What Moss Wood does

Moss Wood is a privately held, family-owned Australian winery founded in 1969 in Wilyabrup, the northern sub-region of Margaret River in Western Australia. It operates two wholly owned vineyards — the original 11.78-hectare Moss Wood estate and the 6.36-hectare Ribbon Vale property (acquired in 2000) — producing a portfolio of premium single-varietal wines under the Moss Wood label (Cabernet Sauvignon, Chardonnay, Pinot Noir, Semillon), secondary labels under Ribbon Vale (Cabernet Sauvignon, Merlot, Elsa, Chardonnay), the early-drinking Amy's range, and a Botrytis Semillon dessert wine. Production is structured around traditional techniques: hand-harvesting, open-fermenter fermentation with hand plunging, French oak barrel aging, dry-grown (unirrigated) viticulture, and exclusive screw cap closures across all wines since 2000. Since 1991 Moss Wood Cabernet Sauvignon has held an "exceptional" ranking in Langton's Classification of Australian Wine, among only 22 producers at that tier, and multiple wines have received 99/100 scores from James Halliday and Ray Jordan.

Moss Wood's business model combines direct-to-consumer sales, a twice-yearly Seasonal Release subscription, an annual Cabernet Sauvignon allocation programme, and a free membership tier that delivers 10% discount plus complimentary domestic shipping over $250 AUD. Distribution extends through an Australian wholesale and on-premise network (Dan Murphy's, Wine.com.au, and fine-dining accounts including Aria, Bennelong, Quay, Tetsuya's, plus hotel groups Crown Perth and QT Hotels) and through international distributors and the winery's own e-commerce platform, which ships via DHL/Get Freighted to Singapore, New Zealand, the USA, the UK, Hong Kong, Japan and additional markets, with multi-currency support via Aelia on WooCommerce. Customers range from individual collectors and members (primary) to premium hospitality operators, specialty wine retailers, and international buyers. The winery also retails Coravin preservation products under a partnership arrangement.

Pricing spans $22.95 USD entry-level (Amy's Cuvée Blanc) to $93.32 USD flagship (Moss Wood Cabernet Sauvignon 2023, currently sold out online), with magnums at $240.76 USD and Ribbon Vale sub-brand wines at $43.55–$48.53 USD; Seasonal subscriptions price from $466 USD (white-only) to $1,007.84 USD (Cabernet + Chardonnay 12-pack) every six months. The company is operated by proprietors and winemakers Clare and Keith Mugford, who have managed the estate since the mid-1980s, were jointly awarded the Jack Mann Memorial Medal in 2019, and produced the 50th vintage of the flagship Cabernet Sauvignon in 2022.

Name

Moss Wood

Legal name

Moss Wood Pty Ltd

Website

https://mosswood.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Moss Wood is a privately held, family-owned Australian winery founded in 1969 in Margaret River, Western Australia, producing premium Cabernet Sauvignon, Chardonnay, Pinot Noir and Semillon from two owned vineyards. It sells direct-to-consumer through a subscription and allocation programme, plus Australian wholesale and international distribution to collectors, fine-dining restaurants and specialty retailers.

Ownership category

akta.pro rank

Product category

Premium Winery and Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine production
• Margaret River winery
• Wine subscription service
• Direct-to-consumer wine sales
• Fine wine distribution

Headquarters

HQ city

Busselton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Moss Wood sells wines directly to consumers through its e-commerce platform, offering both individual bottle purchases and case quantities. International shipping is available to multiple countries with pricing in multiple currencies.
2. Seasonal Release Subscription Service: Twice-yearly subscription service delivering curated wine selections (Seasonal Selection, Red Selection, White Selection) to members. Includes 10% member discount and complimentary domestic shipping.
3. Cabernet Sauvignon Allocation: Annual allocation program for premium Cabernet Sauvignon delivered in March, available in 6-pack or 12-pack options with guaranteed priority access.
4. Wholesale Distribution: Wines sold through an extensive network of Australian retailers, restaurants, hotels, and clubs, as well as international distributors.
5. Coravin Products: Partnership with Coravin to sell wine preservation systems and accessories, including wine glasses, capsules, and aerators.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Moss Wood manufactures and sells premium wines produced from two owned Margaret River vineyards (Moss Wood 11.78ha and Ribbon Vale 6.36ha). The portfolio includes flagship single-varietal wines (Cabernet Sauvignon, Chardonnay, Pinot Noir, Semillon), the Ribbon Vale sub-brand, the Amy's blended range, and a Botrytis Semillon dessert wine, sold through direct e-commerce, a twice-yearly subscription service, Australian wholesale stockists, and international distributors.

Product overview

Moss Wood is a founding estate of the Margaret River wine region, producing a portfolio of premium wines from two owned vineyards: the original Moss Wood vineyard (11.78 hectares, planted 1969) and the Ribbon Vale vineyard (6.36 hectares, acquired 2000). The core product line includes single-varietal wines under the Moss Wood label (Cabernet Sauvignon, Chardonnay, Pinot Noir, Semillon), complemented by the Ribbon Vale sub-brand offering alternative expressions (Cabernet Sauvignon, Merlot, Elsa, Chardonnay) and premium dessert wines (Botrytis Semillon). The Amy's range provides approachable blended wines designed for early drinking. The company operates a direct-to-consumer model through its e-commerce platform with subscription services (Seasonal Release, Allocation programs) and a free membership program. An e-commerce platform powered by WooCommerce supports online sales with multi-currency capability.

