PinLocal
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
PinLocal firmographics
Firmographics- Name
- PinLocal
- Legal name
- iPlace Global Ltd
- Website
- https://pinlocal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where PinLocal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PinLocal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Per-Lead Transaction Fees: PinLocal charges businesses on a pay-per-lead basis. Customers only pay for leads they receive, with no advertising costs or fixed fees. Volume discounts are available for high lead volume customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-lead with free trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PinLocal product offering
Product offeringCore offering
PinLocal is a UK-based lead generation platform that sources, validates, and delivers real-time customer inquiries to business subscribers in the removals, conveyancing, and surveying sectors. Customers sign up online, select target postcodes, and receive validated leads via email and SMS on a pay-per-lead basis, with no fixed-term contracts and free trial leads offered to new accounts.
Product overview
PinLocal is a UK-based lead generation platform operated by iPlace Global Ltd, offering real-time customer leads across three core sectors: Removal Leads (domestic, commercial, and international), Conveyancing Leads, and Surveying Leads. The platform delivers validated leads via email and SMS with no fixed-term contracts. It includes a Flexi-Fee Management System for conveyancers and an Affiliate Integration API for partner integration. New clients receive free trial leads (20 for removals/conveyancing, 10 for surveying) with no commitment required.
Differentiator
Problem solved
Functional benefit
Products and services
- PinLocal Leads Platform
- Removal Leads
- Conveyancing Leads
- Surveying Leads
Quantifiable outcome
- 10% average lead conversion rate for conveyancing firms; top firms convert up to 15% of leads
- +3 more outcomes
Companies that use PinLocal
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PinLocal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PinLocal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Affiliate PartnersminorPinLocal operates an affiliate programme for lead categories including domestic removal leads, international removal leads, commercial removal leads, and conveyancing leads. Affiliates integrate via iFrame or API and earn commission per unique lead received. The programme offers flexible integration options and UK-based support.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
PinLocal competitors and assessment
Company assessmentEmerging players
- HaMuch: UK home-services price-comparison and lead-generation site covering trades, removals and similar categories. Overlaps PinLocal's removal leads category with the same consumer-to-SMB lead flow.
- TrustATrader: UK directory and lead-generation site for vetted tradespeople. Smaller scale than Checkatrade/Rated People but comparable in connecting home-services demand to SMBs via paid leads.
Direct peers
- Bidvine: UK-origin online marketplace where consumers post jobs and local professionals reply/quote. Same online-to-SMB lead gen mechanics as PinLocal, with cross-vertical professional services.
- Compare My Move: UK comparison and lead-generation platform focused on removals, conveyancing, surveying and related moving services. Closely overlaps with PinLocal's core verticals and business model.
- Quotatis: UK home-improvement and professional-services lead generation business selling leads to local firms. Comparable GTM (online ads to consumer, leads sold to SMBs) and target segments in home services.
- Bark.com: UK-founded global online marketplace that connects consumers with local professional services. Highly comparable to PinLocal: both sell pay-per-lead access to SMBs across home/professional services, with overlapping categories such as removals and conveyancing.
- reallymoving: UK comparison site that generates leads for conveyancers, surveyors and removals firms. Direct overlap with PinLocal's conveyancing and surveying lead products, with the same pay-per-lead economics.
Broad incumbents
- Checkatrade: Large UK directory plus lead-generation platform for vetted tradespeople and home-service professionals. Overlaps with PinLocal's removals and home-services verticals but operates at much greater scale and brand recognition.
- Yell.com: UK's leading online business directory with advertising and lead-generation products for SMBs. Operates at much larger scale and broader scope, but competes for the same SMB marketing budgets and lead funnels as PinLocal.
- Rated People: UK marketplace matching consumers with local tradespeople; jobs/leads are sold to professionals. Comparable pay-per-lead and SMB-customer profile, but with a much broader trade-services focus than PinLocal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PinLocal social profiles
Digital presencePinLocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
PinLocal leadership team
Management profileNumber of profiles
PinLocal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PinLocal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PinLocal
What does PinLocal do?
PinLocal is a UK-based lead generation platform that sources, validates, and delivers real-time customer inquiries to business subscribers in the removals, conveyancing, and surveying sectors. Customers sign up online, select target postcodes, and receive validated leads via email and SMS on a pay-per-lead basis, with no fixed-term contracts and free trial leads offered to new accounts.
Is PinLocal a public or private company?
PinLocal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PinLocal founded?
PinLocal was founded in 2011. It employs 1 to 10 people.
Where is PinLocal based?
PinLocal is headquartered in London, United Kingdom, in the Europe region.
How does PinLocal make money?
One revenue line is on record: per-Lead Transaction Fees.
Who are PinLocal's main competitors?
Emerging players on record are HaMuch and TrustATrader. Direct peers are Bidvine, Compare My Move, Quotatis, Bark.com and reallymoving. Broad incumbents are Checkatrade, Yell.com and Rated People.
Does PinLocal have an API?
No public API is recorded for PinLocal.