Cassidy Travel
Cassidy Travel is an Irish family-owned retail travel agency founded in 1985, selling flight-and-hotel packages, cruises, and sports/event travel through 10 Dublin stores, telesales, and an online platform to Irish leisure consumers on a commission-based model.
- Company typePrivate
- Founded1985
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cassidy Travel does
Cassidy Travel is Ireland's longest-established family-owned retail travel agency, founded in 1985 and operated as a trading name of Linevana Limited, a private Irish limited company headquartered at 24/25 Lower Liffey Street, Dublin 1. The company sells flight-and-hotel packages, cruises, sports and event travel, ski holidays, city breaks, escorted tours, and luxury villa rentals to Irish leisure consumers across five primary personas: families, sports and events travelers, cruise passengers, winter-sun seekers, and city-break travelers. It distributes these products through a 10-store retail network across Dublin shopping centres, a telesales team, specialized desks for cruises and sports/events, and an online booking platform at cassidytravel.ie. The product surface is built entirely on third-party supplier inventory (Ryanair, Aer Lingus, and eight cruise lines including Royal Caribbean, MSC, Disney, and Uniworld) with no proprietary technology assets, mobile app, or public API disclosed.
Revenue is generated primarily through supplier commissions on airline, hotel, cruise, and tour bookings, supplemented by transaction fees on package holiday bookings. Pricing is dynamic and unit-based, varying by destination, departure airport (Dublin, Cork, Shannon, Knock, Belfast), travel dates, hotel star rating, and board basis; example package prices range from €85 (Faro from Cork) to €907+ (Las Vegas 7 nights). Low deposit thresholds (€75 for Winter Sun) indicate a mass-market positioning. The company holds Irish Aviation Authority Travel Agent and Tour Operator licenses (T.A 0167, T.O 274), is a member of the Irish Travel Agents Association, and has an approved bond for customer financial protection. Revenue, ownership, and employee compensation data are not publicly disclosed.
The business is governed privately with no parent company, no venture capital or private equity backing, no public listing, no subsidiaries, no M&A activity, and no recent leadership changes at the executive level. Awards recognition includes World Travel Awards 2020 (Leading Travel Agency), Irish Travel Awards 2018 (Best Travel Agent), and multiple Feefo Trusted Service Awards. The firmographic profile (101–250 employees, single-country operations, 40-year operating history, retail-and-telephone distribution) characterizes Cassidy Travel as an established, mature, domestically-anchored Irish SME rather than a venture-backed growth company.
Cassidy Travel firmographics
Firmographics- Name
- Cassidy Travel
- Legal name
- Linevana Limited
- Website
- https://cassidytravel.ie
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cassidy Travel is an Irish family-owned retail travel agency founded in 1985, selling flight-and-hotel packages, cruises, and sports/event travel through 10 Dublin stores, telesales, and an online platform to Irish leisure consumers on a commission-based model.
- Ownership category
- akta.pro rank
Cassidy Travel industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Leisure & Generalist Retail Travel Agencies (THAKABAA)
- akta.pro secondary industries
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Honeymoon & Romance Travel Agencies (THAKAFAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Cassidy Travel is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices10 records
Markets served
Cassidy Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Travel Agency Commission and Booking Fees: Cassidy Travel earns revenue through commissions from airlines, hotels, cruise lines, and tour operators on bookings made through their retail stores and online platform. They also charge transaction fees on holiday package bookings including flight and hotel combinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dynamic pricing based on flight + hotel packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cassidy Travel product offering
Product offeringCore offering
Cassidy Travel is an Irish travel agency that retails bundled holiday packages combining flights, hotels, transfers, cruises, and themed trips (sports events, ski, escorted tours, luxury villas) to consumers through 10 Dublin retail stores, telesales, and a website booking platform. Revenue is generated primarily through supplier commissions from airlines, hotels, cruise lines, and tour operators, plus transaction fees on packaged holiday bookings. Specialized verticals include cruise holidays, sports & event match breaks, group bookings, and tailor-made itineraries.