Differentiator

Problem solved

Functional benefit

Brands

• Ribbon Vale: Secondary wine label from the Ribbon Vale vineyard, producing Cabernet Sauvignon, Merlot, Elsa (Sauvignon Blanc), and Chardonnay.

Products and services

• Moss Wood Cabernet Sauvignon Flagship estate wine from vines planted in 1969, made from old dry-grown low-yielding vines, hand-plunged in open fermenters and aged an average of 28 months in 225L French oak barrels (25% new). The wine that established Moss Wood's reputation and consistently recognised in Langton's Classification as 'exceptional'.
• Moss Wood Chardonnay Premium Chardonnay made from Gin Gin and Dijon clones, whole bunch pressed and barrel fermented, then aged 18 months in 225L French oak barrels (50% new) with full malolactic fermentation. Combines fruit depth with complexity.
• Moss Wood Pinot Noir From the oldest Pinot Noir vineyard in Margaret River. Grapes are cold soaked on skins prior to fermentation, hand plunged 3-4 times daily, and aged 18 months in 225L French oak barrels (33% new).
• Moss Wood Semillon Crisp unoaked white wine fermented in stainless steel tanks with neutral yeast, allowing full expression of varietal characteristics and regional terroir.
• Moss Wood Ribbon Vale Cabernet Sauvignon Sub-brand Cabernet Sauvignon from the Ribbon Vale vineyard (acquired 2000). Fermented in open fermenters with hand plunging, aged 24 months in 225L French oak barrels (15% new).
• Moss Wood Ribbon Vale Merlot Merlot from the Ribbon Vale vineyard, fermented in open fermenters with hand plunging, aged 24 months in 225L French oak barrels (20% new).
• Moss Wood Ribbon Vale Elsa Sauvignon Blanc-based wine with primary fermentation split between stainless steel (half) and 228L French oak barrels (10% new), full malolactic fermentation and aged 10 months in 228L French oak barrels (10% new).
• Moss Wood Ribbon Vale Chardonnay Chardonnay from the Ribbon Vale vineyard, offering an alternative expression to the flagship Moss Wood Chardonnay with its own distinct character.
• Moss Wood Autrement Pinot Noir
• Moss Wood Botrytis Semillon
• Moss Wood Amy's
• Moss Wood Amy's Cuvée Blanc
• Seasonal Release Service (Subscription)
• Moss Wood Cabernet Sauvignon Allocation
• Moss Wood Membership Program

Quantifiable outcome

• Moss Wood Cabernet Sauvignon has held an 'exceptional' ranking in Langton's Classification since 1991
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CoravincoreGTM or Marketing PartnerMoss Wood has partnered with Coravin to offer members access to wine preservation systems. The partnership allows Moss Wood to sell Coravin products (wine preservation units, capsules, aerators, accessories) through their online store, with members receiving access to exclusive pricing on Coravin products.
• Get FreightedminorImplementation/ SI/ Consulting PartnerInternational deliveries are handled by Get Freighted via DHL (excluding the USA), providing logistics and shipping services for international orders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voyager Estate: Family-owned Margaret River estate (established 1978) producing premium Cabernet, Chardonnay and Semillon, with a strong cellar-door/tourism model and similar D2C premium positioning.
• Cape Mentelle: Margaret River founding estate (1970) part of LVMH's wine portfolio; comparable premium Cabernet-led portfolio, cellar door, and international distribution footprint.
• Cullen Wines: Family-owned Margaret River winery (since 1971) with biodynamic, premium Cabernet/Chardonnay focus and similar direct-to-consumer, export-led, and Langton's-classified positioning to Moss Wood.
• Woodlands: Family-owned Margaret River producer (founded 1973) focused on Cabernet Sauvignon and Chardonnay blends, with similar direct-to-consumer and fine-dining channels.
• Vasse Felix: Margaret River founding estate (established 1967) producing premium Cabernet Sauvignon, Chardonnay, and other varietals with a comparable luxury winery model, cellar door, and international distribution.
• Pierro: Small family Margaret River winery renowned for its LTC (Cabernet/Merlot blend) and Chardonnay; comparable boutique scale, premium pricing, and allocation-style demand profile to Moss Wood.
• Leeuwin Estate: Iconic Margaret River producer (founded 1974) with a Langtons 'Exceptional' Art Series Chardonnay, premium hospitality, and member/allocation programs closely paralleling Moss Wood's model.

Emerging players

• Henschke: Family-owned South Australian estate with Hill of Grace Shiraz; comparable generational family story, Langtons 'Exceptional' classification, and premium D2C subscription/allocation model.

Broad incumbents

• Penfolds: Treasury Wine Estates-owned icon Australian wine brand with multiple Langtons 'Exceptional' wines; much larger scale but competes for the same collector and fine-dining customer base.
• Yalumba Wine Company: Australia's oldest family-owned winery (since 1849); broader portfolio and greater scale, but competes for the same fine-wine, export, and on-premise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/moss_wood
• Facebookfacebook.com/MossWoodWinery
• LinkedInlinkedin.com/company/moss-wood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moss Wood