wetsand.com

What wetsand.com does

The Menzel Group, operating under the legal entity Ventura Coastline, is a two-person father-daughter residential real estate brokerage based in Ventura County, California. The firm is led by Chuck Menzel (DRE#01943965), a Santa Barbara native with roots in the Ventura coastline dating to the 1970s, and his daughter Shannon Kenny (DRE#02063160), who joined the business after obtaining her real estate license in 2017. The team operates two integrated service lines: "Our Properties," a listing and buyer-representation service for Ventura County beach homes, oceanfront luxury properties, beach cottages, and coastal mountain getaways in Ojai Valley; and "Stay A While," a vacation rental management offering for the same property set.

The underlying technology is minimal: a Squarespace-hosted marketing website paired with an IDX Broker-integrated property search portal at menzelgroup.idxbroker.com and venturacoastline.idxbroker.com, with no proprietary platforms, AI, or data assets. The firm is affiliated with LIV Sotheby's International Realty, which extends its reach into a global luxury referral network and provides marketing materials and brand association.

The revenue model is transactional. Real estate sales commissions are earned on completed purchase and sale transactions (typically a percentage of sale price, negotiated per deal and not publicly disclosed), while the vacation rental line generates management fees or rental commissions on coastal properties. The go-to-market is sales-led and relationship-driven, leveraging direct client contact, personal referrals, organic Instagram content, IDX-driven property search, and Sotheby's-sourced referrals. Customer segments are individual residential buyers, sellers, and vacation rental guests in Ventura County beach communities and Ojai Valley, with no enterprise or institutional accounts.

Name

wetsand.com

Legal name

Ventura Coastline

Website

https://wetsand.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

The Menzel Group is a two-person, father-daughter residential real estate brokerage in Ventura County, California, offering beach home sales and vacation rental management for oceanfront luxury properties, beach cottages, and Ojai Valley getaways, affiliated with LIV Sotheby's International Realty.

Ownership category

akta.pro rank

Product category

Residential Real Estate

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury & Estate Rentals (THAGANAF)

Keywords

• Beach real estate
• Vacation rentals
• Residential brokerage
• Oceanfront homes
• Coastal property sales

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission model for buying and selling beach homes in Ventura County and Ojai Valley. Commissions are earned on completed property transactions.
2. Vacation Rental Management: Management of vacation rental properties including oceanfront luxury homes, beach cottages, and coastal mountain getaways. Revenue likely generated through management fees or rental commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Menzel Group operates as a boutique real estate brokerage and vacation rental manager serving Ventura County beach communities and the Ojai Valley. It sells residential beach homes, oceanfront luxury properties, beach cottages, and coastal mountain getaways, and also manages a portfolio of vacation rental properties in the same geographies. Services are delivered by a two-person father-daughter team under the Ventura Coastline legal entity, affiliated with LIV Sotheby's International Realty.

Product overview

The Menzel Group is a real estate company offering two integrated service lines: property sales (Our Properties) and vacation rentals (Stay A While). The core offering centers on Ventura County beach real estate including oceanfront luxury homes and beach cottages, complemented by vacation rental management and coastal mountain properties in Ojai Valley. The company operates as a unified service rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LIV Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorThe Menzel Group is affiliated with LIV Sotheby's International Realty, as evidenced by the Sotheby's International Realty logo displayed on their website. This affiliation provides access to a global luxury real estate network and international buyer/seller referrals, enhancing the team's ability to serve clients seeking high-end beach properties.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Compass: Tech-forward national brokerage with significant Ventura and Southern California agent presence. Competes with Menzel Group on coastal listings while offering proprietary platform, scale, and marketing tools that a 2-person boutique cannot match.
• Coldwell Banker: Established national real estate brand with deep Ventura County and California coastal agent rosters. Competes for the same beach and luxury listings, with significantly broader brand recognition and agent infrastructure.
• The Agency: Luxury real estate brokerage with strong California coastal presence (Malibu, Santa Monica, Newport). Competes for the same high-end coastal buyer pool as Menzel Group, with greater agent headcount and marketing scale.
• Berkshire Hathaway HomeServices: Large national brokerage network with California coastal offices. Competes for Ventura County residential and luxury beach listings through affiliated agents with greater scale and marketing budgets.

Direct peers

• LIV Sotheby's International Realty: The Menzel Group's parent affiliate and primary distribution partner. Operates luxury real estate brokerage across Colorado with international referral network; Menzel Group leverages its brand and cross-market luxury buyer flow for Ventura beach properties.
• Vacasa: Largest U.S. vacation rental management company with significant California coastal presence. Direct competitor for 'Stay A While' rental management contracts from Ventura County beach homeowners, with technology and scale advantages.
• Pacific Sotheby's International Realty: Sibling Sotheby's affiliate covering San Diego and Southern California coast. Direct competitor for SoCal luxury coastal listings and benefits from the same international referral network that Menzel Group accesses.

Emerging players

• Evolve: Tech-enabled vacation rental manager competing for full-service vs. lighter-touch hybrid management contracts from coastal homeowners. Targets the same property-owner segment as Menzel Group's Stay A While offering.

Others

• Airbnb: Dominant short-term rental marketplace and ecosystem enabler. While not a direct competitor to the brokerage arm, Airbnb's platform controls distribution for the Stay A While vacation rental inventory and shapes guest acquisition economics.

Regional players

• Village Properties: Santa Barbara-based luxury and coastal real estate brokerage. Directly adjacent geographic competitor for Santa Barbara coast and Ventura/Ojai properties, with similar boutique positioning and lifestyle-driven brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/p/DZU-8r3lChG
• Xx.com/wetsandsite
• Facebookfacebook.com/wetsandsurf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wetsand.com