H. K. Designs

Name

H. K. Designs

Legal name

Hari Krishna Exports Pvt. Ltd.

Website

https://hkdesigns.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Diamond Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Fine Jewelry Wholesale & Trading (CRAKAAAL), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Polished Diamond Trading & Brokerage (CRAKAJAD)

Keywords

• Diamond jewelry manufacturing
• Loose diamond supply
• Jewelry OEM services
• Private label jewelry
• Vertically integrated diamond manufacturing

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Diamond Manufacturing and Sales: Vertically integrated diamond manufacturing from rough sourcing through cutting, polishing, and grading. Sells loose diamonds (0.01ct to 10+ carats) in round and fancy shapes, certified and non-certified, to global buyers.
2. Diamond and Gemstone Studded Jewelry Manufacturing and Sales: Manufactures and sells diamond and gemstone studded jewelry through in-house brands and private label. Produces over 1 million jewelry pieces annually.
3. Branded Jewelry Products: Revenue from proprietary jewelry brands including Magnificence, My Diamond Story, Seamless, Endless Diamond, Trouvaille, Arctic Fire, Line of Love, Moments of Love, Code of Origin, and Kisna.
4. Custom/Private Label Manufacturing: Custom curation services for clients including design, sampling, and production of jewelry as per customer specifications.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

H. K. Designs designs, manufactures, and exports diamond and gemstone studded jewelry, with full vertical integration from rough diamond sourcing through cutting, polishing, grading, and finished jewelry production. The company supplies loose certified diamonds (0.01ct to 50+ carats) and more than 1 million finished jewelry pieces per year to global retailers, chain stores, wholesalers, and online jewelry businesses, and also operates branded jewelry collections (Magnificence, My Diamond Story, Seamless, Endless Diamond, Trouvaille, Arctic Fire, Line of Love, Moments of Love, Code of Origin, KISNA, Imperial Jewels).

Product overview

H. K. Designs is a vertically integrated diamond and jewelry manufacturer offering both consumer-facing branded products and B2B manufacturing services. The product portfolio consists of eight proprietary sub-brands (Magnificence, My Diamond Story™, Seamless, Endless Diamond, Trouvaille, Arctic Fire, Line of Love, Moments of Love, Code of Origin) targeting bridal and luxury jewelry segments, plus an Imperial Jewels division for lab-grown diamond manufacturing. The company also offers Custom Curation/Product Development services and Diamond Certification services. A digital platform (hk.co) enables online diamond purchasing with advanced visualization tools. The branded products leverage patented technologies including magnifying lens settings, seamless bezels, and touch setting, while B2B services cover the full manufacturing value chain from rough diamond sourcing through finished jewelry.

Differentiator

Problem solved

Functional benefit

Brands

• Magnificence: Innovative diamond jewelry with extravagant pieces that highlight the size and brilliance of the stone using a unique glass lens magnification technology.
• My Diamond Story
• Seamless
• Endless Diamond
• Trouvaille
• Arctic Fire
• Line of Love
• Moments of Love
• Code of Origin
• Imperial Jewels
• KISNA

Products and services

• Magnificence Diamond Jewelry Branded diamond jewelry collection featuring patented Magnificence lens technology that seals a diamond into the center of an elegant glass lens, magnifying its size and brilliance for B2B retail partners and end consumers.
• My Diamond Story Bridal Collection Bridal engagement ring collection of fully traceable diamonds documenting each step of the diamond-finishing and jewelry-making process, from rough diamond origin through cutting, polishing, grading, design, and hand-setting.
• Seamless Diamond Jewelry Diamond jewelry collection using patented Seamless Bezel technology with the thinnest bezel wall in the industry, achieving 85-98% visible diamond ratio compared to 60-75% in conventional bezels.
• Endless Diamond Collection Collection of rings, pendants, and earrings using patented Touch Setting technology that arranges round, invisibly hand-set diamonds without prongs for a seamless solitaire appearance.
• Trouvaille Bridal Collection Bridal jewelry collection celebrating the 'fortunate meeting' of life partners, featuring De Beers Group Industry Services graded diamonds.
• Arctic Fire Canadian Diamond Collection Collection featuring certified Canadian origin diamonds with laser-inscribed Canadian certificates of authenticity, sourced under the company's Canada Mark certified factory status.
• Line of Love Jewelry Minimalist diamond jewelry collection with designs inspired by love and human connection, featuring lines that flow through the heart to symbolize bonds of marriage, family, and friendship.
• Moments of Love Jewelry Personalized jewelry collection where individual elements called 'Moments' can be added over time to a pendant or piece to mark and commemorate special life occasions.
• Code of Origin Ethical Diamond Jewelry Ethically sourced diamond jewelry representing commitment to social and environmental responsibility through natural, conflict-free diamonds plus sustainability initiatives including education, healthcare, women empowerment, and carbon neutrality.
• Imperial Jewels Lab-Grown Diamond Division Lab-grown diamond jewelry manufacturing division operating under H.K. Designs with proprietary intellectual property, designs, and manufacturing processes for lab-grown diamond jewelry.
• KISNA Consumer Jewelry Brand Consumer-facing diamond and jewelry brand launched in India in 2005 as part of the Hari Krishna Group, targeting retail consumers in the Indian market.
• Custom Curation / Product Development Service End-to-end B2B product development service offering idea generation, concept definition, prototyping, CAD/CAM design, branding, trademark/patent protection, manufacturing, and market launch support for retail and wholesale clients.
• Diamond and Jewelry Manufacturing Service Vertically integrated diamond and jewelry manufacturing service covering the full production chain from sketching, CAD/CAM design, mould making, wax injection, tree making, casting, grinding, filing, pre-polishing, stone setting, polishing, rhodium plating, and dispatch for B2B customers.
• Diamond Grading and Certification Service Diamond grading and certification service combining in-house grading and lab-grown diamond screening (via UV fluorescence) with third-party certification through GIA, GSI, IGI, and HRD laboratories.
• Certified Loose Diamonds GIA-certified loose diamonds from 0.18 cent to 50+ carats across 9+ shapes, FL to I3 clarity, and D to M color, sold globally to 80+ countries.
• hk.co Diamond Buying Platform Proprietary digital diamond buying application offering 360-degree video, x-ray images, and WhatsApp-based browsing/purchasing of HK's certified diamond inventory for global buyers.

