TEAM Sports & Entertainment

What TEAM Sports & Entertainment does

TEAM Sports & Entertainment (legal name: TEAM Sports Marketing) is a Mexico City-based, private sports and entertainment marketing agency founded in 2012, with a team of approximately 24 professionals organized across business development, accounts, projects, communications, product, design, social media, legal/admin, and back-office functions. The firm operates as a full-service activation partner for global brands, Mexican sports federations and clubs, and government sports entities, delivering integrated projects that span sponsorship strategy, conceptualization, logistics, talent management, design, on-site activation, digital content, and broadcast production. Its services are delivered as a single integrated platform rather than modular products, with both standardized ('enlatados') and custom-built ('tailor-made') execution models and an explicit capability to deploy activations in real time.

Revenue is generated on a professional services basis through customized, quote-based engagements per client project; there is no publicly disclosed pricing or ARR. The go-to-market motion is enterprise field sales, working consultatively with brand marketing departments (Visa, Mastercard, Samsung, McDonald's, BBVA Bancomer, Scotiabank, AT&T, Home Depot, Bimbo, Bridgestone, PUMA, Kotex), federation executives (FIFA, UEFA, CONCACAF, FEMEXFUT), clubs (Club América, Cruz Azul, FC Barcelona / Fundación FCB), and Mexican government agencies (SEGOB, CONADE, INDEPORTE, Lotería Nacional). Distribution is regional, anchored in Mexico City (Amatlán 33, Col. Condesa) with a primary operational market of Mexico and selective extension into CONCACAF and UEFA-tied mandates. There are no disclosed funding rounds, parent company, subsidiaries, or M&A activity; the company is independently led by President Bernardo De la Garza and Director General Karla Marín.

Name

TEAM Sports & Entertainment

Legal name

TEAM Sports Marketing

Website

https://team.lat

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TEAM Sports & Entertainment is a Mexico City-based sports marketing agency (founded 2012, ~24 staff) that designs and activates sponsorship, event, and digital campaigns for global brands, sports federations and clubs, and Mexican government agencies.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship & Sports Media Rights Buying (MPAAABAO)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports marketing services
• Sponsorship activation
• Event marketing agency
• Brand activation services
• Sports consulting

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Marketing and Sponsorship Services: Full-service agency providing sports sponsorship strategy, activation, and management services to brands, sports organizations, and government entities. Revenue generated through professional service fees for strategy consulting, event execution, brand activations, and sponsorship management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TEAM Sports & Entertainment (legal entity: TEAM Sports Marketing) is a Mexico City-based sports and entertainment marketing agency that develops and activates sponsorship strategies for major brands, sports federations, clubs, and government entities. The agency provides end-to-end services spanning conceptualization, logistics, talent management, design, physical and digital activation, broadcast production, and digital content. It also operates sports tournaments (e.g., Torneo Kotex, Futbolito Bimbo, FIFA Interactive World Cup qualifiers) and national social inclusion programs on behalf of clients.

Product overview

TEAM Sports & Entertainment is a sports and entertainment marketing agency that provides an integrated portfolio of services centered on sports sponsorship strategy, event activation, and property management. The core offering comprises sports marketing consulting and sponsorship activation services, supported by operational capabilities for event production (both physical and digital), digital content creation, and tournament operations. The company operates as a single integrated service platform rather than discrete modular products, combining conceptualization, logistics, design, talent management, and broadcast production to deliver comprehensive sports marketing solutions to corporate sponsors and sports organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Marketing and Sponsorship Services
• Event Activation
• Tournament Operations
• Sponsorship Intelligence and Rights Negotiation
• Digital Content and Broadcast Production
• Social Inclusion Sports Programs

Quantifiable outcome

• First women's tournament in Mexico created and operated
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• FIFAcoreStrategic or Co-development PartnerOperates FIFA Interactive World Cup qualifying phases in Mexico City, managing conceptualization, logistics, talent, design, and broadcast production.
• UEFAcoreStrategic or Co-development PartnerImplements full sponsorship activation strategy for UEFA Champions League and UEFA Europa League for Mastercad.
• CONCACAFcoreStrategic or Co-development PartnerResponsible for sponsorship strategy and activation for CONCACAF properties including Copa Oro and Liga de Campeones for Scotiabank.
• FEMEXFUT (Mexican Football Federation)coreStrategic or Co-development PartnerActivated beach football tournament 'Nuevos Talentos' - first platform for identifying beach football talent for the National Selection.
• Club AméricacoreStrategic or Co-development PartnerResponsible for sponsorship activation and brand experiences with Club América.
• FC BarcelonacoreStrategic or Co-development PartnerActivation partner for FC Barcelona sponsorship properties in Mexico for Scotiabank.
• Fundación FC BarcelonacoreStrategic or Co-development PartnerOperators of Futbolnet in Mexico - program promoting values through football for Fundació Barcelona.
• BridgestonecoreStrategic or Co-development PartnerResponsible for Copa Bridgestone Libertadores sponsorship activation.
• Cruz Azul FCcoreStrategic or Co-development PartnerActivation partner for sponsorship properties in Mexico for Scotiabank.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intersport: US-based sports marketing, content, and media agency serving brands, leagues, and broadcasters. Comparable integrated agency model with sponsorship activation and content production capabilities similar to TEAM's service stack.
• Sportfive: Global sports marketing agency focused on sponsorship rights sales, activation, and digital content for federations, clubs, and brands. Direct peer in the same agency category, particularly relevant for TEAM's federation/rights-holder work.
• Wasserman: Global sports marketing, talent management, and consulting agency representing athletes, brands, leagues, and properties. Directly comparable in combining sponsorship strategy/activation with talent representation — both services TEAM bundles.
• Havas Sports & Entertainment: Global sports and entertainment marketing network within Havas, offering sponsorship strategy, activation, and content for brands and rights holders. Directly comparable integrated agency model to TEAM's sponsorship activation offering.
• MKTG (Dentsu): Dentsu's sports and lifestyle agency offering sponsorship strategy, activation, and experience design for brands and rights holders. Closely comparable integrated agency model; relevant peer for enterprise brand sponsorship work that TEAM does for Visa/Mastercard/Samsung.
• Octagon: Global sports marketing agency representing brands, athletes, and rights holders in sponsorship strategy, activation, and content. Closest functional peer to TEAM: same model of serving enterprise sponsors and federations, just at a much larger global scale.

Regional players

• Torneos: Latin American sports marketing and event management company with strong presence in Argentina and across South America. Regional peer with comparable sports-event organization and federation work, though operating in a different geography than TEAM's Mexico base.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment powerhouse offering sponsorship sales, rights holder representation, events, and talent management. Competes with TEAM for federation and brand mandates; broader portfolio but overlapping sponsorship-activation competencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAM Sports & Entertainment