Product overview
Cassidy Travel operates as Ireland's leading travel agency offering a comprehensive travel booking platform. The core offering consists of Flight & Hotel Package bundles, supported by specialized holiday categories (Last Minute, Cheap, Family, All Inclusive, Ski, Christmas Markets, Honeymoon, Multi Centre). Sports & Events travel includes Football Match Breaks, Golf Holidays, Rugby Packages, Formula One, and Concert/Event packages. The Cruise division features partnerships with major cruise lines including Royal Caribbean, Disney, MSC, Princess, Celebrity, Norwegian, Marella, and Uniworld. Additional services include Tailor Made holiday planning, City Breaks, Winter Sun packages with low deposits, Luxury Villas, Escorted Tours, Gift Vouchers, a Travel Club membership, and downloadable Holiday Brochures. The company operates 13 physical store locations across Dublin for in-person service.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight & Hotel Packages Bundled holiday packages combining flights and hotel accommodations for various destinations worldwide, with per-person dynamic pricing by departure airport, destination, dates, hotel star rating, and board basis. Targeted at Irish consumers seeking all-inclusive, family, winter sun, city break, ski, honeymoon, or multi-centre holidays.
- Cruise Holidays Ocean and river cruise holiday bookings with major cruise brands including Royal Caribbean, MSC Cruises, Princess Cruises, Celebrity Cruises, Norwegian Cruise Line, Disney Cruise Line, Marella Cruises, and Uniworld River Cruises. Handled by a dedicated in-house cruise team offering cabin selection and itinerary guidance.
- Sports & Events Packages Travel packages tied to sporting and entertainment events, including Premier League football match breaks, golf tournament packages, rugby (Autumn Internationals, Six Nations), Formula One, concert and event packages, West End shows, and American sports (MLB, NFL, NBA).
- Tailor Made Holidays Bespoke travel planning service in which expert advisors design personalized itineraries combining flights, accommodation, transfers, and activities to match a customer's specific dates, destinations, and preferences.
- Luxury Villas Premium villa rental accommodations offered as an upscale alternative to standard hotel packages, for higher-end holiday customers.
- Escorted Tours Guided group travel packages with pre-planned itineraries, organised for customers who prefer structured group travel.
- Group Bookings Dedicated group travel booking service for families, friends, corporate off-sites, and other multi-party trips, coordinated via a dedicated groups desk email.
- Gift Vouchers Travel gift certificate product allowing purchasers to gift Cassidy Travel holiday credit toward bookings.
Companies that use Cassidy Travel
Customer profileSegments5 records
Ideal customer profiles4 records
Cassidy Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cassidy Travel partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Royal CaribbeancoreRoyal Caribbean cruise bookings available through Cassidy Travel. The company offers Royal Caribbean cruise packages as part of their cruise holiday offerings.
- MSC CruisescoreMSC Cruises product line offered through Cassidy Travel's cruise booking platform.
- Princess CruisescorePrincess Cruises packages available through Cassidy Travel.
- Celebrity CruisescoreCelebrity Cruises bookings offered through Cassidy Travel.
- Norwegian Cruise LinecoreNorwegian Cruise Line (NCL) cruises available via Cassidy Travel.
- Disney Cruise LinecoreDisney Cruise Line family cruise packages offered through Cassidy Travel.
- Marella CruisescoreMarella Cruises included in Cassidy Travel's cruise holiday portfolio.
- Uniworld River CruisesminorUniworld River Cruises available as specialty river cruise option.
- RyanaircoreRyanair flights included in package holidays departing from Irish regional airports including Cork.
- Aer LinguscoreAer Lingus flights offered as part of Cassidy Travel holiday packages, particularly for transatlantic routes.
- Irish Travel Agents AssociationcoreLicensed member of the Irish Travel Agents Association, indicating industry compliance and standards.
- Irish Aviation AuthoritycoreLicensed by Irish Aviation Authority (T.A 0167 for Travel Agent and T.O 274 for Tour Operator). Company has arranged an approved bond for customer financial protection.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cassidy Travel competitors and assessment
Company assessmentBroad incumbents
- TUI Group: TUI is a global integrated tourism group operating its own airlines, hotel brands, cruise lines, and a large multi-country retail travel agency network — a broad incumbent against which Cassidy's tour-operator license and packaged-holiday business competes.
