Gaceta at ARS $2,999 then ARS $19,990/month), with enterprise contracts available on multi-year terms negotiated via WhatsApp. The go-to-market is direct-to-consumer through the website paywall, supplemented by enterprise sales and a sales-led motion across the merchant network.
La Gaceta firmographics
Firmographics- Name
- La Gaceta
- Legal name
- LA GACETA S.A.
- Website
- https://lagaceta.com.ar
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- La Gaceta (LA GACETA S.A.) is a regional Argentine newspaper headquartered in Tucumán, operating a multi-platform media business spanning print, digital news subscriptions, classifieds, loyalty programs, streaming, and adjacent services for Tucumán and broader Argentine audiences.
- Ownership category
- akta.pro rank
Where La Gaceta is headquartered
LocationHeadquarters
- HQ city
- Tucumán
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
La Gaceta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Digital Subscriptions: Paid digital subscriptions providing unlimited access to online content, exclusive notes, and ad-free reading experience. Plans include Individual and Familiar options with varying benefits.
- Club La Gaceta Membership: Loyalty program offering exclusive benefits, discounts at partner merchants, and special offers. Members receive Club La Gaceta card with bonifications at Tucumán businesses.
- Print Edition: Physical newspaper distribution through Club La Gaceta membership with 7-day and less-than-7-day frequency options.
- Advertising: Sponsored content sections and advertising space on website and classifieds platform.
- Classifieds: Classified advertising platform with categories for vehicles, real estate, jobs, services, legal notices, and charitable/solidarity listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Individual Access - Unlimited online content access for single user |
| Subscription | Monthly | Digital Individual + Club La Gaceta - Access plus loyalty card benefits |
| Subscription | Monthly | Club La Gaceta members without daily print - Access with promotional pricing |
| Subscription | Annual | Full Club La Gaceta (7-day print subscribers) - Complimentary digital access |
| Subscription | Monthly | Familiar Plan - Multiple user access |
| Subscription | Multi-year contract | Enterprise/Business Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
La Gaceta product offering
Product offeringCore offering
La Gaceta is a regional newspaper publisher based in Tucumán, Argentina, delivering daily news content across politics, economy, security, sports, society, culture, and entertainment via its main website, a print edition, and a digital e-edition replica. The company monetizes through tiered digital subscriptions (Individual, Familiar, and Club La Gaceta bundles), print subscriptions, sponsored advertising, and classified listings (vehicles, real estate, jobs, services). Its Club La Gaceta loyalty program adds member discounts at local Tucumán merchants as a retention layer.
Product overview
La Gaceta operates as a traditional newspaper publisher with a multi-platform presence. The core offering consists of digital news content on its website (https://www.lagaceta.com.ar/), complemented by subscription-based digital access tiers (Acceso Digital Individual and Acceso Digital Individual + Club La Gaceta). The portfolio includes Club La Gaceta, a loyalty program providing discounts at local merchants; Clasificados, a classified ads platform for vehicles, real estate, and services; E-edition for digital access to the print newspaper; Números de Oro for lottery results; and a Juguemos suite of puzzle games. Revenue streams include subscriptions, classified advertising, and sponsored content placements.
Differentiator
Problem solved
Functional benefit
Brands
- Club La Gaceta: Loyalty program offering discounts and benefits to subscribers
- LG Play
- LG Literaria
Products and services
- LA GACETA Digital Online news portal providing news coverage of Tucumán and Argentina across politics, economics, security, sports, culture, and entertainment, with multimedia content including videos and photo galleries.
- Acceso Digital Individual Individual digital subscription providing unlimited access to online content, exclusive notes, ad-free reading, and premium audio news for a single user.
- Acceso Digital Individual + Club La Gaceta Combined digital subscription bundled with the Club La Gaceta loyalty card, offering unlimited content access plus member discounts and bonifications at partner merchants in Tucumán.
- Familiar Plan Subscription Multi-user subscription plan providing unlimited content access for one primary user plus up to four additional family members, with select options including Club La Gaceta cards.
- Club La Gaceta Loyalty membership program offering discounts and benefits at partner businesses across Tucumán, with physical and digital membership cards, bundled print edition delivery, and access to the digital subscription.