Quantifiable outcome

• 50,907 diamonds set in one ring - Guinness World Record achieved March 2023
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core.

• De BeerscoreStrategic or Co-development Partner · 1 January 2012De Beers Sightholder status since 2012, enabling sourcing of conflict-free diamonds. Also collaborated on Trouvaille bridal jewelry collection featuring De Beers Group Industry Services graded diamonds.
• Rio TintocoreStrategic or Co-development Partner · 1 January 2012Became Rio Tinto Select Diamantaire, enabling sourcing of ethically mined diamonds. Diamond-making procedure follows Best Practice Principles (BPP).
• AlrosacoreStrategic or Co-development Partner · 1 January 2006Direct client of Alrosa since 2006, enabling direct sourcing of rough diamonds from one of the world's largest diamond mining companies.
• Responsible Jewellery Council (RJC)coreStrategic or Co-development PartnerCertified member of Responsible Jewellery Council with provisions for general requirements, health, safety and environment, responsible supply chains and human rights, diamonds, gold and platinum group metals product, and labor rights and working conditions.
• Canada MarkcoreStrategic or Co-development PartnerCanada Mark certified factory since 2011, enabling production and sale of certified Canadian diamonds for the Arctic Fire collection.
• GIA (Gemological Institute of America)coreTechnology or IntegrationDiamonds sent to GIA for independent grading and certification. GIA reports provided for loose diamond purchases ranging from 0.18 cent to 50+ carats.
• IGI (International Gemological Institute)coreTechnology or IntegrationPartnership for third-party diamond certification and grading services.
• GSI (Gemological Science International)coreTechnology or IntegrationPartnership for third-party diamond certification and grading services.
• HRD (Hoge Raad Voor Diamant)coreTechnology or IntegrationPartnership for third-party diamond grading and certification.
• Dholakia FoundationcoreOthersPhilanthropic arm of H.K. Designs, accredited for United Nations World Water Conference 2023. Implements CSR initiatives including tree plantation, water conservation, blood donation, education aid, and food aid.
• Kimberley ProcesscoreStrategic or Co-development PartnerFully committed to Kimberley Process Certification Scheme and World Diamond Council's System of Warranties Declaration for conflict-free diamond sourcing.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• KGK Group: Vertically integrated diamond manufacturer and jeweler with operations in India, Hong Kong, and global markets. Comparable on rough-to-jewelry integration, branded jewelry, and global B2B distribution.
• Jewelex Group: India-based manufacturer and exporter of diamond and colored gemstone jewelry. Comparable on vertically integrated manufacturing, branded sub-collections, and global retail/wholesale customer base.
• Rosy Blue: Indian-headquartered, globally operating manufacturer and supplier of polished diamonds and diamond jewelry. Closely comparable to H. K. Designs on vertical integration, sightholder status, B2B wholesale model, and global footprint.
• Kiran Gems: One of the world's largest diamond manufacturing groups based in Surat, India. Highly comparable on diamond cutting/polishing scale, B2B wholesale customers, and Indian manufacturing base.
• Diarough: Global diamond manufacturer and supplier with Belgian/Indian roots serving retailers and wholesalers worldwide. Comparable on sightholder-style rough sourcing, polished diamond trading, and jewelry manufacturing.
• Diacore: International diamond manufacturer and luxury jewelry producer with South African heritage. Comparable on rough sourcing, high-end diamond jewelry manufacturing, and global B2B/wholesale channels.
• Blue Star Diamonds: Indian diamond manufacturer with global B2B presence serving jewelry retailers and wholesalers. Comparable on polished diamond manufacturing scale, third-party certifications, and international wholesale distribution.

Broad incumbents

• Joyalukkas: Global Indian jewelry brand with retail operations across the Middle East, India, and Asia. Comparable as an Indian-headquartered diamond jewelry manufacturer/retailer, though distribution is retail-led rather than B2B wholesale.
• Malabar Gold & Diamonds: Vertically integrated Indian jewelry retailer and manufacturer with significant global retail footprint. Comparable on diamond jewelry manufacturing, but skewed heavily toward owned retail rather than B2B wholesale.
• Titan Company (Tanishq): India's largest jewelry retailer and manufacturer via the Tanishq brand. Comparable in jewelry manufacturing scale and India presence, but operates a far larger owned-retail network and broader watch/lifestyle portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestin.pinterest.com/hkdesignsinc/_created

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H. K. Designs