Edward DE Bono Training

What Edward DE Bono Training does

Edward de Bono Training Pte Ltd is a Singapore-headquartered private training and consulting firm founded in 1992 by Sir Dr Peter Low and Mrs Linda Low. The company holds exclusive regional rights to deliver Edward de Bono's structured thinking methodologies across Southeast Asia, Hong Kong, Macau, Nepal, Sri Lanka, and Taiwan, and is the sole distributor of de Bono training materials in those markets. Its portfolio comprises six core professional programs — Six Thinking Hats, Lateral Thinking, The Power of Perception, Simplicity, Six Value Medals, and Focus on Facilitation — and four age-differentiated student programs delivered through the De Bono Thinking School.

The underlying product is intellectual property licensed from Edward de Bono rather than a proprietary technology stack: each methodology is a structured facilitation framework (e.g., parallel thinking hats, systematic provocation, 10 perception tools, value-medal assessment) taught through instructor-led seminars. Delivery relies on a bench of 18 named Professional Program Trainers working under two Lifetime Master Trainers (the founders), all accredited within the international de Bono network of 722 trainers.

Revenue is generated primarily through customized corporate in-house seminars (more than 90% of training calendar), supplemented by public seminars held at partner venues (Singapore Institute of Management and The Hong Kong Management Association) and a regional training-materials distribution arm. Pricing is quote-based and structured as multi-year enterprise contracts, with several clients subscribing for over 15 years at volumes of up to 20 seminars annually. Customer base spans more than 400 corporations and government agencies across banking, technology, healthcare, government, energy, logistics, and education.

Name

Edward DE Bono Training

Legal name

Edward de Bono Training Pte Ltd

Website

https://debonotraining.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Edward de Bono Training is a Singapore-based firm holding exclusive regional rights to deliver Edward de Bono's thinking methodology programs — including Six Thinking Hats and Lateral Thinking — to corporate clients and students across Southeast Asia, Hong Kong, Macau, Nepal, Sri Lanka, and Taiwan via instructor-led seminars.

Ownership category

akta.pro rank

Product category

Executive Training & Consulting Services

NAICS

Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Executive thinking training
• Corporate training programs
• Lateral thinking methods
• Parallel thinking facilitation
• Creative thinking frameworks

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure

Revenue model

1. Corporate In-House Training: Customized corporate seminars delivered at client locations. Many clients have subscribed for more than 15 years, with as many as 20 seminars per year. Programs tailored to staff ranging from rank & file induction to senior management courses.
2. Public Seminars: Public seminars allow smaller companies to send staff to attend at external venues (Singapore Institute of Management, Hong Kong Management Association). Attended primarily by senior management assessing program value.
3. Training Materials Distribution: Sole distributor of de Bono training materials for the region (Southeast Asia, Hong Kong, Macau, Nepal, Sri Lanka, Taiwan).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Edward de Bono Training delivers customized, instructor-led corporate in-house seminars built on Dr Edward de Bono's six proprietary thinking methodologies (Six Thinking Hats®, Lateral Thinking, The Power of Perception™, Simplicity, Six Value Medals™, Focus on Facilitation™). Programs are tailored from induction-level courses for rank-and-file staff to in-depth courses for senior management, and the firm also runs public seminars at partner venues plus age-segmented student programs through the De Bono Thinking School. It additionally serves as the sole regional distributor of de Bono training materials across Southeast Asia, Hong Kong, Macau, Nepal, Sri Lanka, and Taiwan.

Product overview

Edward de Bono Training offers a portfolio of thinking methodology programs based on Dr Edward de Bono's intellectual property. The core professional programs include Six Thinking Hats® (parallel thinking for teams), Lateral Thinking (creative provocation techniques), The Power of Perception™ (decision-focused perception tools), Simplicity (business efficiency thinking), Six Value Medals™ (value assessment framework), and Focus on Facilitation™ (meeting leadership). For students, the company offers age-differentiated programs including Six Thinking Hats® for ages 7+, Creative Awareness Program 2 (CAP 2) for ages 7+, Think Note Write™ for ages 10+, and Junior Lateral Thinking for ages 12+. These instructor-led training programs are delivered as in-house corporate seminars (90%+ of activities) and public seminars at Singapore Institute of Management and Hong Kong Management Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Six Thinking Hats® (Professional Program) Parallel thinking methodology for executive teams that engages participants to use the same mode of thinking at the same time, speeding up discussions, saving time and increasing thinking output while transcending personal biases. Used as a language of thinking, team thinking tool, introduction to creative methods, assessment tool, and meeting time-saver.
• Lateral Thinking (Professional Program) Systematic provocation techniques that train individuals to provoke the brain into thinking differently, enabling creative and innovative ideas on demand through tools and techniques that challenge conventional thinking patterns.
• The Power of Perception™ (POP) (Professional Program) A systematic approach using 10 perception tools that allows users to review different aspects of a situation in a more focused way, resulting in better decision making. Studies cited by the company show thinking improved by as much as 300% when POP tools are used. Targeted at law enforcement, medical personnel, educators, counsellors, and HR executives.
• Simplicity (Professional Program) Thinking program focused on achieving simplicity through attitudes, frameworks and specific techniques across Remove, Replace and Restructure approaches. Aims to reduce cost, time, mistakes and frustration, leading to faster-to-market innovations and easier process systems.
• Six Value Medals™ (Professional Program) Framework for focusing on values in different directions, assessing their strengths or size, and pinpointing sources of conflict in a situation. Helps make business cases in demonstrable terms by highlighting benefits and values from any proposal.
• Focus on Facilitation™ (Professional Program) Comprehensive meeting facilitation methodology combining Six Thinking Hats, Lateral Thinking and Power of Perception to enable productive and creative meetings. Provides tools to deal with a wide range of meeting scenarios.
• Six Thinking Hats® (Student Program) Foundation program for children aged 7 and above that teaches tools for more focused and disciplined thinking habits, separating thinking into six distinct categories.
• Creative Awareness Program 2 (CAP 2) – CoRT® Program for children aged 7 and above that introduces CoRT thinking tools (FIP, OPV, CAF) to develop focused and evaluative thinking, broadening perception beyond the obvious.
• Think Note Write™ (Advanced CoRT®) Advanced program for students aged 10 and above that teaches the separation of writing into three phases - Generative (Think), Formulative (Note), and Expressive (Write) - to improve essay writing effectiveness.
• Junior Lateral Thinking Program for students aged 12 and above that teaches creative thinking through provocative statements, random words and objects, and checklist techniques to increase idea generation.
• De Bono Thinking School (Student Programs Umbrella) Six-year structured curriculum umbrella of age-segmented student programs for children aged 5 to 16, delivered through the company's De Bono Thinking School.
• Regional Training Materials Distribution Sole distributor of de Bono training materials for Southeast Asia, Hong Kong, Macau, Nepal, Sri Lanka, and Taiwan, as part of the firm's role as the official regional centre for Edward de Bono's thinking methods.