- Booking.com: Booking.com is the largest online travel agency globally, providing accommodation, flight, and package booking services that compete for the same Irish consumer holiday spend that Cassidy Travel captures through retail and online channels.
- Hays Travel: Hays Travel is the UK's largest independent travel agency chain with hundreds of high-street retail locations selling holidays, cruises, and tailored travel — providing a scaled broad-incumbent comparison point for Cassidy's retail-led Irish model.
Regional players
- Tour America: Tour America is an Ireland-based travel agency specializing in USA, Canada, and city-break packages — overlapping with Cassidy's transatlantic city breaks (New York, Las Vegas) and family holiday segment for Irish travelers.
- American Holidays: American Holidays is an Irish tour operator focused specifically on long-haul North America holidays (US, Canada, Caribbean) — overlapping with Cassidy's transatlantic US city-break and family holiday packages but concentrated in the long-haul segment.
Emerging players
- Iglu Cruise: Iglu Cruise is the UK's largest specialist cruise retailer carrying Royal Caribbean, MSC, Princess, NCL, and other lines — directly comparable to Cassidy's cruise division partnerships with the same major cruise brands.
Direct peers
- Travel Department: Travel Department is an Irish-owned tour operator and travel agency specializing in escorted group tours and package holidays for the Irish market — directly comparable to Cassidy Travel's traditional retail agency model and Irish consumer base.
- Sunway Travel: Sunway is one of Ireland's largest independent travel agencies, offering package holidays, cruises, and tailor-made travel through retail locations — competing head-to-head with Cassidy Travel across the Irish family holiday and cruise segments.
- Falcon Holidays: Falcon Holidays is an Irish package-holiday specialist that sells beach/sun holidays, family packages, and Winter Sun getaways to Irish consumers through retail and online channels — competing in the same core product categories as Cassidy Travel.
- Oasis Travel: Oasis Travel is a UK & Ireland travel agency brand operating high-street retail stores selling package holidays, cruises, and city breaks — directly comparable to Cassidy's retail-led model across similar UK/Ireland consumer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cassidy Travel social profiles
Digital presenceCassidy Travel compliance and trust
Trust signalCompliance3 records
Cassidy Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cassidy Travel leadership team
Management profileNumber of profiles
Profiles11 records
Cassidy Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cassidy Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cassidy Travel
What does Cassidy Travel do?
Cassidy Travel is an Irish travel agency that retails bundled holiday packages combining flights, hotels, transfers, cruises, and themed trips (sports events, ski, escorted tours, luxury villas) to consumers through 10 Dublin retail stores, telesales, and a website booking platform. Revenue is generated primarily through supplier commissions from airlines, hotels, cruise lines, and tour operators, plus transaction fees on packaged holiday bookings. Specialized verticals include cruise holidays, sports & event match breaks, group bookings, and tailor-made itineraries.
Is Cassidy Travel a public or private company?
Cassidy Travel is a private company. It is classified as family owned and is currently operating.
When was Cassidy Travel founded?
Cassidy Travel was founded in 1985. It employs 101 to 250 people.
Where is Cassidy Travel based?
Cassidy Travel is headquartered in Dublin, Ireland, in the Europe region.
How does Cassidy Travel make money?
One revenue line is on record: travel Agency Commission and Booking Fees.
Who are Cassidy Travel's main competitors?
Broad incumbents on record are TUI Group, Booking.com and Hays Travel. Regional players are Tour America and American Holidays. Iglu Cruise is listed as an emerging player. Direct peers are Travel Department, Sunway Travel, Falcon Holidays and Oasis Travel.
Does Cassidy Travel have an API?
No public API is recorded for Cassidy Travel.
What industry is Cassidy Travel in?
Cassidy Travel's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAA, Leisure & Generalist Retail Travel Agencies, with a secondary code of THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive). Its NAICS code is 561510.