- E-edition Digital replica of the printed La Gaceta newspaper accessible via PC, smartphone, and tablet for subscribers.
- Clasificados La Gaceta Separate classified advertising platform with categories covering vehicles, real estate, employment, services, legal notices, and community charitable listings.
- Enterprise/Business Subscription Enterprise/business subscription offering special discounts, personalized attention, flexible payment methods, and multi-year contract terms for organizational customers.
Companies that use La Gaceta
Customer profileSegments1 record
Ideal customer profiles2 records
La Gaceta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Gaceta partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
La Gaceta competitors and assessment
Company assessmentDirect peers
- El Tribuno: Leading regional newspaper from Salta with a print legacy, paid digital subscription tiers, and local classifieds — same regional paid-news model as La Gaceta but in a different Argentine province.
- El Litoral: Santa Fe regional newspaper operating a paid digital news platform with print and classified components, comparable in scale and revenue mix to La Gaceta's Tucumán business.
- Los Andes: Regional Argentine daily newspaper based in Mendoza with a combined print + digital subscription model and loyalty perks, structurally the closest peer to La Gaceta's Tucumán operation.
- Diario Río Negro: Patagonian regional newspaper that has grown a substantial paid digital subscription base alongside its print edition — a comparable regional paid-news trajectory to La Gaceta's.
- La Voz del Interior: Córdoba-based regional daily with a long-running digital subscription product, classifieds vertical, and local loyalty partnerships, mirroring La Gaceta's bundled subscription-plus-club structure.
Broad incumbents
- Clarín: Argentina's largest national broadsheet, with a mature paywall, classifieds platform (Argenprop, Zonaprop-adjacent ecosystem) and digital subscription tiers that compete for the same nationwide advertiser and reader pool.
- La Nación (Argentina): National broadsheet with a digital subscription product, classifieds, and branded sub-services; competes for premium national advertisers that La Gaceta also targets for Tucumán-based campaigns.
Emerging players
- Infobae: Argentina's largest digital-native news outlet; competes for digital advertising budgets and younger reader attention that La Gaceta also monetizes on lagaceta.com.ar.
- Perfil: Argentine digital-led news brand with subscription and editorial products overlapping La Gaceta's content categories (politics, economy, opinion).
Regional players
- El Mercurio (Chile): Chile's oldest regional broadsheet, with a print + digital subscription model and classifieds business — a non-competing analog from a neighboring Spanish-speaking market that validates the regional subscription plus verticals model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
La Gaceta social profiles
Digital presenceLa Gaceta financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Gaceta leadership team
Management profileNumber of profiles
Profiles1 record
La Gaceta subsidiaries and ownership
Company hierarchySubsidiaries5 records
La Gaceta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Gaceta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Gaceta
What does La Gaceta do?
La Gaceta is a regional newspaper publisher based in Tucumán, Argentina, delivering daily news content across politics, economy, security, sports, society, culture, and entertainment via its main website, a print edition, and a digital e-edition replica. The company monetizes through tiered digital subscriptions (Individual, Familiar, and Club La Gaceta bundles), print subscriptions, sponsored advertising, and classified listings (vehicles, real estate, jobs, services). Its Club La Gaceta loyalty program adds member discounts at local Tucumán merchants as a retention layer.
Is La Gaceta a public or private company?
La Gaceta is a private company. It is classified as unknown and is currently operating.
When was La Gaceta founded?
La Gaceta was founded in 1998. It employs 251 to 500 people.
Where is La Gaceta based?
La Gaceta is headquartered in Tucumán, Argentina, in the Latin America region.
How does La Gaceta make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are club La Gaceta Membership, print Edition, advertising and classifieds.
Who are La Gaceta's main competitors?
Direct peers on record are El Tribuno, El Litoral, Los Andes, Diario Río Negro and La Voz del Interior. Broad incumbents are Clarín and La Nación (Argentina). Emerging players are Infobae and Perfil. El Mercurio (Chile) is listed as a regional player.
Does La Gaceta have an API?
No public API is recorded for La Gaceta.