Quantifiable outcome

• Thinking dramatically improved by as much as 300% when people specifically use POP thinking tools
• +4 more outcomes

Named customers62 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Singapore Institute of ManagementcoreChannel Partner/ Reseller/ DistributorPublic seminar venue partner for Singapore-based programs. Many public seminars conducted at SIM with senior management attending to assess program value for their organizations.
• The Hong Kong Management AssociationcoreChannel Partner/ Reseller/ DistributorPublic seminar venue partner for Hong Kong-based programs. Regular public seminars conducted at HKMA for corporations and executives in Hong Kong.
• Edward de BonoflagshipOEM/ Whitelabel/ Licensing PartnerOfficial licensing relationship as official regional centre for Southeast Asia, Hong Kong, Macau, Nepal, Sri Lanka, and Taiwan. Sole distributor of de Bono training materials for the region. Edward personally selected Peter Low and Linda Low as among first 12 consultants worldwide and called them 'the leading trainers of my work anywhere in the world'.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dale Carnegie Training: Long-established global corporate training franchise delivering instructor-led professional development courses to executives and enterprises worldwide. Directly comparable to Edward de Bono Training as both are licensed, methodology-driven corporate training businesses with regional partner networks.
• FranklinCovey: Global enterprise training provider specializing in leadership, execution and personal effectiveness content, with licensed regional delivery partners. Comparable to Edward de Bono Training as both monetize proprietary methodologies (The 7 Habits vs. Six Thinking Hats) through corporate in-house seminars and certified trainer networks.
• Korn Ferry (Leadership & Professional Development): Global organizational consulting firm with a substantial corporate training and leadership development practice serving large enterprises. Comparable to Edward de Bono Training as a competitor for enterprise L&D budgets focused on executive decision-making and leadership capability.
• Harvard Business Publishing (Corporate Learning): US-based provider of premium executive content, cases, simulations and corporate learning programs distributed globally. Comparable as a competitor for enterprise L&D budgets targeting senior management with structured business thinking and decision-making content.

Direct peers

• de Bono Thinking (UK): The Edward de Bono-founded UK organization that originated and still promotes the underlying thinking methodologies globally. Comparable as the IP originator and the most direct peer, since Edward de Bono Training is the exclusive regional licensee of this brand in SE Asia.
• Center for Creative Leadership: US-headquartered leadership training and research organization offering executive programs, customized corporate solutions and assessments. Comparable to Edward de Bono Training in targeting the same executive demographic with structured leadership/thinking frameworks delivered through enterprise and open-enrollment formats.
• BTS Group: Global consultancy specializing in strategy execution and leadership development through simulations, assessments and customized learning experiences. Comparable to Edward de Bono Training as a direct competitor in the corporate thinking-and-decision-making training space serving large enterprises.

Regional players

• International Institute for Management Development (IMD): Switzerland-based but Asia-active executive education business school offering leadership and senior management programs in Singapore and globally. Comparable as a premium competitor for corporate executive education mandates in SE Asia.
• Hong Kong Management Association (HKMA): Hong Kong-based professional body offering executive training, seminars and corporate programs; venue partner for Edward de Bono Training's Hong Kong public seminars. Comparable as a regional channel partner and competitor in executive education.
• Singapore Institute of Management (SIM): Singapore-based professional education and training institution offering executive development programs; also the venue partner for Edward de Bono Training's public seminars. Comparable as a regional competitor and channel partner for executive continuing education in SE Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/debonoasianacademy
• LinkedInlinkedin.com/company/thinking-management-techniques-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edward DE Bono Training