What reallymoving.com does

Reallymoving.com is a UK-focused price comparison marketplace that connects residential home movers with conveyancing solicitors, RICS-regulated chartered surveyors, and removal companies. Founded in 1999 and headquartered in St Albans, the platform aggregates up to five conveyancing quotes, five surveyor quotes, and six removal quotes per request, and has helped more than 3.9 million movers since launch. The product surface has expanded beyond the original three verticals to include mortgages advisory, Energy Performance Certificates, Scottish Home Reports, international removals, and a white-label estate agent fee comparison (via Netanagent), complemented by utility tools (cost calculator, checklists) and a property market insights suite (price indices, affordability map, regional mover analytics). The mobile app for iOS and Android extends engagement between transactions via checklists and reminders.

The platform is built as a self-serve, product-led digital experience — users enter their requirements online and receive competing quotes from a vetted provider directory, with no sales intervention. The technology stack emphasizes integration and interoperability, most recently through a Survey Booker CRM integration for surveyor partners and a Perfect Portal integration for conveyancers, indicating ongoing investment in partner-side workflow tooling.

Revenue is generated on a lead-generation and referral-fee basis: conveyancers, surveyors, removal firms, and mortgage brokers pay for qualified leads routed through the platform. Distribution is primarily organic — content marketing, SEO, email, social, and a podcast — supplemented by the mobile app. The company is privately held and founder-led (Rob Houghton, CEO; Rosemary Rogers, Director) with 11-50 employees and no disclosed external funding, M&A, or institutional ownership.

Name

reallymoving.com

Legal name

Reallymoving.com Ltd

Website

https://reallymoving.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Reallymoving.com is a UK price comparison marketplace founded in 1999 that connects home movers with conveyancing solicitors, RICS-regulated surveyors, and removal companies, generating revenue via referral fees from a vetted provider network of 3.9M+ cumulative users.

Ownership category

akta.pro rank

Product category

Home Moving Services Comparison Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Mortgage and Nonmortgage Loan Brokers (522310), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Home moving quotes
• Conveyancing comparison
• Surveyor quotes
• Removal services
• Property market insights

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation / Referral Fees: Reallymoving generates revenue by sending qualified leads to conveyancing solicitors, chartered surveyors, removal companies, and mortgage brokers. Service providers pay for leads generated through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reallymoving.com operates a UK-focused online comparison marketplace that lets home movers request up to 5 conveyancing solicitor quotes, 5 chartered surveyor quotes, and 6 removal company quotes through a single self-serve platform. The service is free for consumers, with revenue generated via referral and lead-generation fees paid by vetted service providers including regulated conveyancers, RICS-accredited surveyors, removal firms, and mortgage brokers. The platform supplements comparison services with a mobile app, moving cost calculator, checklists, and property market insight tools covering conveyancing, surveying, and removals price indices.

Product overview

Reallymoving.com is a comparison quote platform for UK home movers offering a portfolio of connected services. The core offering consists of three main comparison products: Conveyancing Quotes (up to 5 solicitor quotes), Surveyors Quotes (up to 5 chartered surveyor quotes), and Removals Quotes (up to 6 local removal firm quotes). These are supplemented by adjacent services including Mortgages advisory, Energy Performance Certificates, Scottish Home Reports, and International Removals. The platform also provides utility tools (Moving Cost Calculator, Moving Checklists, Mobile App) and property market intelligence tools (Home Affordability Map, Cost of Moving Price Indices, Property Market Insights). A white-label estate agent fee comparison is offered through Netanagent partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Conveyancing Quote Comparison Online comparison service providing up to 5 quotes from regulated conveyancing solicitors for UK home buyers and sellers; users submit property details once and receive competing quotes from multiple vetted providers.
• Surveyor Quote Comparison Online comparison service offering up to 5 instant quotes from chartered surveyors and RICS-registered surveyors for property surveys (Level 1 Condition Report, Level 2 Homebuyer Report, Level 3 Building Survey), plus valuations, EPCs, and Scottish Home Reports.
• Removal Quote Comparison Online comparison service providing instant quotes from up to 6 local removal firms for house moves across the UK, with options for international removals also available.
• Mortgage Advisory Service Service connecting UK home buyers with expert mortgage advisers to help find suitable mortgage products from lenders and brokers.
• International Removals Quote Comparison Comparison service providing quotes from international removal firms for UK residents relocating abroad, supplementing the domestic removals comparison offering.
• Energy Performance Certificate (EPC) Quotes Comparison service providing quotes for Energy Performance Certificates required when selling or renting UK residential properties.
• Scottish Home Reports Quote Comparison Comparison service providing quotes for Scottish Home Reports, the legally required document package when selling property in Scotland.
• Estate Agent Fee Comparison (White-label via Netanagent) White-label estate agent fee comparison service delivered through Netanagent partnership, enabling UK home sellers to compare and select estate agents.
• Reallymoving Home Move Mobile App Dedicated iOS and Android mobile app providing personalised moving house checklists, change-of-address reminders, and quote management tools for home movers.

Quantifiable outcome

• 3,919,431+ movers helped since 1999
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Survey BookercoreTechnology or Integration · 1 March 2026Integration partnership allowing surveyors on reallymoving to connect their accounts with Survey Booker's CRM and Survey Management system. This streamlines the survey booking and management process for both service providers and customers.
• RICS (Royal Institution of Chartered Surveyors)coreTechnology or IntegrationReallymoving features RICS regulated surveyors, ensuring all surveying partners meet professional standards. Surveyors must be RICS accredited to be listed on the platform.
• Netanagent (White-label)minorChannel Partner/ Reseller/ DistributorWhite-label partnership providing estate agent fee comparison services through the reallymoving platform, allowing users to compare estate agent fees.
• Conveyancing Service ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of conveyancing solicitors and licensed conveyancers who receive leads from reallymoving. Partners include Gateway 2 Conveyancing, Dudden Law Solicitors, RMNJ Solicitors, and McGregor MacLeod Solicitors.
• Removal CompaniescoreChannel Partner/ Reseller/ DistributorNetwork of local and international removal companies (up to 6 per quote request) who receive leads through the platform. Includes companies like London House Removals Ltd.
• Mortgage Brokers and LendersminorChannel Partner/ Reseller/ DistributorMortgage advisory service connecting users with mortgage brokers and lenders for their property purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movehub: International moving and home services comparison platform covering international removals, utilities, and related products. Directly comparable to reallymoving's comparison marketplace model, particularly its international removals offering.
• GetAgent: UK estate agent fee comparison service that matches home sellers with local agents. Comparable lead-gen model targeting the same home-mover customer and overlapping with reallymoving's Netanagent-powered estate agent fee white-label offering.
• CompareMyMove: UK price comparison platform focused specifically on house removals, connecting customers with vetted removal firms. Directly comparable to reallymoving's removals quote product and operates the same lead-generation revenue model for UK movers.
• EstateAgent4Me: UK estate agent fee comparison platform that connects sellers with local agents on a lead-generation basis. Comparable service-comparison business model targeting home movers, directly competitive with reallymoving's Netanagent-powered estate agent offering.

Broad incumbents

• Zoopla: Major UK property portal owned by Silver Lake that has expanded into adjacent home-moving services (conveyancing, mortgages, surveys). A scaled incumbent with traffic advantages that competes for the same home-mover journey reallymoving serves.
• Compare the Market: UK generalist price comparison platform covering insurance, utilities, and selected home services. A scaled comparison brand that could expand into conveyancing or removals verticals competing with reallymoving's lead-gen economics.
• Which?: UK consumer advice organization that publishes product and service comparisons across home services, legal, and insurance categories. Comparable trusted third-party comparison content that overlaps with reallymoving's educational guides and reviews positioning.
• Habito: UK mortgage broker and comparison service that matches borrowers with mortgage products. Comparable lead-gen and referral model for the mortgage portion of the home-mover journey that reallymoving serves via its mortgage advisory module.
• MoneySupermarket: UK financial and home services comparison marketplace with established mortgage, energy, and home-mover content. Comparable comparison-shopping business model and a potential competitor in mortgage lead generation adjacent to reallymoving.
• Rightmove: UK's largest property portal with a dominant audience of home buyers and sellers. Operates broader real estate marketplace functions and could expand into comparison services overlapping with reallymoving's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reallymoving
• LinkedInlinkedin.com/company/reallymoving
• Instagraminstagram.com/wearereallymoving
• Xx.com/reallymoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reallymoving.com